Franchise 101: Lessons in Franchising

Welcome to Franchise 101, our introductory course to choosing the right franchise for you.

This part of the site is a starting place for prospective franchisees undertaking their due diligence process, but it’s also a tool for veterans of the franchise trade. So why is Franchise 101 for you?

Why Franchise 101?

Picking a franchise is easy, picking the right one is hard. If you want your business to succeed, then you need to put the work in beforehand to make sure that you’re setting up the right business for you, with the right franchising partner.

🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)

When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.

📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.

Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.

The Franchise 101 series is here to talk you through that. It explains the due diligence process, from your very first research into the wide range of franchises, through to negotiating with your final franchise partner. Each step builds upon the ones that came before, to build a coherent, comprehensive system for evaluating your own position and the franchises available to you.

Along the way, we cover all the important topics for evaluating a franchise, including:

carrying out research
creating a shortlist
comparing franchises
contacting current franchisees
hiring a franchise lawyer
and everything in between.

If you’re new to franchising, then Franchise 101 will take you through the whole process, with no existing knowledge needed.

Not Just for Beginners

But this isn’t just for beginners.

For experienced franchisees, and especially our Platinum subscribers, Franchise 101 shows how the different parts of the process fit together. It highlights how each element of our subscription program can be used, how to make the most out of them, and how to use your existing tools and experience to best effect.

🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)

🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know

Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.

Even the most experienced franchisee can benefit from a structured approach and from reminders of the available tools. Franchise 101 provides that structure, while connecting the tools together for maximum benefit.

This is a framework to help anyone get their due diligence right, whether looking for your first franchise or the latest business to add to your expanding empire.

Getting the Best Insights

If you enjoy the confidence that comes from having the best tools at your fingertips, and you want to be among the first to receive additional insights and practical advice, subscribe to our email list by clicking on the “Get My Membership” button.