In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Home Helpers franchise, based on Item 7 of the company’s 2024 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Home Helpers franchise, based on Items 5 and 6 of the company’s 2024 FDD
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.Section III – Number of franchised and company-owned Home Helpers outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD
Section IV – News updates on the Home Helpers franchise opportunity
Section V – Presentation and analysis of Home Helpers’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:
- 2023, 2022, and 2021 average, median, highest, and lowest Gross Revenues for the 50 highest-grossing, 50 lowest-grossing, and all franchised Home Helpers Home Care locations with an effective date at least one year before the beginning of the period and which reported Gross Revenues during the period (separately stated)
- 2023, 2022, and 2021 average, median, highest, and lowest Gross Revenues for all franchised Home Helpers Home Care locations with an effective date at least one year before the beginning of the period and which reported Gross Revenues during the period, grouped by length of time in the Home Helpers system
Section VI – Key ratios, comparables, computations, and analyses for the Home Helpers franchise opportunity (exclusive content for Platinum subscribers)
Section I – Home Helpers Franchise Costs
- Home Helpers franchise costs, based on Item 7 of the company’s 2024 FDD:
- Initial Franchise Fee: $49,900
- Equipment and Furniture: $500 to $2,000
- Computer System: $2,500 to $4,000
- Travel and Living Expenses While Training: $1,000 to $2,500
- Initial Rent, Telephone, Bank, and Other Deposits: $0 to $2,000
- Business Foundations Kit: $9,000
- Licensing Expenses: $0 to $15,000
- Monthly Office Rental Payment: $0 to $1,250
- Insurance: $6,500 to $10,000
- Policies and Procedures Manual: $950
- Additional Funds for 3 Months: $43,000 to $65,000
- Total Estimated Home Helpers Franchise Costs: $113,350 to $161,600
Section II – Home Helpers’ Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Home Helpers’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:
- Initial Franchise Fee: $49,900, plus an additional $500 for all or part of every 1,000 people over 200,000
- Royalty Fee: 6% down to 4% of Gross Revenues; $500 monthly minimum until you become subject to the monthly Performance Standards; after that, the minimum Royalty will range from $1,800 to $3,600 per month
- Branding Fee: 2% down to ½% of Gross Revenues; $500 monthly minimum until you become subject to the monthly Performance Standards; after that, the minimum branding fee will range from $600 to $1,200 per month
- Local Cooperative Advertising: up to 3% of your Gross Revenues unless a majority of the cooperative members agree on a higher contribution
Section III – Number of Franchised and Company-Owned Home Helpers Outlets
Franchised
2021
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- Outlets at the End of the Year: 308
- Net Change: -2
2022
- Outlets at the Start of the Year: 308
- Outlets at the End of the Year: 304
- Net Change: -4
2023
- Outlets at the Start of the Year: 304
- Outlets at the End of the Year: 316
- Net Change: +12
Company-Owned
2021
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2022
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2023
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the Home Helpers Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Home Helpers Franchise (Item 19, 2024 FDD)
- For each Home Helpers franchisee, owning more than one franchise gives them a larger protected territory in which they may operate, but does not require additional office locations. Typically, a Home Helpers franchisee operates from a single office location, regardless of the number of franchises (i.e., territories) the franchisee owns.
- For the most part, the tables in this Item 19 present historical Gross Revenues by “location,” not by franchise. Franchisees who own more than one franchise report their Gross Revenues as a single “location” for all the franchises they own – they do not report their data by individual franchise.
- Home Helpers has included the data in the tables below as reported by its franchisees – by location – although doing so results in higher revenue figures per franchise than it would if it was presented by franchise.
- The data also disregards renewals, and transfers of a location from one owner to another.
- For purposes of this Item 19, the “effective date” of each location is the date the original Franchise Agreement for that location became effective, regardless of the number of times it was transferred or renewed.
- For example, suppose Franchisee B owns 3 Home Helpers Home Care franchises, all of which he purchased at the same time from Franchisee A in 2015. The Franchise Agreement for Franchise 1 was signed by Franchisee A in 2007 and renewed in 2017 after Franchisee B purchased it. The Franchise Agreement for Franchise 2 was signed by Franchisee A in 2010. The Franchise Agreement for Franchise 3 was signed by Franchisee B in 2017.
- In the tables in this Item 19, the Gross Revenues from Franchises 1, 2, and 3 would be aggregated together as a single location, and the “effective date” of the location would be 2007.
- All the tables in this Item 19 present historical Gross Revenues for franchised Home Helpers Home Care locations for the 12-month periods ending on December 31, 2023, December 31, 2022, and December 31, 2021.
- For each of those periods, only data from locations with an effective date at least one year before the beginning of the period and which reported Gross Revenues during the period were included in the table.
- The information has been extracted from revenue reports submitted to Home Helpers by its franchisees, and reported on an accrual basis. Home Helpers has not audited or independently verified the information.
Part 1 – Top 50 Locations
- The table below presents the highest, average, and median Gross Revenues from Home Helpers’ 50 highest-grossing franchised Home Helpers Home Care locations for the 12-month periods ending on December 31, 2023, December 31, 2022, and December 31, 2021.
2023
- Number of Locations: 50
- Number of Franchises: 158
- Highest Gross Revenues: $25,150,071
- Average Gross Revenues of Top 50 Locations: $3,630,208
- Median Gross Revenues of Top 50 Locations: $2,607,861
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Average Gross Revenues: 14 (28%)
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2022
- Number of Locations: 50
- Number of Franchises: 143
- Highest Gross Revenues: $19,624,542
- Average Gross Revenues of Top 50 Locations: $3,229,993
- Median Gross Revenues of Top 50 Locations: $2,331,078
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Average Gross Revenues: 15 (30%)
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2021
- Number of Locations: 50
- Number of Franchises: 138
- Highest Gross Revenues: $15,436,164
- Average Gross Revenues of Top 50 Locations: $2,986,250
- Median Gross Revenues of Top 50 Locations: $2,146,182
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Average Gross Revenues: 15 (30%)
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2020
- Number of Locations: 50
- Number of Franchises: 132
- Highest Gross Revenues: $9,563,430
- Average Gross Revenues of Top 50 Locations: $2,684,651
- Median Gross Revenues of Top 50 Locations: $1,835,314
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Average Gross Revenues: 15 (30%)
- Number and Percentage of Top 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
Part 2 – Bottom 50 Locations
- The table below presents the highest, average, and median Gross Revenues from Home Helpers’ 50 lowest-grossing franchised Home Helpers Home Care locations for the 12-month periods ending on December 31, 2023, December 31, 2022, and December 31, 2021.
2023
- Number of Locations: 50
- Number of Franchises: 52
- Highest Gross Revenues: $751,153
- Average Gross Revenues of Bottom 50 Locations: $363,734
- Median Gross Revenues of Bottom 50 Locations: $344,257
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Average Gross Revenues: 24 (48%)
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2022
- Number of Locations: 50
- Number of Franchises: 52
- Highest Gross Revenues: $544,676
- Average Gross Revenues of Bottom 50 Locations: $298,900
- Median Gross Revenues of Bottom 50 Locations: $284,026
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Average Gross Revenues: 24 (48%)
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2021
- Number of Locations: 50
- Number of Franchises: 52
- Highest Gross Revenues: $409,298
- Average Gross Revenues of Bottom 50 Locations: $230,504
- Median Gross Revenues of Bottom 50 Locations: $215,182
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Average Gross Revenues: 24 (48%)
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
2020
- Number of Locations: 50
- Number of Franchises: 53
- Highest Gross Revenues: $352,997
- Average Gross Revenues of Bottom 50 Locations: $193,872
- Median Gross Revenues of Bottom 50 Locations: $185,739
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Average Gross Revenues: 24 (48%)
- Number and Percentage of Bottom 50 Locations That Attained or Surpassed the Median Gross Revenues: 25 (50%)
Part 3 – All Locations
- The table below presents the highest, lowest, average, and median Gross Revenues for all franchised Home Helpers Home Care locations for the 12-month periods ending on December 31, 2023, December 31, 2022, and December 31, 2021.
2023
- Number of Locations: 146
- Number of Franchises: 281
- Highest Gross Revenues: $25,150,071
- Percentage Change From Prior Year: +28.2%
- Lowest Gross Revenues: $24,862
- Average Gross Revenues of All Locations: $1,724,854
- Percentage Change in Average Gross Revenues From Prior Year: +17.5%
- Median Gross Revenues of All Locations: $1,098,602
- Percentage Change in Median Gross Revenues From Prior Year: +18.2%
- Number and Percentage of Locations That Attained or Surpassed the Average Gross Revenues: 40 (27%)
- Number and Percentage of Locations That Attained or Surpassed the Median Gross Revenues: 73 (50%)
- Number of Single-Franchise Locations: 83
- Average Gross Revenues of Single-Franchise Locations: $872,878
- Percentage Change in Average Gross Revenues of Single-Franchise Locations From Prior Year: +7.9%
- Median Gross Revenues of Single-Franchise Locations: $560,052
- Percentage Change in Median Gross Revenues of Single-Franchise Locations From Prior Year: +5.3%
2022
- Number of Locations: 156
- Number of Franchises: 282
- Highest Gross Revenues: $19,624,542
- Percentage Change From Prior Year: +27.1%
- Lowest Gross Revenues: $20,888
- Average Gross Revenues of All Locations: $1,467,788
- Percentage Change in Average Gross Revenues From Prior Year: +13.4%
- Median Gross Revenues of All Locations: $929,665
- Percentage Change in Median Gross Revenues From Prior Year: +12.2%
- Number and Percentage of Locations That Attained or Surpassed the Average Gross Revenues: 44 (28%)
- Number and Percentage of Locations That Attained or Surpassed the Median Gross Revenues: 78 (50%)
- Number of Single-Franchise Locations: 93
- Average Gross Revenues of Single-Franchise Locations: $808,954
- Percentage Change in Average Gross Revenues of Single-Franchise Locations From Prior Year: +8.9%
- Median Gross Revenues of Single-Franchise Locations: $531,880
- Percentage Change in Median Gross Revenues of Single-Franchise Locations From Prior Year: +21.5%
2021
- Number of Locations: 165
- Number of Franchises: 283
- Highest Gross Revenues: $15,436,164
- Percentage Change From Prior Year: +61.4%
- Lowest Gross Revenues: $36,570
- Average Gross Revenues of All Locations: $1,294,431
- Percentage Change in Average Gross Revenues From Prior Year: +10.0%
- Median Gross Revenues of All Locations: $828,726
- Percentage Change in Median Gross Revenues From Prior Year: +9.1%
- Number and Percentage of Locations That Attained or Surpassed the Average Gross Revenues: 47 (29%)
- Number and Percentage of Locations That Attained or Surpassed the Median Gross Revenues: 83 (50%)
- Number of Single-Franchise Locations: 105
- Average Gross Revenues of Single-Franchise Locations: $742,992
- Percentage Change in Average Gross Revenues of Single-Franchise Locations From Prior Year: +1.3%
- Median Gross Revenues of Single-Franchise Locations: $437,693
- Percentage Change in Median Gross Revenues of Single-Franchise Locations From Prior Year: +4.6%
2020
- Number of Locations: 163
- Number of Franchises: 280
- Highest Gross Revenues: $9,563,430
- Percentage Change From Prior Year: +15.6%
- Lowest Gross Revenues: $11,895
- Average Gross Revenues of All Locations: $1,177,191
- Percentage Change in Average Gross Revenues From Prior Year: +4.7%
- Median Gross Revenues of All Locations: $759,268
- Percentage Change in Median Gross Revenues From Prior Year: +16.1%
- Number and Percentage of Locations That Attained or Surpassed the Average Gross Revenues: 52 (32%)
- Number and Percentage of Locations That Attained or Surpassed the Median Gross Revenues: 82 (50%)
- Number of Single-Franchise Locations: 103
- Average Gross Revenues of Single-Franchise Locations: $732,949
- Percentage Change in Average Gross Revenues of Single-Franchise Locations From Prior Year: -0.9%
- Median Gross Revenues of Single-Franchise Locations: $418,283
- Percentage Change in Median Gross Revenues of Single-Franchise Locations From Prior Year: -5.9%
Part 4 – All Locations by Time in System
- The table below presents the average and median Gross Revenues for all franchised Home Helpers Home Care locations for the 12-month periods ending on December 31, 2023, December 31, 2022, and December 31, 2021, grouped by length of time in the Home Helpers Home Care system.
2023
25-48 Months
- Number of Locations: 17
- Number of Franchises: 18
- Average: $441,624
- Median: $404,731
49-72 Months
- Number of Locations: 21
- Number of Franchises: 36
- Average: $1,367,736
- Median: $1,223,223
73-96 Months
- Number of Locations: 15
- Number of Franchises: 20
- Average: $1,838,574
- Median: $1,300,182
97-120 Months
- Number of Locations: 16
- Number of Franchises: 22
- Average: $968,338
- Median: $721,377
>120 Months
- Number of Locations: 77
- Number of Franchises: 185
- Average: $2,240,606
- Median: $1,567,688
All Locations
- Number of Locations: 146
- Number of Franchises: 281
- Average: $1,724,854
- Median: $1,098,602
2022
25-48 Months
- Number of Locations: 24
- Number of Franchises: 28
- Average: $525,757
- Median: $449,251
49-72 Months
- Number of Locations: 18
- Number of Franchises: 25
- Average: $995,949
- Median: $800,906
73-96 Months
- Number of Locations: 25
- Number of Franchises: 28
- Average: $1,262,712
- Median: $892,236
97-120 Months
- Number of Locations: 15
- Number of Franchises: 24
- Average: $906,435
- Median: $925,924
>120 Months
- Number of Locations: 74
- Number of Franchises: 167
- Average: $2,071,491
- Median: $1,344,475
All Locations
- Number of Locations: 156
- Number of Franchises: 282
- Average: $1,467,788
- Median: $929,665
2021
25-48 Months
- Number of Locations: 28
- Number of Franchises: 35
- Average: $642,759
- Median: $499,215
49-72 Months
- Number of Locations: 18
- Number of Franchises: 23
- Average: $1,016,891
- Median: $632,755
73-96 Months
- Number of Locations: 22
- Number of Franchises: 30
- Average: $862,716
- Median: $518,961
97-120 Months
- Number of Locations: 20
- Number of Franchises: 34
- Average: $1,014,050
- Median: $849,188
>120 Months
- Number of Locations: 77
- Number of Franchises: 161
- Average: $1,775,645
- Median: $1,106,792
All Locations
- Number of Locations: 165
- Number of Franchises: 283
- Average: $1,294,431
- Median: $828,726
2020
25-48 Months
- Number of Locations: 26
- Number of Franchises: 33
- Average: $412,598
- Median: $299,617
49-72 Months
- Number of Locations: 30
- Number of Franchises: 46
- Average: $822,657
- Median: $677,734
73-96 Months
- Number of Locations: 14
- Number of Franchises: 21
- Average: $802,989
- Median: $898,480
97-120 Months
- Number of Locations: 18
- Number of Franchises: 32
- Average: $1,427,026
- Median: $682,812
>120 Months
- Number of Locations: 75
- Number of Franchises: 148
- Average: $1,593,954
- Median: $1,089,822
All Locations
- Number of Locations: 163
- Number of Franchises: 280
- Average: $1,177,191
- Median: $759,268
- For the 12-month period ending on December 31, 2023. The data in this column includes only locations with an effective date before January 1, 2022 that reported Gross Revenues during 2023.
- For the 12-month period ending on December 31, 2022. The data in this column includes only locations with an effective date before January 1, 2021 that reported Gross Revenues during 2022.
- For the 12-month period ending on December 31, 2021. The data in this column includes only locations with an effective date before January 1, 2020 that reported Gross Revenues during 2021.
- For the 12-month period ending on December 31, 2020. The data in this column includes only locations with an effective date before January 1, 2019 that reported Gross Revenues during 2020.
- There were 316 Home Helpers Home Care franchises (each franchise consists of a single franchise territory) in operation as of December 31, 2023, which were owned by 182 franchisees (or locations). Of those, 146 locations had an effective date before January 1, 2022 and reported Gross Revenues between January 1 and December 31, 2023.
- There were 304 Home Helpers Home Care franchises (each franchise consists of a single franchise territory) in operation as of December 31, 2022, which were owned by 179 franchisees (or locations). Of those, 156 locations had an effective date before January 1, 2021 and reported Gross Revenues between January 1 and December 31, 2022.
- There were 308 Home Helpers Home Care franchises (each franchise consists of a single franchise territory) in operation as of December 31, 2021, which were owned by 199 franchisees (or locations). Of those, 165 locations had an effective date before January 1, 2020 and reported Gross Revenues between January 1 and December 31, 2021.
- For purposes of this Item 19, “Gross Revenues” means the total of all income arising from the operation of the location, whether cash or credit. It is recognized on an accrual basis and regardless of collection, which means that a location’s Gross Revenues for any period represents how much the location billed its clients during the period, not how much the location received.
- Gross Revenues does not include (i) the amount of refunds or discounts made to clients in good faith, or (ii) the amount of sales or excise taxes that are separately stated and that the franchisee is required to and does collect from clients and pays to the appropriate taxing authority.
- For purposes of this table, “Time in System” means the number of months the location has been a Home Helpers franchisee as of January 1 of the relevant year, measured from the effective date of the location.
- The figures in the tables above do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the Gross Revenues figures to obtain your net income or profit.
- Those expenses include fees you are required to pay Home Helpers Home Care under the terms of your Franchise Agreement, such as royalties, branding fees, and technology fees.
Section VI – Home Helpers Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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