In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a GameDay Men’s Health franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a GameDay Men’s Health franchise, based on Items 5 and 6 of the company’s 2023 FDD

Section III – Number of franchised and company-owned GameDay Men’s Health outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the GameDay Men’s Health franchise opportunity

Section V – Presentation and analysis of GameDay Men’s Health’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

• month opened, business type, and facility size for the 3 GameDay Men’s Health affiliate locations that operated for all 12 months of calendar year 2022

• 2022 average, median, high, and low monthly rent and square footage for the 3 GameDay Men’s Health affiliate locations that operated for all 12 months of calendar year 2022

• 2022 average gross revenue, payroll expenses, other operating expenses, franchisee-related adjustments (franchisee royalty and franchisee brand development fee), and adjusted earnings for the 3 GameDay Men’s Health affiliate locations that operated for all 12 months of calendar year 2022

• 2022 percent of gross revenue by service type (TRT Injections, Gainswave ED, P-Shot ED, TRT Pellet Therapy, HGH Peptides, Vitamin Wellness Therapy, and Weight Management) for the 3 GameDay Men’s Health affiliate locations that operated for all 12 months of calendar year 2022

Section VI – Key ratios, comparables, computations, and analyses for the GameDay franchise opportunity (exclusive content for Platinum subscribers)

Section I – GameDay Men’s Health Franchise Costs

• GameDay Men’s Health franchise costs, based on Item 7 of the company’s 2023 FDD:

• Initial Franchise Fee:  $49,500
• Rent:  $6,825 to $22,896
• Real Estate Security Deposit:  $1,500 to $7,000
• Utility Deposits:  $0 to $1,500
• Leasehold Improvements:  $20,000 to $25,000
• Architect and Design:  $5,000 to $7,500
• Bookkeeping Services:  $1,500 to $2,000
• Medical, Exam Room, Laboratory Equipment:  $20,000 to $50,000
• Other Furniture, Fixtures, Equipment, and Signage:  $15,000 to $21,000
• Technology Startup Fee and Three Months Technology Maintenance Fee:  $1,500
• Initial Inventory of Consumable Medical Products:  $0 to $6,000
• Computer System:  $4,000 to $6,000
• Medical Practice Software:  $0 to $5,500
• Training Expenses:  $3,000 to $6,000
• Grand Opening Support Fee, Expenses:  $3,500 to $4,000
• Fees Paid for Medical Training; Medical Association Fees:  $0 to $22,396
• Medical Training Expenses:  $8,000 to $12,000
• Grand Opening:  $2,000 to $3,000
• Digital Marketing Fee:  $7,500 to $9,375
• Insurance:  $2,000 to $4,000
• Staff Costs:  $20,000 to $60,000
• Additional Funds – Three Months:  $55,000 to $65,000
• Total Estimated GameDay Men’s Health Franchise Costs:  $225,825 to $391,167

Section II – GameDay Men’s Health’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• GameDay Men’s Health’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

• Initial Franchise Fee:  $49,500
• Royalties:  0% of Gross Revenue for the first two months of operation; the greater of 6% of Gross Revenue or the “Minimum Royalty” beginning on the third month of operation and continuing during the remaining years of the initial term
• Brand Development Fee:  2% of Gross Revenue
• Digital Marketing Fee:  currently, $2,500 per month
• Regional Advertising Fee:  may vary, no more than the total amount of the then-current Digital Marketing Fee

Section III – Number of Franchised and Company-Owned GameDay Men’s Health Outlets

Franchised

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  1
• Net Change:  +1

Company-Owned

2020

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  2
• Net Change:  +1

2021

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  3
• Net Change:  +1

2022

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  4
• Net Change:  +1

Section IV – News Updates on the GameDay Men’s Health Franchise

• GameDay Men’s Health: Setting a New Standard for Men

• GameDay Men’s Health in North Scottsdale Celebrates Grand Opening

• GameDay Men’s Health Did Not Rank on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the GameDay Men’s Health Franchise (Item 19, 2023 FDD)

• As of December 31, 2022, GameDay had one franchised Clinic (“Franchised Location”) and four affiliate-owned Clinics (“Affiliate Locations”). This Item 19 presents financial information for the three Affiliate Locations that operated for all 12 months of calendar year 2022 (“Reporting Affiliate Locations”).

• GameDay excluded the one Affiliate Location and one Franchised Location that opened during calendar year 2022 and did not operate for the entire year, except that it provided certain rent data for all Affiliate Locations and Franchised Locations who have entered into leases for Clinics as of the Issuance Date of the Disclosure Document.

• The Reporting Affiliate Locations were owned and operated by GameDay’s GHP Affiliate during calendar year 2022. All of the Reporting Affiliate Locations are located in medical buildings with other medical practitioners.

• The Reporting Affiliate Locations do not pay the Royalty that a franchised Clinic will have to pay. The Reporting Affiliate Locations will not pay Brand Development Fees. The Reporting Affiliate Locations pay the equivalent of the Technology Management Fee and the Digital Marketing Fee.

• The Reporting Affiliate Locations offer similar services as Franchised Locations except that the Reporting Affiliate Locations offered hair restoration treatments in calendar year 2022. The Reporting Affiliate Locations face a similar degree of competition anticipated for the franchised Clinics offered under the Franchise Disclosure Document. The Reporting Affiliate Locations utilize GameDay’s System and are substantially similar to the franchise GameDay offers for the Management Services Organization Model.

• This historical data was provided by the operators of the Affiliate Locations and from GameDay’s internal systems and has not been audited.

• This financial performance representation contains historical financial performance data for the Reporting Affiliate Locations during the 2022 calendar year (January 1 to December 31). All numbers have been rounded to the nearest dollar.

Part 1 – Overview of Affiliate Locations in the Reporting Group

• Part 1 includes an overview of certain characteristics of the Reporting Affiliate Locations. GameDay describes the date opened, facility size, business type, and city and state for each Reporting Affiliate Location.

Carlsbad, California Location

• Month Opened:  April 2018
• Business Type:  Management Services Organization
• Facility Size:  889 Square Feet

Laguna Hills, California Location

• Month Opened:  April 2021
• Business Type:  Management Services Organization
• Facility Size:  1,276 Square Feet

Temecula, California Location

• Month Opened:  September 2020
• Business Type:  Management Services Organization
• Facility Size:  2,274 Square Feet

• “Business Type” refers to whether the Reporting Affiliate Location operates as a Direct Clinic Ownership or Management Services Organization.

• If you are a medical professional or if you will open your Clinic in a state that allows a non-medical professional to own a Clinic, you will operate through the Direct Clinic Ownership Model. Otherwise, if your state allows, you may open a non-medical business management firm (“Management Services Organization”) that delivers management services to Clinics.

Part 2 – Overview of Monthly Rent, Square Footage

• In Part 2, for purposes of demonstrating operational and cost differences between Franchised Locations and Affiliate Locations, GameDay includes an overview of the average and median monthly rent paid by Affiliate Locations and Franchised Locations that have entered into a lease as of the Issuance Date of the Disclosure Document.

Monthly Rent

• Average:  $4,048
• Median:  $3,652
• High:  $7,632
• Low:  $2,275
• Number Meeting or Exceeding Average:  6
• Percent Meeting or Exceeding Average:  40.0%

Square Footage

• Average:  1,641
• Median:  1,379
• High:  2,993
• Low:  889
• Number Meeting or Exceeding Average:  5
• Percent Meeting or Exceeding Average:  33.3%

Part 3 – Average Total Gross Revenue, Total Operating Expenses, and Total Adjusted Earnings for 3 Affiliate Locations During the 2022 Reporting Period

Gross Revenue:  $1,892,684 (100.0%)

Payroll Expenses

• Payroll Expenses – Bonuses and Commissions:  $14,907 (0.8%)
• Payroll Expenses – Payroll Taxes and Processing:  $39,508 (2.1%)
• Payroll Expenses – Wages:  $415,754 (22.0%)
• Total Payroll Expenses:  $470,169 (24.8%)

Other Operating Expenses

• Accounting and Taxes/Prep:  $3,000 (0.2%)
• Advertising/Promotion and Digital Marketing:  $68,887 (3.6%)
• Bank Service, Interest, and Legal:  $6,960 (0.4%)
• Business Licenses and Permits:  $7,394 (0.4%)
• Computer and Internet Expenses:  $8,337 (0.4%)
• Continuing Education:  $12,737 (0.7%)
• Dues and Subscriptions:  $7,211 (0.4%)
• HR Expense:  $3,732 (0.2%)
• Independent Contractors:  $15,815 (0.8%)
• Insurance (Liability and Workers’ Comp):  $23,070 (1.2%)
• Laboratory Fees:  $7,331 (0.4%)
• Meals and Entertainment:  $4,000 (0.2%)
• Medical Supplies:  $46,970 (2.5%)
• Merchant Fees:  $52,898 (2.8%)
• Miscellaneous Expense:  $4,600 (0.2%)
• Office Supplies:  $24,934 (1.3%)
• Pharmacy and Medication:  $276,347 (14.6%)
• Postage, Uniforms, Security, Repairs:  $4,435 (0.2%)
• Professional Fees:  $9,119 (0.5%)
• Rent Expense:  $44,800 (2.4%)
• Telephone Expense:  $3,924 (0.2%)
• Travel Expense:  $3,956 (0.2%)
• Utilities:  $3,204 (0.2%)
• Total Operating Expense (including Payroll):  $1,113,935 (58.9%)

Franchisee-Related Adjustments:

• Franchisee Royalty (6%):  $113,561 (6.0%)
• Franchisee Brand Development Fee (2%):  $37,854 (2.0%)

Adjusted Earnings:  $627,227 (33.1%)

Part 4 – Percent of Gross Revenue by Service Type for the Reporting Affiliate Locations in 2022

Carlsbad, California Location

• TRT Injections:  79%
• Gainswave ED:  8%
• P-Shot ED:  3%
• TRT Pellet Therapy:  1%
• HGH Peptides:  4%
• Vitamin Wellness Therapy:  2%
• Weight Management:  3%

Laguna Hills, California Location

• TRT Injections:  75%
• Gainswave ED:  10%
• P-Shot ED:  5%
• TRT Pellet Therapy:  3%
• HGH Peptides:  4%
• Vitamin Wellness Therapy:  1%
• Weight Management:  2%

Temecula, California Location

• TRT Injections:  86%
• Gainswave ED:  6%
• P-Shot ED:  2%
• TRT Pellet Therapy:  1%
• HGH Peptides:  3%
• Vitamin Wellness Therapy:  1%
• Weight Management:  1%

• “Gainswave for ED” refers to a non-invasive procedure that uses high frequency, low intensity sound waves to improve blood flow to the penis, remove micro-plaque, and stimulate the growth of blood vessels to treat erectile dysfunction (ED). Gainswave for ED is sold in packages and the purchase of each package is a Ticket.

• “P-Shot for ED” refers to a regenerative therapy that uses growth factors in the blood to stimulate the penile sensitivity and erectile quality. P-Shot for ED is sold under a monthly membership model as is available for single session purchase. Under the monthly membership model, each monthly invoice is a Ticket. For single session purchases, each purchase is a Ticket.

• “TRT” refers to testosterone replacement therapy, an FDA-approved hormone replacement therapy proven to treat low testosterone levels (hypogonadism) and improve energy levels, mood, sex drive, sleep, and concentration. Gameday Clinics, including those operated by the Affiliate Locations, offer both an injectable version (“TRT Injections”) and pellet version (“TRT Pellet Therapy”) of testosterone replacement. Under the monthly membership model, each monthly invoice is a Ticket.

• “HGH Peptide Therapy” refers to an injectable therapy used to optimize low Human Growth Hormone (HGH) levels and restore bone density, skin elasticity, and muscle mass growth. Under the monthly membership model, each monthly invoice is a Ticket.

• “Vitamins Wellness Therapy” refers to vitamin injections including B12, C, D, and Lipotropic. Under the monthly membership model, each monthly invoice is a Ticket. For single session purchases, each purchase is a Ticket.

• “Weight Management” refers to a weight management membership program consisting of FDA-approved medications for weight loss, nutrition counseling, and exercise plans. Under the monthly membership model, each monthly invoice is a Ticket.

• Each Service Type offered is provided to qualified Patients who are eligible for the respective services after an initial assessment. Each therapy, procedure, and treatment associated with these Service Types and corresponding assessment is provided by licensed medical staff.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance you’ll earn as much.

Section VI – GameDay Men’s Health Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️