In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:
Section I – Estimated initial investment (franchise costs) for a MaidPro franchise, based on Item 7 of the company’s 2022 FDD
Section II – Initial franchise fee, royalty fee, and marketing fee for a MaidPro franchise, based on Items 5 and 6 of the company’s 2022 FDD
Section III – Number of franchised and company-owned MaidPro outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD
Section IV – News updates on the MaidPro franchise opportunity
Section V – Presentation and analysis of MaidPro’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:
- 2021 average, median, high, and low gross sales, gross sales from one-time cleans, and gross sales from recurring customers for the 148 MaidPro franchisees that had been operating at least one franchised business in at least one territory for more than 12 months as of December 31, 2021, grouped by number of territories
Section VI – Key ratios, comparables, computations, and analyses for the MaidPro franchise opportunity (exclusive content for Platinum subscribers)
Section I – MaidPro Franchise Costs
- MaidPro franchise costs, based on Item 7 of the company’s 2022 FDD:
- Initial Franchise Fee: $35,000
- Travel and Living Expenses While Training: $3,800 to $4,500
- Equipment: $5,650 to $7,650
- Miscellaneous Opening Costs: $6,160 to $8,850
- Cost for Initial Vehicle with Signage (lease): $5,300 to $7,200
- Initial Printing Materials: $1,300
- Advertising – Initial 3 Months: $12,000
- Real Estate: $5,550 to $9,300
- Insurance: $2,000 to $12,000
- Additional Funds for 3 Months: $17,800 to $22,000
- Total Estimated MaidPro Franchise Costs: $94,560 to $119,800
Section II – MaidPro’s Initial Franchise Fee, Royalty Fee, and Marketing Fee
- MaidPro’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:
- Initial Franchise Fee: $20,000, plus an additional charge of $1 for each household in the territory in excess of 20,000
- Royalty Fee: the following percentages are based on your monthly gross consumer sales: $0 to $50,000: 7%; $50,000.01 to $100,000: 6%; $100,000.01 to $200,000: 5%; over $200,000: 4%; or the minimum royalty ($300 per month for the first 35 months; $0.03 multiplied by the number of qualified households for month 36 through all following years), whichever is greater
- Additional Premium Royalty: an additional 2.5% royalty must be paid on services provided to customers geographically located outside your assigned territory
- Brand Fund Fee: greater of 2% of your consumer gross sales or 30% of the minimum royalties
Section III – Number of Franchised and Company-Owned MaidPro Outlets
Franchised
2019
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- Outlets at the Start of the Year: 250
- Outlets at the End of the Year: 259
- Net Change: +9
2020
- Outlets at the Start of the Year: 259
- Outlets at the End of the Year: 248
- Net Change: -11
2021
- Outlets at the Start of the Year: 248
- Outlets at the End of the Year: 242
- Net Change: -6
Company-Owned
2019
- Outlets at the Start of the Year: 1
- Outlets at the End of the Year: 1
- Net Change: 0
2020
- Outlets at the Start of the Year: 1
- Outlets at the End of the Year: 0
- Net Change: -1
2021
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
Section IV – News Updates on the MaidPro Franchise
Section V – Financial Performance Representations (Average Revenues and/or Profits) for the MaidPro Franchise (Item 19, 2022 FDD)
- This Item sets forth certain historical financial data for MaidPro’s franchisees for the calendar year ended December 31, 2021.
- Information is provided below for all territories operated by a franchisee that had been operating at least one Franchised Business in at least one territory for more than 12 months as of December 31, 2021. The first of these Franchised Businesses opened in 1999 and the latest opened in 2020.
- Excluded from the tables below is information provided for territories operated by franchisees that had been operating in MaidPro’s System for less than 12 months as of December 31, 2021.
- MaidPro has provided information for 238 territories, owned and operated by 148 franchisees.
- MaidPro has excluded information related to four territories that are owned and operated by four franchisees. Three of these territories had not been operating in MaidPro’s system for at least 12 months. One franchisee did not operate for the entirety of 2021 due to COVID-19.
- MaidPro has also excluded 12 franchisees that ceased operations in 2021. None of these franchisees operated for less than 12 months before closing.
Part 1 – Franchisees with 14 Territories
- Number of Franchisees: 1
- Gross Sales: $3,078,185 (100.0%)
- Gross Sales from One-Time Cleans: $281,331 (9.1%)
- Gross Sales from Recurring Customers: $2,796,854 (90.9%)
Part 2 – Franchisees with 6 Territories
- Number of Franchisees: 1
- Gross Sales: $3,182,040 (100.0%)
- Gross Sales from One-Time Cleans: $356,242 (11.2%)
- Gross Sales from Recurring Customers: $2,825,798 (88.8%)
Part 3 – Franchisees with 5 Territories
- Number of Franchisees: 2
Franchisee #1
- Gross Sales: $1,588,511
- Gross Sales from One-Time Cleans: $170,830
- Gross Sales from Recurring Customers: $1,417,681
Franchisee #2
- Gross Sales: $1,823,201
- Gross Sales from One-Time Cleans: $286,716
- Gross Sales from Recurring Customers: $1,536,485
Average
- Gross Sales: $1,705,856 (100.0%)
- Gross Sales from One-Time Cleans: $228,773 (13.4%)
- Gross Sales from Recurring Customers: $1,477,083 (86.6%)
Part 4 – Franchisees with 4 Territories
- Number of Franchisees: 5
- Gross Sales: $8,827,850
- Gross Sales from One-Time Cleans: $814,026
- Gross Sales from Recurring Customers: $8,013,824
- Average Gross Sales: $1,765,570 (100%); 3 or 60% met or exceeded average
- Average Gross Sales from One-Time Cleans: $162,805 (9.2%); 2 or 40% met or exceeded average
- Average Gross Sales from Recurring Customers: $1,602,765 (90.8%); 3 or 60% met or exceeded average
- Median Gross Sales: $1,890,350
- Median Gross Sales from One-Time Cleans: $147,104
- Median Gross Sales from Recurring Customers: $1,743,245
- High Gross Sales: $2,254,944
- High Gross Sales from One-Time Cleans: $259,509
- High Gross Sales from Recurring Customers: $1,996,314
- Low Gross Sales: $1,189,134
- Low Gross Sales from One-Time Cleans: $43,891
- Low Gross Sales from Recurring Customers: $929,624
Part 5 – Franchisees with 3 Territories
- Number of Franchisees: 7
- Gross Sales: $8,602,745
- Gross Sales from One-Time Cleans: $1,038,001
- Gross Sales from Recurring Customers: $7,564,744
- Average Gross Sales: $1,228,964 (100%); 4 or 57% met or exceeded average
- Average Gross Sales from One-Time Cleans: $148,286 (12.1%); 3 or 43% met or exceeded average
- Average Gross Sales from Recurring Customers: $1,080,678 (87.9%); 4 or 57% met or exceeded average
- Median Gross Sales: $1,440,281
- Median Gross Sales from One-Time Cleans: $106,284
- Median Gross Sales from Recurring Customers: $1,181,742
- High Gross Sales: $1,669,866
- High Gross Sales from One-Time Cleans: $290,779
- High Gross Sales from Recurring Customers: $1,456,020
- Low Gross Sales: $718,680
- Low Gross Sales from One-Time Cleans: $45,243
- Low Gross Sales from Recurring Customers: $673,437
Part 6 – Franchisees with 2 Territories
- Number of Franchisees: 35
- Gross Sales: $26,071,241
- Gross Sales from One-Time Cleans: $2,984,039
- Gross Sales from Recurring Customers: $23,087,202
- Average Gross Sales: $744,893 (100%); 16 or 46% met or exceeded average
- Average Gross Sales from One-Time Cleans: $85,258 (11.4%); 13 or 37% met or exceeded average
- Average Gross Sales from Recurring Customers: $659,634 (88.6%); 16 or 46% met or exceeded average
- Median Gross Sales: $668,798
- Median Gross Sales from One-Time Cleans: $69,283
- Median Gross Sales from Recurring Customers: $611,424
- High Gross Sales: $2,597,732
- High Gross Sales from One-Time Cleans: $491,226
- High Gross Sales from Recurring Customers: $2,106,506
- Low Gross Sales: $242,236
- Low Gross Sales from One-Time Cleans: $30,410
- Low Gross Sales from Recurring Customers: $206,838
Part 7 – Franchisees with 1 Territory
- Number of Franchisees: 97
- Gross Sales: $47,474,997
- Gross Sales from One-Time Cleans: $5,589,680
- Gross Sales from Recurring Customers: $41,885,317
- Average Gross Sales: $489,433 (100%); 34 or 35% met or exceeded average
- Average Gross Sales from One-Time Cleans: $57,626 (11.8%); 29 or 30% met or exceeded average
- Average Gross Sales from Recurring Customers: $431,807 (88.2%); 32 or 33% met or exceeded average
- Median Gross Sales: $405,706
- Median Gross Sales from One-Time Cleans: $34,012
- Median Gross Sales from Recurring Customers: $357,879
- High Gross Sales: $1,937,997
- High Gross Sales from One-Time Cleans: $550,812
- High Gross Sales from Recurring Customers: $1,417,325
- Low Gross Sales: $32,552
- Low Gross Sales from One-Time Cleans: $1,203
- Low Gross Sales from Recurring Customers: $19,242
- “Gross Sales” will mean and include all revenues and income from whatever source derived and/or received by the franchisee from, through, by, or on account of the operation of the Franchised Business. If a franchisee had more than one territory, the Gross Sales include revenues from all of the franchisee’s territories. No items have been deducted from Gross Sales.
- Gross Sales from One-Time Cleans reflects Gross Sales generated from single visit cleaning services, which occur when a customer purchases a single cleaning visit with no subsequent visit.
- Gross Sales from Recurring Customers reflects Gross Sales generated from customers who schedule recurring cleaning appointments, often on a twice monthly basis but varying according to customer needs. Customers with multiple service purchases in a year, even if not scheduled on a repeating basis, are included in this category.
- The dollar amounts shown in this Item 19 have been rounded to the nearest dollar and the percentages have been rounded to the nearest full percentage point.
- The above figures, which reflect Gross Sales, not profits, were calculated based upon information reported to MaidPro by its franchisees in its cloud-based software, which is used by MaidPro for calculating Royalties. The figures were as of December 31, 2021. The figures do not reflect all costs of sales, operating expenses, or other costs and expenses that must be deducted from the Gross Sales figures to obtain net income or profit.
- Some MaidPro Franchised Businesses have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.
Section VI – MaidPro Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️
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