In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a Hydrate IV Bar franchise, based on Item 7 of the company’s 2023 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a Hydrate IV Bar franchise, based on Items 5 and 6 of the company’s 2023 FDD
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Section IV – News updates on the Hydrate IV Bar franchise opportunity
Section V – Presentation and analysis of Hydrate IV Bar’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:
- 2022 average total revenue, cost of goods sold, gross profit, disclosed operating expenses, EBITDA, and membership percentage of total revenue for the 4 affiliate-owned Hydrate IV Bar locations that were open for more than 1 year as of December 31, 2022
- 2022 average total revenue, cost of goods sold, gross profit, disclosed operating expenses, EBITDA, and membership percentage of total revenue for the 2 franchised Hydrate IV Bar locations that were open for more than 1 year as of December 31, 2022
Section VI – Key ratios, comparables, computations, and analyses for the Hydrate IV Bar franchise opportunity (exclusive content for Platinum subscribers)
Section I – Hydrate IV Bar Franchise Costs
- Hydrate IV Bar franchise costs, based on Item 7 of the company’s 2023 FDD:
- Initial Franchise Fee: $45,000
- Training Expenses: $4,500 to $8,500
- Utility and Security Deposits: $2,500 to $7,500
- Lease Payments: $7,500 to $25,000
- Leasehold Improvements: $50,000 to $150,000
- Decorating, Furniture & Furnishings, and Other Equipment: $15,000 to $30,000
- Computer System: $2,000 to $5,000
- Technology Fees: $2,250 to $4,500
- Opening Inventory: $7,500 to $10,000
- Office Supplies: $1,000 to $2,000
- Sign: $2,000 to $8,000
- Market Introduction Program: $20,000
- Business Licenses and Permits: $1,000 to $5,000
- Professional Fees: $5,350 to $16,500
- Architect Fees: $5,000 to $12,000
- Insurance Premium: $7,500 to $15,000
- Additional Funds (3 months): $60,000 to $90,000
- Total Estimated Hydrate IV Bar Franchise Costs: $238,100 to $454,000
Section II – Hydrate IV Bar’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- Hydrate IV Bar’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:
- Initial Franchise Fee: $45,000
- Royalty: 8% of Gross Revenue
- Brand Fund Contribution: up to 2% of Gross Revenue
- Local Advertising Payment: the difference between the amount you spent on local advertising each month and your required local advertising expenditure (1% of your Gross Revenue)
- Regional or Local Advertising Cooperatives: established by cooperative members, up to 1% of Gross Revenue
- Technology Fee: $750 per month plus a $750 set up fee (prior to opening)
Section III – Number of Franchised and Company-Owned Hydrate IV Bar Outlets
Franchised
2020
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 1
- Net Change: +1
2021
- Outlets at the Start of the Year: 1
- Outlets at the End of the Year: 2
- Net Change: +1
2022
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- Outlets at the End of the Year: 5
- Net Change: +3
Company-Owned
2020
- Outlets at the Start of the Year: 4
- Outlets at the End of the Year: 5
- Net Change: +1
2021
- Outlets at the Start of the Year: 5
- Outlets at the End of the Year: 4
- Net Change: -1
2022
- Outlets at the Start of the Year: 4
- Outlets at the End of the Year: 4
- Net Change: 0
Section IV – News Updates on the Hydrate IV Bar Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Hydrate IV Bar Franchise (Item 19, 2023 FDD)
- As of December 31, 2022, there were four affiliate-owned Hydrate IV Bar Businesses open and operating (“Affiliate-Owned Locations”) for at least one year, and two franchised Hydrate IV Bar Businesses opened for at least one year.
- This Item 19 presents financial information from the four Affiliate-Owned Locations that were open for more than one year as of December 31, 2022 (“Reporting Affiliate-Owned Locations”). Affiliate-Owned Location #1 opened in 2016, and Affiliate-Owned Location #2 opened in 2017. Affiliate-Owned Locations #3 and #4 both opened in 2019.
- As of December 31, 2022, there were two franchised Hydrate IV Bar Businesses opened and operating (“Franchised Outlets”) for more than one year. Franchised Outlet #1 opened in 2020 and Franchised Outlet #2 opened in 2021. This Item 19 presents financial information from both Franchised Outlets.
- The Reporting Affiliate-Owned Locations have reasonably similar operations to franchised Hydrate IV Bar Businesses, including degree of competition, services or goods sold, and services supplied by Hydrate IV Bar. Hydrate IV Bar does not reasonably anticipate any significant differences in costs and expenses incurred by its franchisees as compared to those incurred by its Reporting Affiliate-Owned Locations.
- These Affiliate-Owned Locations do not pay the Royalty or technology fees to Hydrate IV Bar, but do pay the same technology costs, and the Affiliate-Owned Locations are not subject to the Local Advertising Requirement. However, the Affiliate-Owned Locations do contribute to the Brand Fund Contribution.
Part 1 – Affiliate-Owned Locations Average Total Revenue, Cost of Goods Sold, Gross Profit, Facilities Expense, Payroll Expense, Other Operating Expenses, EBITDA, EBITDA Profit Margin, and Membership Percent of Total Revenue (2022 Measurement Period)
Average
Total Revenue: $841,081 (100.0%)
Less: Cost of Goods Sold: $135,707 (16.1%)
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Disclosed Operating Expenses
- Facilities Expense: $92,553 (11.0%)
- Payroll Expense: $279,334 (33.2%)
- Other Operating Expenses: $129,691 (15.4%)
EBITDA: $203,795 (24.2%)
Membership Percentage of Total Revenue: 35%
Part 2 – Franchised Outlets Average Total Revenue, Cost of Goods Sold, Gross Profit, Facilities Expense, Payroll Expense, Other Operating Expenses, EBITDA, EBITDA Profit Margin, and Membership Percent of Total Revenue (2022 Measurement Period)
Average
Total Revenue: $1,002,361 (100.0%)
Less: Cost of Goods Sold: $140,041 (14.0%)
Gross Profit: $862,311 (86.0%)
Disclosed Operating Expenses
- Facilities Expense: $43,953 (4.4%)
- Payroll Expense: $345,649 (34.5%)
- Other Operating Expenses: $113,229 (11.3%)
EBITDA: $359,481 (35.9%)
Membership Percentage of Total Revenue: 40%
- Affiliate-Owned Location #1 opened for business in April 2016. Affiliate-Owned Location #2 opened for business on June 1, 2017. Affiliate-Owned Location #3 opened in April 2019. Affiliate-Owned Location #4 opened for business in August 2019.
- Franchised Outlet #1 opened for business in September 2020. Franchised Location #2 opened in March 2021.
- For each Reporting Location, the Hydrate IV Bar Business was open for the entirety of each respective Reporting Period described in the table.
- “Total Revenue” equals the revenue from the sales of services and retail products (including any Mobile Services). The revenue from the sale of services includes the sale of IV therapies and vitamin injections. The revenue from the sale of retail products includes beauty and wellness products and Hydrate IV Bar logo merchandise.
- “Cost of Goods Sold” includes the cost of medical supplies and other related items and supplies, and direct labor (the cost of labor to administer the IV, including nurse’s wages and the medical director’s fee). There are no significant differences in the Cost of Goods Sold incurred by Hydrate IV Bar’s Reporting Affiliate-Owned Locations and the costs incurred by a Franchised Outlet in procuring these same supplies and services.
- Costs of Goods vary greatly in different locations based on economic factors, volume, and capacity. If an employee was not employed at a location full-time, such employee’s salary or wages has been allocated to each location based on time working at or for such location in all calculations herein.
- “Gross Profit” refers to the Total Revenue of each Reporting Affiliate-Owned Location and Franchised Outlet less the Cost of Goods Sold. It does not include administrative staff and non-medical managerial payroll, which are disclosed in payroll expenses herein, nor does it include the Royalty Fee or Technology Fee paid by Franchised Outlets or the Brand Fund paid by all Hydrate IV Bar Businesses.
- “EBITDA” refers to earnings before interest, taxes, depreciation, and amortization. This is calculated the same for Hydrate IV Bar’s reporting Affiliate-Owned Locations and Franchised Outlets. It does not take into account payments for franchise related costs, so does not include Royalty, Brand Fund, or Technology Payments. This is a metric to evaluate the overall financial performance as evidenced by the EBITDA Profit Margin.
- Each location offers a Membership Program, as defined in Section 16 of the Disclosure Document and in the Brand Standards Manual, wherein a member may derive benefits from any Hydrate IV Business Location. The Percentage of Membership Income contributing to the Total Revenue of Locations is reported herein using the same data points and calculations for all other items.
- For all Affiliate-Owned Locations, data was obtained from Hydrate IV Bar’s accounting team. The information in this Item 19 was not audited.
- For the reporting Franchised Outlets, the franchised Hydrate IV Bar Businesses provided Hydrate IV Bar the data presented. The information provided by Franchised Outlets was not audited.
- Some outlets have earned this amount. Your individual results may differ. There is no assurance you’ll earn as much.
Section VI – Hydrate IV Bar Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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