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Pure Green: $743K Average Sales vs. $170K-$425K Franchise Cost

Last updated on April 12, 2024 by Franchise Chatter Leave a Comment
in FDD Talk: Food Franchises, Franchise Earnings, Juice Franchise, Smoothie Franchise



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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Pure Green franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Pure Green franchise, based on Items 5 and 6 of the company’s 2023 FDD


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Section III – Number of franchised and company-owned Pure Green outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Pure Green franchise opportunity

Section V – Presentation and analysis of Pure Green’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

  • 2022 average, median, highest, and lowest gross sales and gross profits for the top 10%, top 25%, top 50%, top 75%, bottom 10%, bottom 25%, bottom 50%, bottom 75%, and all 7 Pure Green franchise outlets that were open for the full calendar year in 2022

Section VI – Key ratios, comparables, computations, and analyses for the Pure Green franchise opportunity (exclusive content for Platinum subscribers)

Section I – Pure Green Franchise Costs

  • Pure Green franchise costs, based on Item 7 of the company’s 2023 FDD:
  • Initial Franchise Fee:  $30,000
  • Leasehold Improvements:  $60,000 to $220,000
  • Real Estate/Rent:  $2,000 to $12,500
  • Utility Deposits:  $150 to $400
  • Furniture, Fixtures, and Equipment:  $50,000 to $75,000
  • Initial Inventory:  $2,500 to $6,000
  • Insurance:  $300 to $1,500
  • Signage:  $5,000
  • Office Equipment and Supplies:  $250 to $500
  • Pre-Opening Expenses:  $2,500 to $10,000
  • Computer Equipment (Hardware, Software, POS System, etc.):  $750 to $1,500
  • Training:  $1,500 to $4,000
  • Licenses and Permits:  $1,500 to $3,000
  • Legal and Accounting:  $1,000 to $3,500
  • Grand Opening Advertising:  $1,000 to $2,500
  • Additional Funds – Three Months:  $12,000 to $50,000
  • Total Estimated Pure Green Franchise Costs:  $170,450 to $425,400

Section II – Pure Green’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Pure Green’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:
  • Initial Franchise Fee:  $30,000
  • Royalty Fee:  6% of Gross Revenues each month after opening and when open 6 full calendar months, 6% of Gross Revenues or $1,000, whichever is greater, each month and every month thereafter
  • National Advertising Contributions:  2% of Gross Revenues
  • Local Advertising:  1% of Gross Revenues
  • Regional Advertising Cooperative:  up to 1% of Gross Revenues

Section III – Number of Franchised and Company-Owned Pure Green Outlets

Franchised

2020


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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.


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  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  1
  • Net Change:  +1

2021

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  7
  • Net Change:  +6

2022

  • Outlets at the Start of the Year:  7
  • Outlets at the End of the Year:  15
  • Net Change:  +7

Company-Owned

2020

  • Outlets at the Start of the Year:  3
  • Outlets at the End of the Year:  3
  • Net Change:  0

2021

  • Outlets at the Start of the Year:  3
  • Outlets at the End of the Year:  2
  • Net Change:  -1

2022


🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.


📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.

  • Outlets at the Start of the Year:  2
  • Outlets at the End of the Year:  8
  • Net Change:  +6

Section IV – News Updates on the Pure Green Franchise

  • How This Juice Bar Founder Squeezed Success From His Appearance on ‘Elevator Pitch’
  • Pure Green Franchise: Nurturing Health, Success, and Growth in the Health and Fitness Industry
  • Pure Green, Gopuff Launch Cold-Pressed Juices
  • The Pure Green Franchise Aspires to Open 1,000 Locations Within the Coming Years
  • Pure Green Franchise Selects Voicify AI Answering to Field Caller Questions
  • Pure Green to Open Second Atlanta Outpost in Buckhead Crossing This Spring
  • Pure Green Did Not Rank on Entrepreneur’s 2024 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Pure Green Franchise (Item 19, 2023 FDD)

  • There were 7 Pure Green Franchise Outlets that were open for the full calendar year in 2022. The average Gross Sales and Gross Profits of the outlets are listed below.
  • There were 20 franchise outlets that opened during 2022. These outlets were not open the entire year and are not included in the table below.
  • The term “Gross Sales” means the total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.
  • The term “Gross Profits” means gross sales minus cost of goods sold.
  • The financial information is taken from unaudited financial information provided to Pure Green by its franchisees and online ordering service providers. It has not been independently audited.

Part 1 – 2022 Gross Sales

Top 10%

  • Number of Units in Category:  1
  • Average Gross Sales:  $1,463,884
  • Met or Exceeded Average Gross Sales:  1 (100%)
  • Median Gross Sales:  $1,463,884
  • Highest Gross Sales:  $1,463,884
  • Lowest Gross Sales:  $1,463,884

Top 25%

  • Number of Units in Category:  2
  • Average Gross Sales:  $1,172,372
  • Met or Exceeded Average Gross Sales:  1 (50%)
  • Median Gross Sales:  $1,172,372
  • Highest Gross Sales:  $1,463,884
  • Lowest Gross Sales:  $880,861

Top 50%

  • Number of Units in Category:  4
  • Average Gross Sales:  $960,076
  • Met or Exceeded Average Gross Sales:  1 (25%)
  • Median Gross Sales:  $855,786
  • Highest Gross Sales:  $1,463,884
  • Lowest Gross Sales:  $664,851

Top 75%

  • Number of Units in Category:  5
  • Average Gross Sales:  $874,933
  • Met or Exceeded Average Gross Sales:  2 (40%)
  • Median Gross Sales:  $830,710
  • Highest Gross Sales:  $1,463,884
  • Lowest Gross Sales:  $534,358

Total

  • Number of Units in Category:  7
  • Average Gross Sales:  $743,429
  • Met or Exceeded Average Gross Sales:  3 (43%)
  • Median Gross Sales:  $664,851
  • Highest Gross Sales:  $1,463,884
  • Lowest Gross Sales:  $340,796

Bottom 10%

  • Number of Units in Category:  1
  • Average Gross Sales:  $340,796
  • Met or Exceeded Average Gross Sales:  1 (100%)
  • Median Gross Sales:  $340,796
  • Highest Gross Sales:  $340,796
  • Lowest Gross Sales:  $340,796

Bottom 25%

  • Number of Units in Category:  2
  • Average Gross Sales:  $414,669
  • Met or Exceeded Average Gross Sales:  1 (50%)
  • Median Gross Sales:  $414,669
  • Highest Gross Sales:  $488,542
  • Lowest Gross Sales:  $340,796

Bottom 50%

  • Number of Units in Category:  4
  • Average Gross Sales:  $507,137
  • Met or Exceeded Average Gross Sales:  2 (50%)
  • Median Gross Sales:  $511,450
  • Highest Gross Sales:  $664,851
  • Lowest Gross Sales:  $340,796

Bottom 75%

  • Number of Units in Category:  5
  • Average Gross Sales:  $571,851
  • Met or Exceeded Average Gross Sales:  2 (40%)
  • Median Gross Sales:  $534,358
  • Highest Gross Sales:  $830,710
  • Lowest Gross Sales:  $340,796

Part 2 – 2022 Gross Profit

Top 10%

  • Number of Units in Category:  1
  • Average Gross Profit:  $1,004,317
  • Met or Exceeded Average Gross Sales:  1 (100%)
  • Median Gross Profit:  $1,004,317
  • Highest Gross Profit:  $1,004,317
  • Lowest Gross Profit:  $1,004,317

Top 25%

  • Number of Units in Category:  2
  • Average Gross Profit:  $789,683
  • Met or Exceeded Average Gross Sales:  1 (50%)
  • Median Gross Profit:  $789,683
  • Highest Gross Profit:  $1,004,317
  • Lowest Gross Profit:  $575,050

Top 50%

  • Number of Units in Category:  4
  • Average Gross Profit:  $646,672
  • Met or Exceeded Average Gross Sales:  1 (25%)
  • Median Gross Profit:  $562,310
  • Highest Gross Profit:  $1,004,317
  • Lowest Gross Profit:  $457,750

Top 75%

  • Number of Units in Category:  5
  • Average Gross Profit:  $600,565
  • Met or Exceeded Average Gross Sales:  1 (25%)
  • Median Gross Profit:  $549,569
  • Highest Gross Profit:  $1,004,317
  • Lowest Gross Profit:  $416,141

Total

  • Number of Units in Category:  7
  • Average Gross Profit:  $519,735
  • Met or Exceeded Average Gross Sales:  3 (43%)
  • Median Gross Profit:  $457,750
  • Highest Gross Profit:  $1,004,317
  • Lowest Gross Profit:  $254,319

Bottom 10%

  • Number of Units in Category:  1
  • Average Gross Profit:  $254,319
  • Met or Exceeded Average Gross Sales:  1 (100%)
  • Median Gross Profit:  $254,319
  • Highest Gross Profit:  $254,319
  • Lowest Gross Profit:  $254,319

Bottom 25%

  • Number of Units in Category:  2
  • Average Gross Profit:  $317,648
  • Met or Exceeded Average Gross Sales:  1 (50%)
  • Median Gross Profit:  $317,658
  • Highest Gross Profit:  $380,996
  • Lowest Gross Profit:  $254,319

Bottom 50%

  • Number of Units in Category:  4
  • Average Gross Profit:  $377,301
  • Met or Exceeded Average Gross Sales:  2 (50%)
  • Median Gross Profit:  $398,568
  • Highest Gross Profit:  $457,750
  • Lowest Gross Profit:  $254,319

Bottom 75%

  • Number of Units in Category:  5
  • Average Gross Profit:  $411,755
  • Met or Exceeded Average Gross Sales:  2 (40%)
  • Median Gross Profit:  $416,141
  • Highest Gross Profit:  $549,569
  • Lowest Gross Profit:  $254,319
  • Some stores have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.
  • The term “Gross Sales” means the total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.
  • The term “Gross Profits” means gross sales minus cost of goods sold.
  • The Gross Sales and Gross Profits amounts shown above were taken from Pure Green’s point-of-sale system and online sales orders.
  • The financial information is taken from unaudited financial information provided to Pure Green by its franchisees and online ordering service providers. It has not been independently audited.

Section VI – Pure Green Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️



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