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Owl Be There Franchise: Financial Performance vs. Cost ($86K-$98K)

Last updated on December 24, 2023 by Franchise Chatter Leave a Comment
in FDD Talk: Miscellaneous Franchises, Franchise Earnings, Senior Services Franchise



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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for an Owl Be There franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for an Owl Be There franchise, based on Items 5 and 6 of the company’s 2022 FDD


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Section III – Number of franchised and company-owned Owl Be There outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Owl Be There franchise opportunity

Section V – Presentation and analysis of Owl Be There’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

  • 2015, 2016, 2017, 2018, 2019, 2020, and 2021 average placement value for the Owl Be There Business owned and operated by the franchisor’s affiliate CSLS

Section VI – Key ratios, comparables, computations, and analyses for the Owl Be There franchise opportunity (exclusive content for Platinum subscribers)

Section I – Owl Be There Franchise Costs

  • Owl Be There franchise costs, based on Item 7 of the company’s 2022 FDD:
  • Initial Franchise Fee:  $54,400
  • Training Fee and Training Expenses:  $5,000 to $6,700
  • Start-Up Kit Fee:  $3,200
  • Digital Marketing Program/Onboard Fee:  $3,700
  • Local Marketing and Engagement:  $1,500
  • Tech Fee:  $2,250
  • Computer System:  $1,500 to $2,500
  • Insurance:  $2,500 to $3,000
  • Business Licenses, Legal Fees:  $1,000 to $2,000
  • Rent and Utilities:  $0
  • Additional Funds:  $11,500 to $19,500
  • Total Estimated Owl Be There Franchise Costs:  $86,550 to $98,750

Section II – Owl Be There’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Owl Be There’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:
  • Initial Franchise Fee:  $54,400
  • Royalty Fee:  6% of Gross Sales during the first and second years following the effective date of the Franchise Agreement, but in no event less than $500 per month; 7% of Gross Sales during the third and fourth years following the effective date of the Franchise Agreement, but in no event less than $950 per month; 8% of Gross Sales during the fifth and sixth years following the effective date of the Franchise Agreement, but in no event less than $1,350 per month; and 8% of Gross Sales for the duration of the term but in no event less than $1,750 per month
  • Local Marketing and Engagement:  $500 per month
  • National Brand Fund Fee:  currently, 0% of Gross Sales, but Owl Be There may charge up to 3% of Gross Sales
  • Regional Cooperative Fee:  currently, 0% of Gross Sales, but if the Regional Cooperative is established, not more than 2% of the preceding month’s Gross Sales

Section III – Number of Franchised and Company-Owned Owl Be There Outlets

Franchised

2019


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  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2020

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  0
  • Net Change:  0

2021

  • Outlets at the Start of the Year:  0
  • Outlets at the End of the Year:  2
  • Net Change:  +2

Company-Owned

2019

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  0

2020

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  0

2021


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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.

  • Outlets at the Start of the Year:  1
  • Outlets at the End of the Year:  1
  • Net Change:  0

Section IV – News Updates on the Owl Be There Franchise

  • Owl Be There Welcomes New Franchise Owner Into the System
  • Owl Be There Is Heading Out on the Trade Show Circuit
  • Owl Be There Did Not Rank on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Owl Be There Franchise (Item 19, 2022 FDD)

  • Presented below are the average placement value figures of the Owl Be There Business owned and operated by the franchisor’s affiliate CSLS for the 2015 to 2021 calendar years. CSLS currently operates in Maryland, Virginia and Washington, D.C. (the “Washington DC Metropolitan Area”).
  • The services that CSLS performs are similar to the services that will be performed by franchised Owl Be There Businesses. The franchisor treats CSLS’ Owl Be There Business as a company-operated business for purposes of the Disclosure Document.
  • The Owl Be There Business described in this Item 19 opened in 2013 and has been the only Owl Be There Business in operation prior to the date of the current Disclosure Document.

Average Placement Value for CSLS’ Owl Be There Business

  • 2015:  $3,020
  • 2016:  $3,154
  • 2017:  $3,485
  • 2018:  $3,596
  • 2019:  $4,043
  • 2020:  $4,138
  • 2021:  $3,970
  • “Calendar Year” is the 365-day period commencing on January 1 and ending on December 31.
  • A “placement” or “client placement” means (i) admittance of an individual, for a reasonably anticipated initial period of at least thirty days, into a private pay housing facility or a private pay care facility located within a territory, and (ii) the contracting of full-time in-home care for an individual for a reasonably anticipated initial period of at least thirty days. A placement occurs when the Owl Be There Business is paid for all or the first installment or portion of the payment for the placement.
  • “Average Placement Value” means the total annual gross placement fees collected by the Owl Be There Business from providers, divided by the number of placements made by the Owl Be There Business during the fiscal year.
  • For purposes of this Item 19, the placement of two individuals in a single unit is treated as one placement. If an individual moved from one referred/receiving facility to a new referred/receiving facility or to a referred home care service, it is treated as two placements (or more, depending on the number of moves).
  • CSLS operates in the Washington DC Metropolitan Area, which has a higher cost-of-living than the U.S. average. The average placement value for your franchised Owl Be There Business may be higher or lower depending on a number of geographic and economic factors.
  • The data in the table above was prepared from internal records provided to Owl Be There by CSLS.
  • The information presented in this Item 19 has not been audited. You should conduct an independent investigation of the costs and expenses you will incur in operating your Owl Be There Business.
  • Some outlets have earned this amount. Your individual results may differ. There is no assurance you will earn as much.

Section VI – Owl Be There Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️



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