Highlights of Seva Beauty’s Item 19 Financial Performance Representations (2011 FDD):
- The following discussion shows the unaudited gross sales of all SEVA locations that have been in operation for at least one year as of December 31, 2010. All of the salons are located in Walmart Stores.
- All of the salons began operating under the Simply Eyebrows! mark but changed their name to SEVA in 2010.
- All of the locations currently offer threading services and eyelash extension services. Salons 4, 5, and 6 also offer waxing services.
- Salons 1, 2, and 3 had plans to offer waxing services, facials, and a product line. Salons 4, 5, and 6 had plans to offer nail services, facials, and a product line.
- Some of the information presented below was prepared using financial information provided by the franchisees. The franchisees’ financial information is not audited.
- You should consider that this information gives no weight to specific locations, types of operators, investment cost, or market conditions. Sales and costs may vary widely from one location to another, without respect to their geographic region. You must make your own investigation into the likely sales and costs in your specific location and region.
- You are likely to achieve results that are different, possibly significantly and adversely, from the results shown below. Many factors, including the location of the salon, management capabilities, local market conditions, competition, and other factors, are unique to each salon and may significantly impact the financial performance of the salon.
Salons Open 3+ Years