In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Marco’s Pizza franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Marco’s Pizza franchise, based on Items 5 and 6 of the company’s 2025 FDD
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Section IV – News updates on the Marco’s Pizza franchise opportunity
Section V – Presentation and analysis of Marco’s Pizza’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
- 2024 average, median, lowest, and highest Net Royalty Sales on a category and cumulative basis for the top 25%, 50%, 75%, and 100% and the bottom 25%, 50%, and 75% of the 955 Franchised Stores that were open for business for 52 weeks in Marco’s Pizza’s fiscal year ended December 31, 2024
- number of Franchised Stores with Net Royalty Sales over $1,000,000 for the 2024 fiscal year
Section VI – Key ratios, comparables, computations, and analyses for the Marco’s Pizza franchise opportunity (exclusive content for Platinum subscribers)
Section I – Marco’s Pizza Franchise Costs
- Marco’s Pizza franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $25,000
- Real Property: $6,000 to $18,666
- Equipment, Fixtures: $97,725 to $175,000
- Point of Sale Computers: $20,000 to $23,000
- Credit Card Processing: $6,700 to $6,900
- Leasehold Improvements: $65,000 to $400,000
- Signage: $3,000 to $15,000
- Opening Inventory: $7,000 to $11,000
- Small Supplies: $14,200 to $18,500
- Deposits, Prepaid Expenses: $2,500 to $6,000
- Business Licenses: $500 to $3,000
- Insurance: $2,366 to $16,500
- Training Expenses: $1,500 to $8,650
- Miscellaneous Expenses: $500 to $5,000
- Architectural and Engineering: $8,000 to $15,000
- Technology Fee: $336
- Delivery Area, Streets Database for POS, and Shape Files for POS and OLO Platform Maps: $500
- Brand Launch Program: $15,500 to $25,500
- Store Technology Infrastructure System: $800 to $2,400
- Menu Boards: $600 to $1,200
- Additional Funds (3 Months): $9,000 to $30,000
- Total Estimated Marco’s Pizza Franchise Costs: $286,727 to $807,152
Section II – Marco’s Pizza’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Marco’s Pizza’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $25,000
- Royalty: 5.5% of Net Royalty Sales (subject to adjustment up to a maximum of 6.0%)
- Brand Development Fund: currently, 1.0% of Net Royalty Sales. Marco’s Pizza has the right to increase this fee by 0.5% by giving you 90 days’ prior written notice.
- Geography Based Advertising Funds (includes National Advertising Fund and Regional Advertising Funds): the current amount of contribution required to Marco’s Pizza’s National Advertising Fund is 4% of Net Royalty Sales. The amount of contribution required to a Regional Advertising Fund depends on the geographic region in which the Store is located. Your total combined contribution to a National Advertising Fund and Regional Advertising Fund will not exceed a total of 5.5% of Net Royalty Sales combined for all levels of the Geography Based Advertising Funds.
- Market Advertising Cooperative: amount set and spend determined by co-op member votes
- Local Store Marketing: calculated at minimum of 7% minus the percentage contributed to the Brand Development Fund, Geography Based Advertising Funds, and any Ad Co-op
Section III – Number of Franchised and Company-Owned Marco’s Pizza Outlets
Franchised
2022
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- Outlets at the End of the Year: 1,018
- Net Change: +66
2023
- Outlets at the Start of the Year: 1,018
- Outlets at the End of the Year: 1,071
- Net Change: +53
2024
- Outlets at the Start of the Year: 1,071
- Outlets at the End of the Year: 1,114
- Net Change: +43
Company-Owned
2022
- Outlets at the Start of the Year: 46
- Outlets at the End of the Year: 45
- Net Change: -1
2023
- Outlets at the Start of the Year: 45
- Outlets at the End of the Year: 43
- Net Change: -2
2024
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Outlets at the Start of the Year: 43
- Outlets at the End of the Year: 45
- Net Change: +2
Section IV – News Updates on the Marco’s Pizza Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Marco’s Pizza Franchise (Item 19, 2025 FDD)
- As of December 29, 2024, there were 1,114 Marco’s Pizza Franchised Stores. Of the 1,114 Franchised Stores, 955 Franchised Stores operated for the full 52-week period ending December 29, 2024.
- Except where otherwise noted, Marco’s Pizza has prepared this financial performance representation to reflect the historical data of the Net Royalty Sales of 955 Marco’s Pizza Franchised Stores that were open during 52 weeks of the fiscal year ending December 29, 2024.
- This information does not include (i) the performance of any international locations (including locations in Puerto Rico, which are developed by the master franchisee for the Caribbean), (ii) 66 new Stores that were not open for the entire 52-week period in 2024, (iii) special venue locations, and (iv) certain locations developed and operated by Hoogland Foods, LLC, formerly operated as dba Family Video.
- The information also does not include the performance of the 25 Stores that closed in 2024 (none of which had been open less than 12 months).
- The financial information in Item 19 has been prepared by Marco’s Pizza’s management and has not been compiled, reviewed, or audited by Marco’s Pizza’s auditors.
Part 1 – Net Royalty Sales of Franchised Stores by Category (2024 Fiscal Year)
- The following charts provide the average and median Net Royalty Sales on a category and cumulative basis for the top 25%, 50%, and 75%, and the bottom 25%, 50%, and 75% of the total number of Franchised Stores which were open for business for 52 weeks in Marco’s Pizza’s 2024 fiscal year.
Top 25% of Franchised Stores
- Number of Stores in Category: 239
- Lowest Net Royalty Sales in Category: $1,116,529
- Highest Net Royalty Sales in Category: $2,178,075
- Average Net Royalty Sales in Category: $1,363,518
- Median Net Royalty Sales in Category: $1,301,730
- Number of Stores Meeting or Exceeding the Average for Category: 95
- Percentage of Stores Meeting or Exceeding the Average for Category: 40%
Top 50% of Franchised Stores
- Number of Stores in Category: 478
- Lowest Net Royalty Sales in Category: $885,934
- Highest Net Royalty Sales in Category: $2,178,075
- Average Net Royalty Sales in Category: $1,177,547
- Median Net Royalty Sales in Category: $1,116,371
- Number of Stores Meeting or Exceeding the Average for Category: 194
- Percentage of Stores Meeting or Exceeding the Average for Category: 41%
Top 75% of Franchised Stores
- Number of Stores in Category: 717
- Lowest Net Royalty Sales in Category: $702,683
- Highest Net Royalty Sales in Category: $2,178,075
- Average Net Royalty Sales in Category: $1,049,973
- Median Net Royalty Sales in Category: $987,430
- Number of Stores Meeting or Exceeding the Average for Category: 291
- Percentage of Stores Meeting or Exceeding the Average for Category: 41%
Bottom 25% of Franchised Stores
- Number of Stores in Category: 239
- Lowest Net Royalty Sales in Category: $340,262
- Highest Net Royalty Sales in Category: $702,683
- Average Net Royalty Sales in Category: $586,383
- Median Net Royalty Sales in Category: $600,471
- Number of Stores Meeting or Exceeding the Average for Category: 132
- Percentage of Stores Meeting or Exceeding the Average for Category: 55%
Bottom 50% of Franchised Stores
- Number of Stores in Category: 478
- Lowest Net Royalty Sales in Category: $340,262
- Highest Net Royalty Sales in Category: $885,934
- Average Net Royalty Sales in Category: $690,987
- Median Net Royalty Sales in Category: $703,374
- Number of Stores Meeting or Exceeding the Average for Category: 247
- Percentage of Stores Meeting or Exceeding the Average for Category: 52%
Bottom 75% of Franchised Stores
- Number of Stores in Category: 717
- Lowest Net Royalty Sales in Category: $340,262
- Highest Net Royalty Sales in Category: $1,116,529
- Average Net Royalty Sales in Category: $791,505
- Median Net Royalty Sales in Category: $796,164
- Number of Stores Meeting or Exceeding the Average for Category: 365
- Percentage of Stores Meeting or Exceeding the Average for Category: 51%
Total
- Number of Stores in Category: 955
- Lowest Net Royalty Sales in Category: $340,262
- Highest Net Royalty Sales in Category: $2,178,075
- Average Net Royalty Sales in Category: $934,318
- Median Net Royalty Sales in Category: $885,934
- Number of Stores Meeting or Exceeding the Average for Category: 422
- Percentage of Stores Meeting or Exceeding the Average for Category: 44%
Part 2 – Number of Stores with Net Royalty Sales Over $1,000,000 (2024 Fiscal Year)
- The following chart provides information regarding the number of Franchised Stores with Net Royalty Sales over $1,000,000 for the 2024 fiscal year.
2024
- Total Franchised Stores Reported: 955
- Franchised Stores Over $1,000,000: 344
- % of Franchised Stores to Total Reported: 36.0%
Section VI – Marco’s Pizza Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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