In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Clean Juice franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Clean Juice franchise, based on Items 5 and 6 of the company’s 2022 FDD

Section III – Number of franchised and company-owned Clean Juice outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Clean Juice franchise opportunity

Section V – Presentation and analysis of Clean Juice’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

• 2021 average, median, high, and low gross sales and gross profit for the top 10%, top 25%, top 50%, top 75%, bottom 10%, bottom 25%, bottom 50%, bottom 75%, and all 84 franchised Clean Juice stores that were open for the entire 2021 calendar year that did not change ownership within the 2021 calendar year

• 2021 average, median, high, and low gross sales and gross profit for the top 10%, top 25%, top 50%, top 75%, bottom 10%, bottom 25%, bottom 50%, bottom 75%, and all 12 corporate Clean Juice stores that were open for the entire 2021 calendar year that did not change ownership within the 2021 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the Clean Juice franchise opportunity (exclusive content for Platinum subscribers)

Section I – Clean Juice Franchise Costs

• Clean Juice franchise costs, based on Item 7 of the company’s 2022 FDD:

• Franchise Fee:  $45,000
• ATM Fee:  $10,000
• Leasehold Improvements:  $100,000 to $300,000
• Real Estate Fees:  $4,000 to $10,000
• Security Deposit:  $2,500 to $5,000
• Furniture, Fixtures, and Kitchen Equipment:  $60,000 to $100,000
• Insurance:  $3,000 to $7,000
• Local Architects, Blue Prints, and Building Prints (“Architect Fee”):  $5,000 to $10,000
• Point-of-Sale System and Office Equipment:  $2,500 to $5,000
• Digital Menu Boards and Audio Services:  $8,000 to $13,000
• Utility Deposits and Sales Tax:  $1,000 to $3,000
• Opening Inventory and Small Wares:  $7,500 to $12,000
• General Manager Expenses While Training:  $1,000 to $6,000
• Grand Opening Marketing:  $10,000
• Additional Funds for 3 Months:  $15,000 to $40,000
• Total Estimated Clean Juice Franchise Costs:  $274,500 to $576,000

Section II – Clean Juice’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Clean Juice’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:

• Initial Franchise Fee:  $45,000
• Royalty Fee:  6% of Gross Sales
• Brand Marketing Fee:  2% to 3% of Gross Sales; currently, 2% of Gross Sales
• Local Advertising:  3% of Gross Sales, but no less than $1,000, per month
• Advertising Cooperative:  as determined by the Cooperative, not to exceed 2% of Gross Sales
• Local Marketing Services (Digital Advertising):  $125-$150/month + 15% of approved media ad spend; minimum of $350 monthly ad spend

Section III – Number of Franchised and Company-Owned Clean Juice Outlets

Franchised

2019

• Outlets at the Start of the Year:  47
• Outlets at the End of the Year:  72
• Net Change:  +25

2020

• Outlets at the Start of the Year:  72
• Outlets at the End of the Year:  89
• Net Change:  +17

2021

• Outlets at the Start of the Year:  89
• Outlets at the End of the Year:  106
• Net Change:  +17

Company-Owned

2019

• Outlets at the Start of the Year:  7
• Outlets at the End of the Year:  11
• Net Change:  +4

2020

• Outlets at the Start of the Year:  11
• Outlets at the End of the Year:  13
• Net Change:  +2

2021

• Outlets at the Start of the Year:  13
• Outlets at the End of the Year:  13
• Net Change:  0

Section IV – News Updates on the Clean Juice Franchise

• Clean Juice Among America’s Favorite Restaurant Franchises

• Clean Juice and Tim Tebow to Open First of Many Restaurants

• Clean Juice Was the Perfect Next Step for This Stay-at-Home Mom

• This Is the Crazy Process This Juice Franchise Went Through to Get USDA-Certified Organic. But It Sure Has Paid Off.

• Clean Juice Sets Eyes on Further Expansion in the US Through Strategic Partnerships with Like-minded Investors

• Strength and Commitment Fuel New Owners of Clean Juice North Pointe

• Clean Juice Did Not Rank on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Clean Juice Franchise (Item 19, 2022 FDD)

• The following charts include data from all of Clean Juice’s franchised and affiliate-owned (“corporate”) stores that were open for the entire 2021 calendar year that did not change ownership within the 2021 calendar year.

A. Franchise and Corporate Units

Top 10%

• Number of Units in Category:  10
• Average Gross Sales:  $826,146
• Met or Exceeded Average Gross Sales:  5 (50.0%)
• Median Gross Sales:  $825,065
• High Gross Sales:  $969,752
• Low Gross Sales:  $745,236
• Average Gross Profit:  $524,113
• Met or Exceeded Average Gross Profit:  3 (30.0%)
• Median Gross Profit:  $505,231
• High Gross Profit:  $626,060
• Low Gross Profit:  $475,326

Top 25%

• Number of Units in Category:  24
• Average Gross Sales:  $746,527
• Met or Exceeded Average Gross Sales:  12 (50.0%)
• Median Gross Sales:  $699,811
• High Gross Sales:  $969,752
• Low Gross Sales:  $669,562
• Average Gross Profit:  $478,541
• Met or Exceeded Average Gross Profit:  8 (33.3%)
• Median Gross Profit:  $455,444
• High Gross Profit:  $626,060
• Low Gross Profit:  $433,133

Top 50%

• Number of Units in Category:  48
• Average Gross Sales:  $684,621
• Met or Exceeded Average Gross Sales:  24 (50.0%)
• Median Gross Sales:  $668,862
• High Gross Sales:  $969,752
• Low Gross Sales:  $563,421
• Average Gross Profit:  $440,366
• Met or Exceeded Average Gross Profit:  20 (41.7%)
• Median Gross Profit:  $430,447
• High Gross Profit:  $626,060
• Low Gross Profit:  $371,892

Top 75%

• Number of Units in Category:  71
• Average Gross Sales:  $626,890
• Met or Exceeded Average Gross Sales:  35 (49.3%)
• Median Gross Sales:  $622,164
• High Gross Sales:  $969,752
• Low Gross Sales:  $483,408
• Average Gross Profit:  $403,862
• Met or Exceeded Average Gross Profit:  36 (50.7%)
• Median Gross Profit:  $405,998
• High Gross Profit:  $626,060
• Low Gross Profit:  $366,665

Total

• Number of Units in Category:  95
• Average Gross Sales:  $570,816
• Met or Exceeded Average Gross Sales:  48 (50.05%)
• Median Gross Sales:  $563,421
• High Gross Sales:  $969,752
• Low Gross Sales:  $278,710
• Average Gross Profit:  $361,315
• Met or Exceeded Average Gross Profit:  47 (50.0%)
• Median Gross Profit:  $366,665
• High Gross Profit:  $626,060
• Low Gross Profit:  $35,863

Bottom 10%

• Number of Units in Category:  10
• Average Gross Sales:  $357,655
• Met or Exceeded Average Gross Sales:  7 (70.0%)
• Median Gross Sales:  $364,555
• High Gross Sales:  $391,766
• Low Gross Sales:  $278,710
• Average Gross Profit:  $193,647
• Met or Exceeded Average Gross Profit:  7 (77.8%)
• Median Gross Profit:  $208,706
• High Gross Profit:  $243,443
• Low Gross Profit:  $35,863

Bottom 25%

• Number of Units in Category:  24
• Average Gross Sales:  $403,183
• Met or Exceeded Average Gross Sales:  13 (54.2%)
• Median Gross Sales:  $409,886
• High Gross Sales:  $479,940
• Low Gross Sales:  $278,710
• Average Gross Profit:  $235,680
• Met or Exceeded Average Gross Profit:  16 (66.7%)
• Median Gross Profit:  $249,454
• High Gross Profit:  $279,076
• Low Gross Profit:  $35,863

Bottom 50%

• Number of Units in Category:  48
• Average Gross Sales:  $459,725
• Met or Exceeded Average Gross Sales:  25 (54.2%)
• Median Gross Sales:  $481,674
• High Gross Sales:  $563,421
• Low Gross Sales:  $278,710
• Average Gross Profit:  $282,376
• Met or Exceeded Average Gross Profit:  23 (47.9%)
• Median Gross Profit:  $279,529
• High Gross Profit:  $366,655
• Low Gross Profit:  $35,863

Bottom 75%

• Number of Units in Category:  71
• Average Gross Sales:  $512,577
• Met or Exceeded Average Gross Sales:  36 (50.7%)
• Median Gross Sales:  $513,356
• High Gross Sales:  $668,163
• Low Gross Sales:  $278,710
• Average Gross Profit:  $323,238
• Met or Exceeded Average Gross Profit:  37 (52.1%)
• Median Gross Profit:  $329,484
• High Gross Profit:  $427,761
• Low Gross Profit:  $35,863

B. Corporate Units

Top 10%

• Number of Units in Category:  1
• Average Gross Sales:  $802,648
• Met or Exceeded Average Gross Sales:  1 (100%)
• Median Gross Sales:  $802,648
• High Gross Sales:  $802,648
• Low Gross Sales:  $802,648
• Average Gross Profit:  $519,539
• Met or Exceeded Average Gross Profit:  1 (100%)
• Median Gross Profit:  $519,539
• High Gross Profit:  $519,539
• Low Gross Profit:  $519,539

Top 25%

• Number of Units in Category:  4
• Average Gross Sales:  $652,309
• Met or Exceeded Average Gross Sales:  1 (25%)
• Median Gross Sales:  $621,583
• High Gross Sales:  $802,648
• Low Gross Sales:  $563,421
• Average Gross Profit:  $410,666
• Met or Exceeded Average Gross Profit:  1 (25%)
• Median Gross Profit:  $382,769
• High Gross Profit:  $519,539
• Low Gross Profit:  $357,589

Top 50%

• Number of Units in Category:  6
• Average Gross Sales:  $613,021
• Met or Exceeded Average Gross Sales:  2 (25%)
• Median Gross Sales:  $582,159
• High Gross Sales:  $802,648
• Low Gross Sales:  $532,819
• Average Gross Profit:  $389,415
• Met or Exceeded Average Gross Profit:  2 (33.3%)
• Median Gross Profit:  $364,741
• High Gross Profit:  $519,539
• Low Gross Profit:  $346,909

Top 75%

• Number of Units in Category:  8
• Average Gross Sales:  $584,589
• Met or Exceeded Average Gross Sales:  3 (37.5%)
• Median Gross Sales:  $549,747
• High Gross Sales:  $802,648
• Low Gross Sales:  $483,717
• Average Gross Profit:  $366,547
• Met or Exceeded Average Gross Profit:  3 (37.5%)
• Median Gross Profit:  $352,253
• High Gross Profit:  $519,539
• Low Gross Profit:  $279,982

Total

• Number of Units in Category:  12
• Average Gross Sales:  $527,059
• Met or Exceeded Average Gross Sales:  6 (50%)
• Median Gross Sales:  $523,843
• High Gross Sales:  $802,648
• Low Gross Sales:  $321,601
• Average Gross Profit:  $325,921
• Met or Exceeded Average Gross Profit:  6 (50%)
• Median Gross Profit:  $331,407
• High Gross Profit:  $519,539
• Low Gross Profit:  $185,559

Bottom 10%

• Number of Units in Category:  1
• Average Gross Sales:  $321,601
• Met or Exceeded Average Gross Sales:  1 (100%)
• Median Gross Sales:  $321,601
• High Gross Sales:  $321,601
• Low Gross Sales:  $321,601
• Average Gross Profit:  $185,559
• Met or Exceeded Average Gross Profit:  1 (100%)
• Median Gross Profit:  $185,559
• High Gross Profit:  $185,559
• Low Gross Profit:  $185,559

Bottom 25%

• Number of Units in Category:  4
• Average Gross Sales:  $412,000
• Met or Exceeded Average Gross Sales:  3 (75%)
• Median Gross Sales:  $434,326
• High Gross Sales:  $457,747
• Low Gross Sales:  $321,601
• Average Gross Profit:  $244,669
• Met or Exceeded Average Gross Profit:  3 (75%)
• Median Gross Profit:  $258,869
• High Gross Profit:  $275,378
• Low Gross Profit:  $185,559

Bottom 50%

• Number of Units in Category:  6
• Average Gross Sales:  $441,097
• Met or Exceeded Average Gross Sales:  3 (50%)
• Median Gross Sales:  $447,410
• High Gross Sales:  $514,867
• Low Gross Sales:  $321,601
• Average Gross Profit:  $262,427
• Met or Exceeded Average Gross Profit:  4 (66.6%)
• Median Gross Profit:  $269,388
• High Gross Profit:  $315,904
• Low Gross Profit:  $185,559

Bottom 75%

• Number of Units in Category:  8
• Average Gross Sales:  $464,435
• Met or Exceeded Average Gross Sales:  4 (50%)
• Median Gross Sales:  $470,732
• High Gross Sales:  $536,072
• Low Gross Sales:  $321,601
• Average Gross Profit:  $283,548
• Met or Exceeded Average Gross Profit:  3 (37.5%)
• Median Gross Profit:  $277,680
• High Gross Profit:  $346,916
• Low Gross Profit:  $185,559

C. Franchise Units

Top 10%

• Number of Units in Category:  2
• Average Gross Sales:  $917,184
• Met or Exceeded Average Gross Sales:  1 (50%)
• Median Gross Sales:  $917,184
• High Gross Sales:  $969,752
• Low Gross Sales:  $864,615
• Average Gross Profit:  $603,716
• Met or Exceeded Average Gross Profit:  1 (50%)
• Median Gross Profit:  $603,716
• High Gross Profit:  $626,060
• Low Gross Profit:  $581,373

Top 25%

• Number of Units in Category:  21
• Average Gross Sales:  $747,374
• Met or Exceeded Average Gross Sales:  8 (38.1%)
• Median Gross Sales:  $708,898
• High Gross Sales:  $969,752
• Low Gross Sales:  $670,649
• Average Gross Profit:  $480,886
• Met or Exceeded Average Gross Profit:  7 (33.3%)
• Median Gross Profit:  $457,320
• High Gross Profit:  $626,060
• Low Gross Profit:  $435,416

Top 50%

• Number of Units in Category:  42
• Average Gross Sales:  $689,842
• Met or Exceeded Average Gross Sales:  12 (28.6%)
• Median Gross Sales:  $670,488
• High Gross Sales:  $969,752
• Low Gross Sales:  $591,278
• Average Gross Profit:  $446,121
• Met or Exceeded Average Gross Profit:  16 (38.1%)
• Median Gross Profit:  $434,554
• High Gross Profit:  $626,060
• Low Gross Profit:  $380,270

Top 75%

• Number of Units in Category:  63
• Average Gross Sales:  $633,768
• Met or Exceeded Average Gross Sales:  30 (47.6%)
• Median Gross Sales:  $623,140
• High Gross Sales:  $969,752
• Low Gross Sales:  $487,151
• Average Gross Profit:  $409,491
• Met or Exceeded Average Gross Profit:  35 (55.6%)
• Median Gross Profit:  $413,798
• High Gross Profit:  $626,060
• Low Gross Profit:  $285,278

Total

• Number of Units in Category:  84
• Average Gross Sales:  $576,657
• Met or Exceeded Average Gross Sales:  42 (50%)
• Median Gross Sales:  $581,238
• High Gross Sales:  $969,752
• Low Gross Sales:  $278,710
• Average Gross Profit:  $366,200
• Met or Exceeded Average Gross Profit:  45 (53.6%)
• Median Gross Profit:  $377,547
• High Gross Profit:  $626,060
• Low Gross Profit:  $35,863

Bottom 10%

• Number of Units in Category:  2
• Average Gross Sales:  $303,964
• Met or Exceeded Average Gross Sales:  1 (50%)
• Median Gross Sales:  $303,964
• High Gross Sales:  $329,218
• Low Gross Sales:  $278,710
• Average Gross Profit:  $103,122
• Met or Exceeded Average Gross Profit:  1 (50%)
• Median Gross Profit:  $103,122
• High Gross Profit:  $170,381
• Low Gross Profit:  $35,863

Bottom 25%

• Number of Units in Category:  21
• Average Gross Sales:  $405,324
• Met or Exceeded Average Gross Sales:  11 (52.4%)
• Median Gross Sales:  $408,964
• High Gross Sales:  $483,408
• Low Gross Sales:  $278,710
• Average Gross Profit:  $236,327
• Met or Exceeded Average Gross Profit:  14 (66.7%)
• Median Gross Profit:  $249,089
• High Gross Profit:  $285,220
• Low Gross Profit:  $35,863

Bottom 50%

• Number of Units in Category:  42
• Average Gross Sales:  $463,473
• Met or Exceeded Average Gross Sales:  24 (57.1%)
• Median Gross Sales:  $485,279
• High Gross Sales:  $571,199
• Low Gross Sales:  $278,710
• Average Gross Profit:  $286,280
• Met or Exceeded Average Gross Profit:  20 (47.6%)
• Median Gross Profit:  $285,249
• High Gross Profit:  $374,825
• Low Gross Profit:  $35,863

Bottom 75%

• Number of Units in Category:  63
• Average Gross Sales:  $519,752
• Met or Exceeded Average Gross Sales:  32 (50.8%)
• Median Gross Sales:  $521,348
• High Gross Sales:  $670,327
• Low Gross Sales:  $278,710
• Average Gross Profit:  $327,972
• Met or Exceeded Average Gross Profit:  33 (52.4%)
• Median Gross Profit:  $331,842
• High Gross Profit:  $433,692
• Low Gross Profit:  $35,863

• “Gross Sales,” as used in the above charts, means all revenue minus discounts. This is the amount that franchisees’ royalty fees and other payments under the Franchise Agreement are based on.

• “Gross Profit,” as used in the above charts, means Gross Sales minus Cost of Goods Sold.

• The financial performance statistics above are from established franchised and affiliate-owned stores that were in operation before or as of January 1, 2021.

• These charts do not include stores that were transferred between owners during the year.

• Company-owned outlets do not pay royalty fees.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance you’ll do as well.

Section VI – Clean Juice Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️