This lesson is part of our free Franchise 101 course.
When it comes to running a franchise, you are the variable that matters.
If a franchise was really an off-the-shelf business in a box, then all locations would perform the same. The level of business, the customer feedback, the revenues, they would match up across a brand. But that’s not the way it works, because your role as a franchisee is critical.
You will be the one putting in the work to make your business succeed.
That means that your commitment, the hours and the effort you put in, will make a huge difference. Especially at the start, when there are no established customers and no routines to rely upon, when hard work is needed to set up the business, your effort will be critical.
It’s not just about working hard, it’s also about working smart. The way that you approach the work, as well as the effort you put into it, will define your business and determine whether it succeeds or fails.
Running your own business requires enthusiasm and commitment. It requires real passion for the job and for the service you’re giving customers.
Your passion will keep you going when things get tough, letting you stick with the business long enough to succeed.
Your passion will fire up your employees, encouraging their enthusiasm and commitment, showing that the business is worth caring about.
Your passion will affect your customers, creating a better environment and a better experience for them. Whether you’re running a gym or selling burgers, that passion will come across in the space you create and the service customers receive.
Your choices will define your business. On the largest scale, these are questions like what franchise to join, where to set up, and how big an operation to run. On a smaller scale, it’s the details of products, procedures, marketing, and workplace design that will make work easier or harder, determine whether the right customers find you, and direct every facet of your business.
To succeed, you need to make smart choices, like picking from America’s most lucrative franchises, and informing yourself is critical to that. A site like Franchise Chatter can provide the vital data to help you make the right choices.
It’s All About You
Whatever franchise you choose, there will be dozens, even hundreds of similar branches. The success or failure of yours will come down to its one unique feature – you.