This annual list of the best Mexican restaurant franchises was revised and updated on January 11, 2023.
Mexican food is hugely popular, especially in the US, where it’s the second most highly rated international style, after Italian. It’s also the second most common menu type, after burgers, and represents 8% of the national restaurant industry, with 61,581 restaurants.
Money in Mexican Franchises
The US Mexican restaurant industry has seen good growth over most of the past decade, reaching a market size of around $79.4 billion in 2023. Franchises dominate in this market, with Taco Bell having more than twice as many restaurants as its nearest non-franchised competitor, and Qdoba and Moe’s taking third and fourth place in the list of most extensive chains.
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There’s good money in the Mexican business. More than half of Mexican restaurants have average annual sales of $500,000 to $1 million. Their place in the fast-food industry means that this is often achieved through low margins and high sales.
This is a style of food that goes well with a franchisable dining model. Of the 58% of Mexican eateries that were full service restaurants in 2017, 97% were casual or family style restaurants. Of the 42% that offered limited service, 52% were part of a restaurant chain. This is a dining style that’s relaxed, accessible, and often associated with a familiar, widespread brand – perfect for a franchise.
The Variety of Mexican Cuisine
Mexican food covers an increasingly wide range of restaurants, from traditional to fusion to New Mexican cuisine, from roadside taco stands to sit-in restaurants. Though most often combined with staples of the American south to form Tex-Mex, Mexican food is increasingly mingling with other cuisines to create bold new flavors, such as California-Mexican and Mexican-Korean. This is creating opportunities for restaurants, brands, and franchises to stand out in a busy market.
Part of the appeal of Mexican food is the broad and varied menu. While some restaurants are known for a particular dish, such as burritos or tacos, most serve a variety of styles and fillings. It’s easy to provide a vegetarian option with a spicy vegetable filling instead of meat, and to make this vegan by leaving out the dairy. Salsas, sauces, and extra chilis spice dishes up and create a lot of choice with a range of flavors. It’s a dining experience that can fit all sorts of palates and dietary requirements, making it readily adaptable to the modern market. Restaurants can as easily market themselves for their meat-free options as for their beef and chicken.
The other key advantage of Mexican food is that it’s relatively inexpensive. This has helped to drive its popularity and provide repeat custom. It provides some protection against economically challenging times, when people seek inexpensive comfort food. Cheap and tasty is a great combination when people’s finances are stretched, and with an economic downturn looming, that puts Mexican restaurants in a stronger position than many of their competitors.
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Mexican Franchises Post-COVID
Like many eateries, Mexican restaurants suffered from the impact of COVID-19. The US market size fell by an estimated 12.3% in 2020, to $54.6 billion, its lowest point since 2015. This represented a loss in earnings of over $7 billion. These losses led to many restaurants closing in America and beyond, including the bankruptcy of the Rubio’s chain and the closure of one-third of the Wahaca stores in the UK.
Because the separate elements are often assembled immediately before eating, Mexican food hasn’t traditionally been as oriented toward takeaway as competitors such as pizza, and this made it more vulnerable to the challenges of a pandemic world. Restaurants adjusted to the changed world, pivoting toward delivery and takeaway, and their food provided customers with a much-needed sense of normality, forming an emotional bond.
The pattern of recovery in the restaurant sector shows particularly good news for franchises. Large chains seem to have recovered better than independent eateries, thanks to the advantages they have in brand recognition, support structures, and the ability to maintain supply chains when these become fragile. With their ability to get set up quickly and their existing brand profile, franchised outlets are likely to fill a lot of the gaps left by collapsed chains and bankrupt small businesses. Jack in the Box’s acquisition of Del Taco reflected the fast-food industry’s faith in Mexican cuisine, and the desire to expand through franchising has been emphasized in the companies’ public comments on the deal.
Mexican Restaurants and the Economic Downturn
Mexican food’s relatively low price point means that these restaurants do better than many others during a recession, and this was reflected in the industry’s swift and dramatic rebound from the pandemic. By 2021, revenues were already higher than pre-pandemic, and projected revenues for 2023 are $79.4 billion, the highest they’ve ever been. Mexican restaurants are flourishing in the new normal.
The same dynamics are likely to shelter Mexican restaurants during the downturn expected to affect the American economy in 2023. While a fall in consumer spending will do harm to all parts of the restaurant industry, Mexican restaurants will be better able to keep costs down and offer varied meals at an affordable price.
Franchises in particular will be able to leverage their big brand advantage to ride out the storm, as long as the franchisors respond appropriately. For a new franchisee, it will be worth looking at the behavior of a franchise in previous recessions, whether it offered support and reduced fees to keep restaurants afloat, or simply let them sink. And in the aftermath of a downturn, franchised chains will again face the opportunity to step in and fill gaps left by the collapse of independent restaurants.
Longer term trends will add fuel to Mexican restaurant franchises. Immigrant populations from Latin America have played a large part in popularizing Mexican food and providing the industry with a solid customer base in the US, and immigration is set to remain strong. As the American population grows in size and diversity, so will the Mexican restaurant industry.
This is a competitive industry. Low barriers to entry make it easier to get set up, but they also mean more competition, and you may find yourself battling for customers. Demographics are important in that battle, understanding the tastes of your local market, and in particular the influence of different communities.
Florida, California, and Texas have particularly strong markets, but this is not just about picking the right state. It’s also about the street-to-street knowledge of which communities live where and how they eat. What newly immigrant Mexican families look for in a restaurant inspired by the cuisine of their homeland will be different from the tastes of second-generation immigrants, let alone other groups. As with any franchise, it’s important to research your specific market before getting started.
For all its challenges, this is a thriving industry, one set to benefit from current economic conditions. It already employs over a million people, and now could be a good time to add yourself to that total.
The Top Mexican Restaurant Franchises of 2023
1. Taco Bell
Taco Bell is the undisputed king of Mexican fast food in the US and has been growing rapidly in recent years, opening more than 200 new locations each year, and in 2019 doubled its spending on television ads to $64 million. Although most fast-food places have more or less given up on the dollar menu concept, Taco Bell has at least 20 different items that each cost exactly $1.
Founded by Glen Bell in San Bernadino, California in 1962 and franchising since 1964, the number of locations has continued growing steadily in recent years from 5,980 in 2012 to the current total of 7,900 (up from the previously reported total of 7,567), of which 465 are company-owned and 856 are located outside the US.
2. Qdoba Mexican Eats
Qdoba Mexican Eats is a fast-casual chain serving up Mexican-style cuisine that includes tacos, taco salads, burritos (San Francisco-style), quesadillas, chili con queso, Mexican gumbo, and other items. Steak, chicken, and vegetables are fire-grilled in front of customers, and pulled pork is roasted daily.
For 15 years, Qdoba was a subsidiary of Jack in the Box, but was purchased in 2018 by a consortium of funds led by Apollo Global Management. Founded by Anthony Miller and Robert Hauser in Denver, Colorado in 1995 and franchising since 1997, the number of locations plateaued in recent years and now has declined to the current total of 643 (down from the previously reported total of 734), of which 289 are company-owned and 12 are located outside the US.
3. Moe’s Southwest Grill
Moe’s Southwest Grill presents a menu of Mexican fare, including burritos, quesadillas, nachos, tacos, salads, stacks, burrito bowls, and salsas along with more than 20 different ingredients customers can use to create their own customized meals. MOE is actually an acronym that stands for “Musicians, Outlaws and Entertainers,” and the restaurants have a hipster vibe as they play hand-selected music from all kinds of artists, and dream up crazy names for menu items with lots of pop culture references.
Founded in 2000 and franchising since 2001, the number of locations had been rising steadily to a peak of 721 in 2018 but has since declined to the current total of 642 (down from the previously reported total of 678), of which one is company-owned and all are located in the US.
4. Del Taco Fresh Mexican Grill
Del Taco Fresh Mexican Grill is a fusion concept bringing together Mexican and American burgers-and-fries cuisine. Del Taco recently replaced its traditional nacho cheese with Queso Blanco, an all-natural creamy white sauce with a jalapeño bite. It’s so popular that the chain has a whole Queso menu. The chain also recently launched a line of three Craveable Sweets and Scents essential oils (chocolate, churro, and vanilla) to go along with its new dessert menu item: Mini Churro Dipper Shakes.
Founded by Ed Hackbarth in Barstow, California in 1964 and franchising since 1967, the number of locations stands at 600 (up from the previously reported total 596), of which 294 are company-owned and all are located in the US.
5. Taco John’s
Taco John’s is a Mexican-inspired fast-food concept that the company calls “West-Mex.” In comparisons to Taco Bell, the chain does well, making it confident in its push to expand eastward. It has a unique signature menu item it calls Potato Olés, deep-fried seasoned potato nuggets that can be served with or without nacho cheese.
Founded by John Turner in Cheyenne, Wyoming in 1968 and franchising since 1969, the number of locations has been declining in recent years from 402 in 2013 to the current total of 369 (down from the previously reported total of 380), of which five are company-owned and all are located in the US.
TacoTime is inspired by the Mexican cuisine of Southern California. Its Crisp Burritos are hand-rolled and fried for a fan-favorite twist on the standard burrito. Another popular menu item is the chain’s Mexi-Fries, which are essentially seasoned tater tots that come plain or stuffed with creamy cheddar cheese and diced jalapeños. The rest of the menu is rounded out with tacos, quesadillas, nachos, salads, sides, and breakfast items.
Founded by Rod Fraedrick in Eugene, Oregon in 1958 and franchising since 1961, the number of locations has been on a steady decline in recent years from 292 in 2012 to the last known reported total of 237 in 2020 (down from the previously reported total of 261), of which none were company-owned and 124 were located outside the US.
7. Taco Bueno
Taco Bueno serves up a basic Tex-Mex menu that includes breakfast items, two-entree combinations (tacos, burritos, quesadillas, nachos), platters featuring two entrees along with rice and refried beans, salads, sides, and sweets. The chain’s Muchacho Taco is gigantic and packs a Texas-sized 520 calories. Some locations in urban areas offer delivery through DoorDash, UberEats, GrubHub, and other providers.
Founded by Bill J. Waugh in Abilene, Texas in 1967 but franchising only since 2004, the last known reported total was 182 back in 2017. The company’s franchising website references “more than 180 stores in 7 states.”
8. Quesada Burritos & Tacos
Quesada Burritos & Tacos is another Canadian chain that presents a Tex-Mex menu that includes burritos, burrito bowls, tacos, quesadillas, tortilla salads, and sides. It added a Beyond Meat Burrito as a permanent menu item and will donate 1% of all the sales of that item to a non-profit group called 1% for the Planet, which distributes funds to non-profit partners working on environmental issues such as sustainable food systems and climate change.
Founded by Steve Gill in Toronto, Ontario (Canada) in 2003 and franchising since 2010, the number of locations has risen rapidly to the current total of 172 (up from the previously reported total of 153), of which two are company-owned and all are located outside the US (in Canada).
9. Mucho Burrito
Mucho Burrito is a Canadian chain of fast-casual Mexican restaurants offering three sizes of burritos, the largest of which (the Mucho) weighs more than 1.5 pounds! Mucho Burrito does not use preservatives or artificial flavors. Food is made by hand in front of customers, who get to select from a variety of meat options, including beef barbacoa, steak, chorizo, shrimp, chicken, and pork carnitas. Vegetarians can select a veggie crumble protein choice in place of meat.
Founded in 2006 and franchising since then, the number of locations has expanded from 62 in 2012 to the current total of “more than 150” claimed on the company’s franchising website (up from its previously claimed total of 125). All are located outside the US (in Canada), but the company website has two US locations marked as “coming soon” in Stratford, Connecticut and Elmhurst, New York.
10. Fuzzy’s Taco Shop
Fuzzy’s Taco Shop offers many taco and burrito varieties, seven types of nachos, nine salads, and lots of sides and breakfast items. Unlike most chains, franchisees are free to put some personal touches on their restaurants, such as music playlists (from approved providers) and décor elements that reflect their interests.
Founded by father-and-son duo Alan and Chuck Bush in Fort Worth, Texas in 2003 and franchising since 2009, the number of locations expanded rapidly to a high of 146 in 2019 but has since declined to the current total of 137 (down from the previously reported total of 138), of which three are company-owned and all are located in the US.
11. Baja Fresh Mexican Grill
Baja Fresh Mexican Grill is a fast-casual chain of Tex-Mex restaurants that is committed to using the freshest ingredients possible, as indicated by what the restaurants don’t have. There are no microwaves, no freezers, and no can openers. Everything is farm fresh and handmade daily. The menu features burritos, tacos, taquitos, Baja bowls, quesadillas, fajitas, nachos, salads, and sides.
Baja Fresh Mexican Grill is now owned by Canadian MTY Food Group. Founded by Jim and Linda Magglos in Newbury Park, California in 1990 and franchising since 1991, the number of locations has been on the decline from 171 in 2014 to the last known reported total of 113 in 2020 (down from the previously reported total of 137), of which seven were company-owned and five were located outside the US.
12. Costa Vida Fresh Mexian Grill
Costa Vida Fresh Mexian Grill has a high-end fast-food menu inspired by the cuisine and bold beach vibes of Cabo San Lucas, Mexico. It specializes in made-to-order enchiladas, burritos, nachos, salads, tacos, quesadillas, and Baja Bowls (burrito ingredients without the tortilla).
Founded by J.D. and Sarah Gardner in Layton, Utah in 2003 and franchising since 2004, the company website currently lists 93 locations open, three of which are in Canada (in Calgary, Alberta).
13. Taco Casa
Taco Casa got its start in the early 1970s with 16 menu items, and not much has changed since then, except there are now 17 items on the menu. It includes burritos, tacos, nachos, tostadas, frijoles, and its Chili Burger with a scoop of ground beef, red sauce, and shredded lettuce on a bun.
Founded by Shelda and Roy Upshaw in 1972 and franchising since then, the number of locations has expanded in recent years from 58 in 2012 to the current total of 91 (no change from the previously reported total), of which none are company-owned and all are located in the US.
14. Bubbakoo’s Burritos
Bubbakoo’s Burritos has a menu featuring burritos, burrito bowls, tacos, taco salads, quesadillas, and nachos. Customers choose their entrée, then choose a protein (nine different meats, vegetarian beans and cheese, or a vegan boca patty), and finally dress it up with their choices from among 14 different toppings. The menu also allows for several different entrée add-ons, sides, and eight different sauces from mild to crazy-hot (Ghost Pepper).
Founded by Paul and Bill in Point Pleasant, New Jersey in 2008 and franchising since 2015, the number of locations has now reached 86 (up from the previously reported total of 53), of which 13 are company-owned and all are located in the US.
15. Salsarita’s Fresh Mexican Grill
Salsarita’s Fresh Mexican Grill is slightly more upscale than most quick-service Mexican restaurant brands, with a focus on creative combinations of fresh ingredients. One popular item is the Quesorito, a burrito smothered with Salsarita’s creamy queso. The chain recently added BOCA Veggie Ground Crumbles as a protein option for vegetarians and vegans.
Founded in 1999 and franchising since 2000, the number of locations has declined in recent years from 81 in 2012 to the current total of 72 as listed on the company website.
16. Pancheros Mexican Grill
Pancheros Mexican Grill is an Iowa-based fast-casual Tex-Mex chain featuring two distinctive pieces of equipment: a tortilla press to make fresh-pressed tortillas on the spot, and Bob the Tool, a special spatula with googly eyes used to mix burrito fillings. Customers can take the spatulas with them, who inevitably take creative photos of themselves with Bob and post them to various Pancheros social media pages.
The menu features burritos, burrito bowls, salads, tacos, quesadillas, and chips with three different dips: homemade guacamole, queso, and mild Ancho salsa. A vegan tofu protein option called Tofusada was added to the menu in 2016.
Founded by Rodney Anderson in Iowa City, Iowa in 1992 and franchising since 1995, the number of locations has been climbing in recent years from 53 in 2012 to the current total of 72 (up from the previously reported total of 70), of which 27 are company-owned and all are located in the US.
17. Chronic Tacos Mexican Grill
Chronic Tacos Mexican Grill is a Mexi-Cal fusion taco chain with a Day of the Dead vibe that serves up authentic third-generation Mexican recipes from the Bonilla family of Fresnillo, Zacatecas, Mexico. The menu features tacos, burritos, bowls, quesadillas, salads, nachos, sides, and breakfast items. Something you won’t find at other chains is the authentic al pastor, a gyro-style dish developed in Central Mexico, inspired by Lebanese immigrants.
Founded by Randy Wyner and Dan Biello in San Clemente, California in 2001 and franchising since 2006, the number of locations reached a recent peak of 55 in 2019 but has since declined to the current total of 49 (down from the previously reported total of 50), of which six are company-owned and seven are located outside the US.
18. California Tortilla
California Tortilla is a fast-casual chain that presents a menu of California-style Mexican food that includes burritos, chef’s bowls, street tacos, quesadillas, nachos, and fajitas. The loyalty program for the chain is called Burrito Elito. Customers accumulate points based on purchases that can be redeemed for Burrito Bucks.
Founded by Pam Felix, Alan Cohen, and Keith Goldman in Bethesda, Maryland in 1995 and franchising since 2003, the number of locations has declined slightly in recent years from 50 in 2016 to the last known reported total of 39 in 2020 (down from the previously reported total of 41), of which five were company-owned and all were located in the US.
An Important Note About Our Methodology
The franchises on this list were ranked according to the number of units in the franchise system. If you are a prospective franchisee searching for franchise opportunities that meet or exceed certain performance benchmarks for sales, profits, and return on investment, please check out this list of America’s Most Lucrative Franchises.