Ambrosio’s Take
Wag N’ Wash operates natural pet food and grooming stores, and the 11 reporting franchised stores averaged $1,208,177 in 2025 gross sales at a 66.6% gross margin, a 1.3:1 sales-to-investment ratio that sits ahead of Scenthound and Woofie’s at 1.1:1 each. Sales slipped 7.2% from 2024 on top of a 5.2% decline the year before, and labor rose to 41.0% of sales from 36.6%, trends that deserve a close look given how small the reporting sample is. The top 6 stores averaged $1,549,098 versus $799,072 for the bottom 5, a spread that points to how much store-level execution and local market fit matter. Franchised outlets fell from 23 to 14 in 2025 after eight stores were reacquired by the predecessor franchisor, while company-owned outlets rose from 6 to 12, context worth understanding alongside the $520,250 to $1,357,300 investment range.
Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.
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Section I – Estimated initial investment (franchise costs) for a Wag N’ Wash franchise, based on Item 7 of the company’s 2026 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Wag N’ Wash franchise, based on Items 5 and 6 of the company’s 2026 FDD
Section III – Number of franchised and company-owned Wag N’ Wash outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD
Section IV – News updates on the Wag N’ Wash franchise opportunity
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.Section V – Presentation and analysis of Wag N’ Wash’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:
- 2025 average weekly gross sales, annual gross sales, annual gross margin (dollar and percentage), annual rent expense (dollar and percentage), and annual labor expense (dollar and percentage) for the 11 reporting franchised Wag N’ Wash stores that were open and began operating prior to January 1, 2025 and operated the full measurement period under the same owner
- 2025 average weekly and annual POS sales, and annual POS margin (dollar and percentage) for the top half, bottom half, and all 11 reporting franchised Wag N’ Wash stores that were open and began operating prior to January 1, 2025 and operated the full measurement period under the same owner
Section VI – Key ratios, comparables, computations, and analyses for the Wag N’ Wash franchise opportunity (exclusive content for Platinum subscribers)
Section I – Wag N’ Wash Franchise Costs
- Wag N’ Wash franchise costs, based on Item 7 of the company’s 2026 FDD:
- Initial Franchise Fee: $49,900
- Inventory: $100,000 to $150,000
- Equipment: $187,200 to $265,000
- POS Equipment Installation: $3,150 to $3,300
- Training: $4,000 to $8,000
- Advertising Grand Opening: $20,000
- Insurance: $2,000 to $7,000
- Leasehold Improvements: $25,000 to $587,400
- Prepaid Rent/Security Deposit: $0 to $16,700
- Legal & Accounting: $4,000 to $10,000
- Pre-Opening Labor: $10,000 to $25,000
- Set-Up Fee: $15,000
- Additional Funds – Initial Period (6 Months): $100,000 to $200,000
- Total Estimated Wag N’ Wash Franchise Costs: $520,250 to $1,357,300
Section II – Wag N’ Wash’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Wag N’ Wash’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:
- Initial Franchise Fee: $49,900
- Royalty Fee: 2% of monthly Gross Sales for first 12 months of operation; 3% of monthly Gross Sales for months 13-24 of operation; 4% of monthly Gross Sales after first 24 months of operation
- Advertising: Stores in the first 12 months of operation will contribute a fixed dollar amount of (a) $3,350 per month in Local Marketing Spend (the “LMS”) as directed by Wag N’ Wash and administered by a third-party System Supplier and (b) $1,000 to the National Advertising Fund (the “NAF”) which Wag N’ Wash has established for the common benefit of System franchisees.
- For all subsequent months after the first 12 months of operation, the required monthly advertising contribution shall be the lesser of 3.5% of Gross Sales or $8,333.00 (“the Advertising Contribution Monthly Cap”) with (a) 2/3 of that amount directed to the LMS, as directed by Wag N’ Wash and administered by a third-party vendor and (b) 1/3 of that amount to the NAF.
- A per Store maximum annual total contribution (LMS and NAF) of $100,000 applies to the required advertising contribution (the “Advertising Contribution Annual Cap”).
- Advertising Cooperative: if applicable, as determined by your Cooperative and not to exceed your Advertising Requirement, unless a majority of the Cooperative votes to increase that requirement
Section III – Number of Franchised and Company-Owned Wag N’ Wash Outlets
Franchised
2023
- Outlets at the Start of the Year: 14
- Outlets at the End of the Year: 18
- Net Change: +4
2024
- Outlets at the Start of the Year: 18
- Outlets at the End of the Year: 23
- Net Change: +5
2025
🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 23
- Outlets at the End of the Year: 14
- Net Change: -9
Company-Owned
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 6
- Net Change: +6
2024
- Outlets at the Start of the Year: 6
- Outlets at the End of the Year: 6
- Net Change: 0
2025
- Outlets at the Start of the Year: 6
- Outlets at the End of the Year: 12
- Net Change: +6
Section IV – News Updates on the Wag N’ Wash Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Wag N’ Wash Franchise (Item 19, 2026 FDD)
- This Item sets forth historical gross sales information for franchised-owned outlets and affiliate-owned locations for the measurement period of January 1, 2025 to December 31, 2025 (the “Measurement Period”), which was provided to the Franchisor’s predecessor by its franchised-owned Stores.
- There were 23 Franchised Stores that were open and operating at the start of the Measurement Period, one of which transferred during the Measurement Period, eight of which were reacquired by the predecessor Franchisor during the Measurement Period, and one of which ceased operations during the Measurement Period.
- Specifically, this Item sets forth average weekly sales data, average annual sales data, average annual gross margin dollars, and average annual gross margin percentage for the 11 reporting Franchised Stores that were open and began operating prior to January 1, 2025 and operated the full Measurement Period under the same owner (the “Reporting Franchised Stores”).
- The Reporting Franchised Stores excludes the 1 Franchised Store that transferred, the 8 Franchised Stores which were reacquired by the predecessor Franchisor, and the one Franchised Store that ceased operations. The Reporting Franchised Stores also excludes the 4 stores that are not representative of the system as a whole and 2 Franchised Stores that did not fully or timely report all items presented.
Reporting Franchised Stores’ Gross Sales, Gross Margin, Rent, and Labor Expenses (January 1, 2025 to December 31, 2025)
Average for All Reporting Stores
- Store Count: 11
- Weekly Gross Sales: $23,234
- Annual Gross Sales: $1,208,177
- Annual Gross Margin: $804,796
- Annual Gross Margin %: 66.6%
- Annual Rent Expense $: $121,769
- Annual Rent % of Sales: 10.1%
- Annual Labor Expense: $495,060
- Annual Labor % of Sales: 41.0%
Top
- Store Count: 6
- Weekly POS Sales: $29,790
- Annual POS Sales: $1,549,098
- Annual POS Margin $: $1,019,794
- Annual POS Margin %: 65.8%
Bottom
- Store Count: 5
- Weekly POS Sales: $15,367
- Annual POS Sales: $799,072
- Annual POS Margin $: $546,799
- Annual POS Margin %: 68.4%
Average of All Stores
- Store Count: 11
- Weekly POS Sales: $23,234
- Annual POS Sales: $1,208,177
- Annual POS Margin $: $804,796
- Annual POS Margin %: 66.6%
- In some instances, when calculating averages, variations in calculations occurred which are associated with rounding figures compounded by the computational difficulty encountered in calculating the average of an average. The differences in the calculations are not errors and they should be considered accurate.
- Some Outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.
Section VI – Wag N’ Wash Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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