In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for an Urban Air Adventure Park franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for an Urban Air Adventure Park franchise, based on Items 5 and 6 of the company’s 2025 FDD
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Section IV – News updates on the Urban Air Adventure Park franchise opportunity
Section V – Presentation and analysis of Urban Air Adventure Park’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
- 2024 average gross sales, cost of goods sold, occupancy, advertising, payroll, insurance, other costs, and EBITDA, by quartile, for the 123 franchised 2.0 Adventure Parks that operated the entire 2024 calendar year and reported complete data
- 2024 average gross sales, cost of goods sold, occupancy, advertising, payroll, insurance, other costs, and EBITDA, by quartile,for the 25 franchised 2.5 Adventure Parks that operated the entire 2024 calendar year and reported complete data
Section VI – Key ratios, comparables, computations, and analyses for the Urban Air Adventure Park franchise opportunity (exclusive content for Platinum subscribers)
Section I – Urban Air Adventure Park Franchise Costs
- Urban Air Adventure Park (2.0 Parks) franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $100,000
- Security Deposits for Commercial Lease: $25,000 to $70,000
- Other Security Deposits: $2,500 to $10,000
- Business License/Government Approval: $300 to $25,000
- Leasehold Improvements: $1,057,269 to $2,695,469
- Audio-Visual (Equipment and Installation): $147,142 to $305,342
- Architectural Plans: $80,000 to $128,000
- Café Equipment and Café Furniture: $120,000 to $205,000
- Smallwares: $10,000 to $15,000
- Exterior Signage: $12,500 to $50,000
- Interior Signage: $10,000 to $25,000
- Furniture, Fixtures, and Equipment: $60,000 to $69,000
- Point-of-Sale and Computer Systems: $7,558
- Base Attraction Equipment 2.0 Package: $1,193,640 to $1,618,650
- Professional Fees: $4,000 to $10,000
- Travel and Related Expenses for Training: $1,500 to $7,500
- Initial Inventory (Merchandise): $12,000 to $18,000
- Initial Inventory (Food): $15,000 to $22,200
- Pre-Opening Wages: $15,000 to $35,000
- Insurance: $71,750
- Third-Party Inspection Fees: $1,250 to $3,500
- Grand Opening Advertising: $45,000 to $60,000
- Working Capital: $120,000 to $240,000
- Total Estimated Urban Air Adventure Park Franchise Costs: $3,111,409 to $5,791,969
Section II – Urban Air Adventure Park’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Urban Air Adventure Park’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $100,000
- Royalty Fee: 7% of monthly Gross Sales
- National Advertising Fund (“NAF”) Contribution: up to 5% of monthly Gross Sales; currently, 0% of Gross Sales
- Local Marketing Expenditure: up to 6% of monthly Gross Sales; currently, 5% of Gross Sales
- Advertising Cooperative (if established): amount determined by majority vote of cooperative members
Section III – Number of Franchised and Company-Owned Urban Air Adventure Park Outlets
Franchised
2022
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
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- Outlets at the End of the Year: 161
- Net Change: +13
2023
- Outlets at the Start of the Year: 161
- Outlets at the End of the Year: 179
- Net Change: +18
2024
- Outlets at the Start of the Year: 179
- Outlets at the End of the Year: 193
- Net Change: +14
Company-Owned
2022
- Outlets at the Start of the Year: 3
- Outlets at the End of the Year: 5
- Net Change: +2
2023
- Outlets at the Start of the Year: 5
- Outlets at the End of the Year: 4
- Net Change: -1
2024
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 4
- Outlets at the End of the Year: 4
- Net Change: 0
Section IV – News Updates on the Urban Air Adventure Park Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Urban Air Adventure Park Franchise (Item 19, 2025 FDD)
Part 1 – 2.0 Parks
- At the end of Urban Air Adventure Park’s 2024 fiscal year, there were a total of 193 franchised Trampoline Parks and Adventure Parks open and in operation in the United States (comprised of 186 franchised Adventure Parks and 7 franchised Trampoline Parks).
- Part 1 excludes the 37 franchised Adventure Parks that opened during fiscal year 2024 (26 2.0 Parks and 11 2.5 Parks) but did not operate the entire year or reported incomplete data.
- The Gross Sales data for 7 franchised Trampoline Parks was excluded because Urban Air Adventure Park no longer offers the opportunity to acquire the right to develop and operate a Trampoline Park under the current or any other disclosure document.
- Of the remaining Parks, 148 of these Parks provided gross sales and operating expenses for the full year of 2024, and 123 of those Parks were 2.0 Parks for which data is reflected in Part 1.
Top Quartile
- Number of Parks: 31
- Average Gross Sales: $4,960,132
- Average Cost of Goods Sold: $598,398
- Average Occupancy: $762,071
- Average Advertising: $286,603
- Average Payroll: $1,113,607
- Average Insurance: $399,618
- Average Other Costs: $645,746
- Average EBITDA: $1,154,088 (23.2%)
2nd Quartile
- Number of Parks: 31
- Average Gross Sales: $3,270,293
- Average Cost of Goods Sold: $389,593
- Average Occupancy: $573,661
- Average Advertising: $159,607
- Average Payroll: $772,407
- Average Insurance: $244,622
- Average Other Costs: $410,913
- Average EBITDA: $719,491 (22.1%)
3rd Quartile
- Number of Parks: 31
- Average Gross Sales: $2,593,279
- Average Cost of Goods Sold: $320,518
- Average Occupancy: $574,480
- Average Advertising: $124,878
- Average Payroll: $645,133
- Average Insurance: $217,003
- Average Other Costs: $342,595
- Average EBITDA: $368,672 (14.0%)
4th Quartile
- Number of Parks: 30
- Average Gross Sales: $1,939,750
- Average Cost of Goods Sold: $270,705
- Average Occupancy: $469,501
- Average Advertising: $85,680
- Average Payroll: $469,428
- Average Insurance: $159,752
- Average Other Costs: $273,526
- Average EBITDA: $211,157 (10.4%)
Average (Calculated by Franchise Chatter)
- Number of Parks: 123
- Average Gross Sales: $3,190,864 (100.0%)
- Average Cost of Goods Sold: $394,804 (12.4%)
- Average Occupancy: $594,928 (18.6%)
- Average Advertising: $164,192 (5.1%)
- Average Payroll: $750,144 (23.5%)
- Average Insurance: $255,249 (8.0%)
- Average Other Costs: $418,195 (13.1%)
- Average EBITDA: $613,352 (19.2%)
Part 2 – 2.5 Parks
- Of the 148 eligible and reporting Adventure Parks, 25 were 2.5 Parks for which data is reflected in Part 2.
Top Quartile
- Number of Parks: 6
- Average Gross Sales: $5,953,507
- Average Cost of Goods Sold: $572,432
- Average Occupancy: $906,049
- Average Advertising: $165,998
- Average Payroll: $1,347,823
- Average Insurance: $428,850
- Average Other Costs: $927,982
- Average EBITDA: $1,604,373 (26.5%)
2nd Quartile
- Number of Parks: 6
- Average Gross Sales: $4,591,219
- Average Cost of Goods Sold: $596,815
- Average Occupancy: $838,865
- Average Advertising: $188,703
- Average Payroll: $1,020,984
- Average Insurance: $304,380
- Average Other Costs: $524,989
- Average EBITDA: $1,116,483 (24.3%)
3rd Quartile
- Number of Parks: 6
- Average Gross Sales: $3,528,639
- Average Cost of Goods Sold: $437,025
- Average Occupancy: $882,286
- Average Advertising: $174,107
- Average Payroll: $902,925
- Average Insurance: $294,194
- Average Other Costs: $375,378
- Average EBITDA: $462,725 (13.1%)
4th Quartile
- Number of Parks: 7
- Average Gross Sales: $2,860,096
- Average Cost of Goods Sold: $376,514
- Average Occupancy: $806,387
- Average Advertising: $148,044
- Average Payroll: $668,615
- Average Insurance: $259,386
- Average Other Costs: $304,185
- Average EBITDA: $296,965 (10.4%)
Average (Calculated by Franchise Chatter)
- Number of Parks: 25
- Average Gross Sales: $4,233,365 (100.0%)
- Average Cost of Goods Sold: $495,696 (11.7%)
- Average Occupancy: $858,397 (20.3%)
- Average Advertising: $169,213 (4.0%)
- Average Payroll: $985,087 (23.3%)
- Average Insurance: $321,702 (7.6%)
- Average Other Costs: $533,134 (12.6%)
- Average EBITDA: $870,136 (20.6%)
- “Costs of Goods Sold” includes the total cost of all food, beverages, merchandise, and other costs related to products and services sold by the Adventure Parks, including distribution and delivery costs.
- “Occupancy” includes rent (including both minimum rents and percentage rents), utilities (e.g., electricity, gas, water, cable, internet, telephone), and any sales or other taxes imposed thereon and any pass-through expenses from the landlord.
- Taxes refer to real estate taxes and assessments levied against the property upon which the Adventure Park is located. Sales and use taxes are excluded from occupancy costs.
- Common area expenses reflect charges for maintenance of parking lots and common use areas, landscaping design and maintenance, weather-related maintenance (e.g., removal of debris and snow), security staff, taxes and insurance for common areas, and such other charges customarily paid by tenants for services typically provided by landlords.
- “Advertising” includes advertising, promotional, and marketing expenses for the Adventure Parks in the Protected Area to satisfy the Local Marketing Expenditure requirement.
- “Payroll” includes personnel wages, management salaries, benefits, and payroll taxes but excludes bonuses, paid time off, severance payments, and fringe benefits. In addition, payroll excludes the cost of training any hourly or management personnel and any disbursements made to the owners of the franchisees.
- The costs of providing medical and dental insurance for employees will vary depending on many factors, including the extent and amount of coverage provided and the loss experience of the group in addition to the size of your staff.
- “Insurance” includes information related to commercial general liability insurance only. Your costs will vary if you elect to purchase additional insurance coverage and depend on numerous factors, including the carrier you select, the jurisdiction in which you operate your Adventure Park, your loss experience, and financial creditworthiness.
- “Other Costs” includes royalty fees, office expenses (e.g., office and cleaning supplies), and processing fees (e.g., payroll, point of sale, and payment processing and other bank charges).
- “EBITDA” means the earnings before interest, taxes, depreciation, and amortization. As is customary, it excludes expenses related to debt services costs, whether principal or interest.
- Of the 123 reporting 2.0 Parks, 67 (or 54%) had an actual EBITDA equal to or exceeding the average EBITDA. Of the 25 reporting 2.5 Parks, 14 (or 56%) had an actual EBITDA equal to or exceeding the average EBITDA.
- Some Adventure Parks have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.
Section VI – Urban Air Adventure Park Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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