This lesson is part of our free Franchise 101 course.

If you’re going to work with a franchise, then you need to make sure that it fits you. While it’s important that you take your skills and finances into account when making this decision, your tastes are equally important. This might sound like pure wish fulfillment, but picking a franchise that excites you can make a real difference.

Why Passion Matters

To make a business work, you’ll be spending a lot of time working in and on it. You’ll need to keep up your enthusiasm even when things are tough. You’ll need to put in long hours and hard work.

If you’re not passionate about your franchise, then that will soon become impossible. The less enthusiasm you have, the less you’ll be able to put into the business, and the more of a drag it will become on you. You’ll become worn out and demotivated, and however hard you try to hide it, that will show. It will affect your employees, your customers, and your whole business. Your chances of success will be much lower.

On the other hand, if you love the work you’re doing or the results it creates, then you’ll tackle it with commitment every day. It’ll still feel like work, but it’ll be work you want to do, and the long hours will fly by. Your enthusiasm will infect others, leading to more motivated staff and happier customers.

Your odds of success are greatly enhanced if you are passionate about what the business does.

Finding Your Passion

How do you find a franchise that you’re passionate about?

Sometimes, you can rely on what you already know about yourself. Are you a fitness enthusiast? Then dive into one of the many hot franchises serving different fitness niches. Maybe you love art? Paint-and-sip franchises could let you share your creative side. Look at the categories of franchises that involve things you enjoy and see if there’s something there that would make you excited to get out of bed every day.

But be ready for the unexpected too. Read through the descriptions of other franchises and notice how you feel about them. Perhaps you never saw yourself in hospitality, but reading about a themed restaurant chain really grabs your attention. Perhaps you never saw yourself as a decorator, but the idea of transforming people’s homes fills you with a warm glow. This could be your chance to find a passion you didn’t know you had.

Great work is driven by passion. Whether it’s a passion you knew that you had or one that catches you by surprise, your passion should play a key part in picking the franchise for you.

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