With increasing consumer demand for a more holistic, wellness-based approach toward chiropractic care – 100% Chiropractic, a family of full-service wellness clinics, looks to continue its national expansion. The brand, providing cutting edge chiropractic care, massage and stretch therapy, and a full line of quality nutritional supplements, has seen a noticeable rise in demand, with each clinic attracting 75 to 100 new patients per month.
In this exclusive Q&A, we get to learn more about 100% Chiropractic from its co-founder, Dr. Jason Helfrich.
Franchise Chatter (FC) Can you tell us about 100% Chiropractic and the services you offer?
Dr. Jason Helfrich (JH): 100% Chiropractic is a family of full-service wellness clinics that offers cutting-edge chiropractic care, massage and stretch therapy, and a full line of high quality nutritional supplements. We offer a variety of payment plans including cash and in house financing as well as accept insurance benefits.
100% Chiropractic was founded in 2004 by myself and my wife Dr. Vanessa, with the vision of creating a health revolution in the U.S. By focusing on the cause of pain instead of just chasing the symptoms, we are able to help our patients stay healthy, pain free and achieve their health goals of thriving in everything that they do.
We work to serve the entire family, from infants to seniors, weekend warriors to professional athletes, and everything in between. 100% Chiropractic doctors achieve incredible results through the analysis and adjustment of the spine and extremities.
FC: With the industry growing so rapidly, has 100% Chiropractic experienced similar growth?
JH: Absolutely, in the last two years we have seen some tremendous growth throughout all of our franchise locations. We have opened over 57 locations throughout 15 states with plans to have 120 open locations by the end of 2022. What makes chiropractic so enticing for potential franchisees is the fact that everyone is a potential client in a booming industry that only sees around 10% of the population.
At 100% Chiropractic, we see incredible results on a daily basis through safe and effective chiropractic adjustments. I have seen people who were reliant on pain medication finally kick their habit after coming to one of our locations. I have seen women who were unable to become pregnant have a family. We try to help people thrive day to day instead of survive from day to day. Chiropractic is about freeing the body up to thrive as it is intended to do so, not accept living at less than 100%
FC: How has the pandemic impacted your business?
JH: Looking back now, I would say that the pandemic helped our business. Our biggest challenge was handling the number of people that were coming into our locations. We took our role as an essential business very seriously and were happy to lead our patients on the best way to maintain their physical and mental health during a very difficult time.
Throughout the pandemic, we not only maintained our new patients but, in some cases, doubled the number of people coming into our locations. The pandemic put an emphasis on health in our country that we didn’t really have before. People started to become more aware of their health and at 100% Chiropractic, we are able to cater to everyone’s needs.
FC: What would you say are your brand’s biggest differentiators for prospective franchisees looking to invest?
JH: 100% Chiropractic uniquely offers our patients a different type of experience from the moment that they step foot in the door. From creating a spa-like atmosphere, using a customer service-driven approach, and using state-of-the-art technology, our brand has created an experience unlike any other. We have set ourselves apart from the typical chiropractic care center, continuing to go above and beyond.
Because we offer affordable cash plans and accept all insurance while minimizing our patients’ reservations, 100% Chiropractic is not only working to provide better healthcare through our approach; we’re revolutionizing chiropractic care altogether.
FC: What qualities do you look for in potential franchisees?
JH: At 100% Chiropractic, we are looking for optimistic franchisees that are passionate about serving their local community. Most recently, we opened our franchising opportunity to non-doctors, contributing to our significant growth. We believe that you don’t need to have a Doctorate in Chiropractic to change the lives of people within your community, but an entrepreneurial spirit and the willingness to provide an unbeatable experience.
Our franchisees are both single and multi-unit operators that can choose how hands on they want to be with running their location.
FC: What is the typical investment to open a 100% Chiropractic Studio?
JH: Including the franchise fee, the initial investment for a 100% Chiropractic location ranges between $219,671 to $461,370.
FC: Where is 100% Chiropractic looking to expand in the near future?
JH: 100% Chiropractic is looking to expand throughout the United States. The great thing about our model is that it can succeeded in any environment, suburban or metropolitan. We are looking for franchise partners in every state, with the goal of opening 120 locations by the end of 2022.
FC: How can our readers learn more about franchising opportunities with 100% Chiropractic?
JH: For more information, visit https://100percentchiropractic.com/