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Set the Stage: $665K Average Sales vs. $164K-$174K Franchise Cost

Last updated on February 13, 2024 by Franchise Chatter Leave a Comment
in FDD Talk: Home-Related Franchises, Franchise Earnings, Home Staging Franchise



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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Set the Stage franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Set the Stage franchise, based on Items 5 and 6 of the company’s 2023 FDD


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Section III – Number of franchised and company-owned Set the Stage outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Set the Stage franchise opportunity

Section V – Presentation and analysis of Set the Stage’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

  • 2022 staging revenues, furniture sales revenues, and total gross revenues for the one company-owned Set the Stage outlet, which has been in operation since 2016

Section VI – Key ratios, comparables, computations, and analyses for the Set the Stage franchise opportunity (exclusive content for Platinum subscribers)

Section I – Set the Stage Franchise Costs

  • Set the Stage franchise costs, based on Item 7 of the company’s 2023 FDD:
  • Franchise Fee:  $59,500
  • Starter Package:  $85,000
  • Grand Opening Support Fee:  $10,000
  • Rent, Infrastructure Improvements, and Tools:  $3,000 to $5,000
  • Vehicle/Enclosed Trailer:  $0 to $2,500
  • Laptop Computer and Smartphone (PC or MacBook recommended):  $0 to $1,000
  • Insurance:  $0 to $2,000
  • Marketing Expenses:  $2,700
  • Additional Training and Franchisor Support:  $300 to $2,800
  • Working Capital – Initial Period:  $4,000 for the first 2 months
  • Total Estimated Set the Stage Franchise Costs:  $164,500 to $174,500

Section II – Set the Stage’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Set the Stage’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:
  • Franchise Fee:  $59,500
  • Franchise Royalty:  6% of Gross Revenues generated within Operating Territory, subject to required minimum royalties
  • Advertising and Promotion Fee:  up to 2% of annual Gross Revenues, at Set the Stage’s discretion

Section III – Number of Franchised and Company-Owned Set the Stage Outlets

Franchised

2020


🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.


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  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2021

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2022

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  1
  • Net Change:  +1

Company-Owned

2020

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  1

2021

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  1

2022


🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.


📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  1

Section IV – News Updates on the Set the Stage Franchise

  • Beautiful Homes Will Never Go Out of Style…and Neither Will Set the Stage Franchise
  • Set the Stage Did Not Rank on Entrepreneur’s 2024 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Set the Stage Franchise (Item 19, 2023 FDD)

  • Set the Stage sold one franchise during 2022. Set the Stage has one company-owned Outlet, which has been in operation since 2016, with Gross Revenues as follows:

2022

  • Staging Revenues:  $362,122 (54.4%)
  • Furniture Sales Revenues:  $303,067 (45.6%)
  • Gross Revenues:  $665,189 (100.0%)
  • Set the Stage does not make any representations about a franchisee’s future financial performance or the past financial performance of franchised Outets.

Section VI – Set the Stage Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️



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