Ambrosio’s Take
Outdoor Lighting Perspectives is a landscape and architectural outdoor lighting franchise that also installs holiday and permanent lighting, a mix that spreads revenue across the calendar: residential work accounts for 79.6% of the system’s $59,909,823 in gross revenue, with holiday lighting at 12.8% and commercial at 7.6%. Ranked No. 430 on Entrepreneur’s 2026 Franchise 500 list, the system added a net 6 franchised outlets in 2025 to reach 141, a steady pace that has helped lift system gross revenue from $24,939,275 in 2018. The more telling numbers sit at the territory level: single-territory franchisees averaged $665,690, up 7.9% from $617,170 the year before, while the 36 multi-territory franchisees averaged $886,888 across all their territories, or $343,311 per territory, and the distance between the $1,673,638 top-quartile average and the $227,170 bottom-quartile average shows how much local execution and marketing matter in this business. A 3.3:1 sales-to-investment ratio and an estimated payback of 1.3 to 1.6 years at average results compare well, though the $55,000 minimum annual advertising investment for a single territory is a commitment worth planning around from the start.
Ambrosio’s Take appears on all Franchise Chatter FDD Talk posts based on the 2026 FDD.
"If I were considering buying a franchise today, checking territory availability would be one of my first steps. Yet most buyers leave it until last." — Ambrosio, Franchise Chatter
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Section I – Estimated initial investment (franchise costs) for an Outdoor Lighting Perspectives franchise, based on Item 7 of the company’s 2026 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for an Outdoor Lighting Perspectives franchise, based on Items 5 and 6 of the company’s 2026 FDD
Section III – Number of franchised and company-owned Outdoor Lighting Perspectives outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD
Section IV – News updates on the Outdoor Lighting Perspectives franchise opportunity
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Most franchise buyers spend months researching brands and building excitement — unaware that their preferred territory could be snapped up at any moment. By the time they contact the franchisor, their preferred territory may already be taken. Enter your ZIP code to see which franchises are still available near you — before someone else claims that territory.Section V – Presentation and analysis of Outdoor Lighting Perspectives’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:
- 2025 reporting period average, median, highest, and lowest gross revenue for the 40 single-territory, 36 multi-territory, and all 76 (single-territory and multi-territory) Outdoor Lighting Perspectives franchisees that were operational during the reporting period (October 1, 2024 to September 30, 2025), including Outdoor Lighting Perspectives franchisees operating in the United States and one in Canada
- 2024 average revenue, cost of goods sold (labor and materials), gross profit margin, certain marketing & operating expenses (royalties, local marketing investments, national brand marketing fund investments, overhead salaries and wages expense, small tools, equipment & uniform expense, vehicle expense, bank service charges & merchant fees, insurance, licenses & permits, and IT & telephone), and total revenue less cost of goods sold and certain required marketing & operating expenses for the 55 Outdoor Lighting Perspectives franchisees operating in 96 territories that had been open and operating on a full-time basis for at least 2 full years as of December 31, 2024 and participated in the financial Benchmarking Study
- 2025 average retail price per new residential landscape lighting install project, average retail price per holiday lighting project, and average retail price per permanent lighting install project for the Outdoor Lighting Perspectives reporting franchisees that were operational at any point during the reporting period
- 2025 residential lighting revenue, holiday lighting revenue, and commercial lighting revenue reported to the franchisor by all Outdoor Lighting Perspectives franchisees whose Outdoor Lighting Perspectives businesses were operational for any part, even as little as one month if the franchisee completed initial training in September of their initial year of operations
- 2018, 2019, 2020, 2021, 2022, 2023, 2024, and 2025 aggregate gross revenue reported to the franchisor by all Outdoor Lighting Perspectives franchisees whose Outdoor Lighting Perspectives businesses were operational for any part, even as little as one month if the franchisee completed initial training in September of their initial year of operations
Section VI – Key ratios, comparables, computations, and analyses for the Outdoor Lighting Perspectives franchise opportunity (exclusive content for Platinum subscribers)
Section I – Outdoor Lighting Perspectives Franchise Costs
- Outdoor Lighting Perspectives franchise costs, based on Item 7 of the company’s 2026 FDD:
- Initial Franchise Fee: $59,500
- Initial Marketing Collateral: $2,000 to $3,000
- Vehicle Wrap: $4,000 to $5,000
- Trade Show Booth: $1,500 to $2,000
- Travel and Living Expense While Training: $2,000 to $3,500
- Tools and Equipment: $1,000 to $2,000
- Computer Hardware and Software: $1,700 to $5,500
- Inventory: $14,000 to $16,000
- Start-up Marketing and Advertising (for the first 90 days after satisfactorily completing the initial training): $25,000 to $55,000
- Vehicle: $50,000 to $55,000
- Additional Funds (3 months): $20,000
- Total Estimated Outdoor Lighting Perspectives Franchise Costs: $180,700 to $226,500
Section II – Outdoor Lighting Perspectives’ Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Outdoor Lighting Perspectives’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:
- Initial Franchise Fee: $59,500
- Royalty: the greater of: (a) the sum of 7% of Gross Revenue; or (b) the Minimum Royalty of $1,400 per month. If Gross Revenue exceeds $1,000,000, the Royalty Fee will be reduced to the greater of the Minimum Royalty or 5% of Gross Revenue from all sources for the remainder of that calendar year.
- National Branding & Marketing Fee: 1.5% on the first $1,000,000 of Gross Revenues in a calendar year. No National Branding & Marketing Fee is due on Gross Revenues over $1,000,000 in any calendar year.
- Digital Marketing Fee: Outdoor Lighting Perspectives’ then-current fee, currently $300 per month. Up to $750 per month.
- Individual Advertising Investment: minimum $55,000 per calendar year for 1 territory. Minimum $100,000 per calendar year if you are granted 2 contiguous territories, plus an additional $35,000 per calendar year for each additional contiguous territory.
Section III – Number of Franchised and Company-Owned Outdoor Lighting Perspectives Outlets
Franchised
2023
- Outlets at the Start of the Year: 110
- Outlets at the End of the Year: 128
- Net Change: +18
2024
- Outlets at the Start of the Year: 128
- Outlets at the End of the Year: 135
- Net Change: +7
2025
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- Outlets at the End of the Year: 141
- Net Change: +6
Company-Owned
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2024
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2025
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the Outdoor Lighting Perspectives Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Outdoor Lighting Perspectives Franchise (Item 19, 2026 FDD)
Part 1 – Average Gross Revenues for Outdoor Lighting Businesses for the 12 Months Ending September 30, 2025
- The following table presents Gross Revenue information realized by certain Outdoor Lighting Perspectives franchisees in the United States during the period between October 1, 2024 and September 30, 2025 (“Reporting Period”).
- The information provided in the table below was compiled from 76 Outdoor Lighting Perspectives franchisees that were operational during the Reporting Period, including Outdoor Lighting Perspectives franchisees operating in the United States and one in Canada. These franchisees operated 133 franchise territories during the Reporting Period.
- 22 of the franchisees operated in 2 territories under different Franchise Agreements during the entire Reporting Period and report Gross Revenue to Outdoor Lighting Perspectives for both territories on the same report; 9 franchisees operated 3 Territories under different Franchise Agreements and report Gross Revenue to Outdoor Lighting Perspectives for all Territories on the same report; 3 franchisees operated 4 Territories under different Franchise Agreements and report Gross Revenue to Outdoor Lighting Perspectives for all Territories on the same report; and 2 franchisees operated 5 Territories under different Franchise Agreements and report Gross Revenue to Outdoor Lighting Perspectives for all Territories on the same report.
- The data excludes 8 franchise territories that commenced operations during the Reporting Period, two franchise territories that ceased operations during the Reporting Period, and two franchise territories that did not report sales during the entire Reporting Period.
- For the data received from the Canadian franchisee, Outdoor Lighting Perspectives calculated their Gross Revenue in local currency and converted to US Dollars.
A. All Operational Franchisees
Top Quartile
- Number of Franchisees: 19
- Minimum Gross Revenue: $1,000,125
- Average Gross Revenue: $1,673,638
- Maximum Gross Revenue: $2,957,861
- Median Gross Revenue: $1,314,602
- Number and Percentage of Franchisees Above Average: 7 (37%)
Second Quartile
- Number of Franchisees: 19
- Minimum Gross Revenue: $526,028
- Average Gross Revenue: $748,815
- Maximum Gross Revenue: $962,550
- Median Gross Revenue: $733,380
- Number and Percentage of Franchisees Above Average: 9 (47%)
Third Quartile
- Number of Franchisees: 19
- Minimum Gross Revenue: $332,405
- Average Gross Revenue: $432,250
- Maximum Gross Revenue: $525,280
- Median Gross Revenue: $434,145
- Number and Percentage of Franchisees Above Average: 10 (53%)
Bottom Quartile
- Number of Franchisees: 19
- Minimum Gross Revenue: $41,795
- Average Gross Revenue: $227,170
- Maximum Gross Revenue: $321,592
- Median Gross Revenue: $255,159
- Number and Percentage of Franchisees Above Average: 11 (58%)
Totals
- Number of Franchisees: 76
- Average Gross Revenue: $770,468
- Median Gross Revenue: $525,654
- Number and Percentage of Franchisees Above Average: 27 (36%)
B. Single-Territory Franchisees
Top Quartile
- Number of Franchisees: 10
- Minimum Gross Revenue: $962,550
- Average Gross Revenue: $1,544,751
- Maximum Gross Revenue: $2,707,613
- Median Gross Revenue: $1,356,580
- Number and Percentage of Franchisees Above Average: 3 (30%)
Second Quartile
- Number of Franchisees: 10
- Minimum Gross Revenue: $468,784
- Average Gross Revenue: $587,873
- Maximum Gross Revenue: $876,392
- Median Gross Revenue: $551,367
- Number and Percentage of Franchisees Above Average: 5 (50%)
Third Quartile
- Number of Franchisees: 10
- Minimum Gross Revenue: $275,240
- Average Gross Revenue: $351,712
- Maximum Gross Revenue: $459,288
- Median Gross Revenue: $326,998
- Number and Percentage of Franchisees Above Average: 4 (40%)
Bottom Quartile
- Number of Franchisees: 10
- Minimum Gross Revenue: $41,795
- Average Gross Revenue: $178,425
- Maximum Gross Revenue: $268,391
- Median Gross Revenue: $182,742
- Number and Percentage of Franchisees Above Average: 5 (50%)
Totals
- Number of Franchisees: 40
- Average Gross Revenue: $665,690
- Median Gross Revenue: $464,036
- Number and Percentage of Franchisees Above Average: 13 (33%)
C. Multi-Territory Franchisees
- These 36 Outdoor Lighting Perspectives franchisees reported Gross Revenue to Outdoor Lighting Perspectives for all territories on the same report. As a result, for the purposes of the table below, each of these 36 Outdoor Lighting Perspectives franchisees was considered to be 1 franchisee even though they operate in more than 1 Territory.
Top Third
- Number of Franchisees: 12
- Minimum Gross Revenue: $888,260
- Average Gross Revenue: $1,594,561
- Maximum Gross Revenue: $2,957,861
- Median Gross Revenue: $1,161,586
- Number and Percentage of Franchisees Above Average: 4 (33%)
Middle Third
- Number of Franchisees: 12
- Minimum Gross Revenue: $525,280
- Average Gross Revenue: $709,585
- Maximum Gross Revenue: $881,072
- Median Gross Revenue: $697,516
- Number and Percentage of Franchisees Above Average: 6 (50%)
Bottom Third
- Number of Franchisees: 12
- Minimum Gross Revenue: $216,453
- Average Gross Revenue: $356,519
- Maximum Gross Revenue: $481,637
- Median Gross Revenue: $368,862
- Number and Percentage of Franchisees Above Average: 7 (58%)
Totals
- Number of Franchisees: 36
- Average Gross Revenue: $886,888
- Median Gross Revenue: $697,516
- Number and Percentage of Franchisees Above Average: 12 (33%)
- The Average Gross Revenue figures presented above represent the total dollar value of customer installation contracts and ongoing maintenance services sold during the Reporting Period by the Outdoor Lighting Perspectives franchisees identified above.
Part 2 – Benchmarking Study for Outdoor Lighting Businesses for the 12 Months Ending December 31, 2024
- In 2025, Outdoor Lighting Perspectives conducted a financial Benchmarking Study for Outdoor Lighting Perspectives franchisees.
- The Benchmarking Study was conducted solely on a voluntary basis and was offered only to franchisees who had been operating their Outdoor Lighting Businesses at least 12 months at the time of the Benchmarking Study. As a result, 7 franchisees who joined the system in 2024 were ineligible to participate in the Benchmarking Study.
- Interested franchisees were required to submit their income statements for the year ending December 31, 2024 (“Benchmarking Reporting Period”).
- 66 reporting franchisees operating 113 Territories out of 146 (77%) Outdoor Lighting Perspectives franchised Territories as of December 31, 2024, participated in the Benchmarking Study (“Reporting Franchisees”).
- All of the 66 Outdoor Lighting Perspectives Reporting Franchisees were located in the United States or Canada. Outdoor Lighting Perspectives has reviewed the composition of franchise participants and believes it contains a random, representative sampling of Outdoor Lighting Perspectives franchised territories based on level of sales, years in the business, and geography.
- This Part 2 presents information for those 55 Reporting Franchisees operating in 96 territories that had been open and operating on a full-time basis for at least two full years as of December 31, 2024. 24 of the 55 Reporting Franchisees contained in the chart below operate in multiple territories.
Revenue Minus COGS and Certain Marketing & Operating Expenses (Averages)
Revenue: $818,812 (100.0%)
Cost of Goods Sold:
- Labor: $136,267 (16.6%)
- Materials: $208,705 (25.5%)
Gross Profit Margin: $473,840 (57.9%)
Certain Marketing & Operating Expenses
- Royalties: $57,317 (7.0%)
- Local Marketing Investments: $73,106 (8.9%)
- National Brand Marketing Fund Investments: $12,282 (1.5%)
- Overhead Salaries and Wages Expense: $63,623 (7.8%)
- Small Tools, Equipment & Uniform Expense: $4,933 (0.6%)
- Vehicle Expense: $33,361 (4.1%)
- Bank Service Charges & Merchant Fees: $19,814 (2.4%)
- Insurance: $20,902 (2.6%)
- Licenses & Permits: $673 (0.1%)
- IT & Telephone: $14,926 (1.8%)
Total Revenue Less Cost of Goods Sold and Certain Required Marketing & Operating Expenses: $172,902 (21.1%)
- “Labor” is all direct labor costs including direct payroll and payroll taxes for employee installers providing installation, repair, and maintenance services, but does not include Overhead Salaries and Wages Expense (as defined below). In addition, some franchisees hire subcontracted labor primarily for the installation of decorative lighting systems and those costs are included in Cost of Labor. The Cost of Labor does not include benefits or unemployment insurance.
- “Materials” includes all products utilized in installing Outdoor Lighting or decorative lighting systems including bulbs, fixtures, wire, fasteners, transformers, and other accessories.
- “Local Marketing Investments” means the amount spent on advertising and marketing activities within their territories.
- “National Brand Marketing Fund Investments” has the same general meaning as the National Branding & Marketing Fees as described in the FDD.
- “Overhead Salaries and Wages Expense” means compensation paid to either part-time or full-time office administration staff to answer phones, respond to new customer inquiries, assist in scheduling, help maintain data in the field services IT platform, and sometimes light bookkeeping.
- “Small Tools, Equipment & Uniform Expense” means all usual and customary hand tools, wire strippers, trenching shovels, screw drivers, wire-nuts conduit, and branded apparel.
- “Vehicle Expense” is reported vehicle related expenses including costs associated with operating service vehicles utilized by installers to provide Outdoor Lighting installation, repair and maintenance services, the cost of vehicle leases, fuel, and vehicle maintenance. It does not include automobile insurance costs, and if the Reporting Franchisees own the vehicle, it does not include depreciation expense associated with the vehicle.
- “Bank Service Charges & Merchant Fees” means customary fees associated with maintaining a local banking relationship and accepting payment from customers via credit cards.
- “Insurance” means the amount spent on insurance coverage policies required under the FDD.
- “License & Permits” means the amount spent on maintaining required licenses and permits in order to operate their Outdoor Lighting Business during their second or subsequent full year of operations.
- “IT & Telephone” means the amount spent on licensing the field services technology platform for office and field devices and maintaining a VOIP phone system.
- “Total Revenue Less Cost of Goods Sold and Certain Required Marketing & Operating Expenses” means the average total Revenue minus Labor, Materials, Royalties, Local Marketing Investments, National Brand Marketing Fund Investments, Office Manager Compensation, Small Tools, Equipment & Uniform Expense, Vehicle Expense, Bank Service Charges & Merchant Fees, Insurance, License & Permits, and IT & Telephone. This amount does not equal the average gross profit of the 55 Reporting Franchisees that had been open and operating on a full-time basis for at least two years as of December 31, 2024, as they each incurred additional costs and expenses that are not reflected in this Part 2.
Part 3 – Average Retail Price Per New Residential Landscape Lighting Install Project, Holiday Lighting Project, and Permanent Lighting Install Project During the Last 12 Months Ending September 30, 2025
- The information provided in the table below was compiled from 74 of the 77 (96%) Outdoor Lighting Perspectives franchisees that were operational at any point during the Reporting Period, including all Outdoor Lighting Perspectives franchised territories operating in the United States and Canada (“Reporting Franchisees”).
- The data for Average Retail Price Per Holiday Lighting Project excludes 10 franchisees that did not provide the data necessary to analyze Holiday Lighting Projects. The data for Average Retail Price Per Permanent Lighting Install Projects excludes 18 that did not provide the data necessary to analyze Permanent Lighting Install Projects.
- Further, it is important to note that installation of New Residential Landscape Lighting Install Projects, Holiday Lighting Projects, and Permanent Lighting Install Projects represents only a portion of the overall activities performed by an Outdoor Lighting Perspectives franchisee in the operation of the Outdoor Lighting Business.
- Other activities and revenue included in the Outdoor Lighting Business include revenue from commercial outdoor lighting projects, maintenance and service on existing installed residential architectural and landscape lighting systems, add-ons or expansions of existing residential lighting systems, revenues from contractual annual maintenance plans, or revenue from retro fitting existing installed lighting systems to new LED technology.
- Average Retail Price per New Residential Landscape Lighting Install Project (74 Reporting Franchisees): $4,649.19
- Average Retail Price per Holiday Lighting Project (64 Reporting Franchisees): $1,900.39
- Average Retail Price per Permanent Lighting Install Project (56 Reporting Franchisees): $5,665.63
Part 4 – Outdoor Lighting Perspectives Franchise System Gross Revenue for Fiscal Year Ending September 30, 2025 – Revenue Mix by Division
- The information provided in the table below is based on the three revenue divisions that make up the aggregate Gross Revenue (as defined above) reported to the franchisor from all Outdoor Lighting Perspectives franchisees whose Outdoor Lighting Perspectives businesses were operational for any part, even as little as one month if the franchisee completed initial training in September of their initial year of operations, of the fiscal year (“System Gross Sales”) ending September 30, 2025.
- Residential Lighting Revenue: $47,702,197 (79.6%)
- Holiday Lighting Revenue: $7,671,222 (12.8%)
- Commercial Lighting Revenue: $4,536,403 (7.6%)
- Total Lighting Revenue: $59,909,823 (100.0%)
Part 5 – Aggregate Outdoor Lighting Perspectives Franchise System Gross Sales for Fiscal Years Ending September 30, 2018, 2019, 2020, 2021, 2022, 2023, 2024, and 2025
- The information provided in the table below is based on the aggregate Gross Revenue (as defined above) reported to the franchisor from all Outdoor Lighting Perspectives franchisees whose Outdoor Lighting Perspectives businesses were operational for any part, even as little as one month if the franchisee completed initial training in September of their initial year of operations, of each fiscal year (“System Gross Sales”) ended September 30, 2018, September 30, 2019, September 30, 2020, September 30, 2021, September 30, 2022, September 30, 2023, September 30, 2024, and September 30, 2025.
- 2018: $24,939,275
- 2019: $26,593,827
- 2020: $30,087,144
- 2021: $45,515,302
- 2022: $53,685,550
- 2023: $54,893,459
- 2024: $56,494,236
- 2025: $59,909,822
- Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.
Section VI – Outdoor Lighting Perspectives Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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