In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Bloomin’ Blinds franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Bloomin’ Blinds franchise, based on Items 5 and 6 of the company’s 2022 FDD

Section III – Number of franchised and company-owned Bloomin’ Blinds outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Bloomin’ Blinds franchise opportunity

Section V – Presentation and analysis of Bloomin’ Blinds’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

• 2021 average gross sales, cost of goods sold (contract labor, materials, equipment rental and tools), gross profit, certain marketing and operation expenses (local marketing, royalties, National Marketing Fund, payroll, office supplies, uniform, vehicle expense, bank charges and merchant fees, insurance, licenses and permits, IT and telephone), and adjusted earnings for the 26 Bloomin’ Blinds franchisees in the United States that were open and operating for the entire year January 1, 2021 to December 31, 2021 and provided Bloomin’ Blinds with their summary income statements for the 2021 calendar year

• 2021 average, median, highest, and lowest gross sales and gross profit margin for the 44 Bloomin’ Blinds franchisees who operated a total number of 53 territories in the United States that were open and operating for the entire year January 1, 2021 to December 31, 2021, by thirds (top third, middle third, bottom third)

• 2021 number of invoices, percentage of invoices, average and median value of invoices, and percentage of gross sales by category of goods and services (blinds and shades, shutters, and repairs) for the 44 Bloomin’ Blinds franchisees who operated a total number of 53 territories in the United States that were open and operating for the entire year January 1, 2021 to December 31, 2021

• 2021 total number of appointments and financial transactions for the 44 Bloomin’ Blinds franchisees who operated a total number of 53 territories in the United States that were open and operating for the entire year January 1, 2021 to December 31, 2021

• total amount of gross sales for all Bloomin’ Blinds franchised units open during the listed calendar year (2015-2021), regardless of whether that unit was open throughout that year

Section VI – Key ratios, comparables, computations, and analyses for the Bloomin’ Blinds franchise opportunity (exclusive content for Platinum subscribers)

Section I – Bloomin’ Blinds Franchise Costs

• Bloomin’ Blinds franchise costs, based on Item 7 of the company’s 2022 FDD:

• Initial Franchise Fee:  $49,500
• Start-Up Expense Fee:  $25,000
• Rent, Utilities, and Leasehold Improvements:  $0 to $5,000
• Market Introduction Program:  $0 to $1,000
• Furniture, Fixtures, and Equipment:  $0 to $500
• Insurance:  $300 to $3,000
• Vehicle:  $700 to $55,000
• Office Expenses:  $500 to $1,000
• Inventory:  $0
• Licenses and Permits:  $0 to $1,500
• Professional Fees (Lawyer, Accountant, Etc.):  $400 to $1,500
• Travel and Meals for Initial Training:  $700 to $1,500
• Additional Funds (for first 3 months):  $10,000 to $20,000
• Total Estimated Bloomin’ Blinds Franchise Costs:  $87,100 to $164,500

Section II – Bloomin’ Blinds’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Bloomin’ Blinds’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:

• Franchise Fee:  $49,500
• Royalty:  5.5% of your gross sales; maximum of $6,000 per month per territory; after month 6, minimum of $500 per month per territory
• Marketing Fund Contribution:  you must contribute at least 2% of gross sales or $300 per month (whichever is greater)
• Market Cooperative Contribution:  as determined by the cooperative; currently, none
• Local Advertising Requirement:  you must spend at least 2% of gross sales or $1,500 per month per territory (whichever is greater) on marketing your business

Section III – Number of Franchised and Company-Owned Bloomin’ Blinds Outlets

Franchised

2019

• Outlets at the Start of the Year:  54
• Outlets at the End of the Year:  52
• Net Change:  -2

2020

• Outlets at the Start of the Year:  52
• Outlets at the End of the Year:  61
• Net Change:  +9

2021

• Outlets at the Start of the Year:  61
• Outlets at the End of the Year:  61
• Net Change:  0

Company-Owned

2019

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  9
• Net Change:  +9

Section IV – News Updates on the Bloomin’ Blinds Franchise

• In Bloomin’ Blinds Family Business, No Room for Rivals

• Bloomin’ Blinds Relocating to The Campus at Legacy with Plans for Future Expansion

• Bloomin’ Blinds Celebrates National Small Business Week with Launch of ‘Back to Business’ Contest

• Bloomin’ Blinds Did Not Rank on Entrepreneur’s 2023 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Bloomin’ Blinds Franchise (Item 19, 2022 FDD)

• Except as indicated in Part 6, the following tables show the historical reported information for the 44 franchisees (each an “Operational Franchise Outlet”) who operated a total number of 53 territories in the United States that were open and operating for the entire year January 1, 2021 to December 31, 2021 (the “2021 Reporting Period”).

• This Item 19 does not include information for 15 franchised territory units that were not open the entire 2021 Reporting Period (8 franchised territory units opened during 2021, and 7 franchised territory units permanently closed during 2021).

• Bloomin’ Blinds prepared the information below from its information and from information provided by its franchisees. These reported results are not audited, and Bloomin’ Blinds has not independently verified data provided by its franchisees, although Bloomin’ Blinds believes it to be accurate.

Part 1 – 2021 Summary Income Statement (Averages)

• The following is a summary income statement for the averages of the 26 Operational Franchise Outlets who provided Bloomin’ Blinds with their summary income statements for the 2021 Reporting Period.

Gross Sales:  $607,324.38 (100.00%)

Cost of Goods Sold

• Contract Labor:  $15,102.36 (2.49%)
• Materials:  $267,429.32 (44.03%)
• Equipment Rental and Tools:  $7,379.54 (1.22%)
• Total Cost of Goods Sold:  $289,911.22 (47.74%)

Gross Profit:  $317,413.16 (52.26%)

Certain Marketing and Operation Expenses

• Local Marketing:  $24,319.91 (4.00%)
• Royalties:  $31,750.41 (5.23%)
• National Marketing Fund:  $11,874.42 (1.96%)
• Payroll:  $27,679.77 (4.56%)
• Office Supplies, Uniform:  $5,275.26 (0.87%)
• Vehicle Expense:  $12,922.30 (2.13%)
• Bank Charges and Merchant Fees:  $13,569.49 (2.23%)
• Insurance:  $3,217.40 (0.53%)
• Licenses and Permits:  $1,803.67 (0.30%)
• IT and Telephone:  $3,964.58 (0.65%)
• Total for Certain Marketing and Operation Expenses:  $136,377.22 (22.46%)

Adjusted Earnings:  $181,035.94 (29.81%)

• Adjusted Earnings means the Gross Profit minus the Total for Certain Marketing and Operation Expenses. Among the “excluded expenses” are interest; consulting fees; federal, state, and local taxes; depreciation; amortization costs; and other miscellaneous costs that certain franchisees may have incurred; these items will reduce profits. This is not the same as “net income” or “net profit” of the business.

Part 2 – 2021 Gross Sales Information

• The following table shows the historical reported information for the average, median, low, and high annual Gross Sales for the 44 Operational Franchise Outlets who were open and operating for the entire 2021 Reporting Period.

Top Third (15 Operational Franchise Outlets)

• Highest:  $1,766,053.29
• Lowest:  $465,909.22
• Average:  $859,120.64
• Median:  $868,534.56

Middle Third (14 Operational Franchise Outlets)

• Highest:  $426,403.42
• Lowest:  $304,169.76
• Average:  $358,496.48
• Median:  $352,832.06

Bottom Third (15 Operational Franchise Outlets)

• Highest:  $291,707.28
• Lowest:  $151,140.11
• Average:  $222,590.97
• Median:  $236,414.48

Part 3 – 2021 Gross Profit Margin Information

• The following table shows the historical reported information for the average, median, low, and high annual Gross Profit Margin for the 44 Operational Franchise Outlets who were open and operating for the entire 2021 Reporting Period.

Top Third (15 Operational Franchise Outlets)

• Highest:  59%
• Lowest:  45%
• Average:  51%
• Median:  50%

Middle Third (14 Operational Franchise Outlets)

• Highest:  58%
• Lowest:  47%
• Average:  52%
• Median:  52%

Bottom Third (15 Operational Franchise Outlets)

• Highest:  53%
• Lowest:  43%
• Average:  50%
• Median:  50%

• For this table, “Gross Profit Margin” means the percentage of Gross Sales remaining after reducing Total Cost of Goods Sold.

Part 4 – 2021 Sales by Category of Goods and Services

• The following table shows the historical reported information for the number of invoices, percentages of total invoices, average and median values of the invoices, and percentage of total Gross Sales for the 44 Operational Franchise Outlets who were open and operating for the entire 2021 Reporting Period.

Blinds and Shades

• Number of Invoices:  7,584
• Percentage of Invoices:  49%
• Average Value of Invoices:  $2,201.89
• Median Value of Invoices:  $1,403.09
• Percentage of Gross Sales:  74%

Shutters

• Number of Invoices:  1,298
• Percentage of Invoices:  8%
• Average Value of Invoices:  $3,466.82
• Median Value of Invoices:  $2,385.20
• Percentage of Gross Sales:  20%

Repairs

• Number of Invoices:  6,607
• Percentage of Invoices:  43%
• Average Value of Invoices:  $211.42
• Median Value of Invoices:  $124.00
• Percentage of Gross Sales:  6%

Totals

• Number of Invoices:  15,489
• Percentage of Invoices:  100%
• Average Value of Invoices:  $1,458.84
• Median Value of Invoices:  $939.78
• Percentage of Gross Sales:  100%

Part 5 – 2021 Appointment Information

• The following table shows the historical reported information for the total number of appointments and financial transactions, as well as similar information for the 44 Operational Franchise Outlets who were open and operating for the entire 2021 Reporting Period.

• Number of Appointments:  22,531
• Number of Financial Transactions:  15,489
• Average Value of All Invoices:  $1,458.84
• Median Value of All Invoices:  $939.78

Part 6 – Total Gross Sales for All Franchised Outlets

• The following chart reflects the total amount of Gross Sales for all franchised units open during the listed calendar year, regardless of whether that unit was open throughout that year.

• 2015 (12 franchise territories at the end of the year):  $324,042
• 2016 (27 franchise territories at the end of the year):  $1,439,740
• 2017 (37 franchise territories at the end of the year):  $3,420,728
• 2018 (55 franchise territories at the end of the year):  $7,614,047
• 2019 (53 franchise territories at the end of the year):  $9,450,125
• 2020 (62 franchise territories at the end of the year):  $13,901,242
• 2021 (70 franchise territories at the end of the year):  $22,107,565

Section VI – Bloomin’ Blinds Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️