In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Crumbl Cookies franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Crumbl Cookies franchise, based on Items 5 and 6 of the company’s 2022 FDD

Section III – Number of franchised and company-owned Crumbl Cookies outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Crumbl Cookies franchise opportunity

Section V – Presentation and analysis of Crumbl Cookies’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

• 2021 average, median, highest, and lowest total revenue, gross profit, and net profit for the 115 franchised Crumbl Cookies locations that existed at the beginning of 2021 and operated continuously through 2021, and submitted their final and complete financial data as of the issuance date of the disclosure document

Section VI – Key ratios, comparables, computations, and analyses for the Crumbl Cookies franchise opportunity (exclusive content for Platinum subscribers)

Section I – Crumbl Cookies Franchise Costs

• Crumbl Cookies franchise costs, based on Item 7 of the company’s 2022 FDD:

• Initial Franchise Fee:  $50,000
• Initial Tech and Other Equipment Package:  $23,300 to $167,650
• Initial Training Fees, and Travel, Lodging, Food, and Other Expenses While Training:  $20,000 to $30,000
• Real Estate and Improvements:  $75,000 to $250,000
• Rent for 3 Months:  $16,666 to $83,333
• Professional Fees:  $8,000 to $15,000
• Equipment, Furniture, Fixtures, Décor, and Supplies:  $75,000 to $100,000
• POS System, Computer Hardware, and Software:  $3,500 to $8,000
• Signs:  $6,500 to $15,000
• Miscellaneous Opening Costs:  $2,500 to $5,000
• Opening Inventory:  $5,000 to $10,000
• Additional Funds for 3 Months:  $10,000
• Total Estimated Crumbl Cookies Franchise Costs:  $347,666 to $691,783

Section II – Crumbl Cookies’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Crumbl Cookies’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:

• Initial Franchise Fee:  $50,000
• Royalty:  8% of gross sales
• Marketing Fee:  2% of gross sales

Section III – Number of Franchised and Company-Owned Crumbl Cookies Outlets

Franchised

2019

• Outlets at the Start of the Year:  15
• Outlets at the End of the Year:  54
• Net Change:  +39

2020

• Outlets at the Start of the Year:  54
• Outlets at the End of the Year:  141
• Net Change:  +87

2021

• Outlets at the Start of the Year:  141
• Outlets at the End of the Year:  326
• Net Change:  +185

Company-Owned

2019

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2020

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

Section IV – News Updates on the Crumbl Cookies Franchise

• Crumbl Cookies Franchise Owner Reveals Why Americans Are Spending $5 on a Single Cookie

• Crumbl Cookies, the Nation’s Largest Cookie Company, Coming to Oaks Shopping Center

• Gourmet Cookie Franchise Crumbl Sets Up Third Memphis Area Location

• The Secret to Crumbl Cookies’ Explosive Franchise Growth

• Crumbl Sues Rival Cookie Shop for ‘Confusingly Similar’ Branding

• Crumbl Cookies Hires Former Chick-fil-A Exec as COO

• Crumbl Did Not Rank on Entrepreneur’s 2022 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Crumbl Cookies Franchise (Item 19, 2022 FDD)

Average, High, Median, and Low Total Revenue, Gross Profit, and Net Profit for Franchised Locations That Operated Continuously Through 2021

• The representation made below is an historic financial performance representation of a subset of Crumbl locations that operated continuously through all of 2021. The total number of franchised outlets that existed at the beginning of 2021 and operated continuously through 2021 was 140, which equates to approximately 43.11% of the total franchised locations that were operating at the end of 2021. 25 of these stores did not timely submit their final and complete financial data as of the issuance date of the disclosure document and are not included in this data set.

• The following data represents the average, high, median, and low 2021 calendar year financial data for such 115 Crumbl locations. The chart shows the Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin (defined below) for the 2021 calendar year from such locations.

• These locations operated in several states across the United States. These locations serve the same type of goods that you will be serving. These locations are each within territories of approximately 40,000 to 125,000 people. Your location will likely face different competition, costs, customer preferences, population numbers, and other factors.

Total Revenue

• Average:  $1,687,731 (100.0%)
• High:  $3,639,139
• Median:  $1,582,090
• Low:  $734,278

Total Gross Profit

• Average:  $749,555 (44.4%)
• High:  $1,771,793
• Median:  $707,913
• Low:  $282,380

Total Net Profit

• Average:  $357,512 (21.2%)
• High:  $618,102
• Median:  $279,212
• Low:  $33,260

• Out of the pool of such 140 Crumbl locations that operated continuously for the 2021 calendar year, (a) 48 locations (approx. 34.3%) met or surpassed the average Total Revenue, (b) 56 locations (approx. 40%) met or surpassed the average Gross Profit, and (c) 57 locations (approx. 40.7%) met or surpassed the average Net Profit.

• The data for the Gross Profit and Net Profit above are based on the Total Revenue for a particular column. If there are an even number of stores in the data set, the Median is the average of the two median values of Total Revenue.

• The Net Profit may include operating costs that may not be applicable for all users of these statements. These costs include officer wages, guaranteed payments, corporate benefits and perks, and other indirect costs.

• Note that the total franchised locations that were operating at the end of 2021 was 326, but 211 of these locations were not included in the data set above because these were either new locations that were not opened and operating for the entire year in 2021 or failed to timely submit their final and complete financial data to Crumbl.

• “Average Month” or “Average Monthly” refers to the respective average monthly Total Revenue, Gross Profit, Gross Margin, Net Profit, and Net Margin of all 140 Crumbl locations that operated continuously for the 2021 calendar year.

• “Gross Margin” means Gross Profit divided by Total Revenue.

• “Gross Profit” means Gross Sales minus cost of goods sold, including food goods, labor, and payroll taxes.

• “Net Profit” means Gross Profit minus all ordinary and recurring operating expenses, interest, income taxes, depreciation, and amortization.

• “Net Margin” means Net Profit divided by Total Revenue.

• “Total Revenue” means total revenue derived from the sale of goods or services less sales tax, discounts, allowances, and returns.

• The earnings claims figures do not reflect the costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.

• Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.

Section VI – Crumbl Cookies Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️