Style Encore Franchise Review 2025: Costs, Fees, News, Average Revenues and/or Profits

Style Encore stores buy and sell used clothing and accessories. Founded in 2013, the brand is the most recent addition to the Winmark Corporation’s selection of used goods retail lines, and one of two that focus on clothes and accessories. While sister brand Plato’s Closet focuses on teens and young adults, Style Encore implicitly aims for an older audience, thanks to both the existence of the other brand and Style Encore’s own marketing.

Rather than appealing to teenagers with little access to money of their own, Style Encore is reaching for an older audience that’s concerned about the expense and sustainability of fashion choices. Initially announced primarily as a women’s clothing store, it now sells men’s clothes as well as women’s.

At just over a decade old, this is the least proven of Winmark’s brands, but it’s been built on a template that has succeeded in other areas of retail, taking the repeatability of franchising to a meta level. It’s harder to be sure about long-term performance without the decades of proof that lie behind other Winmark brands, but that newness also means that there’s more space for expansion. Combined with the potential to own multiple stores and expand into related brands, that could make it an appealing option for highly ambitious franchisees.

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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Style Encore franchise, based on Item 7 of the company’s 2025 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Style Encore franchise, based on Items 5 and 6 of the company’s 2025 FDD

Section III – Number of franchised and company-owned Style Encore outlets at the start of the year and the end of the year for 2022, 2023, and 2024, based on Item 20 of the company’s 2025 FDD

Section IV – News updates on the Style Encore franchise opportunity

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Section V – Presentation and analysis of Style Encore’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:

2024 average, median, high, and low gross sales and average and median gross profit for the 63 franchised Style Encore Stores in the United States that had been in operation by the same franchisee or owners for the 12-month period ended December 28, 2024, grouped by year opened (2023, 2022, 2021, 2020, 2019, and 2018 and prior)

2024 average, median, high, and low gross sales and average and median gross profit for the first, second, third, and fourth quartiles of the 63 franchised Style Encore Stores in the United States that had been in operation by the same franchisee or owners for the 12-month period ended December 28, 2024

number and percentage of franchised Style Encore Stores in the United States that had been in operation by the same franchisee or owners for the 12-month period ended December 28, 2024, grouped by range of gross sales ($0 to $250,000; $250,001 to $500,000; $500,001 to $1,000,000; $1,000,001 to $2,000,000; and greater than $2,000,000)

Section VI – Key ratios, comparables, computations, and analyses for the Style Encore franchise opportunity (exclusive content for Platinum subscribers)

Section I – Style Encore Franchise Costs

Style Encore franchise costs, based on Item 7 of the company’s 2025 FDD:

Initial Franchise Fee: $25,000
Fixtures and Supplies: $50,000 to $65,000
Signs: $11,0000 to $16,000
Security Cameras: $1,500 to $4,000
Point-of-Sale (POS) System: $22,200 to $29,500
Leasehold Improvements: $10,500 to $20,000
Build-Out: $35,000 to $55,000
Deposits and Business Licenses: $5,000 to $12,000
Opening Inventory: $65,000 to $80,000
Miscellaneous Pre-Opening Expenses: $40,000 to $65,000
Rent – First 3 Months: $17,500 to $27,500
Additional Funds – 3 Months: $40,000 to $50,000
Total Estimated Style Encore Franchise Costs: $322,700 to $449,000

Section II – Style Encore’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

Style Encore’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:

Initial Franchise Fee: $25,000
Continuing Fee: 5% of Gross Sales
Marketing Fee: $1,500 per year
Cooperative Advertising: maximum amount is 5% of Gross Sales
Local Marketing Expenses: minimum amount, when combined with cooperative advertising expenses, is 5% of Gross Sales
Advertising Fee: if Winmark imposes this fee, you will pay up to 2% of Gross Sales

Section III – Number of Franchised and Company-Owned Style Encore Outlets

Franchised

2022

Outlets at the Start of the Year: 71
Outlets at the End of the Year: 71
Net Change: 0

2023

Outlets at the Start of the Year: 71
Outlets at the End of the Year: 66
Net Change: -5

2024

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Outlets at the Start of the Year: 66
Outlets at the End of the Year: 69
Net Change: +3

Company-Owned

2022

Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

2023

Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

2024

Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

Section IV – News Updates on the Style Encore Franchise

Style Encore Did Not Rank on Entrepreneur’s 2025 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Style Encore Franchise (Item 19, 2025 FDD)

The following is a financial performance representation titled “Style Encore Statement of Average Annual Sales and Gross Profit.”

The gross profit figures in this Item 19 do reflect the cost of sales but do not reflect the operating expenses that must be deducted from the gross profit figures to obtain your net income or profit.

The following statement of average annual sales and gross profits includes annual gross sales and gross profits as reported by the 63 franchised Style Encore Stores located in the United States and Canada that commenced operations during the years 2013 through 2023, and were not transferred during 2024. This represents a subset of the 69 Style Encore Stores in the United States and Canada that were open and operating as of December 28, 2024.

This statement includes information from only those franchised Style Encore Stores located in the United States and Canada that had been in operation for the 12-month period ended December 28, 2024.

There are no material financial and operational characteristics of the U.S. Stores that differ materially from the Canadian Stores included in this financial performance representation.

No other franchised Style Encore Stores are included in this statement due to insufficient history of operations (not in operation by the same franchisee or owners for the 12-month period ended December 28, 2024 or transferred during this period).

There were 63 franchised Style Encore Stores which had been in operation by the same franchisee or owners for the 12-month period ended December 28, 2024. All 63 franchised Style Encore Stores are reflected in the average.

No Stores closed in 2024 after being opened for less than 12 months.

Part 1 – Statement of Average Gross Sales and Gross Profit of the 63 Franchised Style Encore Stores for the Fiscal Year Ended December 28, 2024

Year Opened – 2023

Number of Stores Reported: 1
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 1/100%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 1/100%
2024 Average Gross Sales: $1,142,342
2024 Median Gross Sales: $1,142,342
2024 Average Gross Profit: $632,172
2024 Median Gross Profit: $632,172
Average Gross Profit Percentage: 55.34%
Sales Range: $1,142,342 to $1,142,342

Year Opened – 2022

Number of Stores Reported: 5
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 0/0%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 0/0%
2024 Average Gross Sales: $399,271
2024 Median Gross Sales: $366,044
2024 Average Gross Profit: $229,596
2024 Median Gross Profit: $208,169
Average Gross Profit Percentage: 57.50%
Sales Range: $254,467 to $610,915

Year Opened – 2021

Number of Stores Reported: 3
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 1/33%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 2/67%
2024 Average Gross Sales: $871,607
2024 Median Gross Sales: $901,408
2024 Average Gross Profit: $519,589
2024 Median Gross Profit: $549,047
Average Gross Profit Percentage: 59.61%
Sales Range: $602,496 to $1,110,918

Year Opened – 2020

Number of Stores Reported: 2
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 0/0%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 0/0%
2024 Average Gross Sales: $486,654
2024 Median Gross Sales: $486,654
2024 Average Gross Profit: $287,574
2024 Median Gross Profit: $287,574
Average Gross Profit Percentage: 59.09%
Sales Range: $377,602 to $595,707

Year Opened – 2019

Number of Stores Reported: 7
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 1/14%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 1/14%
2024 Average Gross Sales: $657,318
2024 Median Gross Sales: $607,178
2024 Average Gross Profit: $355,473
2024 Median Gross Profit: $335,976
Average Gross Profit Percentage: 54.08%
Sales Range: $183,472 to $1,387,094

Year Opened – 2018 and Prior

Number of Stores Reported: 45
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 26/58%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 26/58%
2024 Average Gross Sales: $1,011,039
2024 Median Gross Sales: $977,328
2024 Average Gross Profit: $600,689
2024 Median Gross Profit: $580,061
Average Gross Profit Percentage: 59.41%
Sales Range: $252,297 to $2,788,373

Total

Number of Stores Reported: 63
Number and Percentage of Stores Attaining or Exceeding Average Gross Sales: 29/46%
Number and Percentage of Stores Attaining or Exceeding Average Gross Profit: 30/48%
2024 Average Gross Sales: $901,981
2024 Median Gross Sales: $855,551
2024 Average Gross Profit: $530,689
2024 Median Gross Profit: $503,394
Average Gross Profit Percentage: 58.84%

“Gross Sales” means all revenues the franchisee receives from the sale of goods and services, whether by cash or by check, credit card or trade, in connection with the Store, less sales tax and customer refunds and returns.

Average Gross Profit equals Gross Sales less Cost of Goods Sold. Gross Profit does not reflect any expenses related to the operation of a Style Encore Store other than Cost of Goods Sold.

Part 2 – Statement of Sales Ranges by Quartile for the 63 Franchised Style Encore Stores Open on December 28, 2024 That Had Been in Operation for at Least 12 Months by the Same Franchisee or Owners for the 12-Month Period Ended December 28, 2024

Quartile refers to that portion of the total number of Stores open that represents 25%. For example, the first Quartile identifies those Stores that were in the top 25% of all Stores in Gross Sales.

1st Quartile

Number of Stores: 15
2024 Gross Sales Range by Quartile: $1,205,246 to $2,788,373
2024 Quartile Average Gross Sales: $1,556,831
2024 Quartile Median Gross Sales: $1,391,882
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales: 5/33%
2024 Quartile Average Gross Profit: $905,614
2024 Quartile Median Gross Profit: $834,348
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit: 7/47%
Quartile Average Gross Profit Percentage: 58.17%

2nd Quartile

Number of Stores: 16
2024 Gross Sales Range by Quartile: $863,754 to $1,142,342
2024 Quartile Average Gross Sales: $1,017,508
2024 Quartile Median Gross Sales: $1,023,234
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales: 9/56%
2024 Quartile Average Gross Profit: $599,801
2024 Quartile Median Gross Profit: $621,471
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit: 10/63%
Quartile Average Gross Profit Percentage: 58.95%

3rd Quartile

Number of Stores: 16
2024 Gross Sales Range by Quartile: $581,124 to $855,551
2024 Quartile Average Gross Sales: $679,445
2024 Quartile Median Gross Sales: $636,140
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales: 7/44%
2024 Quartile Average Gross Profit: $404,908
2024 Quartile Median Gross Profit: $384,575
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit: 6/38%
Quartile Average Gross Profit Percentage: 59.59%

4th Quartile

Number of Stores: 16
2024 Gross Sales Range by Quartile: $183,472 to $554,346
2024 Quartile Average Gross Sales: $395,069
2024 Quartile Median Gross Sales: $402,772
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales: 8/50%
2024 Quartile Average Gross Profit: $235,865
2024 Quartile Median Gross Profit: $253,960
Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit: 9/56%
Quartile Average Gross Profit Percentage: 59.70%

Part 3 – Number of Stores, Average and Median Gross Sales, Lowest and Highest Gross Sales Amount in Each Range, and Percentage of Total Number of Stores That Fell Within Certain Ranges of Gross Sales for 2024

Based on information reported by the 63 Style Encore Stores which had been in operation by the same franchisee or owner for the 12-month period ended December 28, 2024, the following chart sets forth the number of Stores, average and median Gross Sales, the lowest and highest Gross Sales amount in each range, and the percentage of total number of Stores that fell within certain ranges of Gross Sales for 2024:

2024 Range of Gross Sales: $0 to $250,000

Number of Stores Falling Within Range: 1
Average Gross Sales for Stores Within Range: $183,472
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 1/100%
Gross Sales for Lowest Store Within Range: $183,472
Gross Sales for Highest Store Within Range: $183,472
Median Gross Sales for Stores Within Range: $183,472
Percent of Total Number of Stores (63) Within Range: 1.59%

2024 Range of Gross Sales: $250,001 to $500,000

Number of Stores Falling Within Range: 12
Average Gross Sales for Stores Within Range: $381,539
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 5/42%
Gross Sales for Lowest Store Within Range: $252,297
Gross Sales for Highest Store Within Range: $481,041
Median Gross Sales for Stores Within Range: $378,246
Percent of Total Number of Stores (63) Within Range: 19.05%

2024 Range of Gross Sales: $500,001 to $1,000,000

Number of Stores Falling Within Range: 26
Average Gross Sales for Stores Within Range: $729,441
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 12/46%
Gross Sales for Lowest Store Within Range: $500,693
Gross Sales for Highest Store Within Range: $991,740
Median Gross Sales for Stores Within Range: $705,239
Percent of Total Number of Stores (63) Within Range: 41.27%

2024 Range of Gross Sales: $1,000,001 to $2,000,000

Number of Stores Falling Within Range: 22
Average Gross Sales for Stores Within Range: $1,285,368
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 7/32%
Gross Sales for Lowest Store Within Range: $1,021,749
Gross Sales for Highest Store Within Range: $1,860,917
Median Gross Sales for Stores Within Range: $1,224,667
Percent of Total Number of Stores (63) Within Range: 34.92%

2024 Range of Gross Sales: $2,000,000 to $3,000,000

Number of Stores Falling Within Range: 2
Average Gross Sales for Stores Within Range: $2,409,642
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 1/50%
Gross Sales for Lowest Store Within Range: $2,030,910
Gross Sales for Highest Store Within Range: $2,788,373
Median Gross Sales for Stores Within Range: $2,409,642
Percent of Total Number of Stores (63) Within Range: 3.17%

2024 Range of Gross Sales: Greater Than $3,000,000

Number of Stores Falling Within Range: 0
Average Gross Sales for Stores Within Range: $0
Number and Percent of Stores Exceeding Average Gross Sales for Stores Within Range: 0/0%
Gross Sales for Lowest Store Within Range: $0
Gross Sales for Highest Store Within Range: $0
Median Gross Sales for Stores Within Range: $0
Percent of Total Number of Stores (63) Within Range: 0%

These results relate to specific Style Encore Stores located in the United States and Canada.

Some Stores have sold or earned these amounts. Your individual results may differ. There is no assurance that you will sell or earn as much.

Section VI – Style Encore Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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