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Blaze Pizza: $1.31M Average Sales vs. $596K-$1.08M Franchise Cost

Last updated on June 23, 2025 by Franchise Chatter Leave a Comment
in FDD Talk: Food Franchises, Franchise Earnings, Pizza Franchises



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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Blaze Pizza franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Blaze Pizza franchise, based on Items 5 and 6 of the company’s 2024 FDD


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Section III – Number of franchised and company-owned Blaze Pizza outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Blaze Pizza franchise opportunity

Section V – Presentation and analysis of Blaze Pizza’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

  • 2023 average, median, high, and low gross sales for the 251 franchised Blaze Pizza restaurants that were operating from Traditional Locations, and the 15 franchised Blaze Pizza restaurants that were operating from Mall Storefront Locations for at least 12 months as of the end of the 2023 calendar year
  • 2023 average, median, high, and low gross sales for the 10 corporate Blaze Pizza restaurants that were operating from Traditional Locations, and the 2 corporate Blaze Pizza restaurants that were operating from Mall Storefront Locations for at least 12 months as of the end of the 2023 calendar year
  • 2023 average, median, high, and low cost of goods sold for the 12 corporate Blaze Pizza restaurants that were operating for at least 12 months as of the end of the 2023 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the Blaze Pizza franchise opportunity (exclusive content for Platinum subscribers)

Section I – Blaze Pizza Franchise Costs

  • Blaze Pizza franchise costs, based on Item 7 of the company’s 2024 FDD:
  • Initial Franchise Fee:  $30,000
  • Architect/Engineer:  $12,500 to $27,500
  • Permits and Liquor Licensing:  $5,000 to $25,000
  • Leasehold Improvements:  $275,000 to $475,000
  • Furniture, Fixtures, Equipment, and Decor:  $185,000 to $300,000
  • Signage and Graphics:  $15,000 to $34,500
  • Grand Opening Kit, Menu Boards:  $4,900 to $5,500
  • Computer/Information Systems:  $3,000 to $15,000
  • Uniforms, Initial Inventory, and Smallware:  $24,000 to $41,500
  • Grand Opening Advertising Program:  $10,000 to $30,000
  • Grand Opening Free Pizzas:  $0 to $6,000
  • Insurance Deposits:  $500 to $5,000
  • First Month’s Rent/Security Deposit:  $3,000 to $24,000
  • Initial Training Expenses:  $4,000 to $8,500
  • Professional Fees:  $5,000 to $15,000
  • Additional Funds – 3 Months:  $20,000 to $45,000
  • Total Estimated Blaze Pizza Franchise Costs:  $596,900 to $1,087,500

Section II – Blaze Pizza’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Blaze Pizza’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:
  • Initial Franchise Fee:  $30,000
  • Continuing Royalty:  5% of Gross Sales
  • Creative Fund Contribution:  then-current fee (currently, 2% of weekly Gross Sales)
  • Local Advertising Requirement:  2% of Gross Sales of the immediately preceding 6-month period

Section III – Number of Franchised and Company-Owned Blaze Pizza Outlets

Franchised

2021


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  • Outlets at the Start of the Year:  296
  • Outlets at the End of the Year:  300
  • Net Change:  +4

2022

  • Outlets at the Start of the Year:  300
  • Outlets at the End of the Year:  296
  • Net Change:  -4

2023

  • Outlets at the Start of the Year:  296
  • Outlets at the End of the Year:  283
  • Net Change:  -13

Company-Owned

2021

  • Outlets at the Start of the Year:  13
  • Outlets at the End of the Year:  13
  • Net Change:  0

2022

  • Outlets at the Start of the Year:  13
  • Outlets at the End of the Year:  7
  • Net Change:  -6

2023


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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.


📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.

  • Outlets at the Start of the Year:  7
  • Outlets at the End of the Year:  13
  • Net Change:  +6

Section IV – News Updates on the Blaze Pizza Franchise

  • Blaze Pizza Refires Brand with New Menu, Sense of Purpose
  • Blaze Pizza’s Big Menu Revamp Is Just the Start
  • Blaze Pizza Fans the Flames of Fast-Casual Pizza with Brand Overhaul
  • Blaze Pizza to Move HQ to Atlanta
  • Blaze Pizza Amplifies Leadership Team to Ignite Future Growth and Fuel Next-Generation Innovations
  • Blaze Pizza’s Growth Accelerated by Sizable Franchise Agreements and New Openings in 2022
  • Blaze Pizza Did Not Rank on Entrepreneur’s 2024 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Blaze Pizza Franchise (Item 19, 2024 FDD)

  • At the 2023 calendar year end, Blaze Pizza had a total of 296 Restaurants that were open and operating, of which 278 were open for the entire 2023 calendar year.
  • Parts 1 and 2 below provide 2023 Gross Sales data for:
  • 266 franchised Restaurants open as of the 2023 calendar year end that were open for the entire 2023 calendar year and are operating from Traditional Locations and Mall Storefront Locations (the “2023 Franchised Restaurants”); and
  • 12 corporate Restaurants open as of the 2023 calendar year end that were open for the entire 2023 calendar year and are operating from Traditional Locations and Mall Storefront Locations (the “2023 Corporate Restaurants”).
  • Excluded from Parts 1 and 2 below are 21 franchised Restaurants and 0 company-owned Restaurants that closed during 2023.
  • Part 3 below provides Cost of Goods Sold data for the 2023 Corporate Restaurants.

Part 1 – Franchised Restaurants’ 2023 Average Gross Sales

  • Part 1 reports the average, median, high, and low Gross Sales for the 2023 Franchised Restaurants.
  • The information is divided into two categories. Part 1A provides data for the 251 2023 Franchised Restaurants operating from Traditional Locations, and Part 1B provides data for the 15 2023 Franchised Restaurants operating from Mall Storefront Locations.

A. Traditional Location Franchised Restaurants

  • Number of Restaurants:  251
  • Average Gross Sales:  $1,319,981
  • Number and Percentage of Restaurants That Attained or Surpassed the Average:  106 (42%)
  • Median Gross Sales:  $1,208,454
  • High Gross Sales:  $3,495,974
  • Low Gross Sales:  $485,073

B. Mall Storefront Franchised Restaurants

  • Number of Restaurants: 15
  • Average Gross Sales:  $1,231,275
  • Number and Percentage of Restaurants That Attained or Surpassed the Average:  8 (53%)
  • Median Gross Sales:  $1,316,367
  • High Gross Sales:  $1,842,415
  • Low Gross Sales:  $554,769

Part 2 – Corporate Restaurants’ 2023 Average Gross Sales

  • Part 2 reports the average, median, high, and low Gross Sales for the 2023 Corporate Restaurants.
  • The information is divided into 2 categories based on store type: Part 2A provides this data for the 10 2023 Corporate Restaurants operating from Traditional Locations. Part 2B provides this data for the 2 2023 Corporate Restaurants operating from Mall Storefront Locations.

A. Traditional Location Corporate Restaurants

  • Number of Restaurants:  10
  • Average Gross Sales:  $1,737,411
  • Number and Percentage of Restaurants That Attained or Surpassed the Average:  6 (60%)
  • Median Gross Sales:  $1,812,465
  • High Gross Sales:  $2,677,915
  • Low Gross Sales:  $1,097,892

B. Mall Storefront Corporate Restaurants

  • Number of Restaurants:  2
  • Average Gross Sales:  $2,121,160
  • Number and Percentage of Restaurants That Attained or Surpassed the Average:  1 (50%)
  • Median Gross Sales:  $2,121,160
  • High Gross Sales:  $2,625,237
  • Low Gross Sales:  $1,617,083

Part 3 – Corporate Restaurants’ 2023 Cost of Goods Sold

  • Part 3 reports the average, median, high, and low Cost of Goods Sold (COGS), as a percentage of Gross Sales, for the 2023 Corporate Restaurants.

Corporate Restaurants

  • Number of Restaurants:  12
  • Average Cost of Goods Sold:  22.1%
  • Number and Percentage of Restaurants That Attained or Surpassed the Average:  8 (67%)
  • Median Cost of Goods Sold:  21.9%
  • High Cost of Goods Sold:  24.7%
  • Low Cost of Goods Sold:  20.6%
  • Blaze Pizza does not present Cost of Goods Sold information for Franchised Restaurants since it does not have historic and reliable cost information for all Franchised Restaurants.
  • For purposes of this Item 19, Restaurants operating at Traditional Locations are Restaurants that do not operate from Non-Traditional Locations.
  • For purposes of this Item 19, Restaurants operating from Mall Storefront Locations are Restaurants that operate at malls, but are located on the perimeter of the mall and feature outdoor ingress and egress.
  • Cost of Goods Sold includes the cost of all food, beverages, and paper goods used in the Restaurants.
  • The financial performance representations above do not reflect the cost of labor, operating expenses, or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.

Section VI – Blaze Pizza Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️



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