Big Frog Custom T-Shirts & More Franchise Review 2026: Costs, Fees, News, Average Revenues and/or Profits

Ambrosio’s Take

Big Frog Custom T-Shirts & More operates retail storefronts built around on-demand screen printing, embroidery, and heat-transfer decorating, serving walk-in and repeat local customers rather than relying on a single big B2B contract. The $157,952 to $375,768 investment range compares to a $545,125 average revenue per store in 2025 (up 6.2% from 2024), producing a 2.0:1 sales-to-investment ratio. Customer traffic jumped 29.7% year-over-year while the average sale fell 23.3%, netting out to solid overall revenue growth — a pattern that suggests stores may be winning more, smaller-ticket transactions rather than fewer large ones. The gap between top- and bottom-performing stores is substantial: the top quartile averaged $966,686 in revenue versus just $243,378 for the bottom quartile, a difference of roughly 4x. After disclosed costs, roughly 15% of revenue remains before miscellaneous expenses, translating to a 1.9 to 4.5 year payback range.

Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Big Frog Custom T-Shirts & More franchise, based on Item 7 of the company’s 2026 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Big Frog Custom T-Shirts & More franchise, based on Items 5 and 6 of the company’s 2026 FDD

Section III – Number of franchised and company-owned Big Frog Custom T-Shirts & More outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD

Section IV – News updates on the Big Frog Custom T-Shirts & More franchise opportunity

Section V – Presentation and analysis of Big Frog Custom T-Shirts & More’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:

• 2025, 2024, 2023, and 2022 average, highest, and lowest gross revenue, customer count, and average sale for the franchised Big Frog Custom T-Shirts & More stores open and operating for at least 12 months as of December 31 of the applicable year

• 2025 average gross revenue, cost of goods sold, rent, payroll, marketing, utilities, number of customers, and average sale for the 62 franchised Big Frog Custom T-Shirts & More stores in operation on December 31, 2025, in operation for a minimum of 12 months, and submitted to Big Frog monthly profit and loss statements for the full year, grouped by quartile

Section VI – Key ratios, comparables, computations, and analyses for the Big Frog Custom T-Shirts & More franchise opportunity (exclusive content for Platinum subscribers)

Section I – Big Frog Custom T-Shirts & More Franchise Costs

• Big Frog Custom T-Shirts & More (standard location) franchise costs, based on Item 7 of the company’s 2026 FDD:

• Initial Franchise Fee:  $60,000
• Training Travel Expenses:  $3,500 to $5,000
• Lease Deposits and Store Buildout:  $15,000 to $65,000
• Equipment, Furniture, and Fixtures:  $10,437 to $103,218
• Computer System and Software:  $4,015 to $15,550
• Signs:  $4,500 to $23,000
• Office Supplies:  $1,500 to $4,000
• Insurance:  $1,500 to $3,000
• Professional Fees:  $1,500 to $3,000
• Franchise Opening Costs, Including Utility Deposits, Licenses:  $1,000 to $3,000
• Opening Inventory:  $5,000 to $6,000
• Promotional and Advertising for 3 Months:  $10,000
• Additional Funds for 3 Months: $40,000 to $75,000
• Total Estimated Big Frog Custom T-Shirts & More Franchise Costs:  $157,952 to $375,768

Section II – Big Frog Custom T-Shirts & More’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Big Frog Custom T-Shirts & More’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:

• Initial Franchise Fee:  $60,000
• Continuing Royalty Fee:  for the initial 6 months: 6% of gross sales; after 6 months: the greater of 6% of gross sales or $1,200 per month
• Brand Fund Contribution:  1.5% of the previous month’s gross sales
• Advertising Cooperative:  as determined by cooperative members
• Required Minimum Expenditure for Local Marketing and Advertising:  5% of your gross sales, or $500, whichever is greater, per month

Section III – Number of Franchised and Company-Owned Big Frog Custom T-Shirts & More Outlets

Franchised

2023

• Outlets at the Start of the Year:  76
• Outlets at the End of the Year:  74
• Net Change:  -2

2024

• Outlets at the Start of the Year:  74
• Outlets at the End of the Year:  74
• Net Change:  0

2025

• Outlets at the Start of the Year:  75
• Outlets at the End of the Year:  73
• Net Change:  -2

Company-Owned

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2024

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2025

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Big Frog Custom T-Shirts & More Franchise

• Big Frog Leaps Ahead: Celebrating Record Growth and Innovation in 2025

• Big Frog Grows to 75 Stores, Plans 10 More in 2026

• Big Frog Custom T-Shirts & More Brings Custom Apparel to Knoxville, Tennessee

• Big Frog Custom T-Shirts & More Did Not Rank on Entrepreneur’s 2026 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Big Frog Custom T-Shirts & More Franchise (Item 19, 2026 FDD)

• This Item 19 presents information about key performance indicators and historical financial performance with respect to Big Frog Stores open and operating for at least 12 months as of December 31, 2025.

• On December 31, 2025, there were 66 franchised Big Frog Stores in operation for a minimum of 12 months. Big Frog has excluded the results of 14 outlets that were new to the System and/or operated for less than 12 months.

• On December 31, 2024, there were 70 stores in operation for a minimum of 12 months. Big Frog has excluded the results of 4 outlets that were new to the System and operated for less than 12 months.

• On December 31, 2023, there were 70 stores in operation for a minimum of 12 months. Big Frog has excluded the results of 4 outlets that were new to the System and operated for less than 12 months.

• On December 31, 2022, there were 71 stores in operation for a minimum of 12 months. Big Frog has excluded the results of 5 outlets that were new to the System and operated for less than 12 months.

Part 1 – Big Frog Key Performance Indicators – 2025 Compared to 2024, 2023, and 2022

• The data used in preparing these Key Performance Indicators was compiled from information submitted to Big Frog through the Big Frog Point-of-Sale System (“POS System”). While Big Frog believes the data to be accurate, it has not independently verified or audited the information.

2025

• Systemwide Gross Revenue (All Outlets):  $36,150,849
• Average Annual Revenue (All Outlets):  $545,125
• Median Annual Revenue (All Outlets):  $491,128
• Highest Annual Revenue (Single Outlet):  $1,459,603
• Lowest Annual Revenue (Single Outlet):  $127,791

• Gross Profit Margin:  61.9%

• Total Annual Customer Count (All Outlets):  139,089
• Average Annual Customer Count (All Outlets):  2,107
• Median Annual Customer Count (All Outlets):  1,880
• Highest Annual Customer Count (Single Outlet):  6,630
• Lowest Annual Customer Count (Single Outlet):  742

• Systemwide Average Sale (All Outlets):  $258.67

2024

• Systemwide Gross Revenue (All Outlets):  $35,947,558
• Average Annual Revenue (All Outlets):  $513,537
• Median Annual Revenue (All Outlets):  $424,856
• Highest Annual Revenue (Single Outlet):  $1,658,749
• Lowest Annual Revenue (Single Outlet):  $145,939

• Gross Profit Margin:  61.8%

• Total Annual Customer Count (All Outlets):  110,426
• Average Annual Customer Count (All Outlets):  1,624
• Median Annual Customer Count (All Outlets):  1,465
• Highest Annual Customer Count (Single Outlet):  5,064
• Lowest Annual Customer Count (Single Outlet):  379

• Systemwide Average Sale (All Outlets):  $337.05

2023

• Systemwide Gross Revenue (All Outlets):  $37,303,635
• Average Annual Revenue (All Outlets):  $532,909
• Median Annual Revenue (All Outlets):  $477,842
• Highest Annual Revenue (Single Outlet):  $1,527,672
• Lowest Annual Revenue (Single Outlet):  $158,432

• Gross Profit Margin:  62.5%

• Total Annual Customer Count (All Outlets):  140,080
• Average Annual Customer Count (All Outlets):  2,001
• Median Annual Customer Count (All Outlets):  1,854
• Highest Annual Customer Count (Single Outlet):  4,688
• Lowest Annual Customer Count (Single Outlet):  655

• Systemwide Average Sale (All Outlets):  $266.07

2022

• Systemwide Gross Revenue (All Outlets):  $37,565,657
• Average Annual Revenue (All Outlets):  $529,094
• Median Annual Revenue (All Outlets):  $470,883
• Highest Annual Revenue (Single Outlet):  $1,455,228
• Lowest Annual Revenue (Single Outlet):  $153,263

• Gross Profit Margin:  60.9%

• Total Annual Customer Count (All Outlets):  144,101
• Average Annual Customer Count (All Outlets):  2,030
• Median Annual Customer Count (All Outlets):  1,871
• Highest Annual Customer Count (Single Outlet):  4,819
• Lowest Annual Customer Count (Single Outlet):  669

• Systemwide Average Sale (All Outlets):  $258.96

Part 2 – Select Cost Data, by Revenue Range

• The following tables contain historical financial performance representations, including cost data, for 62 franchised Big Frog Stores that were in operation on December 31, 2025 and had been in operation for a minimum of 12 months.

• Big Frog has excluded from the following tables (i) 14 franchised outlets that did not operate for a full 12 months and (ii) 4 franchised outlets that did not submit one or more monthly profit and loss statements.

• The below historical financial performance representations for 2025 do not include the Royalty Fees paid to Big Frog.

First Quartile

• Number of Stores in Range:  15
• Average Gross Revenue:  $966,686.47
• Average Cost of Goods Sold %: 37.82%
• Average Rent %:  5.80%
• Average Payroll %:  19.56%
• Average Marketing %:  1.97%
• Average Utilities %:  1.14%
• Average Number of Customers: 3,351
• Average Sale:  $314.59

Second Quartile

• Number of Stores in Range:  16
• Average Gross Revenue:  $618,732.34
• Average Cost of Goods Sold %:  37.10%
• Average Rent %:  7.86%
• Average Payroll %:  21.74%
• Average Marketing %:  3.28%
• Average Utilities %:  1.41%
• Average Number of Customers:  2,562
• Average Sale:  $265.79

Third Quartile

• Number of Stores in Range:  16
• Average Gross Revenue:  $435,713.29
• Average Cost of Goods Sold %:  38.74%
• Average Rent %:  11.33%
• Average Payroll %:  20.13%
• Average Marketing %:  2.90%
• Average Utilities %:  1.96%
• Average Number of Customers:  1,585
• Average Sale:  $293.29

Fourth Quartile

• Number of Stores in Range:  15
• Average Gross Revenue:  $243,377.84
• Average Cost of Goods Sold %:  35.92%
• Average Rent %:  15.59%
• Average Payroll %:  29.91%
• Average Marketing %:  6.99%
• Average Utilities %:  3.10%
• Average Number of Customers:  1,181
• Average Sale:  $209.73

All

• Number of Stores:  62
• Average Gross Revenue:  $566,127
• Average Cost of Goods Sold %:  37.40%
• Average Rent %:  10.14%
• Average Payroll %:  22.84%
• Average Marketing %:  3.78%
• Average Utilities %:  1.90%
• Average Number of Customers:  2,170
• Average Sale:  $270.85

• “Gross Revenue” = Total gross sales receipts, less tax.

• “COGS %” = Cost of goods sold, including apparel, decorating material (but not including labor), as a percentage of Gross Revenue.

• “Rent %” = Total rent including CAM charges and applicable taxes, as a percentage of Gross Revenue.

• “Payroll %” = Payroll costs as a percentage of Gross Revenue.

• “Marketing %” = Total money spent on advertising and promotion including Brand Fund Contributions, as a percentage of Gross Revenue.

• “Utilities %” = Total utilities paid, including electricity, heat, and water, as a percentage of Gross Revenue.

• “Number of Customers” = Total number of customers who purchased products.

• “Average Sale” = Gross Revenue divided by number of customers.

Section VI – Big Frog Custom T-Shirts & More Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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