Paris Baguette is a bakery café franchise. The brand has a French theme, with plenty of European-style pastries on display, but actually comes from South Korea, where it has thousands of outlets. Unlike some other bakery café chains, it’s stayed focused on its core products of bread, cakes, pastries, and coffee, rather than trying to expand through a broader menu, and this product discipline has helped protect the brand identity.
It’s currently expanding in the US, where it has around 250 franchises, catering to customers who are eating on the move. The company is ambitious about this expansion, with a goal of reaching 1,000 units by 2030, and so is actively recruiting both franchisees and area developers.
This means that there will be opportunities for capable franchisees looking to build their own business empires, though the company doesn’t want part-time or absentee owners, and expects a full-time commitment to its stores. Fast expansion doesn’t mean that standards are slipping: Paris Baguette is picky about its franchisees, who need to pass a thorough vetting process and demonstrate substantial assets to get started.
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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Paris Baguette franchise, based on Item 7 of the company’s 2025 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Paris Baguette franchise, based on Items 5 and 6 of the company’s 2025 FDD
Section III – Number of franchised and company-owned Paris Baguette outlets at the start of the year and the end of the year for 2022, 2023, and 2024, based on Item 20 of the company’s 2025 FDD
Section IV – News updates on the Paris Baguette franchise opportunity
Section V – Presentation and analysis of Paris Baguette’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2025 FDD, including information on the:
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- 2024 average, median, highest, and lowest sales for the top 15%, top third, middle third, bottom third, and bottom 15% of the 11 affiliate-owned Paris Baguette Cafes that operated for the entire 2024 calendar year
- 2024 average, median, highest, and lowest sales for the top 15%, top third, middle third, bottom third, and bottom 15% of the 119 franchised (excluding kiosks) Paris Baguette Cafes that operated for the entire 2024 calendar year
- 2024 sales for the affiliate-owned and franchised Paris Baguette Cafes vs. their sales for the calendar years 2020, 2021, 2022, and 2023
- 2024 guest counts for the affiliate-owned and franchised Paris Baguette Cafes vs. their guest counts for the calendar years 2020, 2021, 2022, and 2023
Section VI – Key ratios, comparables, computations, and analyses for the Paris Baguette franchise opportunity (exclusive content for Platinum subscribers)
Section I – Paris Baguette Franchise Costs
- Paris Baguette franchise costs, based on Item 7 of the company’s 2025 FDD:
- Initial Franchise Fee: $50,000
- Real Estate or Advance Rent and Security Deposit and Other Prepaid Expenses and Costs: $10,000 to $90,000
- Building Costs/Leasehold Improvements: $325,000 to $1,000,000
- Equipment and Fixtures: $167,956 to $315,000
- Signs: $7,500 to $25,000
- Smallwares: $25,000 to $30,000
- Point-of-Sale System Hardware, Software, and Surveillance Equipment: $8,000 to $14,500
- Opening Inventory: $40,000 to $60,000
- Grand Opening Promotion: $12,500
- Licenses, Permits, Fees, and Deposits: $4,510 to $18,710
- Miscellaneous Expenses: $11,034 to $16,000
- Insurance: $3,405 to $4,890
- Attorneys’ Fees and Business Consultants: $6,535 to $12,500
- Travel and Living Expenses While Training: $20,000 to $65,000
- Cost of Goods During Training: $4,000
- Test Fit Drawings and Survey: $2,000 to $7,000
- Additional Funds for First 3 Months of Operation: $30,000 to $100,000
- Total Estimated Paris Baguette Franchise Costs: $727,440 to $1,825,100
Section II – Paris Baguette’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Paris Baguette’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2025 FDD:
- Initial Franchise Fee: $40,000 to $50,000
- Royalty Fee: 5% of weekly Gross Sales
- Marketing Fund Fee: currently, 2% of weekly Gross Sales
- Local Marketing Requirement: currently, 1% of Gross Sales
Section III – Number of Franchised and Company-Owned Paris Baguette Outlets
Franchised
2022
- Outlets at the Start of the Year: 68
- Outlets at the End of the Year: 98
- Net Change: +30
2023
- Outlets at the Start of the Year: 98
- Outlets at the End of the Year: 137
- Net Change: +39
2024
- Outlets at the Start of the Year: 137
- Outlets at the End of the Year: 186
- Net Change: +49
Company-Owned
2022
- Outlets at the Start of the Year: 26
- Outlets at the End of the Year: 20
- Net Change: -6
2023
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- Outlets at the End of the Year: 18
- Net Change: -2
2024
- Outlets at the Start of the Year: 18
- Outlets at the End of the Year: 11
- Net Change: -7
Section IV – News Updates on the Paris Baguette Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Paris Baguette Franchise (Item 19, 2025 FDD)
- As of December 31, 2024, Paris Baguette had 119 franchised Cafes and 11 affiliate-owned Cafes that operated for the entire 2024 calendar year. Twenty three franchised Cafes operated as a kiosk and are not included in any of the tables.
- The below tables represent the Average Sales achieved by these Cafes during the 2024 calendar year.
Part 1 – 2024 Average Sales
Affiliate-Owned Cafes
- Total Number of Cafes: 11
- Average Sales: $2,894,876
- Percentage of Cafes at or Above Average: 55%
- Number of Cafes at or Above Average: 6
- Median Sales: $2,990,087
- Highest Sales: $4,452,346
- Lowest Sales: $1,930,932
Franchised Cafes
- Total Number of Cafes: 119
- Average Sales: $2,858,469
- Percentage of Cafes at or Above Average: 47%
- Number of Cafes at or Above Average: 56
- Median Sales: $2,720,458
- Highest Sales: $7,208,046
- Lowest Sales: $1,382,070
Affiliate-Owned and Franchised Cafes
- Total Number of Cafes: 130
- Average Sales: $2,861,550
- Percentage of Cafes at or Above Average: 48%
- Number of Cafes at or Above Average: 62
- Median Sales: $2,739,946
- Highest Sales: $7,208,046
- Lowest Sales: $1,382,070
Part 2 – 2024 Average Sales (Affiliate-Owned)
Top 15%
- Total Number of Cafes: 2
- Average Sales: $4,032,848
- Percentage of Cafes at or Above Average: 50%
- Number of Cafes at or Above Average: 1
- Median Sales: $4,032,848
- Highest Sales: $4,452,346
- Lowest Sales: $3,613,351
Top Third
- Total Number of Cafes: 3
- Average Sales: $3,754,128
- Percentage of Cafes at or Above Average: 33%
- Number of Cafes at or Above Average: 1
- Median Sales: $3,613,351
- Highest Sales: $4,452,346
- Lowest Sales: $3,196,689
Middle Third
- Total Number of Cafes: 4
- Average Sales: $2,991,314
- Percentage of Cafes at or Above Average: 50%
- Number of Cafes at or Above Average: 2
- Median Sales: $3,033,456
- Highest Sales: $3,190,410
- Lowest Sales: $2,707,933
Bottom Third
- Total Number of Cafes: 4
- Average Sales: $2,154,001
- Percentage of Cafes at or Above Average: 50%
- Number of Cafes at or Above Average: 2
- Median Sales: $2,115,467
- Highest Sales: $2,454,136
- Lowest Sales: $1,930,932
Bottom 15%
- Total Number of Cafes: 2
- Average Sales: $1,965,692
- Percentage of Cafes at or Above Average: 50%
- Number of Cafes at or Above Average: 1
- Median Sales: $1,965,692
- Highest Sales: $2,000,453
- Lowest Sales: $1,930,932
Part 3 – 2024 Average Sales (Franchised)
Top 15%
- Total Number of Cafes: 18
- Average Sales: $4,312,437
- Percentage of Cafes at or Above Average: 28%
- Number of Cafes at or Above Average: 5
- Median Sales: $4,009,343
- Highest Sales: $7,208,046
- Lowest Sales: $3,691,600
Top Third
- Total Number of Cafes: 39
- Average Sales: $3,835,351
- Percentage of Cafes at or Above Average: 33%
- Number of Cafes at or Above Average: 13
- Median Sales: $3,608,276
- Highest Sales: $7,208,046
- Lowest Sales: $3,267,155
Middle Third
- Total Number of Cafes: 40
- Average Sales: $2,800,870
- Percentage of Cafes at or Above Average: 45%
- Number of Cafes at or Above Average: 18
- Median Sales: $2,739,946
- Highest Sales: $3,263,339
- Lowest Sales: $2,420,260
Bottom Third
- Total Number of Cafes: 40
- Average Sales: $1,963,607
- Percentage of Cafes at or Above Average: 48%
- Number of Cafes at or Above Average: 19
- Median Sales: $1,945,233
- Highest Sales: $2,409,994
- Lowest Sales: $1,382,070
Bottom 15%
- Total Number of Cafes: 18
- Average Sales: $1,699,478
- Percentage of Cafes at or Above Average: 50%
- Number of Cafes at or Above Average: 9
- Median Sales: $1,726,206
- Highest Sales: $1,937,296
- Lowest Sales: $1,382,070
Part 4 – Cafe Count Compared to Each Year
- The below table represents the number of Cafes compared over the course of 2020 through 2024. A Cafe becomes “Comp” 365 days after its opening. A Cafe must be considered “Comp” in the previous year to be compared as Comp in the next year (ex. a Cafe must become “Comp” in 2020 to be included in the 2021 comp comparison).
2024
- Total: 197
- Comp: 114
- Corporate: 11
- Corporate – Comp: 10
- Franchise: 186
- Franchise – Comp: 104
2023
- Total: 153
- Comp: 114
- Corporate: 11
- Corporate – Comp: 10
- Franchise: 142
- Franchise – Comp: 104
2022
- Total: 115
- Comp: 91
- Corporate: 10
- Corporate – Comp: 9
- Franchise: 105
- Franchise – Comp: 82
2021
- Total: 92
- Comp: 82
- Corporate: 9
- Corporate – Comp: 9
- Franchise: 83
- Franchise – Comp: 73
2020
- Total: 83
- Comp: 72
- Corporate: 9
- Corporate – Comp: 8
- Franchise: 74
- Franchise – Comp: 64
Part 5 – Sales vs. YOY
- The below table compares 2024 sales data to the sales data for the calendar years 2020, 2021, 2022, and 2023.
2024 vs. 2023
- Total: +34.1%
- Comp: +3.2%
- Corporate: +3.0%
- Corporate – Comp: +1.8%
- Franchise: +37.2%
- Franchise – Comp: +3.3%
2024 vs. 2022
- Total: +82.4%
- Comp: +8.6%
- Corporate: +25.6%
- Corporate – Comp: +12.0%
- Franchise: +88.8%
- Franchise – Comp: +8.2%
2024 vs. 2021
- Total: +147.1%
- Comp: +31.6%
- Corporate: +85.1%
- Corporate – Comp: +62.2%
- Franchise: +153.4%
- Franchise – Comp: +28.2%
2024 vs. 2020
- Total: +278.7%
- Comp: +81.6%
- Corporate: +204.3%
- Corporate – Comp: +174.1%
- Franchise: +285.7%
- Franchise – Comp: +73.5%
Part 6 – Guest Counts vs. YOY
- The below table compares 2024 guest counts to the guest counts for the calendar years 2020, 2021, 2022, and 2023.
2024 vs. 2023
- Total: +28.4%
- Comp: +1.3%
- Corporate: +1.0%
- Corporate – Comp: -0.1%
- Franchise: +32.0%
- Franchise – Comp: +1.5%
2024 vs. 2022
- Total: +71.4%
- Comp: +7.3%
- Corporate: +19.0%
- Corporate – Comp: +8.9%
- Franchise: +79.5%
- Franchise – Comp: +7.0%
2024 vs. 2021
- Total: +125.4%
- Comp: +26.7%
- Corporate: +70.2%
- Corporate – Comp: +54.3%
- Franchise: +133.1%
- Franchise – Comp: +22.5%
2024 vs. 2020
- Total: +225.1%
- Comp: +64.7%
- Corporate: +163.6%
- Corporate – Comp: +140.2%
- Franchise: +233.0%
- Franchise – Comp: +55.8%
- Some outlets have sold these amounts. Your individual results may differ. There is no assurance that you will sell as much.
- These figures for “Average Sales” originate from Paris Baguette’s POS system, and reflect the revenues of Cafes. Paris Baguette also receives sales figures reported by franchisees. Paris Baguette has not audited or verified the reports. Nothing is deducted in these figures represented as “Average Sales.”
- “Percentage of Cafes at or Above Average” means the percentage of Cafes included in the data whose reported average sales are at or above the stated average, meaning that these Cafes performed better than the stated average.
- The sales figures from franchised Cafes are compiled from individual Cafes by using historical sales data that are reported to Paris Baguette by franchisees. Paris Baguette has not audited or verified the reports.
- Paris Baguette provides you sales data that includes average sales and the percentage of Cafes reporting who have attained or surpassed the stated average. This sales data does not include sales tax.
Section VI – Paris Baguette Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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