Window Genie Franchise: Estimated Average Sales ($564K) vs. Cost ($140K-$273K)

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Window Genie franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Window Genie franchise, based on Items 5 and 6 of the company’s 2023 FDD

Section III – Number of franchised and company-owned Window Genie outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Window Genie franchise opportunity

Section V – Presentation and analysis of Window Genie’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

• 2022, 2021, and 2020 average, median, highest, and lowest gross sales per job for the franchised Window Genie businesses that were in operation and reporting sales during any part of the applicable Reporting Period and were in operation at the end of the applicable Reporting Period

• 2022, 2021, and 2020 average, median, highest, and lowest number of jobs completed per business day for the franchised Window Genie businesses that were in operation and reporting sales during any part of the applicable Reporting Period and were in operation at the end of the applicable Reporting Period

• 2022, 2021, and 2020 average and median percentage of recurring customers for all franchised Window Genie businesses that were in operation for at least 12 months as of the end of the applicable Reporting Period and reporting sales for the full applicable Reporting Period

Section VI – Key ratios, comparables, computations, and analyses for the Window Genie franchise opportunity (exclusive content for Platinum subscribers)

Section I – Window Genie Franchise Costs

• Window Genie franchise costs, based on Item 7 of the company’s 2023 FDD:

• Initial Franchise Fee:  $62,500 to $75,560
• Start-Up Package:  $27,000 to $32,000
• Office Package:  $0 to $1,500
• Initial Training:  $0 to $5,000
• Advertising and Promotions:  $3,000 to $6,000
• Security Deposits, Utility Deposits, Business Licenses, and Other Prepaid Expenses:  $1,200 to $2,000
• Vehicle:  $2,000 to $40,000
• Real Estate:  $0 to $6,000
• Professional Fees:  $0 to $5,000
• Additional Funds for Initial 3-Month Period:  $45,000 to $100,000
• Total Estimated Window Genie Franchise Costs:  $140,700 to $273,060

Section II – Window Genie’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Window Genie’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

• Initial Franchise Fee:  $62,500 for a territory of up to 50,000 qualified households; plus $.62 per qualified household, up to a maximum initial franchise fee of $75,560 (for a territory of 63,000 qualified households)
• License Fee:  7% of Gross Sales, except for “roll-in” sales. In addition, minimum license fees apply.
• Marketing, Advertising, and Promotion (MAP) Fund Fee:  2% of Gross Sales, except for “roll-in” sales. In addition, minimum MAP fees apply.
• Local Marketing Groups:  not to exceed 3% of Gross Sales. As of the issuance date of the Franchise Disclosure Document, Window Genie may require that a portion of your LMG contribution (currently, 2% of your Gross Sales) be paid for use towards the Neighborly marketing and brand awareness initiatives.

Section III – Number of Franchised and Company-Owned Window Genie Outlets

Franchised

2020

• Outlets at the Start of the Year:  130
• Outlets at the End of the Year:  125
• Net Change:  -5

2021

• Outlets at the Start of the Year:  125
• Outlets at the End of the Year:  124
• Net Change:  -1

2022

• Outlets at the Start of the Year:  124
• Outlets at the End of the Year:  113
• Net Change:  -11

Company-Owned

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Window Genie Franchise

• Neighborly Honors Its Top Performing Franchises

• 12 Neighborly Brands Named by Franchise Business Review as Top Franchises of 2022

• Window Genie Ranked No. 426 on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Window Genie Franchise (Item 19, 2023 FDD)

• This representation is a historic financial performance representation about a subset of the franchise system’s existing outlets’ past performance during the calendar year beginning on January 1, 2020 and ending on December 31, 2020 (the “2020 Reporting Period”), during the calendar year beginning on January 1, 2021 and ending on December 31, 2021 (the “2021 Reporting Period”), and during the calendar year beginning on January 1, 2022 and ending on December 31, 2022 (the “2022 Reporting Period”).

• Neither Window Genie nor its independent certified public accountants have audited or verified any of the sales figures reported to it. Franchisees are not required to use generally accepted accounting principles when reporting these figures.

• “Gross Sales” means the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of or in connection with a Window Genie business, whether under any of the Marks or otherwise.

• Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that the franchisor authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).

• As of December 31, 2020, there were 125 Window Genie businesses in operation in the United States; as of December 31, 2021, there were 124 Window Genie businesses in operation in the United States; and as of December 31, 2022, there were 113 Window Genie businesses in operation in the United States, all of which were franchised businesses.

• Twenty-eight franchised businesses closed during the 2020 Reporting Period, 17 franchised businesses closed during the 2021 Reporting Period, and 24 franchised businesses closed during the 2022 Reporting Period. As these businesses were not in operation at the end of the applicable Reporting Period, their data is excluded from this Item 19. Of the franchised businesses that closed during the 2020 Reporting Period, the 2021 Reporting Period, and the 2022 Reporting Period, 1 business closed in 2020 after being open for less than 12 months.

• Parts 1 and 2 of this Item 19 include data from 114 businesses for the 2020 Reporting Period, 117 businesses for the 2021 Reporting Period, and 111 businesses for the 2022 Reporting Period (collectively, for purposes of Parts 1 and 2, the “Reporting Businesses”), which were all in operation and reporting sales during any part of the applicable Reporting Period and were in operation at the end of the applicable Reporting Period.

• Parts 1 and 2 of this Item 19 exclude data from businesses that did not report reliable data (i.e., 11 businesses were excluded for the 2020 Reporting Period, 7 businesses were excluded for the 2021 Reporting Period, and 4 businesses were excluded for the 2022 Reporting Period (two of the 4 excluded businesses were owned by a multi-unit owner who reported the data to Window Genie on an aggregated basis and therefore Window Genie was not able to use such data)).

Part 1 – Average and Median Gross Sales Per Job

• The below table in this Part 1 shows the average and median Gross Sales per Job data for the 2020 Reporting Period, the 2021 Reporting Period, and the 2022 Reporting Period.

2022

• Number of Reporting Businesses:  109
• Average Gross Sales Per Job:  $461
• Highest Gross Sales Per Job:  $938
• Lowest Gross Sales Per Job:  $218
• Median Gross Sales Per Job:  $482
• Number/Percent At or Above Average:  49/45%

2021

• Number of Reporting Businesses:  117
• Average Gross Sales Per Job:  $396
• Highest Gross Sales Per Job:  $747
• Lowest Gross Sales Per Job:  $192
• Median Gross Sales Per Job:  $370
• Number/Percent At or Above Average:  49/41.9%

2020

• Number of Reporting Businesses:  114
• Average Gross Sales Per Job:  $346
• Highest Gross Sales Per Job:  $733
• Lowest Gross Sales Per Job:  $179
• Median Gross Sales Per Job:  $333
• Number/Percent At or Above Average:  48/42.1%

Part 2 – Average and Median Number of Jobs Completed Per Business Per Day

• The below table in this Part 2 shows the average and median number of jobs completed per Business per day for the 2020 Reporting Period, the 2021 Reporting Period, and the 2022 Reporting Period.

• Number of jobs completed per Business per day refers to the number of customer jobs each Window Genie Business location completed each day of the applicable Reporting Period. All jobs completed per Business per day were calculated based on a seven day week.

2022

• Number of Reporting Businesses:  109
• Average Number of Jobs Completed Per Business Per Day:  4.9
• Highest Number of Jobs Completed Per Business Per Day:  21.51
• Lowest Number of Jobs Completed Per Business Per Day:  0.15
• Median Number of Jobs Completed Per Business Per Day:  4.09
• Number/Percent At or Above Average:  56/50.5%

2021

• Number of Reporting Businesses:  117
• Average Number of Jobs Completed Per Business Per Day:  5.0
• Highest Number of Jobs Completed Per Business Per Day:  21.70
• Lowest Number of Jobs Completed Per Business Per Day:  .07
• Median Number of Jobs Completed Per Business Per Day:  3.96
• Number/Percent At or Above Average:  60/50%

2020

• Number of Reporting Businesses:  114
• Average Number of Jobs Completed Per Business Per Day:  4.3
• Highest Number of Jobs Completed Per Business Per Day:  28.01
• Lowest Number of Jobs Completed Per Business Per Day:  .07
• Median Number of Jobs Completed Per Business Per Day:  3.22
• Number/Percent At or Above Average:  57/50.4%

Part 3 – Recurring Customers

• The below table shows the percentage of services provided that were performed for recurring customers for the 2020 Reporting Period, the 2021 Reporting Period, and the 2022 Reporting Period for all businesses that were in operation for at least 12 months as of the end of the applicable Reporting Period and reporting sales for the full applicable Reporting Period.

• Recurring customers means customers that the same franchisee serviced at least twice during the applicable Reporting Period.

• This Part 3 of Item 19 includes data from 93 businesses for the 2020 Reporting Period, 99 businesses for the 2021 Reporting Period, and 80 businesses for the 2022 Reporting Period (collectively, the “Reporting Businesses”), which were all in operation and reporting sales during the entire applicable Reporting Period.

• This Part 3 excludes the data with respect to the 2020 Reporting Period from (a) 23 businesses that opened in 2020 and therefore were not in operation and reporting sales for the full 2020 Reporting Period, (b) 1 business that was transferred to a new owner in 2020 and therefore was not in operation and reporting sales for the full 2020 Reporting Period, and (c) 8 businesses that did not report reliable data for the full 2020 Reporting Period.

• This Part 3 excludes the data with respect to the 2021 Reporting Period from (a) 16 businesses that opened in 2021 and therefore were not in operation and reporting sales for the full 2021 Reporting Period, (b) 2 businesses that were transferred to new owners in 2021 and therefore were not in operation and reporting sales for the full 2021 Reporting Period, and (c) 7 businesses that did not report reliable data for the full 2021 Reporting Period.

• This Part 3 excludes the data with respect to the 2022 Reporting Period from (a) 13 businesses that opened in 2022 and therefore were not in operation and reporting sales for the full 2022 Reporting Period, (b) 2 businesses that were transferred to new owners in 2022 and therefore were not in operation and reporting sales for the full 2022 Reporting Period, and (c) 18 businesses that did not report a full 12 months of data for the 2022 Reporting Period.

2022

• Number of Reporting Businesses:  80
• Average Percentage of Jobs – Recurring Customer:  58.0%
• Median Percentage of Jobs – Recurring Customer:  59.3%
• Number/Percent At or Above Average:  43/53.8%

2021

• Number of Reporting Businesses:  99
• Average Percentage of Jobs – Recurring Customer:  48.5%
• Median Percentage of Jobs – Recurring Customer:  51.1%
• Number/Percent At or Above Average:  55/55.6%

2020

• Number of Reporting Businesses:  93
• Average Percentage of Jobs – Recurring Customer:  48.2%
• Median Percentage of Jobs – Recurring Customer:  50.3%
• Number/Percent At or Above Average:  51/54.8%

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – Window Genie Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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