In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Maaco franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Maaco franchise, based on Items 5 and 6 of the company’s 2025 FDD
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.Section III – Number of franchised and company-owned Maaco outlets at the start of the year and the end of the year for 2022, 2023, and 2024, based on Item 20 of the company’s 2025 FDD
Section IV – News updates on the Maaco franchise opportunity
Section V – Presentation and analysis of Maaco’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
- 2024 average, median, lowest, and highest gross receipts and certain key performance indicators for the 317 franchised Maaco Centers that had operated for at least 2 full years as of the end of the 2024 fiscal year, operated as a full production (as opposed to satellite) location, and reported gross receipts and KPI data to the franchisor for the full 2024 fiscal year
- gross receipts ramps for 14 Maaco Centers operated by franchisees that developed and opened their Maaco Centers during the 3-year period from December 27, 2020 through December 30, 2023
Section VI – Key ratios, comparables, computations, and analyses for the Maaco franchise opportunity (exclusive content for Platinum subscribers)
Section I – Maaco Franchise Costs
- Maaco (ground up center or non-auto retrofit center) franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $45,000
- Initial Training and Opening Fee: $10,000 for one person ($2,500 for each additional attendee)
- Initial Advertising Contribution: $15,000
- Living Expenses During Training: $3,500 to $5,000
- Equipment, Signage, and Initial Computer Hardware: $240,000 to $307,000
- Opening Inventory and Supplies: $15,000 to $37,000
- Construction, Design, Tenant Improvements, and Miscellaneous Start-Up Costs: $350,000 to $3,500,000
- Additional Funds for 3 Months: $50,000 to $75,000
- Total Estimated Maaco Franchise Costs: $728,500 to $3,994,000
Section II – Maaco’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Maaco’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $20,000 to $45,000
- Royalty Fee: 8% of gross receipts (except that if you develop the Center as a new Maaco Center, you will pay 4% of gross receipts of the Center for the first 6 months the Center is open to the public as a Maaco Center)
- Weekly Marketing Fee: $1,200, or an amount equal to the weekly marketing budget of franchisees operating in your designated market area as of the date of the Franchise Agreement, whichever is greater
Section III – Number of Franchised and Company-Owned Maaco Outlets
Franchised
2022
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.- Outlets at the Start of the Year: 411
- Outlets at the End of the Year: 398
- Net Change: -13
2023
- Outlets at the Start of the Year: 398
- Outlets at the End of the Year: 376
- Net Change: -22
2024
- Outlets at the Start of the Year: 376
- Outlets at the End of the Year: 363
- Net Change: -13
Company-Owned
2022
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2024
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code, and a territory specialist will walk you through the franchises still available near you, drawing on information that isn't publicly accessible, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does. A franchise specialist will be in touch to present what's available.- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the Maaco Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Maaco Franchise (Item 19, 2025 FDD)
Part 1 – Gross Receipts and Key Performance Indicators
- Part 1 of this financial performance representation includes the historical average and historical median gross receipts and certain key performance indicators for 317 franchised Maaco Centers that operated from December 31, 2023 through December 28, 2024 (the “2024 Fiscal Year”) and that met the following criteria:
- (i) the Maaco Center had operated for at least 2 full years as of the end of the 2024 Fiscal Year;
- (ii) the Maaco Center operated as a full production (as opposed to satellite) location; and
- (iii) the Maaco Center reported gross receipts and KPI data to the franchisor for the full 2024 Fiscal Year.
- As of the end of the 2024 Fiscal Year, there were a total of 363 Maaco Centers in operation. However, Maaco excluded the performance of: (a) 11 Maaco Centers because they had not been open and operating for at least 2 full years as of the end of the 2024 Fiscal Year; (b) 33 Maaco Centers that failed to submit weekly gross receipts reports for the entire 2024 Fiscal Year; and (c) 2 Maaco Centers that operated as satellite locations and therefore do not use the prototypical business format and operating procedures for a Maaco Center that form the basis of the franchise opportunity that Maaco offers in the disclosure document.
- Also excluded are 19 Maaco Centers that closed during the 2024 Fiscal Year, none of which operated for less than 12 months.
- “Gross Receipts” means the amount of all cash collected, or other consideration received, for all sales of merchandise and services of any nature at, from, or in connection with the Maaco Center, and the dollar amount of sales attributable to work completed by the franchisee but not paid for by the customer for 90 days after such work was completed, including sublet labor and new and used replacement parts, less sales or equivalent taxes.
- The franchisor separated the 317 Maaco Centers into the top performing 50% and bottom performing 50% based on average gross receipts, with the top performing 50% reflecting the results of those Maaco Centers with the highest average gross receipts for the 2024 Fiscal Year, and the bottom performing 50% reflecting the results of those Maaco Centers with the lowest average gross receipts for the 2024 Fiscal Year.
- The Maaco Centers in this financial performance representation operate throughout the United States in both urban and suburban areas and have operated for an average of 25.9 years.
Top 50%
- Number of Maaco Centers: 159
- Average Gross Receipts: $2,226,532
- Lowest Gross Receipts: $1,348,304
- Highest Gross Receipts: $10,463,135
- Median Gross Receipts: $1,762,542
- Number That Met or Exceeded Average Gross Receipts: 53
- Percentage That Met or Exceeded Average Gross Receipts: 33%
- Trade %: 44%
- Conversion %: 54%
- Retention %: 52%
- Estimates: 1,205
- Retail Cars: 577
- Total Cars: 1,063
Bottom 50%
- Number of Maaco Centers: 158
- Average Gross Receipts: $1,001,411
- Lowest Gross Receipts: $445,821
- Highest Gross Receipts: $1,342,652
- Median Gross Receipts: $1,044,398
- Number That Met or Exceeded Average Gross Receipts: 89
- Percentage That Met or Exceeded Average Gross Receipts: 56%
- Trade %: 27%
- Conversion %: 53%
- Retention %: 48%
- Estimates: 997
- Retail Cars: 450
- Total Cars: 672
All (Average)
- Number of Maaco Centers: 317
- Average Gross Receipts: $1,615,904
- Trade %: 36%
- Conversion %: 53%
- Retention %: 50%
- Estimates: 1,102
- Retail Cars: 514
- Total Cars: 869
- There were 5 Maaco Centers that were open for at least 1 full year and less than 2 full years as of the end of the 2024 Fiscal Year. These 5 Maaco Centers had average gross receipts of $841,818, median gross receipts of $727,984, lowest gross receipts of $528,834, and highest gross receipts of $1,375,124 for the 2024 Fiscal Year. Of these 5 Maaco Centers, 2 Maaco Centers (or 40%) met or exceeded the average gross receipts of these 5 Maaco Centers.
- “Trade %” means the percentage of vehicles serviced by the Maaco Centers resulting from national fleet accounts, as well as local trade business.
- “Conversion %” means the number of estimates written by the Maaco Centers divided by the number of total leads received (excluding leads Maaco received from its Online Estimating Tool – OET). A lead is any inquiry about services provided by a Maaco Center, whether through a phone call, website, or walk-in customer. The franchisor tracks this metric to determine a Maaco Center’s eligible level of certification.
- “Retention %” means the number of customers retained by the Maaco Centers divided by the number of estimates written. This KPI measures the conversion of estimates written to actual buying customers.
- “Estimates” means the overall number of estimates written by the Maaco Centers.
- “Retail Cars” means the total number of vehicles serviced by the Maaco Centers that were owned by individuals or families used for personal transportation, leisure, and/or commuting. Generally, these vehicles are not utilized for commercial use.
- “Total Cars” means the total number of vehicles serviced by the Maaco Centers.
Part 2 – New Maaco Center Gross Receipts Ramp
- Part 2 of this financial performance representation reflects the historical average gross receipts ramps for 14 Maaco Centers operated by franchisees that developed and opened their Maaco Centers during the 3-year period from December 27, 2020 through December 31, 2023.
- Maaco included the results of all new Maaco Centers that were developed and opened during this period. Maaco did not include the results of any Maaco Centers that opened during the 2024 Fiscal Year because they had not operated for 1 full year by December 28, 2024. Maaco also did not include the results of 2 Maaco Centers identified as “opened” during the 2022 Fiscal Year in Table No. 3, Column 4 in Item 20. Those Maaco Centers were existing Maaco Centers that were originally developed and opened prior to December 27, 2020 and were closed before being repurchased and operated by new franchisees.
- Maaco separated the gross receipts ramp results of the 14 Maaco Centers included in Part 3 of this financial performance representation by the fiscal year in which they opened for business as a Maaco Center within the Maaco franchise network.
FY 2021 Openings
- Average Gross Receipts – Year 1 (4 Maaco Centers): $866,382
- Average Gross Receipts – Year 2 (3 Maaco Centers): $1,341,794
- Average Gross Receipts – Year 3 (3 Maaco Centers): $1,301,437
FY 2022 Openings
- Average Gross Receipts – Year 1 (4 Maaco Centers): $765,559
- Average Gross Receipts – Year 2 (4 Maaco Centers): $1,231,154
FY 2023 Openings
- Average Gross Receipts – Year 1 (6 Maaco Centers): $786,313
Section VI – Maaco Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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