In this exclusive Q&A, we learn more about BrightStar Care and its commitment to providing the highest quality in-home senior care from its Vice President of Franchise Development, David Campagna.
Franchise Chatter (FC): Can you tell us more about BrightStar Care?
David Campagna (DC): BrightStar Care is a national private-duty home care and medical staffing franchise, based in Chicago, with more than 300 locations nationwide. We provide medical and non- medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care was founded by Shelly Sun, who built this $400 million company in ten years, while also serving as the Chairwoman of the Board of Director for the International Franchise Association (IFA).
FC: What services do you offer?
DC: We provide medical and non-medical services to our clients across the country. What sets BrightStar Care apart is that every location has a R.N. Director of Nursing who oversees every Plan of Care. That way, franchisees aren’t required to have a healthcare background and it also ensures a higher standard of service to our clients.
FC: What else differentiates BrightStar Care from other brands?
DC: Part of the reason BrightStar Care has been able to be so successful over the past decade is our accreditations. BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception. The Joint Commission is an internationally recognized healthcare-quality organization with rigorous standards that also accredits organizations such as the Mayo Clinic.
This, along with our strong leadership under Shelly Sun, low relative investment, and advanced technology platforms, brings BrightStar above the industry competition.
FC: Can you tell us more about your role at BrightStar Care?
DC: As the Vice President of Franchise Development, my goal is to help grow the brand to 500 locations by the year 2020. BrightStar Care is at a pivotal point for our growth and there is great potential for the brand moving forward. By improving and streamlining the recruitment process for potential franchisees, we have high hopes for BrightStar Care’s national growth, and I am excited to be a part of the movement.
FC: How has the rising senior population affected businesses like BrightStar Care?
DC: By 2030, the number of Americans over the age of 65 will be roughly 79 million, with an average of 10,000 people reaching this aging milestone each day. Of these seniors, a majority are choosing to stay in their homes versus moving to nursing homes or moving in with family members. This drastic uptick is paving the way for companies like BrightStar Care to meet the growing need for senior care.
As we continue to grow to meet this demand, it’s important that we continue to maintain our quality standards as well as recruit top talent amongst our franchisees as well as skilled nurses and caregivers. BrightStar Care is currently seeking partners across the country who fulfill these requirements and are looking to be a part of a business that gives back.
FC: What makes BrightStar Care an attractive opportunity for potential franchisees?
DC: One of the main factors that makes BrightStar Care such an attractive opportunity is that BrightStar has the highest average unit revenue in our category. Additionally, our franchisees can feel good about the work they do. By being a part of BrightStar Care, you have a positive impact on your community, contributing to your clients’ well-being.
Another factor that makes BrightStar Care appealing to potential franchisees is the strong leadership behind the brand, led by Shelly Sun. By having Shelly available, BrightStar Care is able to make decisions strategically and efficiently, whereas other companies run by venture capitalists do not have this advantage.
FC: How can people learn more about BrightStar Care and its franchising opportunities?
DC: People can learn more about our franchise opportunities by visiting franchise.brightstarcare.com.