In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Mighty Dog Roofing franchise, based on Item 7 of the company’s 2023 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Mighty Dog Roofing franchise, based on Items 5 and 6 of the company’s 2023 FDD
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Section IV – News updates on the Mighty Dog Roofing franchise opportunity
Section V – Presentation and analysis of Mighty Dog Roofing’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:
- 2022 average revenue for the top 10%, top 25%, top 50%, top 75%, and bottom 25% of the 25 reporting Mighty Dog Roofing businesses (consisting of 20 established Mighty Dog Roofing business franchises that were open and continuously operating for at least 1 full calendar year, and 5 established Mighty Dog Roofing business franchises that were open and operating for at least 1 full calendar year but inactive for a period of at least 45 days during the 2022 calendar year or are otherwise non-conforming)
- 2022 average gross profit margin for the top 10%, top 25%, top 50%, top 75%, and bottom 25% of the 25 reporting Mighty Dog Roofing businesses
- 2022 average expenses as a percentage of revenue for the top 10%, top 25%, top 50%, top 75%, and bottom 25% of the 25 reporting Mighty Dog Roofing businesses
- 2022 average ticket for the top 10%, top 25%, top 50%, top 75%, and bottom 25% of the 25 reporting Mighty Dog Roofing businesses
- 2022 average closing percentage for the top 10%, top 25%, top 50%, top 75%, and bottom 25% of the 25 reporting Mighty Dog Roofing businesses
Section VI – Key ratios, comparables, computations, and analyses for the Mighty Dog Roofing franchise opportunity (exclusive content for Platinum subscribers)
Section I – Mighty Dog Roofing Franchise Costs
- Mighty Dog Roofing franchise costs, based on Item 7 of the company’s 2023 FDD:
- Initial Fee: $59,500
- Insurance (90 days): $4,500 to $10,000
- Tuition Fee: $4,995
- Travel and Living Expenses While Training: $1,500 to $3,500
- Opening Package: $22,000 to $31,000
- Utilities (90 days): $300 to $600
- Furniture, Fixtures, and Equipment: $0 to $10,000
- Vehicles: $13,500 to $57,500
- Licenses, Certificates, and Permits: $3,200 to $10,000
- Signage: $500 to $1,500
- Professional Fees: $0 to $5,000
- Technology Fee: $9,500
- Call Center Fee: $3,600
- Dues and Subscriptions: $3,000 to $3,500
- Local Brand Optimization Fee (1st year): $15,000
- Creative Media Fund Fee: $6,500
- Initial Marketing Expenditure and Local Advertising Expenditure (90 days): $20,000
- Drone Kit Fee: $8,600 to $10,000
- Digital Management Fee: $3,000
- National Permit Database Fee: $297
- Accounting Services Fee: $4,999
- Additional Funds: $30,000 to $50,000
- Total Estimated Mighty Dog Roofing Franchise Costs: $214,491 to $319,991
Section II – Mighty Dog Roofing’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Mighty Dog Roofing’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:
- Initial Fee: $59,500
- Royalty Fee: the greater of (i) 8.5 % of Gross Revenues Collected; or (ii) the Minimum Royalty Fee (ranging from $750-$1,250 per month for one territory, depending on the number of months in operation)
- Brand Fund Contribution: if and when re-established, the then-current Brand Fund Contribution amount, which shall not exceed 3% of weekly Gross Revenues Collected. The total sum of the Brand Fund Contribution and the Royalty, as a percentage of weekly Gross Revenues Collected, shall not exceed the then-current Royalty rate effective immediately prior to establishment of the Brand Fund.
- Local Advertising Deficiency: payable only if you fail to perform the Local Advertising Expenditure Requirement. You are required to spend at least $20,000 within the first 90 days of commencing operations on Initial Marketing Expenditure Requirement. Thereafter on a monthly basis, the greater of either: (i) $2,000 per month; or (ii) 5% of your monthly Gross Revenues Collected, on Local Advertising Expenditure Requirement.
- Local Brand Optimization Fee (optional after first year): the then-current Local Brand Optimization Fee. Currently, a Local Brand Optimization Fee of $15,000 for the first 12 months of invoices.
Section III – Number of Franchised and Company-Owned Mighty Dog Roofing Outlets
Franchised
2020
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.🔴Free Webinar: 6 Under-the-Radar Franchise Concepts That Serious Buyers Should Know
Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.- Outlets at the Start of the Year: 2*
- Outlets at the End of the Year: 2*
- Net Change: 0
2021
- Outlets at the Start of the Year: 2*
- Outlets at the End of the Year: 26
- Net Change: +24
2022
- Outlets at the Start of the Year: 26
- Outlets at the End of the Year: 65
- Net Change: +39
Company-Owned
2020
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2021
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
2022
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 1
- Net Change: +1
*These 2 Outlets are owned and operated by Jon Sabo, Mighty Dog Roofing’s founder and comprise 7 Protected Territories.
Section IV – News Updates on the Mighty Dog Roofing Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Mighty Dog Roofing Franchise (Item 19, 2023 FDD)
- This Item 19 sets forth historical revenue and cost information for: (i) 20 established Mighty Dog Roofing Business franchises that were open and continuously operating for at least 1 full calendar year (“Conforming Franchisees”) from the period beginning between January 1, 2022 through December 31, 2022 (the “Measurement Period”); and (ii) 5 established Mighty Dog Roofing Business franchises that were open and operating for at least 1 full calendar year but inactive for a period of at least 45 days during the Measurement Period or are otherwise non-conforming (“Non-Conforming Franchisees”), generated and incurred in connection with the Reporting Group operations during the Measurement Period in connection with the Reporting Group provision of the Approved Products and Services, as reported to Mighty Dog Roofing by the Reporting Group.
- The 5 Non-Conforming Franchisees are: 1 franchise that served as Mighty Dog Roofing’s founding location, that is owned and operated by Mighty Dog Roofing’s founder Jon Sabo; 1 franchise that was reacquired by the franchisor; 1 franchise that was resold to another Mighty Dog Roofing franchisee; and 2 franchises that did not achieve $225,000 or more in Gross Sales during the Measurement Period and that the franchisor considers to be “at risk” franchises.
- Mighty Dog Roofing has 65 Mighty Dog Roofing Businesses that are established, open, and operating as of the date of the Disclosure Document, however, only the 20 Conforming Franchisees have been open and operating continuously for at least a period of 12 months during the Measurement Period.
- The financial information set forth below has been made available to Mighty Dog Roofing by each owner of the 25 reporting Mighty Dog Roofing Businesses (each a “Reporting Business” and collectively, the “Reporting Group”). The Reporting Group provided Mighty Dog Roofing with unaudited financial information for the Measurement Period. Mighty Dog Roofing based the historical financial performance information presented in this Item 19 on this unaudited financial information and Mighty Dog Roofing did not audit or otherwise independently verify this information.
- The Reporting Group exclusively used subcontractors to furnish the Approved Products and Services during the Measurement Period. Each of the Reporting Businesses have unique geographic and market characteristics. Except for the exclusions of certain costs and expenses as noted below in the tables set forth below, and the exclusive use of subcontractors, the reporting Mighty Dog Roofing Businesses are substantially similar to the Mighty Dog Business offered under the Disclosure Document.
Part 1 – Average Revenue
- Top 10%: $3,436,997.36
- Top 25%: $2,490,249.60
- Top 50%: $1,917,235.98
- Top 75%: $1,545,413.03
- Bottom 25%: $556,780.54
- “Average Revenue” is defined as the average revenue achieved by the Reporting Group during the Measurement Period.
Part 2 – Gross Profit Margin
- Top 10%: 50.2%
- Top 25%: 45.8%
- Top 50%: 41.9%
- Top 75%: 39.5%
- Bottom 25%: 28.6%
- “Gross Profit Margin” is defined as the percentage of Gross Sales achieved by the Reporting Group during the Measurement Period less applicable Direct Costs of Goods and Services Sold incurred during the Measurement Period.
Part 3 – Expenses as a Percentage of Revenue
- Top 10%: 24.5%
- Top 25%: 26.6%
- Top 50%: 30.4%
- Top 75%: 35.1%
- Bottom 25%: 68.6%
- “Expenses as a Percentage of Revenue” is defined as the percentage of expenses against total revenue reported by the Reporting Group during the Measurement Period.
Part 4 – Average Ticket
- Top 10%: $20,085
- Top 25%: $14,814
- Top 50%: $11,774
- Top 75%: $10,159
- Bottom 25%: $5,162
- “Average Ticket” is defined as the average dollars spent per transaction for roofing replacement or repair jobs performed by the Reporting Group during the Measurement Period.
Part 5 – Average Closing %
- Top 10%: 59.0%
- Top 25%: 54.0%
- Top 50%: 49.0%
- Top 75%: 45.0%
- Bottom 25%: 24.0%
- “Average Closing %” is defined as the percentage of total estimates written that resulted in invoices reported by the Reporting Group during the Measurement Period.
- The Item 19 historical financial performance representation included in this Item includes certain reported performance information reported by the Reporting Group during the Measurement Period only. It is not a representation of what you can expect to achieve in connection with the operation of a Mighty Dog Roofing Business.
- This analysis does not contain complete information concerning the operating costs and expenses that you will incur in operating your Mighty Dog Roofing Business. Operating costs and expenses may vary substantially from business to business.
- In addition to the items noted above, the above figures exclude, among other costs and expenses, payroll, payroll taxes, owner compensation/salary, healthcare, employee benefits, uniforms, office supplies, certain equipment costs associated with running your own crews, postage, travel and entertainment expenses, late fees, training fees, and other fees and expenses which you will incur as a franchisee.
- The above figures exclude tax liabilities that you will be responsible for.
- Interest expense, interest income, depreciation, amortization, and other income or expenses will vary substantially from business to business, depending on the amount and kind of financing you obtain to establish your Mighty Dog Roofing Business.
- Some outlets have earned this amount. Your individual results may differ. There is no assurance you’ll earn as much.
Section VI – Mighty Dog Roofing Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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