Five Star Bath Solutions: $695K Average Sales Per Location vs. $113K-$253K Franchise Cost

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Five Star Bath Solutions franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Five Star Bath Solutions franchise, based on Items 5 and 6 of the company’s 2023 FDD

Section III – Number of franchised and company-owned Five Star Bath Solutions outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the Five Star Bath Solutions franchise opportunity

Section V – Presentation and analysis of Five Star Bath Solutions’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

• 2022 total income, cost of goods sold, gross profit, advertising and marketing expenses, general overhead expenses, sales expense, and net operating income for the Five Star Bath Solutions Macomb location, which is owned and managed by Dean Hartley, who is Five Star’s Brand Manager and full-time employee

• 2022 average leads per month, appointments per month, monthly sales, annual sales, close ratio, and locations per franchisee for the 34 Five Star Bath Solutions reporting franchisees that operated during the entire 2022 calendar year

• 2022 average leads per month, appointments per month, monthly sales, annual sales, close ratio, and locations per franchisee for the 12 Five Star Bath Solutions reporting franchisees that operated during the entire 2022 calendar year, who had 12-24 months of reported operations (and separately for 1-location owners and multi-location owners)

• 2022 average leads per month, appointments per month, monthly sales, annual sales, close ratio, and locations per franchisee for the 4 Five Star Bath Solutions reporting franchisees that operated during the entire 2022 calendar year, who had 25-36 months of reported operations (and separately for 1-location owners and multi-location owners)

• 2022 average leads per month, appointments per month, monthly sales, annual sales, close ratio, and locations per franchisee for the 18 Five Star Bath Solutions reporting franchisees that operated during the entire 2022 calendar year, who had 37+ months of reported operations (and separately for 1-location owners and multi-location owners)

• 2022 average job price and “slugging percentage” (system-wide average revenue divided by total system-wide appointments) for all Five Star Bath Solutions outlets reporting at least one year of historical revenue and performance data at the time of preparation of the current disclosure document

• 2022 average sales for Five Star Bath Solutions franchisees that have been open for under 12 months, 12-24 months, 25-36 months, and 37+ months, respectively

• 2016-2022 system-wide revenues for Five Star Bath Solutions

Section VI – Key ratios, comparables, computations, and analyses for the Five Star Bath Solutions franchise opportunity (exclusive content for Platinum subscribers)

Section I – Five Star Bath Solutions Franchise Costs

• Five Star Bath Solutions franchise costs (single location), based on Item 7 of the company’s 2023 FDD:

• Initial Franchise Fee:  $59,500
• Annual Conference Registration Deposit:  $1,000
• Marketing:  $25,000 to $50,000
• Contractor License/Licenses and Bonds:  $0 to $1,500
• Lease and Utilities Deposits and Payments:  $1,500 to $3,000
• Franchise Premises Rent:  $0 to $7,500
• Supplies, Inventory, and Equipment:  $20,000 to $30,000
• Office Set-up:  $0 to $1,000
• Computer Equipment and Software:  $1,500 to $3,500
• Travel and Living Expenses to Attend Training:  $1,500 to $3,000
• On-Site Installer Training Cost/Tuition:  $1,000 to $2,000
• Vehicle/Trailer:  $0 to $30,000
• Insurance:  $1,000 to $2,000
• Professional Services:  $0 to $1,500
• Miscellaneous Opening Costs:  $2,500
• Working Capital (Additional Funds and Living Expenses):  $0 to $50,000
• Total Estimated Five Star Bath Solutions Franchise Costs:  $113,000 to $253,000

Section II – Five Star Bath Solutions’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Five Star Bath Solutions’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

• Initial Franchise Fee:  $59,500 for a territory of up to approximately 150,000 households. To acquire additional territory, a fee of $0.40 per household shall apply.

• Royalty Fee:  6% of your Gross Revenue (or 5% for $1,000,000+ Gross Revenue for the calendar year) with $1,000 monthly minimum commencing on the 7th month after you commence operations and increasing until your 36th month of operations; thereafter, the monthly minimum will be $2,500 per month

• National Marketing Fee:  up to 2.5% of your monthly Gross Revenue with $200 monthly minimum commencing on the 7th month after you commence operations

• Territory Marketing Requirement:  you will spend at least 10% of your annual Gross Revenue on your territory advertising (which includes your National Marketing Fee)

• Regional Marketing Fund Contribution:  currently $0, and up to 2 percent of your Gross Revenue according to a vote of the franchisees in the region

Section III – Number of Franchised and Company-Owned Five Star Bath Solutions Outlets

Franchised

2020

• Outlets at the Start of the Year:  38
• Outlets at the End of the Year:  58
• Net Change:  +20

2021

• Outlets at the Start of the Year:  58
• Outlets at the End of the Year:  75
• Net Change:  +17

2022

• Outlets at the Start of the Year:  75
• Outlets at the End of the Year:  75
• Net Change:  0

Company-Owned

2020

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  3
• Net Change:  0

2021

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  3
• Net Change:  0

2022

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  6
• Net Change:  +3

Section IV – News Updates on the Five Star Bath Solutions Franchise

• Five Star Bath Solutions Just One of 100 Companies Named a 2023 Top Low-Cost Franchise by Franchise Business Review

• Five Star Bath Solutions Owner Runs a Business He Believes In

• Five Star Bath Solutions Ranked No. 314 on Entrepreneur’s 2024 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Five Star Bath Solutions Franchise (Item 19, 2023 FDD)

Part 1 – Revenue, Expenses, and Estimated Net Profit for Controlled Location in the 2022 Calendar Year

• The Five Star Bath Solutions Macomb location is owned and managed by Dean Hartley, who is Five Star’s Brand Manager and full-time employee. It represents the combined operations of Mr. Hartley’s 6 territories, and thus reflects all company-controlled locations.

• It is not an affiliate, and is not directly company-owned; however, it is owned and managed by Five Star’s Brand Manager and as a result, is indirectly controlled by Five Star’s full-time employment of Mr. Hartley. As a result, it is indirectly controlled by Five Star.

• In addition to operating its territory in substantially the same manner as Five Star’s franchised outlets, it additionally includes training and development initiatives, including testing new marketing approaches and materials before their release, system-wide.

• Its performance is provided here, as its reporting has been refined to include a more comprehensive chart of accounts with adjustments so that it omits owner-level expenses in significant part and also omits certain expenses for inventory which would likely be inconsistent with typical operations of non-controlled owners and adjustments for marketing expenses incurred relating to operations not reflected in the revenues received.

• This location is not operated in a manner anticipated to be different from your Franchise Business save for these pilot programs and these adjustments for owner-level expenses.

• These expenses and categories of expenses reflect the operations at the Controlled Location, and your specific operations may result in variations from those reflected in this representation. In particular, your personnel and staffing decisions may create significant variation from the reflected and reported data. Owner add-backs have been removed, to reflect operational expenses and avoid confusion relating to such personnel-related decisions and the associated bookkeeping entries.

Total Income:  $8,437,442 (100.00%)

Cost of Goods Sold

• Cost of Labor – COS:  $313,986 (3.72%)
• Cost of Labor – Installers:  $1,003,380 (11.89%)
• Project Manager:  $199,696 (2.37%)
• Total Cost of Labor – COS:  $1,571,388 (18.62%)
• Job Incidental Materials:  $231,406 (2.74%)
• Job Related Materials:  $2,413,482 (28.60%)
• Total Cost of Goods Sold:  $4,216,276 (49.97%)

Gross Profit:  $4,221,166 (50.03%)

Expenses

Advertising and Marketing

• Ad Fund:  $86,738 (1.03%)
• Call Center Fees:  $39,984 (0.47%)
• Advertising and Marketing:  $1,181,241 (14.00%)

General Overhead

• Bank Charges and Credit Card Fees:  $137,243 (1.63%)
• Car and Truck:  $19,429 (0.23%)
• Consumer Financing Fees:  $34,168 (0.40%)
• Insurance:  $61,152 (0.72%)
• Office Rent:  $33,000 (0.39%)
• Office Supplies and Software:  $17,606 (0.21%)
• Office/General Administrative Expenses:  $100,628 (1.19%)
• Total Office/General Administrative Expenses:  $125,080 (1.48%)
• Royalties:  $431,872 (5.12%)
• Total General Overhead:  $869,794 (10.31%)

Total Sales Expense:  $850,274 (10.08%)

Total Expenses:  $3,069,119 (36.37%)

Net Operating Income:  $1,152,047 (13.65%)

• This is the historical performance of Five Star Bath Solutions’ controlled location. Some outlets have earned this amount. Your individual results may vary. There is no assurance that you will earn as much.

Part 2 – Average Overall Performance Data for Franchisees in the 2022 Calendar Year

• Number of Reporting Franchisees (3 of which were company-owned):  34

• Average Leads Per Month:  146
• Average Appointments Per Month:  64
• Average Monthly Sales:  $121,675
• Average Annual Sales:  $1,460,104
• Average Close Ratio:  53%
• Average Locations Per Franchisee:  2.1

Part 3 – Average Performance Data for First Full Year of Operations During 2022

• For franchisees that operated during the entire 2022 calendar year, who had 12-24 months of reported operations.

• Number of Reporting Franchisees:  12

• Average Leads Per Month:  96
• Average Appointments Per Month:  42
• Average Monthly Sales:  $66,376
• Average Annual Sales:  $796,516
• Average Close Ratio:  48%
• Average Locations Per Franchisee:  2

1-Location Owners

• Average Leads Per Month:  102
• Average Appointments Per Month:  43
• Average Monthly Sales:  $66,841
• Average Annual Sales:  $802,090
• Average Close Ratio:  46%

Multi-Location Owners

• Average Leads Per Month:  90
• Average Appointments Per Month:  42
• Average Monthly Sales:  $65,911
• Average Annual Sales:  $790,942
• Average Close Ratio:  52%

Part 4 – Average Performance Data for Established Franchisees During 2022

• For franchisees that operated during the entire 2022 calendar year, who had 25-36 months of reported operations.

• Number of Reporting Franchisees:  4

• Average Leads Per Month:  75
• Average Appointments Per Month:  35
• Average Monthly Sales:  $47,435
• Average Annual Sales:  $569,214
• Average Close Ratio:  44%
• Average Locations Per Franchisee:  2

1-Location Owners

• Average Leads Per Month:  84
• Average Appointments Per Month:  39
• Average Monthly Sales:  $69,811
• Average Annual Sales:  $837,727
• Average Close Ratio:  47%

Multi-Location Owners

• Average Leads Per Month:  72
• Average Appointments Per Month:  34
• Average Monthly Sales:  $39,976
• Average Annual Sales:  $479,710
• Average Close Ratio:  43%

Part 5 – Average Performance Data for Mature Franchisees During 2022

• For franchisees that operated during the entire 2022 calendar year, who had 37+ months of reported operations.

• Number of Reporting Franchisees:  18

• Average Leads Per Month:  140
• Average Appointments Per Month:  66
• Average Monthly Sales:  $142,141
• Average Annual Sales:  $1,705,693
• Average Close Ratio:  59%
• Average Locations Per Franchisee:  2

1-Location Owners

• Average Leads Per Month:  42
• Average Appointments Per Month:  27
• Average Monthly Sales:  $50,915
• Average Annual Sales:  $610,982
• Average Close Ratio:  63%

Multi-Location Owners

• Average Leads Per Month:  170
• Average Appointments Per Month:  78
• Average Monthly Sales:  $170,211
• Average Annual Sales:  $2,042,526
• Average Close Ratio:  57%

Part 4 – System-wide Performance Averages Data in the 2022 Calendar Year

• Average Job Price:  $12,538
• “Slugging” Percentage (system-wide average revenue divided by total system-wide appointments):  $1,901

• The reporting franchisees include all outlets reporting at least one year of historical revenue and performance data at the time of preparation of the current disclosure document. All franchisees were requested to provide information.

• Some outlets have earned this amount. Your individual results may vary. There is no assurance that you will earn as much.

Part 5 – System-Wide Performance by Experience

Average Annual Sales

• Under 12 months:  $517,504
• 12-24 months:  $902,595
• 25-36 months:  $358,864
• 37+ months:  $2,100,470

Part 6 – System-Wide Revenues by Calendar Year

• The following chart reflects system-wide revenues for the years outlined.

• 2016:  $5,470,482
• 2017:  $5,984,369
• 2018:  $7,796,248
• 2019:  $10,003,101
• 2020:  $17,216,510
• 2021:  $34,496,107
• 2022:  $54,508,910

Section VI – Five Star Bath Solutions Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️