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FDD Talk 2020: The DRIPBaR Franchise Review (Financial Performance Analysis, Costs, Fees, and More)

Last updated on December 3, 2020 by Franchise Chatter Leave a Comment
in FDD Talk: Miscellaneous Franchises, Franchise Earnings, Healthcare Franchise



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In this FDD Talk post, you’ll learn the following:

  • Section I – Background information on The DRIPBaR franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for The DRIPBaR franchise, based on Item 7 of the company’s 2020 FDD
  • Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for The DRIPBaR franchise, based on Items 5 and 6 of the company’s 2020 FDD
  • Section IV – Number of franchised and company-owned The DRIPBaR outlets at the start of the year and the end of the year for 2017, 2018, and 2019, based on Item 20 of the company’s 2020 FDD
  • Section V – Presentation and analysis of The DRIPBaR’s financial performance representations, based on Item 19 of the company’s 2020 FDD, including information on the:
  • 2019 gross revenue, cost of goods sold, operating expenses, and net revenue for the one affiliate-owned DRIPBaR location that was open during the entire 2019 calendar year

Section I – Background Information

12 Things You Need to Know About The DRIPBaR Franchise

Sees Increased Interest in Its Franchising Opportunity

1.  In late August 2020, The DRIPBaR discussed how its growth pipeline proves that the small but growing IV therapy category is becoming increasingly appealing to prospective franchisees. Since The DRIPBaR launched its franchising program in September 2019, the brand has seen interest in its franchise opportunity grow exponentially.


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2.  With one location open (at the time of the press release) and operating in Warwick, Rhode Island, The DRIPBaR already has nearly 200 additional locations in various stages of development across eight states. According to Ben Crosbie, the company’s chief development officer, The DRIPBaR is slated to open as many as 10 new locations by the end of the year, with an additional 40-50 in 2021.

3.  Crosbie said, “People are starting to recognize the power of IV therapies to maintain their best health, or to fight cancer, heart disease, and other illnesses. They are seeking our care to complement conventional treatment options. Intravenous treatments are a durable change in the healthcare landscape that will only grow in the future. The DRIPBaR will be the leading brand in that space to capture this demand.”

4.  IV Therapy, also known as intravenous therapy, is the administration of delivering nutrients and hydration directly into the bloodstream for immediate absorption and use by the body. It is the fastest way to deliver nutrients throughout the body because it bypasses the digestive system and goes directly into the organs, resulting in a 90-100% absorption rate (the oral intake of fluid and vitamins has a partial absorption rate). The DRIPBaR leverages this benefit and provides IV therapies that are designed to do everything from slowing the signs of aging to energizing and refreshing.

5.  A cash-based business, The DRIPBaR is filled with IV Infusions designed to help clients maximize their physical and mental health. Clients can choose from one of 18 IV Lifestyle or Health Support drips, including the Jet Setter, Time Machine, Restoration, Flu Fighter, and High C. For those who don’t have time for a full IV vitamin infusion but are looking for the benefit, The DRIPBaR can give their body a boost in just five minutes with one of its seven IM Quick Shots.

6.  The DRIPBaR clients have chosen to use IV vitamin support to help them with conditions ranging from the common cold to headaches, fibromyalgia, or any of the conditions listed above. Still other clients have made the safe administration of regular intravenous infusions of high-dose vitamins part of their health maintenance routine. While some of The DRIPBaR’s therapies are akin to relaxing spa treatments, others can be enjoyed over a lunch break or any time customers have a few minutes to spare.


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7.  Crosbie added, “The quality and range of our offerings, and the consistent excellence of our services, will distinguish us as the market grows. COVID-19 has created a new understanding in people that they need to be as healthy as they can be. Healthcare is no longer a passive activity, where people wait for an illness to strike and then react to it. More than ever people want to be in control of their own health, they want to be proactive. They want non-drug therapies to support the best health. They want what The DRIPBaR has to offer and we are excited to offer our business opportunity.”

8.  To augment the company’s growth, The DRIPBaR is continuing to target single- and multi-unit franchisees, as well as area representatives, who are looking to own a business in an energized and emerging market. Including a franchise fee of $55,000, the initial investment to open a 1,000-1,500 square foot location is $116,300 to $272,700.

Offers a Wide Array of Additional Services and Testing

9.  While IV drips are the main service that The DRIPBaR provides, the brand also offers additional health and beauty services as well as testing. These additional services include:

  • Aesthetics – Many DRIPBaR centers offer the latest and best techniques for administering Botulin toxins such as Botox and Dysport.
  • Mobile Concierge – The DRIPBaR offers mobile services, including IVs, shots, and other services, to support clients’ best health. The brand offers in-home, in-office, or on vacation services.
  • Weight Loss Program – The DRIPBaR uses its knowledge of cellular energy expenditure, neurotransmitter triggering of hunger desire, micronutrient support, and combines it with a program of nutritional behavioral change to help clients achieve and maintain their healthiest weight. The DRIPBaR uses a combination of infusions, supplements, accountability, and guided nutritional change designed to fit a client’s life and make The DRIPBaR weight loss program the last one they will ever need.
  • Longevity Program – The DRIPBaR says that one of its missions is to help its clients pursue the audacious objective of longevity, with preserved youthful vitality. The DRIPBaR believes that with proper care, clients can enjoy an exceptional lifespan that is bursting with energy. The DRIPBaR claims that it is able to take out the things that don’t belong in a client’s body that can damage the brain and the heart and increase cancer risk. The brand can also put in the things needed to feed cells and mitochondria to help them recover and maintain their energy and health. The DRIPBaR helps to make the advanced science of longevity and youth preservation available to all of its clients.
  • Hyberbaric Oxygen Therapy
  • Heavy Metal Testing
  • Food Inflammation Testing
  • Micronutrient Testing – The DRIPBaR’s micronutrient test measures 31 vitamins, minerals, amino/fatty acids, antioxidants, and metabolites – and how they affect cellular function in a person.
  • Vibrant Reference Testing for Lyme and Co-Infections
  • Liquid (blood) Biopsies for Cancer
  • Biocept – Biocept offers a series of “ blood biopsies“ that can be used to detect the presence of circulating tumor cells. This test is appropriate for individuals who have had cancer or are currently being treated for cancer. Identifying the amount of circulating tumor cells, complementary treatments can be aligned with conventional therapy to attempt to reduce the risk of cancer progression or relapse. (This test is not approved as a screening tool for cancer, and does not replace conventional monitoring techniques for malignancy.)
  • IvyGene – The IvyGene test is a more sensitive means of evaluating for the presence of cancer somewhere in the body. It is currently approved for testing breast, colon, liver, and lung cancer. (This test has not been approved as a screening tool for people without cancer. It is used to monitor people who have a history of cancer, or people who are actively being treated for cancer.)
  • Phlebotomy – Blood Draw
  • Cryotherapy – At The DRIPBaR, clients are reassured that they will be guided toward the best application of cryotheraphy use, and it will be delivered in an environment with professional nursing staff on site, thereby affording clients an extremely high level of safety.
  • Ozone Therapy
  • Red Light Therapy
  • Infrared Sauna – A sauna treatment is a wonderful and safe add-on to any of the other treatments at The DRIPBaR. It can complement heavy-metal reduction. The combination of toxin reduction and increase in body temperature is complementary in cancer support care. It has also been used to add benefit to people with chronic fatigue and muscle pain syndromes.

Company History


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10.  The DRIPBaR was founded in 2016 by Dr. Steve Petteruti and his wife Shannon in Rhode Island. The brand focuses on helping people obtain their best physical and mental health using intravenous therapies. Through advances in cellular and biological science, The DRIPBaR helps clients fight the consequences of chronic illness, address the effects of aging, and achieve a balanced wellness. The DRIPBaR believes supporting cellular health can enable its clients to live a more vital, energized life and make them more resilient to disease.

11.  The DRIPBaR started franchising in 2019 and a few locations are already open with several more in various stages of development across a handful of states.

Entrepreneur’s Franchise 500

12.  The DRIPBaR did not rank on Entrepreneur’s 2020 Franchise 500 list.

Section II – Estimated Costs

  • Please click here for detailed estimates of The DRIPBaR franchise costs, based on Item 7 of the company’s 2020 FDD.

Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees

  • Please click here for detailed information on The DRIPBaR’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2020 FDD.

Section IV – Number of Franchised and Company-Owned Outlets

Franchised

2017

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2018

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2019

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

Company-Owned

2017

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2018

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

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2019

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  1
  • Net Change:  +1

Section V – Financial Performance Representations (Item 19, 2020 FDD) and Analysis

  • The following historical financial performance representation is based on The DRIPBaR’s affiliate, Intellectual Medicine, LLC. The DRIPBaR’s affiliate operated one location.
  • Intellectual Medicine, LLC has operated a business offering the same services as those described in The DRIPBaR’s Disclosure Document since 2015. Intellectual Medicine, LLC also offers additional services that are not related to those described in the Disclosure Document.
  • The figures below are derived directly from the activities related to intravenous therapy, which is the same service that The DRIPBaR’s franchisees will be offering. The DRIPBaR’s affiliate sold supplements and other retail products and provided aesthetics and hormone services as well. Those other products and services are not accounted for in the figures below as they are not part of the products and services that The DRIPBaR franchisees offer.

January 1, 2019 to December 31, 2019



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