Ambrosio’s Take
Mosquito Joe, ranked No. 387 on Entrepreneur’s 2026 Franchise 500, offers one of the more accessible investment ranges in this year’s lineup, from $150,155 to $191,575. Average gross sales for the 407 reporting businesses came in at $376,414 in 2025, translating to a 2.2:1 sales-to-investment ratio, right in line with pest-control peers like PestMaster (2.2:1) and Mosquito Shield (2.1:1), and a step behind Mosquito Squad’s 2.5:1. The gap between younger and more established locations is significant: businesses six years and older averaged $444,223 in annual gross sales, more than double the $208,341 average for businesses five years old or younger, a reminder that scaling a mosquito control territory takes time. Customer retention (76.2%) and the share of recurring customers (88.2%) both softened slightly from 2024, worth watching as a signal of how the system is managing its existing customer base.
Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.
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Section I – Estimated initial investment (franchise costs) for a Mosquito Joe franchise, based on Item 7 of the company’s 2026 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Mosquito Joe franchise, based on Items 5 and 6 of the company’s 2026 FDD
Section III – Number of franchised and company-owned Mosquito Joe outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD
Section IV – News updates on the Mosquito Joe franchise opportunity
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.Section V – Presentation and analysis of Mosquito Joe’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:
- 2025 average customer retention and percentage of customers that are recurring customers for the 407 franchised Mosquito Joe businesses, which were all in operation and reporting sales as of December 31, 2025
- 2025 average, median, high, and low gross sales per treatment for the 407 franchised Mosquito Joe businesses, which were all in operation and reporting sales as of December 31, 2025
- 2025 average, median, high, and low gross sales, number of customers, and number of jobs for the 117 franchised Mosquito Joe businesses that are five years old or younger (but open at least 12 months as of December 31, 2025), and 290 franchised Mosquito Joe businesses that are six years old and older (separately stated)
Section VI – Key ratios, comparables, computations, and analyses for the Mosquito Joe franchise opportunity (exclusive content for Platinum subscribers)
Section I – Mosquito Joe Franchise Costs
- Mosquito Joe franchise costs, based on Item 7 of the company’s 2026 FDD:
- Initial Franchise Fee: $42,500
- Direct Marketing Program / Set Up Fee and Annual Program Fee: $37,000
- Local Performance Marketing Investment (12 months): $35,000
- SEO Program Fee (3 months): $325 to $975
- Real Property: $0 to $6,000
- Office Furnishings, Signage, and Fixtures: $0 to $2,000
- Tools, Equipment, Products, Uniforms, and Supplies: $5,500 to $6,500
- Vehicle, Shelving, and Decals: $3,000 to $10,000
- Initial Training: $100 to $2,000
- Insurances, Office and Marketing Supplies, and Forms: $6,000 to $7,000
- Professional Fees: $0 to $1,000
- Licenses: $100 to $3,200
- Computer, Internet, Devices, Phones, Software Setup, Enrollment Fee: $3,850 to $6,350
- Deposits: $0 to $4,000
- Additional Funds for 3 Months: $16,780 to $28,050
- Total Estimated Mosquito Joe Franchise Costs: $150,155 to $191,575
Section II – Mosquito Joe’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Mosquito Joe’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:
- Initial Franchise Fee: $42,500
- License Fee: 10% of Gross Sales for Gross Sales of up to $500,000 (in a calendar year, per Territory); 7% of Gross Sales for Gross Sales above $500,000 (in the same calendar year, in the one Territory). In addition, minimum license fees apply.
- Marketing and Promotion (MAP) Fee: 2% of Gross Sales
- Local Marketing Groups: 2% of Gross Sales. As of the issuance date of the current Franchise Disclosure Document, Mosquito Joe may require that all or a portion of your LMG contribution (currently, 2% of your Gross Sales) be paid for use towards the Neighborly marketing and brand awareness initiatives.
Section III – Number of Franchised and Company-Owned Mosquito Joe Outlets
Franchised
2023
- Outlets at the Start of the Year: 394
- Outlets at the End of the Year: 416
- Net Change: +22
2024
- Outlets at the Start of the Year: 416
- Outlets at the End of the Year: 415
- Net Change: -1
2025
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 415
- Outlets at the End of the Year: 407
- Net Change: -8
Company-Owned
2023
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 2
- Net Change: 0
2024
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 2
- Net Change: 0
2025
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 0
- Net Change: -2
Section IV – News Updates on the Mosquito Joe Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Mosquito Joe Franchise (Item 19, 2026 FDD)
- This Item 19 does not include data from 9 franchised businesses that closed during the 2025 fiscal year, and so they did not report data to Mosquito Joe for the entire 12-month period in 2025 (the “Reporting Period”) and therefore their data is also excluded from this Item 19. One franchised business closed after being open for less than 12 months.
- As used herein, “Gross Sales” means and includes the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of – or in connection with – a Mosquito Joe business whether under any of the Marks or otherwise.
- Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that Mosquito Joe authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).
Part 1 – 2025 Customer Retention Metrics and Gross Sales Per Treatment Data
- As of December 31, 2025, there were 165 franchisees operating a total of 407 franchised businesses in the United States.
- Part 1 of this Item 19 includes data from 407 franchised businesses, which were all in operation and reporting sales as of December 31, 2025 and operated during the entire Reporting Period.
- Four franchised businesses were excluded from this Part 1 of Item 19 as they did not report data for the entire Reporting Period.
2025 Customer Retention Metrics of Franchised Businesses (source: business management software)
- What percent of the previous year’s customers do your franchised businesses retain each year? 76.2%. Many of these customers were partial season customers in 2024 that turned into full season customers in 2025.
- What percent of the customers of the franchised businesses are recurring customers? 88.2%.
- A “retained customer” is a prior-year’s recurring customer, who returns the following year.
- A “recurring customer” is one that receives three or more services in a single calendar year/season.
2025 Gross Sales per Treatment for Franchised Businesses (source: business management software)
- What amount of Gross Sales per Treatment did your franchised businesses generate? The average gross sales per treatment in 2025 for all franchised businesses was $92.68 and the median was $92.66. The highest gross sales per treatment was $152.16 and the lowest gross sales per treatment was $68.62.
- 168 franchised businesses, or 41.3% of the franchised businesses, had average gross sales per treatment equal to or in excess of the average.
- Gross Sales per Treatment is the gross effective invoice price.
Part 2 – Annual Gross Sales, Annual Number of Customers, and Annual Number of Jobs for Franchised Businesses in 2025
- This Part 2 discloses data from 407 franchised businesses (the “Reporting Businesses”) that had been operating for at least 12 months as of December 31, 2025. Four franchised businesses were not included in this Part 2 of Item 19 as they did not report data for the entire Reporting Period.
A. 2025 Annual Gross Sales Data
First 5 Years in Business
- Number of Businesses: 117
- High Annual Gross Sales: $931,009
- Low Annual Gross Sales: $15,737
- Average Annual Gross Sales: $208,341
- Number/Percent at or Above Average: 43 / 36.7%
- Median Annual Gross Sales: $164,899
6 Years+ in Business
- Number of Businesses: 290
- High Annual Gross Sales: $1,964,250
- Low Annual Gross Sales: $44,987
- Average Annual Gross Sales: $444,223
- Number/Percent at or Above Average: 105 / 36%
- Median Annual Gross Sales: $288,923
B. 2025 Annual Number of Customers Data
First 5 Years in Business
- Number of Businesses: 117
- High Annual Number of Customers: 1,055
- Low Annual Number of Customers: 21
- Average Annual Number of Customers: 275
- Number/Percent at or Above Average: 50 / 42%
- Median Annual Number of Customers: 233
6 Years+ in Business
- Number of Businesses: 290
- High Annual Number of Customers: 2,087
- Low Annual Number of Customers: 46
- Average Annual Number of Customers: 594
- Number/Percent at or Above Average: 110 / 38%
- Median Annual Number of Customers: 474
C. 2025 Annual Number of Jobs Data
First 5 Years in Business
- Number of Businesses: 117
- High Annual Number of Jobs: 8,952
- Low Annual Number of Jobs: 157
- Average Annual Number of Jobs: 2,182
- Number/Percent at or Above Average: 45 / 38%
- Median Annual Number of Jobs: 1,637
6 Years+ in Business
- Number of Businesses: 290
- High Annual Number of Jobs: 23,302
- Low Annual Number of Jobs: 185
- Average Annual Number of Jobs: 5,043
- Number/Percent at or Above Average: 107 / 37%
- Median Annual Number of Jobs: 4,515
- Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.
Section VI – Mosquito Joe Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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