Gotcha Covered Franchise Review 2026: Costs, Fees, News, Average Revenues and/or Profits

Ambrosio’s Take

Gotcha Covered is a window covering and interior design franchise that operates on a home consultation model, with no physical retail location required, which keeps the initial investment in the $122,760 to $166,500 range — one of the lower entry points in the home services category. System-wide revenues have grown every year since 2016, reaching $77.1 million in 2025, and average annual sales recovered 11.2% in 2025 to $580,224 after an 11.9% decline in 2024. The maturity data is the most compelling part of this FDD: franchisees who signed in 2020 or earlier averaged $766,756 in 2025 sales, 3.3 times the average for those who signed in 2024, and a gross margin of 60.81% means that for established operators, well over half of every dollar in sales flows through to gross profit before operating expenses —making the quality of lead generation and the close ratio the two variables that most determine where a franchisee lands.

Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Gotcha Covered franchise, based on Item 7 of the company’s 2026 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Gotcha Covered franchise, based on Items 5 and 6 of the company’s 2026 FDD

Section III – Number of franchised and company-owned Gotcha Covered outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD

Section IV – News updates on the Gotcha Covered franchise opportunity

Section V – Presentation and analysis of Gotcha Covered’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:

• 2025 average, median, highest, and lowest monthly and annual sales for the 125 Gotcha Covered reporting franchisees that operated during the entire 2025 calendar year who reported such data, by franchise agreement year (2024, 2023, 2022, 2021, and 2020 and before) and overall

• 2025 average, median, highest, and lowest close ratio for the Gotcha Covered reporting franchisees (12-24 months operating, 25-36 months operating, 37+ months operating, and overall)

• 2025 average, median, highest, and lowest sale amount for the Gotcha Covered reporting franchisees (12-24 months operating, 25-36 months operating, 37+ months operating, and overall)

• 2025 average, median, highest, and lowest sale margin for the Gotcha Covered reporting franchisees (12-24 months operating, 25-36 months operating, 37+ months operating, and overall)

• 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, and 2025 systemwide revenues for all Gotcha Covered reporting franchisees, without excluding any who terminated operations or who were in the early stages of their operations

Section VI – Key ratios, comparables, computations, and analyses for the Gotcha Covered franchise opportunity (exclusive content for Platinum subscribers)

Section I – Gotcha Covered Franchise Costs

• Gotcha Covered franchise costs, based on Item 7 of the company’s 2026 FDD:

• Initial Franchise Fee:  $62,910 to $69,900
• Franchise Starter Package:  $22,500
• Annual Conference Registration Deposit:  $1,000
• Launch Campaign (Marketing for Grand Opening):  $15,000 to $30,000
• Initial Training:  $250 to $2,000
• Equipment:  $0 to $600
• Insurance:  $1,000 to $4,000
• Miscellaneous Opening Costs:  $100 to $1,500
• Additional Funds for 3 Months:  $20,000 to $35,000
• Total Estimated Gotcha Covered Franchise Costs:  $122,760 to $166,500

Section II – Gotcha Covered’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Gotcha Covered’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:

• Initial Franchise Fee:  $62,910 to $69,900

• Royalty:  1st month of first Franchise Year: $350; 2nd month of first Franchise Year: $400; 3rd month of first Franchise Year: $450; 4th month of first Franchise Year: $700; 5th month of first Franchise Year: $750; 6th month of first Franchise Year: $800; 7th month of first Franchise Year: $1,050; 8th month of first Franchise Year: $1,100; 9th month of first Franchise Year: $1,150; 10th month of first Franchise Year: $1,300; 11th month of first Franchise Year: $1,350; 12th through 36th month of Franchise Term: $1,400; 37th month of Franchise Term through remainder of initial term: $2,250, plus $0.06 for each household above 30,000 households

• Additional Area Fee:  then-current fee (currently $2.06 per additional household)

• Marketing Fund Fee:  1st month through 4th month of first Franchise Year: $125; 5th through 7th month of first Franchise Year: $250; 8th through 10th month of first Franchise Year: $375; 11th through 13th month of Franchise Term: $550; 14th through 17th month of Franchise Term: $625; 18th through 20th month of Franchise Term: $750; 21st through 23rd month of Franchise Term: $875; 24th month of Franchise Term and thereafter: $1,000

• Local and Regional Marketing Cooperative:  established by cooperative members

Section III – Number of Franchised and Company-Owned Gotcha Covered Outlets

Franchised

2023

• Outlets at the Start of the Year:  153
• Outlets at the End of the Year:  163
• Net Change:  +10

2024

• Outlets at the Start of the Year:  163
• Outlets at the End of the Year:  169
• Net Change:  +6

2025

• Outlets at the Start of the Year:  169
• Outlets at the End of the Year:  172
• Net Change:  +3

Company-Owned

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2024

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2025

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Gotcha Covered Franchise

• Gotcha Covered Franchise Review: What Aspiring Owners Need to Know

• Gotcha Covered Expands Its Maryland Footprint With a New Location in North Baltimore

• Gotcha Covered Expands Its Footprint With a Third Indiana Location

• Five Star Franchising Taps Wanda Hoegren to Be New Brand President of Gotcha Covered

• Gotcha Covered Did Not Rank on Entrepreneur’s 2026 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Gotcha Covered Franchise (Item 19, 2026 FDD)

• As of December 31, 2025, there were 172 Gotcha Covered Franchised Businesses operating in the United States, 7 Gotcha Covered Franchised Businesses operating in Canada, and no company-owned Gotcha Covered Franchised Businesses.

• The information in the tables below is a historical financial performance representation for the 134 Gotcha Covered Franchised Businesses that operate in the United States and had been in operation for at least one year as of December 31, 2025 (“Reporting Group”) for the 2025 calendar year (“Reporting Period”).

• Gotcha Covered excluded Canadian Gotcha Covered Franchised Businesses, which are not offered under the Franchise Disclosure Document.

• Gotcha Covered also excluded Gotcha Covered Franchised Businesses that closed during the Reporting Period or that had not operated for a full 12 months during the Reporting Period (excluding system-wide revenues by year), representing 19 locations.

• Additionally, Gotcha Covered excluded those who did not confirm their reporting to it or whose reporting to it was incomplete, for the 2025 Reporting Period, representing 28 locations.

• Due to the variation among remaining franchisees as to their implementation and use of Gotcha Covered’s sales software throughout the Reporting Period, certain data came from Reporting Groups comprising different sizes, with a Reporting Group of 126 Gotcha Covered Franchisees for which data was reported relating to average sales, whereas a Reporting Group of 87 provided data as to profit margin and a Reporting Group of 134 provided data as to Closing Ratio.

• The Franchisees and Franchised Businesses in each of those Reporting Groups comprise those who have reported to Gotcha Covered, in each Reporting Group, respectively, based on usage of Gotcha Covered’s designated reporting functions. Gotcha Covered has not excluded any data reported to it or any Franchisees from any Reporting Group, apart from those who did not operate for at least one year as of December 31, 2025 or those Franchisees or Franchised Businesses whose operations are not in the United States other than the limitations based on what data was reported to Gotcha Covered. But Gotcha Covered could not include data from those whose data was not received, variably, in each respective Reporting Group.

• Gotcha Covered has not audited these amounts, but has no reason to doubt the accuracy of the information.

• The following information includes historical financial performance representations from each Reporting Group during the Reporting Period. As a result, the characteristics of these Gotcha Covered Franchisees and Gotcha Covered Franchised Businesses may be different from those of a new Franchisee’s business. These financial performance representations disclose only average sales and key performance indicators and do not take into account the cost of services performed or Franchisee expenses.

• The data used in these tables was obtained from sales reports delivered to Gotcha Covered by Franchisees or Franchised Businesses, and from Gotcha Covered’s administrative access to the required sales software used by Franchisees.

• In these tables the following definitions apply:

• “Average Annual Sales” is reported as the total Gross Sales of a Gotcha Covered Franchisee during the Reporting Period.

• “Average Monthly Sales” is reported as the Average Annual Sales of a Gotcha Covered Franchisee divided by 12 (months).

• “Average Close Ratio” is calculated by dividing the total number of closed sales from each Gotcha Covered Franchised Business by the total number of appointments by the same Gotcha Covered Franchised Businesses as reported by the Franchisees during the Reporting Period.

• “Average Sale Amount” is calculated by dividing the total amount of sales contracts from each Gotcha Covered Franchised Business by the total amount of gross sales from sales contracts by the same Gotcha Covered Franchised Businesses as reported by the Franchisees during the Reporting Period.

• “Average Sale Margin” is calculated by dividing each Gotcha Covered Franchised Business’s total amount of gross cost from sales contracts by the total amount of gross sales from sales contracts by the same Gotcha Covered Franchised Businesses as reported by the Franchisees during the Reporting Period, and taking an average of each Gotcha Covered Franchised Business’s percentage to determine the overall average for any given Reporting Group.

Part 1 – Average Overall Sales Performance Data for Franchisees in the 2025 Reporting Period (125 Out of 134 Reporting Franchisees That Operated During the Entire 2025 Calendar Year Who Reported Such Data)

• Average Monthly Sales:  $48,506
• Of the reporting franchisees, 40 or 32% of them attained or surpassed the stated results. The median result was $32,668, with a low of $7,530 and a high of $283,465.

• Average Annual Sales:  $580,224
• Of the reporting franchisees, 40 or 32% of them attained or surpassed the stated results. The median result was $392,019, with a low of $90,361 and a high of $3,401,581.

• These results are shown below, among franchise agreement years, as follows:

Yearly

2024

• Average:  $232,273
• Median:  $164,682
• Minimum:  $90,361
• Maximum:  $759,987
• Locations:  15
• Number That Exceeded Average:  5
• Percent That Exceeded Average:  33%

2023

• Average:  $348,519
• Median:  $311,263
• Minimum:  $162,934
• Maximum:  $853,074
• Locations:  16
• Number That Exceeded Average:  7
• Percent That Exceeded Average:  44%

2022

• Average:  $419,257
• Median:  $372,467
• Minimum:  $177,852
• Maximum:  $665,944
• Locations:  14
• Number That Exceeded Average:  6
• Percent That Exceeded Average:  43%

2021

• Average:  $650,494
• Median:  $504,101
• Minimum:  $183,700
• Maximum:  $1,574,426
• Locations:  19
• Number That Exceeded Average:  7
• Percent That Exceeded Average:  37%

2020 and Before

• Average:  $766,756
• Median:  $512,962
• Minimum:  $109,985
• Maximum:  $3,401,581
• Locations:  59
• Number That Exceeded Average:  20
• Percent That Exceeded Average:  34%

Total

• Average:  $589,659
• Median:  $395,105
• Minimum:  $90,361
• Maximum:  $3,401,581
• Locations:  123
• Number That Exceeded Average:  40
• Percent That Exceeded Average:  33%

Monthly

2024

• Average:  $19,356
• Median:  $13,724
• Minimum:  $7,530
• Maximum:  $63,332
• Locations:  15
• Number That Exceeded Average:  5
• Percent That Exceeded Average:  33%

2023

• Average:  $29,043
• Median:  $25,939
• Minimum:  $13,578
• Maximum:  $71,090
• Locations:  16
• Number That Exceeded Average:  7
• Percent That Exceeded Average:  44%

2022

• Average:  $34,938
• Median:  $31,039
• Minimum:  $14,821
• Maximum:  $55,495
• Locations:  14
• Number That Exceeded Average:  6
• Percent That Exceeded Average:  43%

2021

• Average:  $52,079
• Median:  $42,008
• Minimum:  $15,308
• Maximum:  $131,202
• Locations:  19
• Number That Exceeded Average:  7
• Percent That Exceeded Average:  37%

2020 and Before

• Average:  $64,190
• Median:  $42,747
• Minimum:  $9,165
• Maximum:  $283,465
• Locations:  59
• Number That Exceeded Average:  20
• Percent That Exceeded Average:  34%

Total

• Average:  $48,950
• Median:  $32,925
• Minimum:  $7,530
• Maximum:  $283,465
• Locations:  123
• Number That Exceeded Average:  40
• Percent That Exceeded Average:  33%

Average 2025 Sales, by Year of Opening

• Average of All:  $589,659
• 2024 (12-24 Months):  $232,273
• 2023 (25-36 Months):  $348,519
• 2022 (37-48 Months):  $419,257
• 2021 (48-60 Months):  $650,494
• 2020 & Before (61+ Months):  $766,756

Part 2 – Average Close Ratio Performance Data for Franchised Businesses in the 2025 Reporting Period

Average Overall Close Ratio

• Average:  51.32%
• Median:  51.16%
• High:  100.00%
• Low:  0.00%
• Total Locations:  134
• Number of Locations That Beat Average:  66
• Percent of Locations That Beat Average:  49%

12-24 Months Operating Average Close Ratio

• Average:  50.55%
• Median:  50.00%
• High:  73.85%
• Low:  8.33%
• Total Locations:  27
• Number of Locations That Beat Average:  10
• Percent of Locations That Beat Average:  37%

25-36 Months Operating Average Close Ratio

• Average:  53.27%
• Median:  51.95%
• High:  63.92%
• Low:  30.77%
• Total Locations:  9
• Number of Locations That Beat Average:  4
• Percent of Locations That Beat Average:  44%

37+ Months Operating Average Close Ratio

• Average:  51.34%
• Median:  51.80%
• High:  100.00%
• Low:  0.00%
• Total Locations:  98
• Number of Locations That Beat Average:  51
• Percent of Locations That Beat Average:  52%

Part 3 – Average Sale Amount Performance Data for Franchised Businesses in the 2025 Reporting Period

Average Overall Sale Amount

• Average:  $4,529
• Median:  $4,293
• High:  $14,761
• Low:  $1,765
• Total Locations:  126
• Number of Locations That Beat Average:  53
• Percent of Locations That Beat Average:  42%

12-24 Months Operating Average Sale Amount

• Average:  $5,124
• Median:  $4,312
• High:  $8,356
• Low:  $1,950
• Total Locations:  27
• Number of Locations That Beat Average:  10
• Percent of Locations That Beat Average:  37%

25-36 Months Operating Average Sale Amount

• Average:  $4,231
• Median:  $4,736
• High:  $5,418
• Low:  $3,176
• Total Locations:  9
• Number of Locations That Beat Average:  6
• Percent of Locations That Beat Average:  67%

37+ Months Operating Average Sale Amount

• Average:  $4,463
• Median:  $4,171
• High:  $14,761
• Low:  $1,765
• Total Locations:  90
• Number of Locations That Beat Average:  35
• Percent of Locations That Beat Average:  39%

Part 4 – Average Sale Margin Performance Data for Franchised Businesses in the 2025 Reporting Period

Average Overall Sale Margin

• Average:  60.81%
• Median:  55.64%
• High:  93.04%
• Low:  4.78%
• Total Locations:  87
• Number of Locations That Beat Average:  29
• Percent of Locations That Beat Average:  33%

12-24 Months Operating Average Sale Margin

• Average:  58.00%
• Median:  57.42%
• High:  93.04%
• Low:  26.59%
• Total Locations:  23
• Number of Locations That Beat Average:  9
• Percent of Locations That Beat Average:  39%

25-36 Months Operating Average Sale Margin

• Average:  63.02%
• Median:  52.17%
• High:  78.35%
• Low:  47.36%
• Total Locations:  9
• Number of Locations That Beat Average:  4
• Percent of Locations That Beat Average:  44%

37+ Months Operating Average Sale Margin

• Average:  61.52%
• Median:  55.61%
• High:  78.35%
• Low:  4.78%
• Total Locations:  63
• Number of Locations That Beat Average:  19
• Percent of Locations That Beat Average:  30%

• The reporting franchisees include all outlets reporting at least one year of historical revenue and performance data at the time of preparation of the disclosure document. All franchisees were requested to provide information.

• Some outlets have earned this amount. Your individual results may vary. There is no assurance that you will earn as much.

Part 5 – System-Wide Revenues

• The following chart reflects system-wide revenues for the years outlined and includes all reporting franchisees, without excluding any who terminated operations or who were in the early stages of their operations.

• For this chart, System-Wide Revenues means the sum of each Franchise Territory’s Gross Revenues during the calendar year listed.

• 2016:  $18,299,446
• 2017:  $21,370,869
• 2018:  $20,287,870
• 2019:  $25,022,274
• 2020:  $32,231,357
• 2021:  $46,062,856
• 2022:  $56,786,355
• 2023:  $64,473,766
• 2024:  $69,294,235
• 2025:  $77,129,718

• Some outlets have sold this amount. Your individual results may differ. There is no assurance that you’ll sell as much.

Section VI – Gotcha Covered Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️