America’s Swimming Pool Company is a swimming pool servicing company. Franchises provide pool cleaning, repairs, remodeling, and even installation. From the small tasks to the big ones, franchisees keep pools in good condition so that clients can get on with enjoying them.
Technology is letting some pool owners more easily clean for themselves, but also helping pool service companies to clean better and to more efficiently manage relationships with clients. Franchises exist in the place of tension between those two trends, using technology to expand their businesses while watching out for devices that might undermine them.
The industry is growing, but that growth is unevenly distributed, as some parts of America are far better suited to outdoor pools. This is therefore a viable option for entrepreneurs living in warm climates and in areas where clients are able and willing to pay for pools and regular servicing.
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for an America’s Swimming Pool Company franchise, based on Item 7 of the company’s 2024 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for an America’s Swimming Pool Company franchise, based on Items 5 and 6 of the company’s 2024 FDD
Section III – Number of franchised and company-owned America’s Swimming Pool Company outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD
Section IV – News updates on the America’s Swimming Pool Company franchise opportunity
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Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.Section V – Presentation and analysis of America’s Swimming Pool Company’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:
- 2018-2023 aggregate gross revenue (“systemwide sales”) for all America’s Swimming Pool Company franchisees whose franchised businesses were operational for any part of the year
- total gross revenue growth between calendar years 2022 and 2023 for the 108 America’s Swimming Pool Company franchised territories that were in business and reporting revenue as of December 31, 2022 and as of December 31, 2023
- 2023 aggregate, average, median, highest, and lowest gross revenue per territory for the 121 America’s Swimming Pool Company franchised territories that were in operation for the entire 2023 fiscal year
- 2023 aggregate, average, median, highest, and lowest net profit per territory for the 108 America’s Swimming Pool Company franchised territories that were in operation for the entire 2023 fiscal year and reported a profit and loss statement through QuickBooks
- 2023 average total gross revenue, cost of goods sold, overhead expenses, and EBITDA for the 108 America’s Swimming Pool Company franchised territories that were in operation for the entire 2023 fiscal year and reported a profit and loss statement through QuickBooks
- 2021-2023 total and average number of pool maintenance accounts for 44 of America’s Swimming Pool Company’s franchised territories
Section VI – Key ratios, comparables, computations, and analyses for the America’s Swimming Pool Company franchise opportunity (exclusive content for Platinum subscribers)
Section I – America’s Swimming Pool Company Franchise Costs
- America’s Swimming Pool Company franchise costs, based on Item 7 of the company’s 2024 FDD:
- Initial Franchise Fee: $40,000 to $90,000
- Leasehold Improvements and Lease Deposits: $0
- Vehicle Wrap: $2,800 to $4,200
- Business Outfitting Fee: $3,621
- Operations Outfitting Fee: $3,600 to $11,350
- Truck Outfitting Fee: $6,365
- Vehicle: $0 to $3,402
- Office Equipment and Supplies: $90 to $2,557
- Initial Advertising Fee: $5,820 to $58,200
- Insurance: $4,387 to $6,393
- Professional Fees: $1,070 to $2,140
- Initial Training Expense: $642 to $2,140
- Licenses and/or Bonds: $0 to $1,000
- Additional Funds: $16,000
- Total Estimated America’s Swimming Pool Company Franchise Costs: $84,395 to $207,368
Section II – America’s Swimming Pool Company’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- America’s Swimming Pool Company’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:
- Initial Franchise Fee: $40,000
- Royalty Fee: 7% of the first $100,000 in Gross Revenue in the then-current calendar year; then 6% of Gross Revenue in excess of $100,001 and up to $250,000 in the then-current calendar year; then 5% of Gross Revenue in excess of $250,000 in the then-current calendar year
- Brand Fund Contribution: currently, 1% of the preceding month’s Gross Revenue up to a maximum of $10,000 in the then-current calendar year
- Local Marketing and/or Cooperative: the greater of 3% of Gross Revenue or $30,000 per calendar year
Section III – Number of Franchised and Company-Owned America’s Swimming Pool Company Outlets
Franchised
2021
- Outlets at the Start of the Year: 320
- Outlets at the End of the Year: 348
- Net Change: +28
2022
- Outlets at the Start of the Year: 348
- Outlets at the End of the Year: 364
- Net Change: +16
2023
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Outlets at the Start of the Year: 364
- Outlets at the End of the Year: 375
- Net Change: +11
Company-Owned
2021
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2022
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2023
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the America’s Swimming Pool Company Franchise
- America’s Swimming Pool Company Makes a Splash in New Markets, Including First Location in Minnesota
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the America’s Swimming Pool Company Franchise (Item 19, 2024 FDD)
- In this Item, America’s Swimming Pool Company presents certain historical information for franchised America’s Swimming Pool Company businesses for the 2023 fiscal year and prior years. As of December 31, 2023, America’s Swimming Pool Company had 113 franchisees operating in 133 Territories.
- The financial information in this Item from the period before May 14, 2021 was collected by the franchisor’s predecessor, ASPF.
- Parts 1 through 3 present certain Gross Revenue information from 2022 and 2023 that was reported to and collected by America’s Swimming Pool Company utilizing Pool Ops, the franchise’s proprietary business and customer relationship management software.
Part 1 – Systemwide Sales
- Part 1 sets forth the aggregate Gross Revenue (“Systemwide Sales”) reported to the franchisor and its predecessor from all franchisees whose franchised businesses were operational for any part of the year.
- 2018: $54,643,476 (101 Territories)
- 2019: $62,948,476 (15% year-over-year growth; 108 Territories)
- 2020: $71,864,280 (14% year-over-year growth; 113 Territories)
- 2021: $91,165,076 (27% year-over-year growth; 123 Territories)
- 2022: $103,395,915 (13% year-over-year growth; 130 Territories)
- 2023: $103,563,667 (0% year-over-year growth; 133 Territories)
- Gross Revenue is not reduced on account of any fees or commissions you pay to third parties who refer customers.
- The Gross Revenue data for a franchisee may include sales in “open” Territory, that is, territory that had not been awarded to a franchisee.
Part 2 – Active Franchise Revenue Growth (in Business and Reporting as of December 31, 2022 – December 31, 2023)
- Part 2 below shows the total Gross Revenue growth between calendar years 2022 and 2023 for 108 Territories that were in business and reporting revenue as of December 31, 2022 and as of December 31, 2023.
- A Territory was considered in business as of December 31, 2022 or December 31, 2023 if it reported Gross Revenue greater than $0 during the month of December 2022 or December 2023, respectively.
- 2022: $93,575,348 (108 Territories)
- 2023: $94,375,358 (1% year-over-year growth; 108 Territories)
Part 3 – Gross Revenue Per Territory
- The table below reports on 121 Territories that were in operation for the entire 2023 fiscal year.
- Excluded from this table are 12 Territories that opened during the 2023 fiscal year and therefore were not in operation for the entire 2023 fiscal year and 8 Territories that ceased operations during the 2023 fiscal year.
- Number of Territories in Group: 121
- Aggregate Gross Revenue: $98,677,312
- Average Gross Revenue Per Territory: $829,221
- Median Territory Gross Revenue: $588,095
- Highest Territory Gross Revenue: $3,584,275
- Lowest Territory Gross Revenue: $26,756
- Number and Percent of Territories Exceeding Average: 44 / 36%
Part 4 – Net Profit Per Territory
- Parts 4 and 5 present information on 108 Territories that were in operation for the entire 2023 fiscal year and reported a profit and loss statement (“P&L”) through QuickBooks.
- Excluded from these table are 12 Territories that opened during the 2023 fiscal year and therefore were not in operation for the entire 2023 fiscal year, 11 Territories that were in operation for the entire 2023 fiscal year but did not report Net Profit using standard accounting methods or failed to provide complete financial records utilizing QuickBooks software, 2 Territories that did not submit a P&L, and 5 Territories that ceased operations during the 2023 fiscal year.
- Number of Territories: 108
- Aggregate Net Profit: $11,499,389
- Average Net Profit Per Territory: $106,476
- Median Territory Net Profit: $78,833
- Highest Territory Net Profit: $518,336
- Lowest Territory Net Profit: $(76,334)
- Number and Percent of Territories Exceeding Average: 43 / 40%
- Average Net Profit Percentage: 10%
Part 5 – Average Gross Revenue and EBITDA Per Territory
- Number of Territories: 108
Average of 4 Quartiles
Total Gross Revenue
- Pool Maintenance Gross Revenue: $368,334 (42.9%)
- Pool Repair and Service Gross Revenue: $293,264 (34.2%)
- Subcontractor Gross Revenue: $196,523 (22.9%)
- Total Gross Revenue: $858,122 (100.0%)
Cost of Goods Sold
- Cost of Chemicals Consumed: $51,445 (6.0%)
- Cost of Materials Sold: $133,247 (15.5%)
- Cost of Subcontractor Expense: $122,403 (14.3%)
- Total Cost of Goods Sold: $307,095 (35.8%)
Gross Profit: $551,026 (64.2%)
Overhead Expenses
- Advertising Expenses: $30,500 (3.6%)
- Insurance Expenses: $30,816 (3.6%)
- Royalty Obligations: $37,949 (4.4%)
- Office Expenses: $52,475 (6.1%)
- Payroll Expenses: $230,915 (26.9%)
- Professional Fees: $10,092 (1.2%)
- Vehicle Expenses: $43,216 (5.0%)
- Total Overhead Expenses: $435,964 (50.8%)
EBITDA: $115,062 (13.4%)
- “Pool Maintenance Gross Revenue” includes only Gross Revenue derived from weekly pool cleanings and does not include any additional services that may be performed at the time of the maintenance service.
- “Pool Repair and Service Gross Revenue” includes only Gross Revenue derived from services performed that are non-recurring or Pool Maintenance services.
- “Subcontractor Gross Revenue” includes only Gross Revenue derived from the performance of renovation services and other services that are performed by a subcontractor. It also includes all materials and labor related to the job that the subcontractor performed the work on.
- “Cost of Chemicals Consumed” is defined as the cost of the chemicals used in the performance of Pool Maintenance services. This does not include the cost of chemicals used in other services performed, including Pool Repair and Service and work performed by a subcontractor.
- “Cost of Materials Sold” is defined as the cost of the parts and materials that are sold to customers either as part of a service performed or as a standalone purchase by the customer.
- “Cost of Subcontractor Expense” is defined as the expenditures and costs related to the performance of renovation services and other services performed by a subcontractor, including subcontractor labor and materials.
- “Gross Profit” is defined as the Total Gross Revenue minus the Total Cost of Goods Sold.
- “Advertising Expenses” is defined as all payments on behalf of advertising and marketing endeavors. This expense category also includes the cost of the website, monthly expenditure for SEO, and monthly expenditure for digital advertising.
- “Insurance Expenses” is defined as general liability insurance, property insurance, and any other types of insurance.
- “Royalty Obligations” is defined as payments of Royalty Fees payable under a franchisee’s franchise agreement.
- “Office Expenses” is defined as spending for Recruiting, Computer Supplies and Expense, Dues and Subscriptions, Education and Training, Business Meals, General Office Supplies, Postage, Rent (equipment facility and storage), Telephone, Travel, and Utilities.
- “Payroll Expenses” is defined as employee compensation for office staff and service technicians.
- “Professional Fees” is defined as expenses for legal advice, accounting services, and other professional services.
- “Vehicle Expenses” is defined as the expenditures and costs for equipment and vehicle fuels, equipment and vehicle repairs, and parking and tolls.
- “Total Overhead Expenses” is defined as the sum of Advertising Expenses, Insurance Expenses, Royalty Obligations, Office Expenses, Payroll Expenses, Professional Fees, and Vehicle Expenses.
- “EBITDA” is defined as Total Gross Profit minus Total Operating Expenses.
Part 6 – Pool Maintenance Accounts Growth
- Number of Territories: 44
Total Number of Pool Maintenance Accounts
- 2021: 2,193
- 2022: 3,792
- 2023: 4,750
Average Number of Pool Maintenance Accounts
- 2021: 59
- 2022: 86
- 2023: 108
Year-Over-Year Growth
- 2021-2022: 45%
- 2022-2023: 25%
- Pool maintenance accounts are defined as weekly pool cleanings.
- Some outlets have sold this amount. Your individual results may differ. There is no assurance that you’ll sell as much.
Section VI – America’s Swimming Pool Company Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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