In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a TruBlue Total House Care franchise, based on Item 7 of the company’s 2023 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a TruBlue Total House Care franchise, based on Items 5 and 6 of the company’s 2023 FDD

Section III – Number of franchised and company-owned TruBlue Total House Care outlets at the start of the year and the end of the year for 2020, 2021, and 2022, based on Item 20 of the company’s 2023 FDD

Section IV – News updates on the TruBlue Total House Care franchise opportunity

Section V – Presentation and analysis of TruBlue Total House Care’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2023 FDD, including information on the:

• 2022 average, median, highest, and lowest gross revenues, by quartile, for the 39 TruBlue Total House Care franchisees that were open for at least one year and reported gross revenue each month from January 1, 2022 through December 31, 2022

Section VI – Key ratios, comparables, computations, and analyses for the TruBlue Total House Care franchise opportunity (exclusive content for Platinum subscribers)

Section I – TruBlue Total House Care Franchise Costs

• TruBlue Total House Care franchise costs, based on Item 7 of the company’s 2023 FDD:

• Initial Franchise Fee:  $44,900
• Furniture and Office Equipment:  $500 to $1,000
• Tools and Equipment:  $3,000 to $5,000
• Computer System:  $1,500 to $4,000
• Travel and Living Expenses While Training:  $1,250 to $2,500
• Initial Telephones, Call Center Answering Service, Bank and Other Deposits:  $500 to $1,000
• Grand Opening Promotion:  $3,000 to $4,000
• Real Estate and Improvements:  no amount specified
• Licenses, Senior Home Safety Certification:  $400 to $1,000
• Limited Liability Entity:  $500 to $1,000
• Insurance:  $1,500 to $5,000
• Additional Funds for 3 Months:  $8,000 to $20,000
• Vehicle:  $0 to $2,000
• Total Estimated TruBlue Total House Care Franchise Costs:  $65,050 to $91,400

Section II – TruBlue Total House Care’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• TruBlue Total House Care’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2023 FDD:

• Initial Franchise Fee:  $44,900
• Royalty:  6% of Gross Revenues; $500 monthly minimum for 12 months; $1,000 monthly minimum thereafter
• National Branding Fee:  greater of 2% of Gross Revenues or $500 per month
• Local Cooperative Advertising:  currently not applicable; up to 3% of your Gross Revenues unless a majority of the cooperative members agree on a higher contribution

Section III – Number of Franchised and Company-Owned TruBlue Total House Care Outlets

Franchised

2020

• Outlets at the Start of the Year:  36
• Outlets at the End of the Year:  46
• Net Change:  +10

2021

• Outlets at the Start of the Year:  46
• Outlets at the End of the Year:  71
• Net Change:  +25

2022

• Outlets at the Start of the Year:  71
• Outlets at the End of the Year:  84
• Net Change:  +13

Company-Owned

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the TruBlue Total House Care Franchise

• Why These Home Service Experts Decided to Move Across the Country to Open a TruBlue Franchise

• TruBlue Total House Care Finishes 2022 with Record-Breaking Sales with a Goal to Reach Over 200 Locations in 2025

• TruBlue Total House Care Franchise Announces Strategic Partnership with Comfort Keepers to Help Seniors Age in Place Safely

• TruBlue Total House Care Teams Up with CarePatrol to Provide a Superior Level of Senior Services

• Aloe Care Health and TruBlue Total House Care Forge Alliance

• TruBlue Total House Care Launches Partnership with Honor, the World’s Largest Senior Care Network

• TruBlue Total House Care Ranked No. 491 on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the TruBlue Total House Care Franchise (Item 19, 2023 FDD)

• Presented below are Gross Revenue figures for certain franchised TruBlue business outlets for the one-year period from January 1, 2022 through December 31, 2022. The data presented is by quartile and then cumulatively. Only data from franchises that were open for at least one year as of December 31, 2022 and who reported Gross Revenue from January 1, 2022 through December 31, 2022 are included.

• There were 84 TruBlue franchises in operation as of December 31, 2022. Of those, 22 franchises are excluded from the below table because they opened in 2022 and so were not open for at least one year. Thirty-nine franchises were open for at least one year and reported Gross Revenue each month from January 1, 2022 through December 31, 2022.

Gross Revenues by Quartile

First Quartile of Franchisees – Year Ending 12/31/22

• High Gross Revenues:  $900,196
• Low Gross Revenues:  $461,147
• Average Gross Revenues:  $611,249
• Median Gross Revenues:  $506,356
• Percentage of Franchisees That Attained or Surpassed Average Gross Revenues:  45%
• Number of Franchisees:  9

Second Quartile of Franchisees – Year Ending 12/31/22

• High Gross Revenues:  $423,230
• Low Gross Revenues:  $256,224
• Average Gross Revenues:  $361,854
• Median Gross Revenues:  $384,318
• Percentage of Franchisees That Attained or Surpassed Average Gross Revenues:  60%
• Number of Franchisees:  10

Third Quartile of Franchisees – Year Ending 12/31/22

• High Gross Revenues:  $247,599
• Low Gross Revenues:  $170,681
• Average Gross Revenues:  $210,575
• Median Gross Revenues:  $213,780
• Percentage of Franchisees That Attained or Surpassed Average Gross Revenues:  50%
• Number of Franchisees:  10

Fourth Quartile of Franchisees – Year Ending 12/31/22

• High Gross Revenues:  $157,699
• Low Gross Revenues:  $17,234
• Average Gross Revenues:  $112,966
• Median Gross Revenues:  $124,124
• Percentage of Franchisees That Attained or Surpassed Average Gross Revenues:  70%
• Number of Franchisees:  10

Cumulative Franchisees – Year Ending 12/31/22

• High Gross Revenues:  $900,196
• Low Gross Revenues:  $17,234
• Average Gross Revenues:  $316,800
• Median Gross Revenues:  $247,599
• Percentage of Franchisees That Attained or Surpassed Average Gross Revenues:  51%
• Number of Franchisees:  39

• The preceding data has been extracted from financial reports submitted by TruBlue Total House Care franchisees.

• For purposes of this Item 19, “Gross Revenue” means the total of all income arising from the operation of the franchised business, whether cash or credit. It is recognized on an accrual basis and regardless of collection, which means that a franchisee’s Gross Revenue for any period represents how much a franchisee billed its clients during the period, not how much the franchisee received.

• Gross Revenue does not include the amount of refunds and discounts made to clients, or the amount of sales or excise taxes that are separately stated and that the franchisee is required to and does collect from clients and pays to the appropriate taxing authority.

• The Gross Revenue figures do not reflect the costs of sales, other operating expenses, or other costs or expenses that must be deducted from Gross Revenue to obtain your net income or profit. Those expenses include fees you are required to pay TruBlue Total House Care under the terms of your franchise agreement, such as royalties and national branding contributions.

• Some outlets have sold this amount. Your individual results may differ. There is no assurance that you’ll sell as much.

Section VI – TruBlue Total House Care Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️