In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a 101 Mobility franchise, based on Item 7 of the company’s 2023 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a 101 Mobility franchise, based on Items 5 and 6 of the company’s 2023 FDD
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.Section III – Number of franchised and company-owned 101 Mobility outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD
Section IV – News updates on the 101 Mobility franchise opportunity
Section V – Presentation and analysis of 101 Mobility’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:
- 2021 and 2022 average, median, highest, and lowest Area of Primary Responsibility (APR) sales for the 52 101 Mobility franchisees (operating 159 Franchised Businesses) whose Franchised Businesses were in operation during the full 2021 and 2022 calendar years and had not been transferred (grouped by quintile)
Section VI – Key ratios, comparables, computations, and analyses for the 101 Mobility franchise opportunity (exclusive content for Platinum subscribers)
Section I – 101 Mobility Franchise Costs
- 101 Mobility franchise costs, based on Item 7 of the company’s 2023 FDD:
- Initial Franchise Fee: $50,000 to $100,000
- Vehicle and Signage: $8,860 to $10,900
- Lease and Utility Security Deposits and Initial Monthly Payments: $13,500 to $27,000
- Equipment: $9,000 to $15,000
- Leasehold Improvements: $0 to $3,000
- Office Furniture and Fixtures: $500 to $2,000
- Signage: $500 to $1,000
- Initial Technology Package: $6,000
- Office Equipment and Supplies: $230 to $2,000
- Initial Software: $4,200 to $4,520
- Training: $5,500 to $9,200
- Initial Marketing Fee and Initial Launch Advertising: $9,000 to $11,000
- Business and Vehicle Insurance Deposits and Premiums: $8,000 to $12,000
- Professional Fees: $500 to $5,000
- Licenses and Permits: varies
- Additional Funds for Initial 6 Months: $20,000 to $50,000
- Total Estimated 101 Mobility Franchise Costs: $135,790 to $258,620
Section II – 101 Mobility’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- 101 Mobility’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:
- Initial Franchise Fee: $10,000 plus $0.08 per person in your Area of Primary Responsibility (APR)
- Royalty Fee: 7% of Gross Sales from the Franchised Business for up to $2 million in Gross Sales; 6% of Gross Sales in excess of $2 million and up to $3 million; 5% of Gross Sales in excess of $3 million; and 10% of Gross Sales if, on the expiration of your Franchise Agreement, you continue to operate and 101 Mobility, at its option, extends the term of your Franchise Agreement month-by-month
- Minimum Royalty Fee: a fixed quarterly amount, imposed on your third full and each subsequent operating quarter as follows: $2,100 for your third and fourth full operating quarters, $3,600 for your fifth through eighth full operating quarters, and $5,400 for each subsequent operating quarter
- Marketing Fee: up to 4% of Gross Sales; currently 2% of Gross Sales per week
- Local Marketing: up to 2% of Gross Sales
- Marketing Cooperatives: varies with circumstances
Section III – Number of Franchised and Company-Owned 101 Mobility Outlets
Franchised
2020
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
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- Outlets at the End of the Year: 155
- Net Change: +1
2021
- Outlets at the Start of the Year: 155
- Outlets at the End of the Year: 165
- Net Change: +10
2022
- Outlets at the Start of the Year: 165
- Outlets at the End of the Year: 169
- Net Change: +4
Company-Owned
2020
- Outlets at the Start of the Year: 7
- Outlets at the End of the Year: 16
- Net Change: +9
2021
- Outlets at the Start of the Year: 16
- Outlets at the End of the Year: 16
- Net Change: 0
2022
🎯Find Best-Fit Franchises Still Available in Your Target Area (Free Tool)
When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 16
- Outlets at the End of the Year: 16
- Net Change: 0
Section IV – News Updates on the 101 Mobility Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the 101 Mobility Franchise (Item 19, 2023 FDD)
- As of the end of the 2022 calendar year, 101 Mobility had 52 franchisees (operating 159 Franchised Businesses) whose Franchised Businesses were in operation during the full 2021 and 2022 calendar years and had not been transferred.
- A 101 Mobility Franchised Business provides services and equipment within a designated Area of Primary Responsibility (“APR”). In the chart below, 101 Mobility groups these 52 franchisees into 5 quintiles, from the top performing quintile to the bottom quintile for each calendar year, and presents each quintile’s average per APR Sales.
- While these 101 Mobility franchisees operated anywhere from 1 to 9 APRs each, 101 Mobility divided their total annual Sales by the number of APRs each operated at the end of 2021 for the 2021 “per APR” averages and the number of APRs each operated at the end of 2022 for the 2022 “per APR” averages in the chart below.
2021
First Quintile
- Average Per APR Sales: $1,097,735
- High Per APR Sales: $1,739,932
- Low Per APR Sales: $824,365
- Median Per APR Sales: $1,010,712
- Number That Met or Surpassed the Average: 4 of 10 or 40%
Second Quintile
- Average Per APR Sales: $727,971
- High Per APR Sales: $806,034
- Low Per APR Sales: $664,365
- Median Per APR Sales: $721,522
- Number That Met or Surpassed the Average: 5 of 10 or 50%
Third Quintile
- Average Per APR Sales: $562,307
- High Per APR Sales: $628,545
- Low Per APR Sales: $482,066
- Median Per APR Sales: $579,694
- Number That Met or Surpassed the Average: 5 of 10 or 50%
Fourth Quintile
- Average Per APR Sales: $415,290
- High Per APR Sales: $477,715
- Low Per APR Sales: $350,842
- Median Per APR Sales: $423,522
- Number That Met or Surpassed the Average: 6 of 11 or 54.5%
Fifth Quintile
- Average Per APR Sales: $293,883
- High Per APR Sales: $329,360
- Low Per APR Sales: $219,903
- Median Per APR Sales: $304,642
- Number That Met or Surpassed the Average: 6 of 11 or 54.5%
All
- Average Per APR Sales: $609,251
2022
First Quintile
- Average Per APR Sales: $1,278,228
- High Per APR Sales: $2,514,213
- Low Per APR Sales: $886,771
- Median Per APR Sales: $1,099,204
- Number That Met or Surpassed the Average: 3 of 10 or 30%
Second Quintile
- Average Per APR Sales: $765,902
- High Per APR Sales: $860,741
- Low Per APR Sales: $673,972
- Median Per APR Sales: $762,887
- Number That Met or Surpassed the Average: 4 of 10 or 40%
Third Quintile
- Average Per APR Sales: $580,825
- High Per APR Sales: $629,259
- Low Per APR Sales: $528,837
- Median Per APR Sales: $590,603
- Number That Met or Surpassed the Average: 6 of 10 or 60%
Fourth Quintile
- Average Per APR Sales: $419,437
- High Per APR Sales: $494,447
- Low Per APR Sales: $361,760
- Median Per APR Sales: $401,366
- Number That Met or Surpassed the Average: 5 of 11 or 45.5%
Fifth Quintile
- Average Per APR Sales: $273,127
- High Per APR Sales: $328,420
- Low Per APR Sales: $171,181
- Median Per APR Sales: $282,610
- Number That Met or Surpassed the Average: 7 of 11 or 63.6%
All
- Average Per APR Sales: $651,303
- The term “Sales” as used in the above chart are the revenues reported by 101 Mobility franchisees in 101 Mobility’s proprietary MOBILINK software and is the amount on which franchisees paid Royalty Fees during the relevant calendar year.
- Franchisees’ total annual Sales were divided by the number of APRs each franchisee operates, and the per APR Sales were then ranked from highest to lowest in the grouping and averaging of the above quintiles.
- The figures reflected in the above charts were compiled from unaudited information reported to 101 Mobility, and/or input into 101 Mobility’s proprietary MOBILINK software, by 101 Mobility franchisees. 101 Mobility has not independently verified any of the sales or cost information on which this financial performance representation is based.
- As stated in the disclosure document, franchisees are permitted to offer and provide products and equipment in areas surrounding their APR which have not yet been granted to 101 Mobility franchisees. These sales are also included in the above chart. Once these surrounding areas are granted as APRs to other franchisees, sales in these areas will no longer be permitted.
- Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.
Section VI – 101 Mobility Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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