In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Monster Tree Service franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Monster Tree Service franchise, based on Items 5 and 6 of the company’s 2025 FDD
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Section IV – News updates on the Monster Tree Service franchise opportunity
Section V – Presentation and analysis of Monster Tree Service’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
- 2024 aggregate, average, median, highest, and lowest gross revenue by years in business (13-24 months, 25-36 months, and 37+ months) for the 166 Monster Tree Service territories that were in operation for the entire 2024 fiscal year
- 2024 aggregate, average, median, highest, and lowest gross revenue by years in business (13-24 months, 25-36 months, and 37+ months) for the 72 Monster Tree Service franchisees that were in operation for the entire 2024 fiscal year
- gross revenue growth (2023 fiscal year to 2024 fiscal year) of Monster Tree Service franchisees by years in business (13-24 months, 25-36 months, and 37+ months as of December 31, 2024)
- 2024 average gross revenue, cost of goods sold, gross profit, operating expenses, and EBITDA for the 53 Monster Tree Service franchisees (representing 138 territories) who reported gross revenue during the entire 2024 fiscal year
- 2024 average, median, highest, and lowest total job estimates, close ratio, and job size for the 55 Monster Tree Service franchisees (representing 130 territories) that were in operation for the entire 2024 fiscal year and used Monster Tree Service’s proprietary CRM/Estimating/Job Costing software to report the information
- 2023 and 2024 average, median, highest, and lowest gross revenue from plant healthcare jobs for the 47 Monster Tree Service franchisees (representing 107 territories) that were in operation for the entire 2023 and 2024 fiscal years and used Monster Tree Service’s proprietary CRM/Estimating/Job Costing software to report the information
Section VI – Key ratios, comparables, computations, and analyses for the Monster Tree Service franchise opportunity (exclusive content for Platinum subscribers)
Section I – Monster Tree Service Franchise Costs
- Monster Tree Service franchise costs (for a start-up franchise), based on Item 7 of the company’s 2025 FDD:
- Franchise Fee: $49,500
- Pre-Opening/Grand Opening Marketing Fee: $6,000
- Training Expenses: $500 to $3,000
- Equipment and Vehicles: $68,650 to $105,020
- GPS Tracking Systems: $360 to $600
- Small Equipment and Tools: $15,000 to $30,000
- Ongoing Local Marketing: $24,000
- Insurance: $35,000 to $65,000
- Legal and Accounting Fees: $2,500 to $4,000
- Graphics: $4,000 to $8,000
- Rent (parking location/office): $500 to $6,000
- Office Expense: $500 to $1,250
- Computer, Phone, and Fax Systems: $1,200 to $3,500
- Required Operating and Financial Software Program: $1,000 to $3,000
- Business Licenses and Permits: $500 to $1,500
- Additional Funds (12 months): $206,400 to $224,140
- Total Estimated Monster Tree Service Franchise Costs: $415,610 to $534,510
Section II – Monster Tree Service’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Monster Tree Service’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $49,500
- Royalty Fee: the greater of: (a) the Applicable Percentage; or (b) the Minimum Royalty Fee, as determined below: “Applicable Percentage” means: 6.5% of the first $1,000,000 of Gross Revenue in the then-current calendar year; 5% of Gross Revenue from $1,000,001 to $2,000,000 in the then-current calendar year; 4.25% of Gross Revenue from $2,000,001 to $3,000,000 in the then-current calendar year; and 3.5% of Gross Revenue in excess of $3,000,000 in the then-current calendar year. The Minimum Royalty Fee is determined using the following schedule: Months 1 to 12: none; Months 13 to 24: $350/week; Months 25 to 36: $500/week; Month 37 to Expiration Date: $625/week
- Brand Fund Contribution: currently, 1% of Gross Revenue
- Local Marketing and/or Cooperative: you must spend the greater of (a) $2,000 or (b) 5% of Gross Revenue per month on a rolling 12-month average (“Annual Local Marketing Spend”). Website Fee: You are required to pay Monster Tree Service a monthly website fee of $350, which will be applied to your Annual Local Marketing Spend. This fee covers access to your website and ongoing website management.
Section III – Number of Franchised and Company-Owned Monster Tree Service Outlets
Franchised
2022
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
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- Outlets at the End of the Year: 247
- Net Change: +3
2023
- Outlets at the Start of the Year: 247
- Outlets at the End of the Year: 214
- Net Change: -33
2024
- Outlets at the Start of the Year: 214
- Outlets at the End of the Year: 176
- Net Change: -38
Company-Owned
2022
- Outlets at the Start of the Year: 3
- Outlets at the End of the Year: 3
- Net Change: 0
2023
- Outlets at the Start of the Year: 3
- Outlets at the End of the Year: 3
- Net Change: 0
2024
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Outlets at the Start of the Year: 3
- Outlets at the End of the Year: 0
- Net Change: -3
Section IV – News Updates on the Monster Tree Service Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Monster Tree Service Franchise (Item 19, 2025 FDD)
- This Item sets forth certain historical information for franchisee-owned outlets for the 2024 fiscal year. As of December 31, 2024, there were 77 franchisees operating in 176 territories.
- Franchisees operate either in a single territory or multiple territories collectively as one Franchised Business. Franchisees who operate multiple territories do not operate, account, or report each territory individually and the historical data reflected in this Item 19 is based on the totals for all territories owned in conjunction with their Monster Tree Service Franchised Businesses.
- The data in this Item from the period prior to May 14, 2021 was collected by the franchisor’s predecessor.
- Part 1 presents information on 72 franchisees (representing 166 Territories) that were in operation for the entire 2024 fiscal year.
- Excluded from the tables are 4 franchisees (representing 7 Territories) that opened in the 2024 fiscal year, 26 franchisees (representing 48 Territories) that ceased operation during the 2024 fiscal year, and 1 franchisee (representing 3 Territories) that was in operation for the entire 2024 fiscal year but did not report Gross Revenue using Monster Tree Service’s standard reporting procedures through the required CRM/Estimating/Job Costing software.
Part 1 – Average Annual Gross Revenue and Aggregate Annual Gross Revenue
A. Gross Revenue by Years in Business, by Territory for the Fiscal Year Ended December 31, 2024
In Operation for 13-24 Months
- Number of Franchisees in Group: 4
- Number of Territories in Group: 7
- Aggregate Gross Revenue of Territories in Group: $1,575,422
- Average Annual Gross Revenue Per Territory for Group: $225,060
- Median Annual Gross Revenue of Territories in Group: $278,422
- Highest Annual Gross Revenue of Territories in Group: $565,608
- Lowest Annual Gross Revenue of Territories in Group: $85,645
- Number and Percentage of Territories Above Average Revenue in Group: 4 (57%)
- Same-Store Sales: N/A
In Operation for 25-36 Months
- Number of Franchisees in Group: 3
- Number of Territories in Group: 7
- Aggregate Gross Revenue of Territories in Group: $1,642,266
- Average Annual Gross Revenue Per Territory for Group: $234,609
- Median Annual Gross Revenue of Territories in Group: $315,068
- Highest Annual Gross Revenue of Territories in Group: $499,517
- Lowest Annual Gross Revenue of Territories in Group: $170,871
- Number and Percentage of Territories Above Average Revenue in Group: 3 (43%)
- Same-Store Sales: $1,725,064
In Operation for 37+ Months
- Number of Franchisees in Group: 65
- Number of Territories in Group: 152
- Aggregate Gross Revenue of Territories in Group: $79,507,147
- Average Annual Gross Revenue Per Territory for Group: $523,073
- Median Annual Gross Revenue of Territories in Group: $505,703
- Highest Annual Gross Revenue of Territories in Group: $1,457,868
- Lowest Annual Gross Revenue of Territories in Group: $25,130
- Number and Percentage of Territories Above Average Revenue in Group: 54 (36%)
- Same-Store Sales: $73,682,563
B. Gross Revenue by Years in Business, by Franchisee for the Fiscal Year Ended December 31, 2024
In Operation for 13-24 Months
- Number of Franchisees in Group: 4
- Number of Territories in Group: 7
- Aggregate Gross Revenue of Franchisees in Group: $1,575,422
- Average Annual Gross Revenue Per Franchisee for Group: $393,855
- Median Annual Gross Revenue of Franchisees in Group: $376,440
- Highest Annual Gross Revenue of Franchisees in Group: $565,608
- Lowest Annual Gross Revenue of Franchisees in Group: $256,934
- Number and Percentage of Franchisees Above Average Revenue in Group: 1 (25%)
- Same-Store Sales: N/A
In Operation for 25-36 Months
- Number of Franchisees in Group: 3
- Number of Territories in Group: 7
- Aggregate Gross Revenue of Franchisees in Group: $1,642,266
- Average Annual Gross Revenue Per Franchisee for Group: $547,422
- Median Annual Gross Revenue of Franchisees in Group: $512,613
- Highest Annual Gross Revenue of Franchisees in Group: $630,136
- Lowest Annual Gross Revenue of Franchisees in Group: $499,517
- Number and Percentage of Franchisees Above Average Revenue in Group: 1 (33%)
- Same-Store Sales: $1,725,064
In Operation for 37+ Months
- Number of Franchisees in Group: 65
- Number of Territories in Group: 152
- Aggregate Gross Revenue of Franchisees in Group: $79,507,147
- Average Annual Gross Revenue Per Franchisee for Group: $1,223,187
- Median Annual Gross Revenue of Franchisees in Group: $1,032,315
- Highest Annual Gross Revenue of Franchisees in Group: $3,683,050
- Lowest Annual Gross Revenue of Franchisees in Group: $75,389
- Number and Percentage of Franchisees Above Average Revenue in Group: 27 (42%)
- Same-Store Sales: $73,682,563
Part 2 – Gross Revenue, Operating Expense Ratios, and EBITDA Margins for the Fiscal Year Ended 2024
- The table below reports the Gross Revenue and certain Operating Expenses based on the averages for 53 franchisees (representing 138 Territories) that reported Gross Revenue during the entire 2024 fiscal year.
- Excluded from this Part 2 are 2 franchisees (representing 7 Territories) that opened during the 2024 fiscal year, 26 franchisees (representing 48 Territories) that ceased operations during the 2024 fiscal year, and 20 franchisees (representing 31 Territories) that were in operation for the entire 2024 fiscal year but did not submit a P&L using standard accounting methods or failed to provide complete financial records utilizing the standard accounting software, QuickBooks.
- Number of Franchisees: 53
- Number of Territories: 138
- Average Gross Revenue Per Franchisee: $1,320,730 (100.0%)
- Average Cost of Goods Sold Per Franchisee: $627,080 (47.5%)
- Average Gross Profit Per Franchisee: $693,649 (52.5%)
- Average Operating Expenses Per Franchisee: $494,350 (37.4%)
- Average EBITDA Per Franchisee: $199,299 (15.1%)
Part 3 – Total Estimates, Average Job Size, and Close Ratio
- The table below sets forth the average total job estimates, average close ratio, and average job size of 55 franchisees (representing 130 territories) that were in operation for the entire 2024 fiscal year and used the required CRM/Estimating/Job Costing software to report the information.
Total Estimates
- Average Performance of Franchisees in Group: 1,382
- Median Performance of Franchisees in Group: 1,146
- Highest Performance of Franchisees in Group: 4,115
- Lowest Performance of Franchisees in Group: 193
- Number and Percent of Franchisees That Exceeded Average: 22 (40%)
Close Ratio
- Average Performance of Franchisees in Group: 52%
- Median Performance of Franchisees in Group: 51%
- Highest Performance of Franchisees in Group: 74%
- Lowest Performance of Franchisees in Group: 34%
- Number and Percent of Franchisees That Exceeded Average: 25 (45%)
Average Job Size
- Average Performance of Franchisees in Group: $2,027
- Median Performance of Franchisees in Group: $1,957
- Highest Performance of Franchisees in Group: $4,543
- Lowest Performance of Franchisees in Group: $980
- Number and Percent of Franchisees That Exceeded Average: $2,027 (36%)
Part 4 – Plant Healthcare Gross Revenue
- The table below sets forth the Gross Revenue generated from Plant Healthcare (“PHC Gross Revenue”) jobs and the respective percentage increase from the prior fiscal year (“Y-o-Y Growth Percentage”) for the fiscal year ending December 31, 2024, and the fiscal year ending December 31, 2023. The tables include 47 franchisees (representing 107 Territories) that were in operation for the entire 2023 and 2024 fiscal years and used the required CRM/Estimating/Job Costing software to report the information.
- Plant Healthcare is defined as the care of plants, trees, and shrubs by developing and maintaining overall health and includes fertilization, suppression of diseases, or reduction and/or elimination of insect populations causing decline or death of trees, shrubs, or plants and does not include tree removal, pruning, and stump grinding services.
2023
- Aggregate PHC Gross Revenue for Franchisees in Group: $2,201,490
- Average PHC Gross Revenue for Franchisees in Group: $46,840
- Y-o-Y Growth Percentage: N/A
2024
- Aggregate PHC Gross Revenue for Franchisees in Group: $2,974,831
- Average PHC Gross Revenue for Franchisees in Group: $63,294
- Y-o-Y Growth Percentage: 35%
Section VI – Monster Tree Service Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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