Whether clearing out shops, offices, or homes, the appeal of Grasons’ services lies in the promise to reduce hassle by providing staff familiar with the process while also maximizing returns for clients thanks to accurate evaluations and quick sales. The company prepares, advertises, and carries out sales, making it easier for customers to move on from the things they’re letting go and to focus on what comes next.
Multiple revenue streams and a sales-oriented business make it a likely option for someone with experience or an interest in sales, particularly if they enjoy dealing with people. As the population continues to age, growth in estate sales is likely to continue, and a turbulent economy could lead to more liquidations, making this an area with potential for growth.
In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
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Section II – Initial franchise fee, royalty fee, and marketing fee for a Grasons Estate Sales franchise, based on Items 5 and 6 of the company’s 2025 FDD
Section III – Number of franchised and company-owned Grasons Estate Sales outlets at the start of the year and the end of the year for 2022, 2023, and 2024, based on Item 20 of the company’s 2025 FDD
Section IV – News updates on the Grasons Estate Sales franchise opportunity
Section V – Presentation and analysis of Grasons Estate Sales’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
"I've seen too many serious franchise buyers fall in love with a brand only to discover their territory is gone by the time they contact the franchisor. This tool was built to prevent exactly that." — Ambrosio, Franchise Chatter
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Most franchise buyers spend months researching brands and building excitement — unaware that their preferred territory could be snapped up at any moment. By the time they contact the franchisor, their preferred territory may already be taken. Enter your ZIP code to see which franchises are still available near you — before someone else claims that territory.- 2024 average, median, highest, and lowest gross sales for the top 25%, mid-upper 25%, mid-lower 25%, bottom 25%, top 50%, and bottom 50% of the 43 Grasons Estate Sales franchise outlets that were open and operating throughout the entire 2024 calendar year, provided the franchisor with all data it requested in order to prepare the financial performance representation, and not a Relocated Outlet
Section VI – Key ratios, comparables, computations, and analyses for the Grasons Estate Sales franchise opportunity (exclusive content for Platinum subscribers)
Section I – Grasons Estate Sales Franchise Costs
- Grasons Estate Sales franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $49,900
- Digital Marketing Fee: $7,500
- Initial Training Expenses: $2,000 to $4,000
- Technology Systems: $450 to $5,900
- Vehicle (lease or finance payments): $0 to $3,000
- Office Expenses and Supplies: $950 to $1,250
- Dues and Subscriptions: $1,000 to $3,000
- Business Licenses and Permits: $500 to $1,500
- Surety Bond: $500 to $750
- Pre-opening Advertising: $750 to $1,500
- Professional Fees: $0 to $7,500
- Insurance (3 months): $500 to $3,000
- Additional Funds (3 months): $7,500 to $30,000
- Total Estimated Grasons Estate Sales Franchise Costs: $71,550 to $118,800
Section II – Grasons Estate Sales’ Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Grasons Estate Sales’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $49,900
- Royalty Fee: greater of 6.5% of Gross Sales or minimum royalty fee (commences when you open). The minimum monthly royalty fee is (a) $500 for months 1 through 12 after opening, (b) $750 for months 13 through 24 after opening, and (c) $1,000 for rest of the term.
- Brand Fund Contribution: greater of 2% of Gross Sales or $250 per month
- Local Marketing Commitment: months 1 through 12: $1,000 per month (commences when you complete initial training); remainder of term: $750 per month (Grasons may increase up to $1,000 per month on 30 days’ notice)
- Cooperative Advertising Fee: fee set by Grasons or the coop (not to exceed Local Marketing Commitment unless higher fee approved by 2/3 majority vote)
Section III – Number of Franchised and Company-Owned Grasons Estate Sales Outlets
Franchised
2022
- Outlets at the Start of the Year: 28
- Outlets at the End of the Year: 31
- Net Change: +3
2023
- Outlets at the Start of the Year: 31
- Outlets at the End of the Year: 46
- Net Change: +15
2024
- Outlets at the Start of the Year: 46
- Outlets at the End of the Year: 61
- Net Change: +15
Company-Owned
2022
"Multi-unit ownership is where the real wealth in franchising is built. It starts with one key decision: choosing a brand with enough territory runway to grow into." — Ambrosio, Franchise Chatter
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- Outlets at the End of the Year: 0
- Net Change: 0
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2024
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the Grasons Estate Sales Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Grasons Estate Sales Franchise (Item 19, 2025 FDD)
- “Qualifying Outlet” means any Company-Owned Outlet or Franchised Outlet that satisfies all of the following criteria: (a) the outlet was open and operating throughout the entire Measuring Period; (b) the outlet provided the franchisor with all data it requested in order to prepare the financial performance representation; (c) the outlet is not a Relocated Outlet.
- “Measuring Period” means the period of time that begins January 1, 2024 and ends December 31, 2024.
- “Relocated Outlet” means any Grasons Business that closed and relocated to a new territory at any point during the Measuring Period.
- “Gross Sales” means the gross sales price of all personal property directly or indirectly sold by the Grasons Business via any method of sale or channel of distribution, including: (a) sales at physical locations; (b) consignment/auction sales; and (c) sales advertised or marketed by any media including on the Internet (or any other electronic method) or by classified ad, flyer, brochure, or catalog.
- Gross Sales do not include bona fide refunds given to clients or sales taxes properly remitted to the taxing authority. Credit card charges are not deducted from Gross Sales.
2024 Gross Sales for Franchised Outlets
- For purposes of this financial performance representation, each Grasons business may be referred to as an “outlet.”
- If a franchisee owns Franchises for multiple territories, each Franchise/territory is considered a separate outlet.
- As of December 31, 2024 (the last day of the Measuring Period), there were: (a) 60 Franchised Outlets in operation, 43 of which are Qualifying Outlets; and (b) 0 Company-Owned Outlets in operation.
- The franchisor has broken out the data into brackets based on total Gross Sales, including top 25%, mid-upper 25%, mid-lower 25%, bottom 25%, upper 50%, and bottom 50%. Each bracket is a “subset”.
Top 25% (10 Outlets)
- Highest Gross Sales: $1,145,235
- Lowest Gross Sales: $384,541
- Median Gross Sales: $669,687
- Average Gross Sales: $631,064
- Number and Percent That Achieved/Surpassed Average: 6 of 10 (60.0%)
Mid-Upper 25% (11 Outlets)
- Highest Gross Sales: $381,684
- Lowest Gross Sales: $162,980
- Median Gross Sales: $251,159
- Average Gross Sales: $245,623
- Number and Percent That Achieved/Surpassed Average: 6 of 11 (54.5%)
Mid-Lower 25% (11 Outlets)
- Highest Gross Sales: $156,592
- Lowest Gross Sales: $75,082
- Median Gross Sales: $114,588
- Average Gross Sales: $110,923
- Number and Percent That Achieved/Surpassed Average: 6 of 11 (54.5%)
Bottom 25% (11 Outlets)
- Highest Gross Sales: $53,637
- Lowest Gross Sales: $2,416
- Median Gross Sales: $2,416
- Average Gross Sales: $31,916
- Number and Percent That Achieved/Surpassed Average: 4 of 11 (36.4%)
Top 50% (21 Outlets)
- Highest Gross Sales: $1,145,235
- Lowest Gross Sales: $162,980
- Median Gross Sales: $381,684
- Average Gross Sales: $429,166
- Number and Percent That Achieved/Surpassed Average: 7 of 21 (33.3%)
Bottom 50% (22 Outlets)
- Highest Gross Sales: $156,592
- Lowest Gross Sales: $2,416
- Median Gross Sales: $64,360
- Average Gross Sales: $71,420
- Number and Percent That Achieved/Surpassed Average: 11 of 22 (50.0%)
- The franchisor prepared the financial performance representation for Franchised Outlets based on data it obtained from the point-of-sale systems utilized by the franchisees.
- The financial performance representation does not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.
- Some Grasons businesses have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.
Section VI – Grasons Estate Sales Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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