In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Once Upon A Child franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Once Upon A Child franchise, based on Items 5 and 6 of the company’s 2023 FDD

Section III – Number of franchised and company-owned Once Upon A Child outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Once Upon A Child franchise opportunity

Section V – Presentation and analysis of Once Upon A Child’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

• 2022 average, median, high, and low gross sales and average and median gross profit for 378 of the 380 franchised Once Upon A Child stores in the United States and Canada that had been in operation by the same franchisee or owners for the 12-month period ended December 31, 2022, grouped by year opened (2021, 2020, 2019, 2018, 2017, and 2016 and prior)

• 2022 average, median, high, and low gross sales and average and median gross profit for the first, second, third, and fourth quartiles of 378 of the 380 franchised Once Upon A Child stores in the United States and Canada that had been in operation by the same franchisee or owners for the 12-month period ended December 31, 2022

• number and percentage of franchised Once Upon A Child stores in the United States and Canada that had been in operation by the same franchisee or owners for the 12-month period ended December 31, 2022, grouped by range of gross sales ($0 to $250,000; $250,001 to $500,000; $500,001 to $1,000,000; $1,000,001 to $2,000,000; $2,000,001 to $3,000,000; and greater than $3,000,000)

Section VI – Key ratios, comparables, computations, and analyses for the Once Upon A Child franchise opportunity (exclusive content for Platinum subscribers)

Section I – Once Upon A Child Franchise Costs

• Once Upon A Child franchise costs, based on Item 7 of the company’s 2023 FDD:

• Initial Franchise Fee:  $25,000
• Fixtures and Supplies:  $42,000 to $55,000
• Signs:  $8,000 to $12,000
• Security System and/or Cameras:  $1,500 to $4,000
• Point-of-Sale System:  $21,900 to $28,800
• Leasehold Improvements:  $11,000 to $21,000
• Build-Out:  $20,000 to $50,000
• Deposits and Business Licenses:  $3,000 to $15,000
• Opening Inventory:  $65,000 to $80,000
• Miscellaneous Pre-Opening Expenses:  $35,000 to $70,000
• Rent for First 3 Months:  $15,000 to $24,000
• Additional Funds for 3 Months:  $30,000 to $33,000
• Total Estimated Once Upon A Child Franchise Costs:  $277,400 to $417,800

Section II – Once Upon A Child’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Once Upon A Child’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

• Initial Franchise Fee:  $25,000
• Continuing Fee:  5% of Gross Sales
• Marketing Fee:  $1,500 per year
• Cooperative Advertising:  maximum amount is 5% of Gross Sales
• Local Marketing Expenses:  minimum amount, when combined with cooperative advertising expenses, is 5% of Gross Sales
• Advertising Fee:  if Winmark imposes this fee, you will pay up to 2% of Gross Sales

Section III – Number of Franchised and Company-Owned Once Upon A Child Outlets

Franchised

2020

• Outlets at the Start of the Year:  388
• Outlets at the End of the Year:  399
• Net Change:  +11

2021

• Outlets at the Start of the Year:  399
• Outlets at the End of the Year:  401
• Net Change:  +2

2022

• Outlets at the Start of the Year:  401
• Outlets at the End of the Year:  406
• Net Change:  +5

Company-Owned

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Once Upon A Child Franchise

• Resale Stores Like Plato’s Closet, Once Upon A Child Gaining Momentum as Prices Rise

• Meet the Franchisee: Sara and Kevin Allan of Once Upon A Child

• Once Upon A Child Opens Its 400th Store – Milestone Opening Signals Growth Ahead for Leading Resale Franchise

• Affordable Children’s Resale Store Once Upon A Child to Open in Mississauga

• Winmark Corporation Announces Year End Results

• Resale Retail Franchising: An Interview with Winmark Corporation

• Once Upon A Child Ranked No. 213 on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Once Upon A Child Franchise (Item 19, 2023 FDD)

• The following is a financial performance representation titled “Once Upon A Child Statement of Average Annual Sales and Gross Profit.”

• The gross profit figures in this Item 19 do reflect the cost of sales but do not reflect the operating expenses that must be deducted from the gross profit figures to obtain your net income or profit.

• The following statement of average annual sales and gross profits includes average gross sales and gross profits during the 12-month period ended December 31, 2022 (Winmark’s fiscal year) as reported by 378 of the 380 franchised Once Upon A Child Stores located in the United States and Canada that commenced operations in each of the years 1988 through 2021.

• This statement includes information from only those Once Upon A Child Stores in the United States and Canada that had been in operation by the same franchisee or owners for the 12-month period ended December 31, 2022.

• There are no material financial and operational characteristics of the U.S. Stores that differ materially from the Canadian Stores included in this financial performance representation.

• No other Once Upon A Child Stores are included in this statement due to insufficient history of operations (not in operation for the 12-month period ended December 31, 2022 or transferred during this period).

• There were 380 franchised Once Upon A Child Stores which had been in operation by the same franchisee owners for the 12-month period ended December 31, 2022. Only 378 of the 380 Stores are reflected in the average, however, because two Stores were closed for an extended relocation period due to loss of their leases.

• This financial performance representation does not include information for the 26 Once Upon A Child Stores that opened or transferred in 2022.

• No Stores closed in 2022 after being opened less than 12 months.

Part 1 – Statement of Average Gross Sales and Gross Profit of 378 of the 380 Franchised Once Upon A Child Stores for the Fiscal Year Ended December 31, 2022

Year Opened – 2021

• Number of Stores Reported:  15
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  6/40%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  6/40%
• 2022 Average Gross Sales:  $1,017,688
• 2022 Median Gross Sales:  $884,835
• 2022 Average Gross Profit:  $686,073
• 2022 Median Gross Profit:  $600,626
• Average Gross Profit Percentage:  67.41%
• Sales Range:  $458,033 to $1,701,135

Year Opened – 2020

• Number of Stores Reported:  27
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  7/26%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  7/26%
• 2022 Average Gross Sales:  $967,461
• 2022 Median Gross Sales:  $868,311
• 2022 Average Gross Profit:  $640,265
• 2022 Median Gross Profit:  $569,273
• Average Gross Profit Percentage:  66.18%
• Sales Range:  $505,225 to $2,034,522

Year Opened – 2019

• Number of Stores Reported:  22
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  7/32%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  7/32%
• 2022 Average Gross Sales:  $986,076
• 2022 Median Gross Sales:  $897,860
• 2022 Average Gross Profit:  $653,377
• 2022 Median Gross Profit:  $597,651
• Average Gross Profit Percentage:  66.26%
• Sales Range:  $455,767 to $1,568,722

Year Opened – 2018

• Number of Stores Reported:  33
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  10/30%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  10/30%
• 2022 Average Gross Sales:  $1,060,727
• 2022 Median Gross Sales:  $937,313
• 2022 Average Gross Profit:  $707,793
• 2022 Median Gross Profit:  $623,651
• Average Gross Profit Percentage:  66.73%
• Sales Range:  $452,619 to $2,621,681

Year Opened – 2017

• Number of Stores Reported:  32
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  10/31%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  9/28%
• 2022 Average Gross Sales:  $1,065,730
• 2022 Median Gross Sales:  $914,106
• 2022 Average Gross Profit:  $706,243
• 2022 Median Gross Profit:  $608,858
• Average Gross Profit Percentage:  66.27%
• Sales Range:  $429,418 to $3,282,880

Year Opened – 2016 and Prior

• Number of Stores Reported:  249
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  120/48%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  119/48%
• 2022 Average Gross Sales:  $1,249,272
• 2022 Median Gross Sales:  $1,141,411
• 2022 Average Gross Profit:  $833,874
• 2022 Median Gross Profit:  $762,786
• Average Gross Profit Percentage:  66.75%
• Sales Range:  $255,494 to $3,320,426

Total

• Number of Stores Reported:  378
• Number and Percentage of Stores Attaining or Exceeding Average Gross Sales:  160/42%
• Number and Percentage of Stores Attaining or Exceeding Average Gross Profit:  158/42%
• 2022 Average Gross Sales:  $1,172,636
• 2022 Median Gross Sales:  $1,065,581
• 2022 Average Gross Profit:  $781,863
• 2022 Median Gross Profit:  $712,308
• Average Gross Profit Percentage:  66.68%

• “Gross Sales” means all revenues the franchisee receives from the sale of goods and services, whether by cash or by check, credit card or trade, in connection with the Store, less sales tax and customer refunds and returns.

• Average Gross Profit equals Gross Sales less Cost of Goods Sold. Average Gross Profit does not reflect any expenses related to the operation of a Once Upon A Child Store other than Cost of Goods Sold.

Part 2 – Statement of Sales Ranges by Quartile for 378 of the 380 Franchised Once Upon A Child Stores Open on December 31, 2022 That Had Been in Operation for at Least 12 Months by the Same Franchisee or Owners for the 12-Month Period Ended December 31, 2022

• Quartile refers to that portion of the total number of Stores open that represents 25%. For example, the first Quartile identifies those Stores that were in the top 25% of all Stores in Gross Sales.

• These results relate to specific Once Upon A Child Stores located in the United States and Canada. Your individual results will likely differ from these results.

1st Quartile

• Number of Stores:  94
• 2022 Gross Sales Range by Quartile:  $1,470,854 to $3,320,426
• 2022 Quartile Average Gross Sales:  $1,859,726
• 2022 Quartile Median Gross Sales:  $1,709,374
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales:  33/35%
• 2022 Quartile Average Gross Profit:  $1,238,363
• 2022 Quartile Median Gross Profit:  $1,140,731
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit:  35/37%
• Quartile Average Gross Profit Percentage:  66.59%

2nd Quartile

• Number of Stores:  94
• 2022 Gross Sales Range by Quartile:  $1,067,330 to $1,464,111
• 2022 Quartile Average Gross Sales:  $1,255,028
• 2022 Quartile Median Gross Sales:  $1,238,743
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales:  44/47%
• 2022 Quartile Average Gross Profit:  $836,672
• 2022 Quartile Median Gross Profit:  $832,553
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit:  45/48%
• Quartile Average Gross Profit Percentage:  66.67%

3rd Quartile

• Number of Stores:  95
• 2022 Gross Sales Range by Quartile:  $812,560 to $1,066,951
• 2022 Quartile Average Gross Sales:  $936,310
• 2022 Quartile Median Gross Sales:  $935,003
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales:  46/48%
• 2022 Quartile Average Gross Profit:  $625,047
• 2022 Quartile Median Gross Profit:  $621,172
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit:  44/46%
• Quartile Average Gross Profit Percentage:  66.76%

4th Quartile

• Number of Stores:  95
• 2022 Gross Sales Range by Quartile:  $255,494 to $810,866
• 2022 Quartile Average Gross Sales:  $647,579
• 2022 Quartile Median Gross Sales:  $648,569
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Sales:  48/51%
• 2022 Quartile Average Gross Profit:  $432,752
• 2022 Quartile Median Gross Profit:  $439,470
• Number and Percentage of Stores Attaining or Exceeding Quartile Average Gross Profit:  49/52%
• Quartile Average Gross Profit Percentage:  66.83%

Part 3 – Number of Stores, Average and Median Gross Sales, Lowest and Highest Gross Sales Amount in Each Range, and Percentage of Total Number of Stores That Fell Within Certain Ranges of Gross Sales for 2022

• Based on information reported by 378 of the 380 Once Upon A Child Stores which had been in operation by the same franchisee or owner for the 12-month period ended December 31, 2022, the following chart sets forth the number of Stores, average and median Gross Sales, the lowest and highest Gross Sales amount in each range, and the percentage of total number of Stores that fell within certain ranges of Gross Sales for 2022:

2022 Range of Gross Sales:  $0 to $250,000

• Number of Stores Falling Within Range:  0
• Average Gross Sales for Stores Within Range:  $0
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  0/0%
• Gross Sales for Lowest Store Within Range:  $0
• Gross Sales for Highest Store Within Range:  $0
• Median Gross Sales for Stores Within Range:  $0
• Percent of Total Number of Stores (378) Within Range:  0%

2022 Range of Gross Sales:  $250,001 to $500,000

• Number of Stores Falling Within Range:  10
• Average Gross Sales for Stores Within Range:  $413,109
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  8/80%
• Gross Sales for Lowest Store Within Range:  $255,494
• Gross Sales for Highest Store Within Range:  $461,826
• Median Gross Sales for Stores Within Range:  $452,016
• Percent of Total Number of Stores (378) Within Range:  2.65%

2022 Range of Gross Sales:  $500,001 to $1,000,000

• Number of Stores Falling Within Range:  156
• Average Gross Sales for Stores Within Range:  $779,418
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  84/54%
• Gross Sales for Lowest Store Within Range:  $505,225
• Gross Sales for Highest Store Within Range:  $993,820
• Median Gross Sales for Stores Within Range:  $793,707
• Percent of Total Number of Stores (378) Within Range:  41.27%

2022 Range of Gross Sales:  $1,000,001 to $2,000,000

• Number of Stores Falling Within Range:  184
• Average Gross Sales for Stores Within Range:  $1,364,699
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  89/48%
• Gross Sales for Lowest Store Within Range:  $1,003,387
• Gross Sales for Highest Store Within Range:  $1,997,216
• Median Gross Sales for Stores Within Range:  $1,342,441
• Percent of Total Number of Stores (378) Within Range:  48.68%

2022 Range of Gross Sales:  $2,000,001 to $3,000,000

• Number of Stores Falling Within Range:  25
• Average Gross Sales for Stores Within Range:  $2,264,818
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  9/36%
• Gross Sales for Lowest Store Within Range:  $2,034,522
• Gross Sales for Highest Store Within Range:  $2,922,839
• Median Gross Sales for Stores Within Range:  $2,172,734
• Percent of Total Number of Stores (378) Within Range:  6.61%

2022 Range of Gross Sales:  Greater Than $3,000,000

• Number of Stores Falling Within Range:  3
• Average Gross Sales for Stores Within Range:  $3,270,346
• Number and Percent of Stores Attaining or Exceeding Average Gross Sales for Stores Within Range:  2/67%
• Gross Sales for Lowest Store Within Range:  $3,207,731
• Gross Sales for Highest Store Within Range:  $3,320,426
• Median Gross Sales for Stores Within Range:  $3,282,880
• Percent of Total Number of Stores (378) Within Range:  0.79%

Section VI – Once Upon A Child Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️