Aussie Pet Mobile Franchise: Average Sales ($122K) vs. Cost ($179K-$198K)

In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for an Aussie Pet Mobile franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for an Aussie Pet Mobile franchise, based on Items 5 and 6 of the company’s 2022 FDD

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Section III – Number of franchised and company-owned Aussie Pet Mobile outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Aussie Pet Mobile franchise opportunity

Section V – Presentation and analysis of Aussie Pet Mobile’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

2021 average sales, median sales, average sales of 75th percentile, average sales of middle 50%, and average sales of 25th percentile of the Aussie Pet Mobile franchisees with a single Customized Vehicle and with two or more Customized Vehicles, that were in business throughout calendar year 2021

2021 average, median, highest, and lowest marketing cost per sale and average monthly advertising spend as reported by Aussie Pet Mobile franchisees that responded to a survey

average “conversion rate” (that is, the percentage of leads who actually booked an appointment for service) as reported by Aussie Pet Mobile franchisees that responded to a survey

percentage of additional employees that are groomers, dispatchers, administrators, and management as reported by Aussie Pet Mobile franchisees with additional employees that responded to a survey

number of years in business as reported by Aussie Pet Mobile franchisees that responded to a survey

average percentage of repeat customers as reported by Aussie Pet Mobile franchisees that responded to a survey

average number of months franchisees expected their average repeat customer to remain a customer as reported by Aussie Pet Mobile franchisees that responded to a survey

average number of days per week franchisees provided service to customers as reported by Aussie Pet Mobile franchisees that responded to a survey

average interval in weeks between grooms for repeat pets as reported by Aussie Pet Mobile franchisees that responded to a survey

Section VI – Key ratios, comparables, computations, and analyses for the Aussie Pet Mobile franchise opportunity (exclusive content for Platinum subscribers)

Section I – Aussie Pet Mobile Franchise Costs

Aussie Pet Mobile franchise costs, based on Item 7 of the company’s 2022 FDD:

Initial Franchise Fee: $19,950
Initial Territory Fee: $40,000
Sprinter Van Down Payment for Financing Arrangement: $12,750
Sprinter Van Monthly Financing Payments: $4,650 to $5,550 ($1,550 to $1,850 per month for 3 months)
Designated Equipment Package Fee: $59,200
Van Customization Fee: $16,080
Computer Hardware and Software: $0 to $750
Aussie Customer Management System One-Time User Fee: $6,000
Business Licenses: $350
Grand Opening Advertising: $1,000
Insurance: $2,400 ($800 per month)
Expenses During Training: $1,475 to $3,650
Shipping of Customized Van: $0 to $3,400
Website: $1,125 ($375 per month)
Cold Weather Customized Van Storage: $0 to $1,500
Additional Funds – 3 Months: $15,000 to $25,000
Total Estimated Aussie Pet Mobile Franchise Costs: $179,980 to $198,705

Section II – Aussie Pet Mobile’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

Aussie Pet Mobile’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:

Initial Franchise Fee: $19,950
Royalty: the greater of: (a) 4.0% to 7.0% of your Gross Revenue for the immediately preceding month or (b) minimum royalty of $750 per month for the first year and $1,500 per month thereafter. No minimum royalty payable for the first three months.
National Advertising Fund Payment: the greater of 2% of your Gross Revenue for the immediately preceding month or $500

Section III – Number of Franchised and Company-Owned Aussie Pet Mobile Outlets

Franchised

2019

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Outlets at the Start of the Year: 73
Outlets at the End of the Year: 71
Net Change: -2

2020

Outlets at the Start of the Year: 71
Outlets at the End of the Year: 79
Net Change: +8

2021

Outlets at the Start of the Year: 79
Outlets at the End of the Year: 82
Net Change: +3

Company-Owned

2019

Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

2020

Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

2021

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Outlets at the Start of the Year: 0
Outlets at the End of the Year: 0
Net Change: 0

Section IV – News Updates on the Aussie Pet Mobile Franchise

Aussie Pet Mobile Recognizes Excellence

Home Franchise Concepts Achieves Major Milestones in 2022 and Looks Ahead to a Successful 2023

Aussie Pet Mobile Ranked No. 437 on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Aussie Pet Mobile Franchise (Item 19, 2022 FDD)

The following is historical financial information concerning the reported annual sales of a subset of Aussie Pet Mobile’s existing outlets, namely those franchisees who were open for business for all of calendar year 2021 (3 single Customized Vehicle franchisees and 62 franchisees with two or more Customized Vehicles) representing an aggregate total of 341 Customized Vehicles.

Part 1 – Annual Sales Levels

The following table shows annual gross sales reported by franchisees with a single Customized Vehicle and with two or more Customized Vehicles, that were in business throughout calendar year 2021. These franchisees represent 99.7% of the franchisees who were open for all of calendar year 2021.

Figures for franchisees that had two or more Customized Vehicles are total sales for all Customized Vehicles – not average per Customized Vehicle – and if a franchisee’s Customized Vehicle was added during 2021, the total sales do not represent a full year of sales for the additional Customized Vehicle.

All gross sales figures are presented without regard to the size of the territory. Although Aussie Pet Mobile currently grants territories that are at least 100,000 households, not all territories are that size. These variations in size arise both because Aussie Pet Mobile formerly sold territories of differing sizes and because territories can experience either growth or contraction after a franchise is sold.

During 2021, there were 3 franchisees who operated a single Customized Vehicle throughout the year and 62 franchisees who operated two or more Customized Vehicles throughout the year. The average number of Customized Vehicles owned by these franchisees was 5.

These sales results are based upon sales reported to Aussie Pet Mobile by the franchisees. Aussie Pet Mobile has not audited or verified these sales results, and Aussie Pet Mobile generally depends upon the franchisees to report their sales accurately. Aussie Pet Mobile does not have information concerning how its franchisees maintain their records, or whether those records are kept in accordance with generally-accepted accounting principles.

One Customized Vehicle

Average Sales: $122,806
Median Sales: $134,990
75th Percentile: $142,453
Average Sales of Middle 50%: $134,990
25th Percentile: $109,250

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Two or More Customized Vehicles

Average Sales: $593,218
Median Sales: $495,086
75th Percentile: $752,338
Average Sales of Middle 50%: $491,705
25th Percentile: $246,862

Of Aussie Pet Mobile’s franchisees reporting and in operation for all of 2021, 2 or 67% of the franchisees with a single Customized Vehicle and 25 or 40% of the franchisees with two or more Customized Vehicles had total annual sales that equaled or exceeded the mean sales figure stated. The lowest amount reported for a single Customized Vehicle franchisee was $83,510 and the highest was $149,917. The lowest amount reported for franchisees with two or more Customized Vehicles was $73,725 and the highest was $2,399,583.

Two or 67% of franchisees with a single Customized Vehicle and 31 or 50% of franchisees with two or more Customized Vehicles had greater sales than the median figure.

The data below are as reported by Aussie Pet Mobile’s franchisees who responded to a survey that Aussie Pet Mobile conducted in February 2022 asking about their experiences during 2021. The survey was sent to all Aussie Pet Mobile franchisees, and franchisees representing 98.5% of the System returned fully completed surveys. The questions asked as part of the survey and the results are described below.

Part 2 – Cost of Sales

As part of the survey, Aussie Pet Mobile asked its franchisees to report their current average cost per sale. The cost per sale is calculated as the amount spent on advertising divided by the number of people who called, texted, or emailed with interest and agreed to sign up for an appointment or service.

The average reported marketing cost per sale was $22.63 and the average reported monthly advertising spend was $931. The median reported marketing cost per sale was $12.08. The lowest amount reported for marketing cost per sale was $3.07, the highest was $225.00.

Of Aussie Pet Mobile’s franchisees reporting, 15 or 27% exceeded the mean and 28 or 50% exceeded the median.

Part 3 – Conversion Rate

As part of the survey referred to above, Aussie Pet Mobile also asked its franchisees about their “conversion rate” (that is, the percentage of leads who actually booked an appointment for service). The average reported conversion rate was 50%.

Part 4 – Employees

As part of the survey, Aussie Pet Mobile asked its franchisees with additional employees which positions they held and received the following responses:

Groomers: 81% of additional employees
Dispatchers: 12% of additional employees
Administrators: 3% of additional employees
Management: 5% of additional employees

Part 5 – Years in Business

As part of the survey, Aussie Pet Mobile asked its franchisees how long they had operated their Franchised Businesses and received the following responses:

1-2 years in business: 23% of franchisees
3-4 years in business: 14% of franchisees
5-6 years in business: 12% of franchisees
7-9 years in business: 13% of franchisees
10+ years in business: 38% of franchisees

Part 6 – Repeat Customers

As part of the survey, Aussie Pet Mobile asked its franchisees about their repeat rate of business. An average of 80% of customers were reported to be repeat customers.

Part 7 – Duration of Repeat Customers

As part of the survey, Aussie Pet Mobile asked its franchisees how many months they expected their average repeat customer to remain a customer. The average of all responses was 43 months.

Part 8 – Service Days Per Week

Aussie Pet Mobile asked its franchisees how many days a week they provided service to customers. The average of all responses was 6.4.

Part 9 – Grooming Interval

Aussie Pet Mobile asked its franchisees about their average interval in weeks between grooms for repeat pets. The average of all responses was 6.2.

Some franchisees have earned this amount. Your individual results may differ. There is no assurance you will earn as much.

Section VI – Aussie Pet Mobile Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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Aussie Pet Mobile Franchise: Average Sales ($122K) vs. Cost ($179K-$198K)

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Section I – Aussie Pet Mobile Franchise Costs

Section II – Aussie Pet Mobile’s Initial Franchise Fee, Royalty Fee, and Marketing Fee