Mr. Rooter Franchise Review 2026: Costs, Fees, News, Average Revenues and/or Profits

Ambrosio’s Take

Plumbing is one of those essential services that recessions don’t touch – pipes don’t care about the economy, and neither do the homeowners dealing with them at midnight. Mr. Rooter has been in the Neighborly portfolio long enough to have a mature, well-documented system, and the 2026 FDD reflects that: 193 franchised businesses reporting full-year data, steady outlet growth for three consecutive years, and a sales-to-investment ratio of 9.3:1 that stands well above most franchises I’ve reviewed. The number worth sitting with is the spread – the top 10% averaged over $8 million in gross sales while the bottom 10% averaged just $147,745, so territory selection and operational execution are everything here.

Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.

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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Mr. Rooter franchise, based on Item 7 of the company’s 2026 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Mr. Rooter franchise, based on Items 5 and 6 of the company’s 2026 FDD

Section III – Number of franchised and company-owned Mr. Rooter outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD

Section IV – News updates on the Mr. Rooter franchise opportunity

Section V – Presentation and analysis of Mr. Rooter’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:

2025 average, median, highest, and lowest gross sales for the top 10%, top 25%, top 50%, bottom 50%, bottom 25%, bottom 10%, and all 193 franchised Mr. Rooter businesses that were in operation and reporting sales for the entire 2025 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the Mr. Rooter franchise opportunity (exclusive content for Platinum subscribers)

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Section I – Mr. Rooter Franchise Costs

Mr. Rooter franchise costs, based on Item 7 of the company’s 2026 FDD:

Initial Franchise Fee: $42,500 + $425 per 1,000 additional population over minimum
Software System Enrollment Fee: $1,250
Vehicle: $25,000 to $69,300
Equipment, Supplies, and Inventory: $25,000 to $40,000
Insurance: $12,000 to $18,000
Advertising & Promotional and Local Marketing Spending: $12,500 to $30,000
Training, Travel, Lodging & Food: $4,000 to $8,000
Deposits, Permits & Licenses: $350 to $4,000
Professional Fees: $1,500 to $8,000
ServiceTitan Software: $2,800 to $8,200
Real Estate: $6,000 to $24,000
Additional Funds for 3 Months: $20,000 to $45,000
Total Estimated Mr. Rooter Franchise Costs: $152,900 (does not include real estate costs) to $298,675 + any additional franchise fee + any real estate costs

Section II – Mr. Rooter’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

Mr. Rooter’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:

Initial Franchise Fee: $42,500 + $425 per 1,000 additional population over minimum

License Fee: 6% of Gross Sales except for special rates that apply to “roll-in” sales. In addition, minimum license fees apply.

Marketing, Advertising, and Promotion (MAP) Fee: 2% of Gross Sales except for special rates that apply to “roll-in” sales. In addition, minimum MAP fees apply.

Local Marketing Groups: not to exceed 3% of Gross Sales. As of the issuance date of the 2026 Franchise Disclosure Document, Mr. Rooter may require that a portion of your LMG contribution (currently, 2% of your Gross Sales) be paid for use towards the Neighborly marketing and brand awareness initiatives.

Section III – Number of Franchised and Company-Owned Mr. Rooter Outlets

Franchised

2023

Outlets at the Start of the Year: 209
Outlets at the End of the Year: 215
Net Change: +6

2024

Outlets at the Start of the Year: 215
Outlets at the End of the Year: 228
Net Change: +13

2025

Outlets at the Start of the Year: 228
Outlets at the End of the Year: 238
Net Change: +10

Company-Owned

2023

Outlets at the Start of the Year: 3
Outlets at the End of the Year: 3
Net Change: 0

2024

Outlets at the Start of the Year: 3
Outlets at the End of the Year: 3
Net Change: 0

2025

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Outlets at the Start of the Year: 3
Outlets at the End of the Year: 2
Net Change: -1

Section IV – News Updates on the Mr. Rooter Franchise

Mr. Rooter Franchise Review for Aspiring Owners in 2026

Franchise Grows with Versatile New Equipment

Mr. Rooter Franchise: Cost, Support & Benefits of Owning a Leading Plumbing Brand

Mr. Rooter Ranked No. 116 on Entrepreneur’s 2026 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Mr. Rooter Franchise (Item 19, 2026 FDD)

The sales figures listed below include average and median annual Gross Sales data derived from historical operating results of Mr. Rooter franchised businesses for the period from January 1, 2025 through December 31, 2025 (the “Reporting Period”).

Mr. Rooter obtained these sales figures from information provided to it by its franchisees through the Software System. Franchisees are not required to use generally accepted accounting principles when reporting these figures.

As of December 31, 2025, there were 238 Mr. Rooter franchised businesses in operation in the United States. This Item 19 includes data from 193 franchised businesses, which were all in operation and reporting sales for the entire Reporting Period.

The information provided in this Item 19 does not include data from (i) 22 franchised businesses that opened during the year 2025 and therefore were not in operation for the entire Reporting Period, (ii) 14 franchised businesses that were transferred during 2025 and did not provide data for the full Reporting Period; and (iii) 9 franchised businesses that reported $0 in Gross Sales data for all weeks of the Reporting Period.

Thirteen franchised businesses that closed during the Reporting Period and thus were not in operation for the entire Reporting Period are also excluded from this Item 19. Of the 13 franchised businesses that closed during the Reporting Period, one business closed after being open for less than 12 months.

Gross Sales for Franchised Businesses Open and Reporting for Full 52 Weeks From January 1, 2025 Through December 31, 2025 (the “Reporting Period”)

Top 10%

Average Gross Sales: $8,162,009
Median Gross Sales: $6,087,233
Number of Franchised Businesses in This Group: 19
Number and Percentage in Group That Attained Average or Greater: 5 / 26%
Highest Gross Sales: $20,262,638
Lowest Gross Sales: $4,581,213

Top 25%

Average Gross Sales: $5,243,078
Median Gross Sales: $4,121,620
Number of Franchised Businesses in This Group: 48
Number and Percentage in Group That Attained Average or Greater: 13 / 27%
Highest Gross Sales: $20,262,638
Lowest Gross Sales: $2,547,216

Top 50%

Average Gross Sales: $3,557,458
Median Gross Sales: $2,530,999
Number of Franchised Businesses in This Group: 97
Number and Percentage in Group That Attained Average or Greater: 29 / 30%
Highest Gross Sales: $20,262,638
Lowest Gross Sales: $1,257,146

Bottom 50%

Average Gross Sales: $614,354
Median Gross Sales: $593,671
Number of Franchised Businesses in This Group: 96
Number and Percentage in Group That Attained Average or Greater: 48 / 50%
Highest Gross Sales: $1,235,628
Lowest Gross Sales: $633

Bottom 25%

Average Gross Sales: $288,402
Median Gross Sales: $294,005
Number of Franchised Businesses in This Group: 48
Number and Percentage in Group That Attained Average or Greater: 23 / 48%
Highest Gross Sales: $550,188
Lowest Gross Sales: $633

Bottom 10%

Average Gross Sales: $147,745
Median Gross Sales: $149,691
Number of Franchised Businesses in This Group: 19
Number and Percentage in Group That Attained Average or Greater: 10 / 53%
Highest Gross Sales: $257,600
Lowest Gross Sales: $633

100%

Average Gross Sales: $2,093,531
Median Gross Sales: $1,257,146
Number of Franchised Businesses in This Group: 193
Number and Percentage in Group That Attained Average or Greater: 64 / 33%
Highest Gross Sales: $20,262,638
Lowest Gross Sales: $633

Of the franchised businesses in business for 12 months or more and which businesses had full 52 weeks of reported Gross Sales in 2025, the average Gross Sales for 2025 for 7 groups are shown: those that ranked in the top 10%, 25%, and 50%, respectively, in terms of highest level of Gross Sales; those that ranked in the bottom 10%, 25%, and 50%, respectively, in terms of lowest level of Gross Sales; and, finally, those representing all (100%) of Franchised Businesses in business more than 12 months with a full 52 weeks of reported sales in 2025.

“Gross Sales” means the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of – or in connection with – a Mr. Rooter business whether under any of the Marks or otherwise.

Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that Mr. Rooter authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).

Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – Mr. Rooter Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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"Multi-unit ownership is where the real wealth in franchising is built — and it starts with one key decision: choosing a brand with enough territory runway to grow into." — Ambrosio, Franchise Chatter

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