This lesson is part of our free Franchise 101 course.
To succeed in franchising, you have to take ownership of the whole experience. Succeed or fail, your path will be determined by you, and you need to develop the right mindset right here, right now, to set the course for your journey.
But what does that mean in practice?
Making the Decisions
To run a franchise, you’re going to face tough decisions from the start. Some are big and obvious, like what franchise you want to run and where. Others are smaller and more specific, questions of scheduling, who you hire, and how you market.
Taking ownership means facing these decisions head on. No one but you can make them and avoiding decisions won’t make them go away. The sooner you settle an issue, the sooner you can act on it, and the more likely you are to succeed.
Doing the Work
Some of the work involved in running a franchise can be delegated, but not all of it can. There will be management tasks that only you can deal with, or that will be done most effectively by you. There will also be times when no one else is available, and you have to pick up the slack.
Taking ownership means doing this work, and doing it without complaint. If you’re moaning about what you have to do, you’ll put yourself in a bad mood and have a miserable time. You’ll also demoralize your staff. If you tackle the tasks with enthusiasm and good grace, then you’ll set an example that sets your franchise up for success.
Sometimes things will go well, sometimes they’ll go badly. Sometimes the outcome will be because of your own choices and sometimes it will be out of your hands. Regardless, the buck stops with you.
Taking ownership means accepting responsibility. It means acknowledging when you made a bad choice and changing things to fix it. It means celebrating when you made a good choice while rewarding the people who executed your plan. It means facing the consequences of problems whether or not they’re your fault, not finding excuses but seeking solutions.
If you can embrace these three heavy burdens – decisions, work, and responsibility – then you’re taking ownership of your own franchising journey, and you’re setting yourself up for success.