In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for an EverLine Coatings franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for an EverLine Coatings franchise, based on Items 5 and 6 of the company’s 2025 FDD
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Section IV – News updates on the EverLine Coatings franchise opportunity
Section V – Presentation and analysis of EverLine Coatings’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
- 2024 gross sales, cost of goods sold, gross profit, disclosed expenses, and gross sales less COGS and disclosed expenses for EverLine Coatings’ affiliate business over the 2024 calendar year
- 2024 average, median, highest, and lowest gross sales for the 16 disclosed Canadian EverLine Coatings businesses and 41 disclosed US EverLine Coatings businesses (separately stated) owned and operated by franchise owners throughout the entire 2024 calendar year on a full-time basis
- 2024 average, median, highest, and lowest client count for the 16 disclosed Canadian EverLine Coatings businesses and 41 disclosed US EverLine Coatings businesses (separately stated) owned and operated by franchise owners throughout the entire 2024 calendar year on a full-time basis
- 2024 average, median, highest, and lowest gross sales per client for the 16 disclosed Canadian EverLine Coatings businesses and 41 disclosed US EverLine Coatings businesses (separately stated) owned and operated by franchise owners throughout the entire 2024 calendar year on a full-time basis
- 2020, 2021, 2022, 2023, and 2024 annual total system sales amongst all Canadian and US EverLine Coatings businesses during the applicable calendar year
Section VI – Key ratios, comparables, computations, and analyses for the EverLine Coatings franchise opportunity (exclusive content for Platinum subscribers)
Section I – EverLine Coatings Franchise Costs
- EverLine Coatings franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $59,500
- Equipment Acquisition: $18,457 to $89,012
- Initial Tools Purchased: $9,000 to $12,000
- Office Equipment, Including Computer System Hardware: $1,750 to $2,500
- Signage: $500 to $700
- Telephone System: $200 to $950
- Technology Setup Fee and First 3 Months Technology Fee: $2,805 to $3,660
- Lease Deposits in Connection with Mobile Unit and Sales Vehicle – Pre-Opening: $18,278 to $28,095
- Vehicle Wrap: $3,000 to $4,000
- Third-Party Storage/Operational Space – Lease Deposit: $0 to $2,500
- Branding Collateral Package; Initial Marketing Materials: $1,400 to $2,800
- Training and Travel Expense; Labor: $2,000 to $3,000
- Training Fee: $3,970
- Business Licenses and Permits: $750 to $2,500
- Uniforms: $440 to $660
- Insurance – Initial Premiums (covering post-launch operations): $2,250 to $5,000
- Marketing Set-up Fee: $1,200
- Initial Marketing Spend: $9,234 to $12,784
- Professional Fees: $300 to $5,000
- Additional Funds – 3 Months: $50,000 to $80,000
- Total Estimated EverLine Coatings Franchise Costs: $185,034 to $319,831
Section II – EverLine Coatings’ Initial Franchise Fee, Royalty Fee, and Marketing Fee
- EverLine Coatings’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $59,500
- Royalty Fee: 6% of Gross Sales, subject to the Minimum Royalty that is due on an annual basis ($6,000 to $22,500, depending on the number of years in operation). For work done in part or full by an approved subcontractor, and such subcontractor is necessary (as deemed by EverLine Coatings), the royalty rate for the part of the job done by an approved subcontractor shall be 2.5%.
- Fund Contribution: 2% of Gross Sales
- Local Advertising Requirement (or “LAR”): a minimum of 1% of Gross Sales
Section III – Number of Franchised and Company-Owned EverLine Coatings Outlets
Franchised
2022
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- Outlets at the End of the Year: 20
- Net Change: +20
2023
- Outlets at the Start of the Year: 20
- Outlets at the End of the Year: 55
- Net Change: +35
2024
- Outlets at the Start of the Year: 55
- Outlets at the End of the Year: 80
- Net Change: +25
Company-Owned
2022
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2024
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the EverLine Coatings Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the EverLine Coatings Franchise (Item 19, 2025 FDD)
- This Item 19 discloses the historical financial performance of certain EverLine Coatings and Services Businesses operating under the Proprietary Marks and utilizing the System within one or more Designated Territory(ies) within Canada as of December 31, 2024 (each, a “CN Business”).
- As of December 31, 2024, there were a total of 23 CN Businesses operating in Canada, namely: (i) the one CN Business owned and operated by an affiliate of EverLine Coatings and its Affiliate Franchisor (the “Affiliate Business”); and (ii) 22 franchised CN Businesses that are independently owned and operated by System franchisees that have entered into franchise agreements with EverLine Coatings’ Affiliate Franchisor.
- Sixteen of the CN Businesses were (i) open and operating throughout the entire 2024 Calendar Year (ii) on a full-time basis (the “2024 Disclosed CN Businesses”).
- Whenever the term “Calendar Year” appears in this Item 19, it means January 1 through December 31 of the applicable year.
- The 2024 Disclosed CN Businesses do not include (a) one CN Business that opened during the 2024 Calendar Year; and (b) one CN Business whose operations were combined with another CN Business; and five CN Businesses that were open for the entire 2024 Calendar Year but individually operated on a part-time basis either as a side business (as part of other service-based operations) or in material default of their franchise agreement with EverLine Coatings’ Affiliate Franchisor.
- This Item 19 also discloses the historical financial performance of certain EverLine Coatings and Services Franchised Businesses operating under the Proprietary Marks and utilizing the System within one or more Designated Territory(ies) within the United States as of December 31, 2024 (each, a “US Business”).
- As of December 31, 2023, there were 56 US Businesses in operation.
- During the 2024 Calendar Year: (a) one of these US Businesses was operated with another US Business by the same franchisee; (b) six of these US Businesses were operated on a part-time basis, which is not aligned with the franchise model offered under the Disclosure Document; (c) and eight of these US Businesses were transferred, terminated, or mutually terminated. EverLine Coatings has excluded these 15 US Businesses from this Item 19 because the circumstances described are not typical of EverLine Coatings’ US Businesses and the franchise offered under the Disclosure Document.
- The remaining 41 US Businesses were open as of December 31, 2023 and operated on a full-time basis for the entire 2024 Calendar Year (the “2024 Disclosed US Businesses”). The 2024 Disclosed US Businesses do not include the new US Businesses that opened during the 2024 Calendar Year.
- The “Gross Sales” for the US Businesses in this Item 19 are in United States Dollars. Whenever “Gross Sales” for the CN Businesses are disclosed in this Item 19, they have been converted to United States Dollars from Canadian Dollars. In Part 1 of this Item 19, all amounts have been converted to United States Dollars from Canadian Dollars, including the Gross Sales, Cost of Goods Sold, Gross Profit, Disclosed Expenses, and Gross Sales Less Disclosed Expenses. However, please be advised that the Affiliate Business and other CN Business owners reported their Gross Sales information to EverLine Coatings’ Affiliate Franchisor in Canadian Dollars given that their operations (and EverLine Coatings’ Affiliate Franchisor) are located in Canada.
Part 1 – Gross Sales Generated, as Well as COGS, Labor, and Certain Disclosed Expenses Incurred, by EverLine Coatings’ Affiliate Business Over the 2024 Calendar Year
Gross Sales: $2,831,931 (100%)
Cost of Goods Sold (Reported Purchases + Direct Labor Costs Reported): $1,509,033 (53.3%)
Gross Profit (Gross Sales Less Cost of Goods Sold): $1,322,898 (46.7%)
Disclosed Expenses
- Estimated Royalties: $169,916 (6.0%)
- Estimated Brand Fund: $56,639 (2.0%)
- Advertising and Promotion: $32,973 (1.2%)
- Licenses and Memberships: $1,093 (0.0%)
- Insurance: $31,805 (1.1%)
- Bank Charges: $2,716 (0.1%)
- Office Supplies and Computer Software: $27,335 (1.0%)
- Storage Rent: $35,035 (1.2%)
- Uniforms and Safety (PPE): $12,973 (0.5%)
- Professional Fees: $1,954 (0.1%)
- Utilities: $18,193 (0.6%)
- Vehicle: $45,127 (1.6%)
- Total of Disclosed Expenses: $435,758 (15.4%)
Gross Sales Less COGS and Disclosed Expenses: $887,140 (31.3%)
Part 2 – Gross Sales Generated Amongst the 2024 Disclosed CN Businesses and the 2024 Disclosed US Businesses Over the 2024 Calendar Year
- The Gross Sales for the Disclosed CN Businesses in this Part 2 were reported to Everline Coatings’ Affiliate Franchisor in Canadian Dollars and have been converted from Canadian Dollars to U.S. Dollars using the average exchange rate over the 2024 Calendar Year as described above.
A. Disclosed CN Businesses
Top Quarter
- Number of Locations: 4
- Highest Gross Sales: $2,831,931 (reported by Affiliate Business)
- Average Gross Sales: $1,852,546
- Median Gross Sales: $1,624,822
- Lowest Gross Sales: $1,328,609
- Number and Percent of Locations That Met or Exceeded Average: 1 (25%)
Upper Quarter
- Number of Locations: 4
- Highest Gross Sales: $965,891
- Average Gross Sales: $790,060
- Median Gross Sales: $791,396
- Lowest Gross Sales: $611,558
- Number and Percent of Locations That Met or Exceeded Average: 2 (50%)
Lower Quarter
- Number of Locations: 4
- Highest Gross Sales: $501,720
- Average Gross Sales: $395,461
- Median Gross Sales: $362,452
- Lowest Gross Sales: $355,221
- Number and Percent of Locations That Met or Exceeded Average: 1 (25%)
Bottom Quarter
- Number of Locations: 4
- Highest Gross Sales: $217,778
- Average Gross Sales: $202,374
- Median Gross Sales: $213,350
- Lowest Gross Sales: $165,021
- Number and Percent of Locations That Met or Exceeded Average: 3 (75%)
All 16 of the 2024 Disclosed CN Businesses
- Number of Locations: 16
- Highest Gross Sales: $2,831,931 (reported by Affiliate Business)
- Average Gross Sales: $810,110
- Median Gross Sales: $556,639
- Lowest Gross Sales: $165,021
- Number and Percent of Locations That Met or Exceeded Average: 5 (31%)
B. Disclosed US Businesses
Top Quarter
- Number of Locations: 10
- Highest Gross Sales: $1,351,504
- Average Gross Sales: $1,000,752
- Median Gross Sales: $959,798
- Lowest Gross Sales: $853,522
- Number and Percent of Locations That Met or Exceeded Average: 5 (50%)
Upper Quarter
- Number of Locations: 10
- Highest Gross Sales: $831,483
- Average Gross Sales: $679,586
- Median Gross Sales: $655,394
- Lowest Gross Sales: $603,627
- Number and Percent of Locations That Met or Exceeded Average: 4 (40%)
Lower Quarter
- Number of Locations: 10
- Highest Gross Sales: $589,495
- Average Gross Sales: $493,455
- Median Gross Sales: $473,854
- Lowest Gross Sales: $438,780
- Number and Percent of Locations That Met or Exceeded Average: 3 (30%)
Bottom Quarter
- Number of Locations: 11
- Highest Gross Sales: $412,202
- Average Gross Sales: $314,459
- Median Gross Sales: $376,110
- Lowest Gross Sales: $108,638
- Number and Percent of Locations That Met or Exceeded Average: 7 (64%)
All 41 of the 2024 Disclosed US Businesses
- Number of Locations: 41
- Highest Gross Sales: $1,351,504
- Average Gross Sales: $614,560
- Median Gross Sales: $589,495
- Lowest Gross Sales: $108,638
- Number and Percent of Locations That Met or Exceeded Average: 19 (46%)
Part 3 – Number of Clients (“Client Count”) Amongst the 2024 Disclosed CN Businesses and the 2024 Disclosed US Businesses Over the 2024 Calendar Year
- For each 2024 Disclosed CN Business, the terms “Number of Clients” and “Client Count” both mean the number of Clients that the owner of that Business completed jobs for and received payment from between January 1, 2024, and December 31, 2024.
A. Disclosed CN Businesses
Top Quarter
- Number of Locations: 4
- Highest Client Count: 222 (reported by Affiliate Business)
- Average Client Count: 199
- Median Client Count: 209
- Lowest Client Count: 157
- Number and Percent of Locations That Met or Exceeded Average: 3 (75%)
Upper Quarter
- Number of Locations: 4
- Highest Client Count: 133
- Average Client Count: 115
- Median Client Count: 115
- Lowest Client Count: 97
- Number and Percent of Locations That Met or Exceeded Average: 2 (50%)
Lower Quarter
- Number of Locations: 4
- Highest Client Count: 92
- Average Client Count: 77
- Median Client Count: 81
- Lowest Client Count: 54
- Number and Percent of Locations That Met or Exceeded Average: 3 (75%)
Bottom Quarter
- Number of Locations: 4
- Highest Client Count: 50
- Average Client Count: 36
- Median Client Count: 35
- Lowest Client Count: 22
- Number and Percent of Locations That Met or Exceeded Average: 2 (50%)
All 16 of the 2024 Disclosed CN Businesses
- Number of Locations: 16
- Highest Client Count: 222 (reported by Affiliate Business)
- Average Client Count: 107
- Median Client Count: 95
- Lowest Client Count: 22
- Number and Percent of Locations That Met or Exceeded Average: 6 (38%)
B. Disclosed US Businesses
Top Quarter
- Number of Locations: 10
- Highest Client Count: 118
- Average Client Count: 96
- Median Client Count: 95
- Lowest Client Count: 75
- Number and Percent of Locations That Met or Exceeded Average: 5 (50%)
Upper Quarter
- Number of Locations: 10
- Highest Client Count: 74
- Average Client Count: 64
- Median Client Count: 64
- Lowest Client Count: 54
- Number and Percent of Locations That Met or Exceeded Average: 5 (50%)
Lower Quarter
- Number of Locations: 10
- Highest Client Count: 53
- Average Client Count: 49
- Median Client Count: 51
- Lowest Client Count: 41
- Number and Percent of Locations That Met or Exceeded Average: 6 (60%)
Bottom Quarter
- Number of Locations: 11
- Highest Client Count: 39
- Average Client Count: 30
- Median Client Count: 33
- Lowest Client Count: 15
- Number and Percent of Locations That Met or Exceeded Average: 6 (55%)
All 41 of the 2024 Disclosed US Businesses
- Number of Locations: 41
- Highest Client Count: 118
- Average Client Count: 59
- Median Client Count: 53
- Lowest Client Count: 75
- Number and Percent of Locations That Met or Exceeded Average: 17 (41%)
Part 4 – Average Gross Sales Generated Per Client Amongst the 2024 Disclosed CN Businesses and 2024 Disclosed US Businesses Over the 2024 Calendar Year
- For each Disclosed Business, the term “Average Gross Sales Per Client” was calculated as follows: (i) the Gross Sales generated by that Business over the 2024 calendar year; and (ii) divided by the total number of Clients reported by the Business as reflected in Part 3 above.
A. Disclosed CN Businesses
Top Quarter
- Number of Locations: 4
- Highest Average Gross Sales per Client: $19,297
- Average Gross Sales per Client: $13,087
- Median Gross Sales per Client: $11,576
- Lowest Average Gross Sales per Client: $9,899
- Number and Percent of Locations That Met or Exceeded Average: 1 (25%)
Upper Quarter
- Number of Locations: 4
- Highest Average Gross Sales per Client: $8,209
- Average Gross Sales per Client: $7,620
- Median Gross Sales per Client: $7,501
- Lowest Average Gross Sales per Client: $7,267
- Number and Percent of Locations That Met or Exceeded Average: 2 (50%)
Lower Quarter
- Number of Locations: 4
- Highest Average Gross Sales per Client: $6,305
- Average Gross Sales per Client: $5,814
- Median Gross Sales per Client: $6,098
- Lowest Average Gross Sales per Client: $4,755
- Number and Percent of Locations That Met or Exceeded Average: 3 (75%)
Bottom Quarter
- Number of Locations: 4
- Highest Average Gross Sales per Client: $4,520
- Average Gross Sales per Client: $3,611
- Median Gross Sales per Client: $3,944
- Lowest Average Gross Sales per Client: $2,037
- Number and Percent of Locations That Met or Exceeded Average: 3 (75%)
All 16 of the 2024 Disclosed CN Businesses
- Number of Locations: 16
- Highest Average Gross Sales per Client: $19,297
- Average Gross Sales per Client: $7,533
- Median Gross Sales per Client: $6,786
- Lowest Average Gross Sales per Client: $2,037
- Number and Percent of Locations That Met or Exceeded Average: 6 (38%)
B. Disclosed US Businesses
Top Quarter
- Number of Locations: 10
- Highest Average Gross Sales per Client: $29,701
- Average Gross Sales per Client: $18,490
- Median Gross Sales per Client: $17,250
- Lowest Average Gross Sales per Client: $14,056
- Number and Percent of Locations That Met or Exceeded Average: 4 (40%)
Upper Quarter
- Number of Locations: 10
- Highest Average Gross Sales per Client: $13,860
- Average Gross Sales per Client: $11,248
- Median Gross Sales per Client: $10,941
- Lowest Average Gross Sales per Client: $9,405
- Number and Percent of Locations That Met or Exceeded Average: 5 (50%)
Lower Quarter
- Number of Locations: 10
- Highest Average Gross Sales per Client: $9,274
- Average Gross Sales per Client: $8,806
- Median Gross Sales per Client: $8,782
- Lowest Average Gross Sales per Client: $8,372
- Number and Percent of Locations That Met or Exceeded Average: 5 (50%)
Bottom Quarter
- Number of Locations: 11
- Highest Average Gross Sales per Client: $8,337
- Average Gross Sales per Client: $6,877
- Median Gross Sales per Client: $6,965
- Lowest Average Gross Sales per Client: $5,448
- Number and Percent of Locations That Met or Exceeded Average: 6 (55%)
All 41 of the 2024 Disclosed US Businesses
- Number of Locations: 41
- Highest Average Gross Sales per Client: $29,701
- Average Gross Sales per Client: $11,246
- Median Gross Sales per Client: $9,274
- Lowest Average Gross Sales per Client: $5,448
- Number and Percent of Locations That Met or Exceeded Average: 15 (37%)
Part 5 – Annual Total System Sales Amongst All CN Businesses and US Businesses During the 2020, 2021, 2022, 2023, and 2024 Calendar Years
Canadian Dollars
- 2020: $5,478,430
- 2021: $8,445,016
- 2022: $13,733,930
- 2023: $32,946,381
- 2024: $62,497,326
U.S. Dollars
- 2020: $4,088,004
- 2021: $6,737,434
- 2022: $10,557,974
- 2023: $24,404,472
- 2024: $45,608,663
Section VI – EverLine Coatings Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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