Central Bark: $731K Average Sales vs. $552K-$934K Franchise Cost

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Central Bark franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Central Bark franchise, based on Items 5 and 6 of the company’s 2023 FDD

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Section III – Number of franchised and company-owned Central Bark outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Central Bark franchise opportunity

Section V – Presentation and analysis of Central Bark’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

2020, 2021, and 2022 average, median, highest, and lowest gross sales; and average gross sales for the top, middle, and low tercile of the franchised Central Bark facilities that had operated a full year as of December 31 of the applicable year

2020, 2021, and 2022 average, median, highest, and lowest profit percentage; and average profit percentage for the top, middle, and low tercile of the franchised Central Bark facilities that had operated a full year as of December 31 of the applicable year

Section VI – Key ratios, comparables, computations, and analyses for the Central Bark franchise opportunity (exclusive content for Platinum subscribers)

Section I – Central Bark Franchise Costs

Central Bark franchise costs, based on Item 7 of the company’s 2023 FDD:

Initial Franchise Fee: $49,000
Leasehold Improvements: $280,000 to $500,000
Architectural Fee: $8,000 to $15,000
Equipment, Fixtures: $55,000 to $80,000
Store Signage: $6,500 to $8,000
Security Deposits: $7,000 to $12,000
Opening Inventory: $3,000 to $5,000
Initial Launch Advertising: $26,000
Pre-Opening Promotional Package: $5,295 to $7,198
Pre-Opening Training Travel and Lodging Expense: $2,000 to $5,000
Training Materials: $1,500
Miscellaneous (Legal, Permits): $1,500 to $4,000
Supplies: $13,974 to $18,974
Insurance: $5,000 to $10,000
Computer Hardware and Software: $5,000 to $6,000
Microsite Fees: $4,000
Lease Assignment Agreement Review Fee: $0 to $2,500
Rent: $5,000 to $8,000
Additional Funds (3 Months): $75,000 to $150,000
Vehicle: $0 to $22,000
Total Estimated Central Bark Franchise Costs: $552,769 to $934,172

Section II – Central Bark’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

Central Bark’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

Initial Franchise Fee: $49,000
Royalty Fee: 6% of Gross Sales
Marketing Fund: the greater of (i) 2% of Gross Sales or (ii) $500
Local Advertising Cooperative (“LAC”) Contribution: an amount determined by the members of the LAC, which the franchisor currently anticipates will not exceed 2% of Gross Sales

Section III – Number of Franchised and Company-Owned Central Bark Outlets

Franchised

2020

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Outlets at the Start of the Year: 26
Outlets at the End of the Year: 31
Net Change: +5

2021

Outlets at the Start of the Year: 31
Outlets at the End of the Year: 33
Net Change: +2

2022

Outlets at the Start of the Year: 33
Outlets at the End of the Year: 35
Net Change: +2

Company-Owned

2020

Outlets at the Start of the Year: 1
Outlets at the End of the Year: 1
Net Change: 0

2021

Outlets at the Start of the Year: 1
Outlets at the End of the Year: 0
Net Change: -1

2022

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Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

Section IV – News Updates on the Central Bark Franchise

Central Bark Redefines the Narrative About Owning a Dog Day Care Franchise

What Sets Central Bark Apart From Other Dog Day Care Franchises?

Central Bark Signs New Multi-Unit Franchise Deal to Open First Locations Ever in the State of New York

Central Bark Continues Nationwide Expansion After Signing New Franchise Development Agreements for Naperville, Ill. and Ft. Walton Beach, Fla.

Central Bark Signs New Multi-Unit Franchise Deal, Brings New Approach and Its First Whole Dog Care Locations to New Jersey

Central Bark Reports Third Consecutive Year of Positive Sales Growth

Central Bark Adds Locations, Announces Executive Appointments

Central Bark Did Not Rank on Entrepreneur’s 2024 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Central Bark Franchise (Item 19, 2023 FDD)

Part 1 – Average Gross Sales for Central Bark Facilities

This Part 1 includes information regarding Gross Sales of Central Bark facilities during Central Bark’s 2020, 2021, and 2022 fiscal years.

As of the fiscal year ending on December 31, 2022 (“FYE 2022”), there were 35 franchised Central Bark facilities open and operating. Of those 35 Central Bark facilities, 33 had operated a full year as of the 2022 FYE (the “2022 Sales Group”) and are included in the data below. Excluded from the 2022 Sales Group are two Central Bark facilities that opened during FYE 2022.

As of the fiscal year ending on December 31, 2021 (“FYE 2021”), there were 33 franchised Central Bark facilities open and operating. Of those 33 Central Bark facilities, 31 had operated a full year as of FYE 2021 (the “2021 Sales Group”) and are included in the data set below. Excluded from the 2021 Sales Group are two Central Bark facilities, one that opened during FYE 2021 and one that operated as an affiliate-owned Central Bark facility during most of FYE 2021.

As of the fiscal year ending on December 31, 2020 (“FYE 2020”), there were 31 franchised Central Bark facilities. Of those 31 Central Bark facilities, 26 had operated a full year as of FYE 2020 (the “2020 Sales Group”). Excluded from the 2020 Sales Group are five Central Bark facilities that opened during FYE 2020 and one affiliate-owned Central Bark facility.

The Franchise Agreement defines “Gross Sales” as the total revenues for all services rendered and for the sale of all merchandise including, but not limited to, sales from the Central Bark facility, kiosk, cart, vending machines, catalogues, cable television, any Online Presence or mail order, sold to or for your customers whether for cash or credit, after deducting credits for return, repair or replacement goods, all allowances expressly granted to such customers (such as trade and quantity discounts), excise taxes, sales and/or use and equivalent taxes paid by you, provided that such credits and taxes shall first have been included in the computation of Gross Sales for the same or prior periods.

Any gift certificate and/or gift card payments shall be included in Gross Sales in accordance with Central Bark’s then-current guidelines for calculating Gross Sales; provided that such gift card and/or gift certificate payments shall only be included in Gross Sales, at Central Bark’s option, as either (i) the gross amount of such payments when such gift certificates or gift cards are redeemed from the Franchised Business or (ii) the face value of such gift certificates or gift cards at the time of the sale of such gift card or gift certificate and not upon redemption.

Gross Sales for FYE 2022 for the 2022 Sales Group

Average Gross Sales: $731,602
Number and Percentage of Central Bark Facilities Exceeding Average: 15 (45.5%)
High Gross Sales: $1,376,540
Median Gross Sales: $679,059
Low Gross Sales: $240,471
Top Tercile Average Gross Sales: $1,037,843
Middle Tercile Average Gross Sales: $696,184
Low Tercile Average Gross Sales: $460,779

Gross Sales for FYE 2021 for the 2021 Sales Group

Average Gross Sales: $604,955
Number and Percentage of Central Bark Facilities Exceeding Average: 13 (41.9%)
High Gross Sales: $1,082,428
Median Gross Sales: $585,486
Low Gross Sales: $181,212
Top Tercile Average Gross Sales: $888,203
Middle Tercile Average Gross Sales: $564,183
Low Tercile Average Gross Sales: $334,155

Gross Sales for FYE 2020 for the 2020 Sales Group

Average Gross Sales: $446,855
Number and Percentage of Central Bark Facilities Exceeding Average: 10 (38.5%)
High Gross Sales: $741,715
Median Gross Sales: $391,160
Low Gross Sales: $119,091
Top Tercile Average Gross Sales: $670,987
Middle Tercile Average Gross Sales: $400,144
Low Tercile Average Gross Sales: $264,244

Part 2 – Average Profit for Central Bark Facilities

This Part 2 includes information regarding average Profit of the 2022 Sales Group during FYE 2022, the 2021 Sales Group during FYE 2021, and the 2020 Sales Group during FYE 2020.

For purposes of this Part 2, “Profit” means the Adjusted EBITDA of all Central Bark facilities comprising each “Sales Group” on an aggregated basis.

Adjusted EBITDA is calculated as follows: the earnings before interest, income taxes, depreciation, and amortization of each Central Bark facility as a percentage of Gross Sales.

Profit for FYE 2022 for the 2022 Sales Group

Average Profit: 18.20%
Number and Percentage of Central Bark Facilities Exceeding Average: 17 (51.5%)
Median Profit: 18.29%
Top Tercile Average Profit: 19.89%
Middle Tercile Average Profit: 19.46%
Low Tercile Average Profit: 9.91%

Profit for FYE 2021 for the 2021 Sales Group

Average Profit: 19.80%
Number and Percentage of Central Bark Facilities Exceeding Average: 14 (45.2%)
Median Profit: 18.24%
Top Tercile Average Profit: 20.50%
Middle Tercile Average Profit: 24.88%
Low Tercile Average Profit: 5.78%

Profit for FYE 2020 for the 2020 Sales Group

Average Profit: 9.17%
Number and Percentage of Central Bark Facilities Exceeding Average: 13 (50.0%)
Median Profit: 9.11%
Top Tercile Average Profit: 15.43%
Middle Tercile Average Profit: 2.51%
Low Tercile Average Profit: 1.86%

The Gross Sales and Profit data presented above is based on information reported to Central Bark by franchisees. Central Bark has not independently verified this data.

Some Central Bark facilities have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – Central Bark Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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Central Bark: $731K Average Sales vs. $552K-$934K Franchise Cost

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Section I – Central Bark Franchise Costs

Section II – Central Bark’s Initial Franchise Fee, Royalty Fee, and Marketing Fee