Ambrosio’s Take
Wireless Zone has grown rapidly, adding 345 franchised outlets over three years to reach 792, and the brand’s focus on Verizon wireless products gives it a built-in customer base that most retail franchises can only envy. The number that requires the most careful attention is the gross profit margin: at 31% of gross revenue, the business retains roughly 31 cents of every dollar before payroll, rent, royalties, and other operating expenses, which means the sales-to-investment ratio of 2.1:1 is significantly less meaningful here than it would be for a higher-margin concept. Average gross profit of $579,328 per store is the more instructive starting point for evaluating whether the economics work in your specific market.
Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.
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Section I – Estimated initial investment (franchise costs) for a Wireless Zone franchise, based on Item 7 of the company’s 2026 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Wireless Zone franchise, based on Items 5 and 6 of the company’s 2026 FDD
Section III – Number of franchised and company-owned Wireless Zone outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD
Section IV – News updates on the Wireless Zone franchise opportunity
Section V – Presentation and analysis of Wireless Zone’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:
- 2025 average and median number of Postpay activations, upgrades, and transactions (Postpay activations and upgrades combined) per store per month for the top 10%, bottom 10%, and all 727 Wireless Zone franchise stores that were open during the entire calendar year 2025
- 2025 average, median, high, and low gross revenue, gross profit, gross profit margin, and net activations and upgrades, by quintile, for the 727 Wireless Zone franchise stores that were open during the entire calendar year 2025
Section VI – Key ratios, comparables, computations, and analyses for the Wireless Zone franchise opportunity (exclusive content for Platinum subscribers)
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- Wireless Zone franchise costs, based on Item 7 of the company’s 2026 FDD:
- Initial Franchise Fee: $1,000 to $25,000
- 2-Months’ Lease Security Deposit and 3-Months’ Rent: $6,875 to $67,710
- Real Estate Improvements: $25,000 to $125,000
- Business Equipment and Supplies: $10,000 to $16,000
- Computer Equipment, Signs, Fixtures, Kiosks, and Displays: $73,500 to $236,000
- Miscellaneous Opening Costs: $2,500 to $15,500
- Initial Product Inventory: $50,000 to $75,000
- Initial Marketing Program: $5,000
- Sales Tax, Use Tax, Other Similar Tax, Freight and Delivery Charges: $3,000 to $38,000
- Additional Funds for 3 Months: $265,000 to $725,000
- Total Estimated Wireless Zone Franchise Costs: $441,875 to $1,328,210
Section II – Wireless Zone’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Wireless Zone’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:
- Initial Franchise Fee: $1,000 to $25,000
- Royalties: not more than 22% of the Gross Profit you earn through sales at your Store
Section III – Number of Franchised and Company-Owned Wireless Zone Outlets
Franchised
2023
- Outlets at the Start of the Year: 447
- Outlets at the End of the Year: 720
- Net Change: +273
2024
- Outlets at the Start of the Year: 720
- Outlets at the End of the Year: 745
- Net Change: +25
2025
- Outlets at the Start of the Year: 745
- Outlets at the End of the Year: 792
- Net Change: +47
Company-Owned
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2024
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2025
"I've seen too many serious franchise buyers fall in love with a brand only to discover their territory is gone by the time they contact the franchisor. This tool was built to prevent exactly that." — Ambrosio, Franchise Chatter
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Most franchise buyers spend months researching brands and building excitement — unaware that their preferred territory could be snapped up at any moment. By the time they contact the franchisor, their preferred territory may already be taken. Enter your ZIP code — a territory specialist will verify exactly which franchises are still available right where you want to be.- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the Wireless Zone Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Wireless Zone Franchise (Item 19, 2026 FDD)
- Wireless Zone franchisees sell and service wireless telephones, wireless data, satellite communications, personal communications devices, and other forms of wireless, wireline, and Internet-based communication devices, services, and accessories, and entertainment and security products and services.
Part 1 – Number of Postpay Activation and Upgrade Transactions
- Below are tables containing information based on the Provider’s Postpay activations and upgrades data for all franchised Stores for the calendar year 2025, as provided to Wireless Zone by its Provider. The Provider reports Postpay activations and upgrades data to Wireless Zone using a reporting system applicable to all of the Stores. Wireless Zone has not audited these figures.
- The average number of Postpay activation and upgrade transactions in the tables are net of deactivations.
- There were 792 franchised Stores in the Wireless Zone franchise system as of December 31, 2025. This number does not include the results of 21 Stores that permanently closed during 2025. Of these Stores, four closed before operating for at least 12 months, two of which opened and closed in 2025.
- The initial table below and the 2025 chart in Part 2 report data derived from all 727 franchised Stores that were open and operating as Wireless Zone Stores during the entire calendar year 2025. The earliest of these Stores opened in January 1994 and the latest opened on January 1, 2025.
- Wireless Zone excluded the results of 67 Stores because they opened in 2025 and were not open and operating for the entire 12-month period ended December 31, 2025. Wireless Zone included 1 Store which opened in 2025 as it opened on January 1, 2025 and was open for the entire 12-month period ended December 31, 2025.
Franchise Stores Open 12 Full Months in 2025 (727 Stores)
- Average Number of Postpay Activations Per Store Per Month: 57
- Median Number of Postpay Activations Per Store Per Month: 48
- Average Number of Upgrades Per Store Per Month: 85
- Median Number of Upgrades Per Store Per Month: 74
- Average Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 142
- Median Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 126
- The table below reports data for the top 10% of the 727 franchised Stores identified above, and the second table reports data for the bottom 10% of these Stores. The rankings of the top 10% and bottom 10% of these 727 franchised Stores were based on the total number of transactions per Store per month.
Top 10% of Franchise Stores Open 12 Full Months in 2025 (72 Stores)
- Average Number of Postpay Activations Per Store Per Month: 134
- Median Number of Postpay Activations Per Store Per Month: 122
- Average Number of Upgrades Per Store Per Month: 188
- Median Number of Upgrades Per Store Per Month: 173
- Average Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 308
- Median Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 287
Bottom 10% of Franchise Stores Open 12 Full Months in 2025 (72 Stores)
- Average Number of Postpay Activations Per Store Per Month: 18
- Median Number of Postpay Activations Per Store Per Month: 19
- Average Number of Upgrades Per Store Per Month: 22
- Median Number of Upgrades Per Store Per Month: 26
- Average Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 45
- Median Number of Transactions Per Store Per Month (Postpay Activations and Upgrades Combined): 52
Part 2 – Gross Revenue and Gross Profit Information
- The charts below show certain financial information and activations and upgrades for Wireless Zone’s franchised Stores during 2025. All of the information in the charts below is provided based on quintiles. These quintiles are based on Gross Profit. The first quintile in each chart reflects the 20% of those Stores that had the highest Gross Profit, while the bottom quintile represents the 20% that had the lowest Gross Profit.
- Activation and Upgrade information as well as related termination information is provided to Wireless Zone by its Provider, and Wireless Zone has used that information in calculating Average Net Activations and Upgrades. For purposes of this calculation, Wireless Zone considered an “Activation” to have occurred when a subscriber activates a new device on a new line of service, whether it is an existing device, trade-in, or otherwise. Wireless Zone considered an “Upgrade” to have occurred when an existing subscriber replaced their current mobile device with a new model on an existing line of service or an existing subscriber obtains a new number for their current mobile device.
- The financial information in the chart below was calculated based on the results of the 727 franchised Stores that were open and operating for the entire 12-month period ended December 31, 2025. As discussed above, these Stores were split into quintiles and the results below are for each group of Stores in the applicable quintile.
Quintile 1 (146 Franchised Stores)
- Average Gross Revenue: $3,340,432
- Median Gross Revenue: $3,064,628
- Highest Gross Revenue: $7,049,487
- Lowest Gross Revenue: $1,954,368
- Average Gross Profit: $1,067,443
- Median Gross Profit: $974,349
- Highest Gross Profit: $2,088,722
- Lowest Gross Profit: $783,800
- Weighted Average Gross Margin Percentage: 32%
- Weighted Median Gross Margin Percentage: 32%
- Average Net Activations and Upgrades: 3,102
- Median Net Activation and Upgrades: 2,942
Quintile 2 (146 Franchised Stores)
- Average Gross Revenue: $2,154,601
- Median Gross Revenue: $2,143,599
- Highest Gross Revenue: $3,053,323
- Lowest Gross Revenue: $1,403,088
- Average Gross Profit: $677,563
- Median Gross Profit: $672,523
- Highest Gross Profit: $780,780
- Lowest Gross Profit: $588,277
- Weighted Average Gross Margin Percentage: 31%
- Weighted Median Gross Margin Percentage: 32%
- Average Net Activations and Upgrades: 2,005
- Median Net Activation and Upgrades: 2,017
Quintile 3 (145 Franchised Stores)
- Average Gross Revenue: $1,636,924
- Median Gross Revenue: $1,628,709
- Highest Gross Revenue: $2,633,050
- Lowest Gross Revenue: $1,000,031
- Average Gross Profit: $518,684
- Median Gross Profit: $519,479
- Highest Gross Profit: $588,248
- Lowest Gross Profit: $454,122
- Weighted Average Gross Margin Percentage: 32%
- Weighted Median Gross Margin Percentage: 32%
- Average Net Activations and Upgrades: 1,514
- Median Net Activation and Upgrades: 1,508
Quintile 4 (145 Franchised Stores)
- Average Gross Revenue: $1,284,639
- Median Gross Revenue: $1,270,110
- Highest Gross Revenue: $2,220,122
- Lowest Gross Revenue: $894,316
- Average Gross Profit: $392,019
- Median Gross Profit: $394,071
- Highest Gross Profit: $453,630
- Lowest Gross Profit: $332,083
- Weighted Average Gross Margin Percentage: 31%
- Weighted Median Gross Margin Percentage: 31%
- Average Net Activations and Upgrades: 1,170
- Median Net Activation and Upgrades: 1,162
Quintile 5 (145 Franchised Stores)
- Average Gross Revenue: $801,164
- Median Gross Revenue: $848,704
- Highest Gross Revenue: $1,632,835
- Lowest Gross Revenue: $37,110
- Average Gross Profit: $240,931
- Median Gross Profit: $260,390
- Highest Gross Profit: $332,030
- Lowest Gross Profit: $8,461
- Weighted Average Gross Margin Percentage: 30%
- Weighted Median Gross Margin Percentage: 31%
- Average Net Activations and Upgrades: 727
- Median Net Activation and Upgrades: 771
Median (Franchised Stores)
- Median Gross Revenue: $1,633,363
- Median Gross Profit: $519,643
- Weighted Median Gross Margin Percentage: 32%
- Median Net Activations and Upgrades: 1,513
Average (727 Franchised Stores) – Calculated by Franchise Chatter
- Average Gross Revenue: $1,843,552
- Average Gross Profit: $579,328
- Weighted Average Gross Margin Percentage: 31%
- Average Net Activations and Upgrades: 1,704
- Some Stores have sold/earned these amounts. Your individual results may differ. There is no assurance that you’ll sell/earn as much.
- Percentages were rounded to the nearest whole percent and dollar amounts to the nearest dollar.
- The Stores included in this Item 19 offered substantially the same products and services to consumers as you will.
- These financial performance representation figures do not reflect the costs of sales, operating expenses, freight expenses, inventory loss expense, royalties, or other costs or expenses that must be deducted from the gross revenue or gross profit figures to obtain your net income or profit.
- The data reported in the above tables could vary greatly by geographic region, the length of time the Store has been in business, sales volume, sales mix, the consumer needs and preferences in the area you operate, your particular Provider, the length of time that Provider has been operating in the area, the terms of contract with the Provider, the service plan selected by the Store customer, and customer usage.
Section VI – Wireless Zone Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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