ShelfGenie Franchise Review 2026: Costs, Fees, News, Average Revenues and/or Profits

Ambrosio’s Take

ShelfGenie designs and installs custom pull-out shelving solutions for kitchens, pantries, and closets — a home organization concept with a high-touch, in-home sales model and an average gross sales per order of $4,912 in 2025, which reflects the premium nature of the product. The revenue trend in this FDD is the most important thing to understand before going further: average gross sales declined 15.0% in 2025 to $601,523, on top of a 13.0% decline in 2024 — two consecutive years of double-digit contraction that warrants a candid conversation with existing franchisees about what is driving the trend and whether it reflects market saturation, macroeconomic pressure on discretionary home spending, or something else entirely. The 77.12% gross margin is genuinely strong and the 53% appointment-to-close rate signals that the sales process works — the question a prospective buyer needs to answer is whether the volume of appointments in their market is sufficient to build the business they are looking for.

Ambrosio’s Take is a new feature on all Franchise Chatter FDD Talk posts based on the 2026 FDD.

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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a ShelfGenie franchise, based on Item 7 of the company’s 2026 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a ShelfGenie franchise, based on Items 5 and 6 of the company’s 2026 FDD

Section III – Number of franchised and company-owned ShelfGenie outlets at the start of the year and the end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD

Section IV – News updates on the ShelfGenie franchise opportunity

Section V – Presentation and analysis of ShelfGenie’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2026 FDD, including information on the:

2025 average, median, high, and low gross sales per order for the 48 ShelfGenie franchisees, operating 234 franchised businesses each with a territory of approximately 125,000 households and open during the 2025 Reporting Period (January 1, 2025 through December 31, 2025), that had orders that were not excluded orders

2025 percentage of appointments resulting in a closed order for the 48 ShelfGenie franchisees, operating 234 franchised territories (consisting of approximately 125,000 households each) and open during the 2025 Reporting Period, that had orders that were not excluded orders

2025 average gross sales, cost of goods sold, gross margin, and annual rebates for the 48 ShelfGenie franchisees, operating 234 franchised territories (consisting of approximately 125,000 households each) and open during the 2025 Reporting Period, that had orders that were not excluded orders

Section VI – Key ratios, comparables, computations, and analyses for the ShelfGenie franchise opportunity (exclusive content for Platinum subscribers)

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Section I – ShelfGenie Franchise Costs

ShelfGenie franchise costs (Executive Franchise), based on Item 7 of the company’s 2026 FDD:

Initial Franchise Fee: $69,500 + $240 per 1,000 additional households over 250,000 up to a total of 375,000 households
Leasehold Improvements: $0 to $1,000
Vehicles: $0 to $1,500
Furniture, Home Show Display, and Fixtures: $10,000 to $30,000
Technology and Office Equipment; Supplies: $2,500 to $5,250
Insurance: $4,000 to $7,000
Advertising & Promotional and Local Marketing Spending for First Three Months: $3,200 to $9,600
Training, Travel, Lodging, and Food: $1,000 to $3,500
Business Licenses and Permits: $100 to $1,000
Professional Fees: $0 to $5,000
Additional Funds for 3 Months: $5,000 to $15,000
Total Estimated Shelf Genie Franchise Costs: $95,300 to $148,350 (plus any additional franchise fee)

Section II – ShelfGenie’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

ShelfGenie’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2026 FDD:

Initial Franchise Fee: Executive Franchise – $69,500; Owner/Operator Franchise – $35,000

License Fee: Executive Franchise – the greater of $400 per month per Territory (minimum license fee) or 5%-7% of Gross Sales (depending on the Business’s annual Gross Sales for the current calendar year); Owner/Operator Franchise – the greater of $200 per month (minimum license fee) or 5%-7% of Gross Sales (depending on the Business’s annual Gross Sales for the current calendar year)

Marketing, Advertising, and Promotion (MAP) Fee: 2% of Gross Sales, in addition to Minimum Local Marketing Spending

Local Marketing Groups (LMGs): not to exceed 3% of Gross Sales. Your contribution to the LMG will count towards any required Minimum Local Marketing Spending but any required Minimum Local Marketing Spending will not represent a limit on your LMG contributions.

Minimum Local Marketing Spending: $20,000 in year 1 and $30,000 in year 2; after year 2, an amount equal to the greater of: (a) $40,000; or (b) 8% of your Gross Sales for the previous year

Section III – Number of Franchised and Company-Owned ShelfGenie Outlets

Franchised

2023

Outlets at the Start of the Year: 227
Outlets at the End of the Year: 255
Net Change: +28

2024

Outlets at the Start of the Year: 255
Outlets at the End of the Year: 261
Net Change: +6

2025

Outlets at the Start of the Year: 261
Outlets at the End of the Year: 262
Net Change: +1

Company-Owned

2023

Outlets at the Start of the Year: 13
Outlets at the End of the Year: 16
Net Change: +3

2024

Outlets at the Start of the Year: 16
Outlets at the End of the Year: 20
Net Change: +4

2025

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Outlets at the Start of the Year: 20
Outlets at the End of the Year: 12
Net Change: -8

Section IV – News Updates on the ShelfGenie Franchise

ShelfGenie Announces Collaboration with Clutterbug to Transform Home Organization

ShelfGenie Teams Up with NFL Legend Randy White to Tackle Home Organization with Strength and Precision

How Wynne Dunn Built Award-Winning Success with ShelfGenie (YouTube)

ShelfGenie Ranked No. 254 on Entrepreneur’s 2026 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the ShelfGenie Franchise (Item 19, 2026 FDD)

As of December 31, 2025, there were a total of 262 ShelfGenie franchised businesses. Of these 262 businesses, 234 businesses (the “Reporting Businesses”) were open during the reporting period of January 1, 2025 through December 31, 2025 (the “Reporting Period”). Not included in this Item 19 are seven franchisees (operating a total of 35 franchised businesses) who did not have at least one franchised business open for the entire Reporting Period.

Eight ShelfGenie franchised businesses closed during 2025, none of which closed after being open for less than 12 months and are not included in this Item 19.

The following tables present information regarding the (a) average and median Gross Sales per Order for the Reporting Period, (b) systemwide percentage of Appointments Resulting in a Closed Order for the Reporting Period, and (c) the average gross sales, cost of goods sold, sales per territory, gross margin, and annual rebate amount for each franchisee (by market) for the Reporting Period.

The following tables also include the number of ShelfGenie businesses (i.e., 125,000-household territories) owned by those franchisees included in the data for each applicable chart; however, the average and median Gross Sales per Order amounts and the systemwide Percentage of Appointments Resulting in a Closed Order include Gross Sales, orders, and appointments from adjacent territories operated by the franchisees where the franchisee does not own the territory but has the right to offer and provide services in the additional territory under an “Out of Area” Amendment to its Franchise Agreement (Territory Available for Sale Amendment). Not all franchisees operate in additional territories under a Territory Available for Sale Amendment; however, those that do, report Gross Sales per order and appointment information to ShelfGenie, which is included in the financial disclosures in this Item 19.

ShelfGenie obtained the data included in these tables from information provided to it by its franchisees through the company’s software program for the Reporting Period. Franchisees are not required to use generally accepted accounting principles when reporting these figures.

Part 1 – Average and Median Gross Sales Per Order for System During 2025 Reporting Period

All ShelfGenie Franchisees Operating for All of 2025 That Had Orders That Were Not Excluded Orders

Number of Reporting Franchisees: 48
Number of ShelfGenie Businesses (i.e., 125,000-Household Territories) Owned by Reporting Franchisees: 234
High Gross Sales Per Order: $7,537
Average Gross Sales Per Order: $4,912
Median Gross Sales Per Order: $4,631
Low Gross Sales Per Order: $2,233
Number and Percent of Orders for the System That Achieved or Surpassed the Average Gross Sales per Order (not including Excluded Orders): 2,829 orders (44.6%)
Number and Percent of Franchisees That Achieved the Average or Greater: 19 Franchisees (40%)

“Franchisee” refers to an individual or entity that is ShelfGenie’s franchisee that operated at least one ShelfGenie Business for the Reporting Period. Several of ShelfGenie’s Franchisees own and operate multiple ShelfGenie Businesses which are typically for territories that share common borders in the same region.

If a franchisee operates multiple ShelfGenie Businesses in the same metropolitan area (each a “Market”), such franchisee is counted in the definition of Franchisees only once for such Market, and if a franchisee operates ShelfGenie Businesses in multiple Markets, such franchisee is counted in the definition of Franchisee once for each such Market.

The chart reflects Franchisees that were open for 12 full months throughout the Reporting Period. However, for some Franchisees with multiple Businesses/territories, some of the multiple Businesses or territories may not have been open for the entire Reporting Period.

In calculating the Average Gross Sales per Order for the System, ShelfGenie excluded all Excluded Orders. Average Gross Sales per Order for the System does not include any sales taxes that were collected or paid in connection with the orders.

“Excluded Orders” refers to orders that were for friends or family, charitable events, and employees involving a discount of 80% or more off the Franchisee’s suggested retail price and were not a true representation of an actual customer order. An order having a discount of 80% or more off the Franchisee’s suggested retail price indicates or suggests (a) the order was a reorder of products, (b) the order was for personal or display usage, and/or (c) the order was not an arms-length sales transaction.

For repeat customers, each order for a project placed by a customer is treated as a separate order.

Part 2 – Percentage of Customer Appointments That Resulted in a Closed Customer Order During 2025 Reporting Period

All Reporting Franchisees for All of 2025 That Had Orders That Were Not Excluded Orders

Number of Reporting Franchisees: 48
Number of ShelfGenie Territories (Consisting of Approximately 125,000 Households Each): 234
Total Number of Appointments for the System (not including Excluded Orders): 11,968
Total Number of Closed Orders for the System Resulting from Appointments (not including Excluded Orders): 6,343
Percentage of Appointments Resulting in a Closed Order (not including Excluded Orders): 53%
Number and Percent of Reporting Franchisees That Achieved or Exceeded the Stated Percentage of Closed Appointments: 25 / 52%

An “Appointment” is viewed as an initial meeting at a customer’s home or business where the work will be performed.

A “Closed Order” is an order where a Franchisee reported a sale to a customer. A Closed Order may involve more than one meeting with the same customer to close the sale.

In the event of a new order by a customer, the new order is treated as an additional Closed Order with an additional Appointment.

Part 3 – 2025 Franchisee Average Gross Sales, Cost of Goods Sold, Gross Margin, and Annual Rebate Amount

Included in the chart below is data for the Reporting Period for 48 Franchisees who owned and operated a total of 234 ShelfGenie Businesses during the Reporting Period.

If a franchisee operates multiple ShelfGenie Businesses in the same metropolitan area (each a “Market”), such franchisee is counted in the definition of Franchisees only once for such Market, and if a franchisee operates ShelfGenie Businesses in multiple Markets, such franchisee is counted in the definition of Franchisee once for each such Market.

Number of Reporting Franchisees: 48
Number of ShelfGenie Territories (Consisting of Approximately 125,000 Households Each): 234
Average Gross Sales: $601,523
Average Gross Sales Per Territory: $123,919
Average Cost of Goods Sold: $137,652
Average Gross Margin: 77.12%
Average Annual Rebates: $6,593

Cost of Goods Sold (“COGS”) means the cost of the Core Products (e.g., shelving, cabinets, etc.) sold by the franchisee to the customer as well as freight costs.

COGS does not include (i) miscellaneous items like clips, spacers, and other supplies that may be necessary to install the Core Products, (ii) insurance, shipping, freight, and delivery charges for the Core Products, and (iii) any sales tax, use tax, or other taxes that may be due in connection with franchisee purchases of Core Products.

COGS does not include any additional manufacturing rebates that Manufacturing may have offered during the Reporting Period.

The term “Gross Sales” includes the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of or in connection with a ShelfGenie business whether under any of the Marks or otherwise.

Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that ShelfGenie authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).

“Gross Sales Per Territory” were calculated by taking the total Gross Sales number for the applicable Market (as defined in the above table) and dividing the number by the number of territories included in the Market.

“Gross Margin” is the proportion, expressed as a percentage, that each Franchisee’s total Gross Sales, excluding COGS, represents in relation to each Franchisee’s total Gross Sales before deducting COGS.

The Rebate amounts included in the above chart are rebates that Franchisees received during the Reporting Period from Manufacturing, based on purchases the Franchisees made from Manufacturing. Rebates begin only after a Franchisee meets a minimum quarterly purchase threshold, imposed per franchised business.

Each territory for purposes of the above table includes approximately 125,000 houses or households. The table is broken up by Market (defined above) (or portion thereof if multiple Franchisees operate within a single Market), such that there may be some Franchisees represented more than once if they operate in multiple separate Markets.

Some have sold this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – ShelfGenie Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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