Pearle Vision Franchise Costs: Estimated Initial Investment (Item 7, 2021 FDD)

1.  Initial Franchise Fees:  $30,000 for New Licensed Owner; $20,000 for Existing Licensed Owner

2.  Real Estate:   $14,560 to $20,555

• The figures included in the chart are estimates based upon Pearle Vision’s experience building Pearle Vision EyeCare Centers with the following characteristics: (a) EyeCare Center standard design, (b) 2,000 square feet with 2 exam lanes, 3 consult desks, and 1 exterior sign, and (c) leased from a third-party landlord.

• Costs will vary depending upon the square footage, condition, location, and laboratory type (if any) of the Licensed EyeCare Center and the price differences among market conditions, contractors, and local wage rates, unions, and material costs.

• Pearle Vision estimates that you will need to lease (or purchase) space in a free-standing location, strip center, or mall location for your Licensed EyeCare Center in accordance with the square footages Pearle Vision requires. Lease deposits (if any) are not included in Pearle Vision’s estimates.

• If you elect to purchase real estate, Pearle Vision estimates the cost for the purchase of unimproved land will range from $250,000 to $2,000,000.

3.  Construction:  $130,000 to $200,000

• This category includes the following costs:

• Leasehold Improvements. The amount of your leasehold improvements will vary depending upon the size of your Licensed EyeCare Center and the condition of your space, including whether you receive the space in “as-is” or “vanilla shell” condition.

• Retail Sales Tax. The amount of sales tax you will be required to pay will depend upon the items you purchase and the tax treatment of your locality, state, or federal tax guidelines.

• Freight. Freight costs will vary depending upon the items purchased and the proximity of the place where those items are shipped from their destination.

4.  A&E Fees:  $16,300

• A&E Fees do not include fees and other expenses related to permit expediting. A&E Fees do not include estimates for the cost of, at a minimum, a field survey, construction documents, engineering fees and costs, reimbursable fixed fees, permit set, and energy calculation.

• You must pay the A&E Fee to Pearle Vision or, as the case may be, a 3rd party vendor.

• Excluding revisions due to landlord and city/municipality comments, Pearle Vision will provide no more than one revision to the construction drawings. Any change following initial approval will be paid by the Licensed Owner at an additional cost of $500 per hour.

5.  Equipment:  $12,892 to $17,515

• This category includes the following costs:

• Optometric Equipment. If your Licensed EyeCare Center includes an exam lane, you may wish to purchase optometric equipment. The costs presented in this table are for three months of lease payments for optometric equipment for a Licensed EyeCare Center with one exam room and a dispensary, as well as a finishing lab.

• Finishing Equipment. The finishing equipment presented is for finishing equipment leased through approved third-party suppliers.

• Lens Preparation Equipment. If you license an EyeCare Center and wish to include a finishing lab, you will lease or purchase lens preparation equipment from approved third-party suppliers.

• Tracer or Edger. You must purchase or lease a tracer from approved third-party suppliers. In Pearl Vision’s experience, its Licensed Owners purchase the tracer, rather than lease.

• If you choose to purchase an edger instead of a tracer, it will increase your ability to assemble eyewear on site in less time.

• Dispensing Equipment. To operate your Licensed EyeCare Center you will need to purchase dispensing equipment. The dispensing equipment included in this estimate is: a lensometer (manual), lensometer (auto with printer), and a pupilometer. You may need to purchase additional dispensing equipment if required by law.

• Traffic Counters. To provide key performance indicators regarding customer count, Pearl Vision may require you to purchase, from its approved third-party supplier, shoppertrak optical orbits (“Traffic Counter”). The Traffic Counter consists of at least two orbits, labor, installation, freight, tax, and monthly service fees. You may need to purchase more than two orbits depending on the size of the EyeCare Center and number of entrances. Pearl Vision estimates the cost to purchase the Traffic Counters is $2,433 to $4,198, and the yearly service cost is $600.

• Tag Printer and Barcode Scanner. Additionally, you will need equipment to print frame tags and scan SKU numbers for each frame. Pearl Vision estimates the cost of these items to be $465.

6.  Signage, Fixtures, Furniture, and Décor:  $93,200 to $117,200

• This category includes the following costs:

• Signage. Estimated costs of interior and exterior signage include the cost of one sign; however, your landlord may require you to purchase additional signage. In addition, you must purchase visual and graphics displays that include frame presentation displays, mirrors, accessory displays, free standing fixture inserts, graphics, and other marketing and merchandising tools, signage, and logos.

• Fixtures, Furniture, and Décor. Pearl Vision requires you to purchase fixtures, furniture, and décor from its Approved Suppliers as required by the current store design and as otherwise determined in Pearl Vision’s sole discretion. The fixtures, furniture, and décor include, but are not limited to, waiting chairs, chairs, stools, and frame panels.

7.  Inventory:  $40,000 to $84,000

• The amount of inventory you purchase will vary according to the following factors: (a) square footage of your Licensed EyeCare Center, (b) if your Licensed EyeCare Center has a surfacing or finishing lab, and (c) if you license and open more than one Licensed EyeCare Center within a short period of time.

• To open for business, you will need to purchase an “Initial Frame Assortment” of frames to fill up to 100% (at Pearl Vision’s discretion and direction) of your frame capacity, including any Managed Vision Care Assortment (if applicable) from Pearl Vision, and it will consist of frames from Luxottica USA and Oakley, Pearl Vision’s Service Affiliates, as well as Approved Suppliers.

• The range provided here is for 800 to 1,100 frame units for one Full Service EyeCare Center. You will also need to purchase inventory (aside from frames) that you will need to operate your Licensed EyeCare Center.

8.  Point-of-Sale and Computer System:  $11,395 to $23,519

• This category includes the following costs:

• Computer System Hardware and Software. You must purchase AcuityLogic, the approved point-of-sale system hardware and software, from Eyefinity, Pearl Vision’s Approved Supplier. Pearl Vision estimates the hardware required to run AcuityLogic to cost $4,800 to $11,500 for three workstations or as many as five workstations. If you would like additional workstations, your costs will increase.

• ProfitKeeper. Because the point-of-sale system is computer-based, you can utilize the computer system for other needs, such as word processing and “ProfitKeeper,” Pearl Vision’s cloud-based financial management system that you must use to report your weekly and monthly sales and provide financial statements.

• The Appointment Book. Because the point-of-sale system is computer-based, you can utilize the computer system for a web-based appointment scheduling program called “The Appointment Book” or “TAB,” which is a daily patient appointment scheduler that facilitates patient scheduling online and includes a patient recall.

9.  Grand Opening Advertising:  $15,000

• The Grand Opening Advertising campaign must be conducted within the first 60 days after your Licensed EyeCare Center opens. The amount of the Grand Opening Advertising campaign must be at least $15,000, and Pearl Vision reserves the right to direct you to increase this amount.

10.  Training Expenses:  $0 to $2,000

• The estimated cost presented in this item is for an additional member of your staff to attend training. The cost of your initial training as well as one other member of your staff is included with your Initial License Fee. The estimated cost covers charges for the training, transportation, travel, lodging, and food for your additional member’s initial training period.

• The “low” estimate assumes that you are located within commuting distance and do not incur per diem expenses. The “high” estimate assumes travel, meals, taxi cabs, and lodging for one individual for one week.

11.  Security Deposits:  $1,300 to $15,000

• Pearl Vision estimates security deposits on utility services are $1,300 and a security deposit for rental space varies from $0 to one month’s rent generally.

12.  Insurance:  $7,000 to $9,000

• You must have insurance before your Licensed EyeCare Center opens for business, and your annual insurance premiums will vary according to the amount of insurance you purchase and other factors such as geographic location and loss experience. The estimates presented in this Item are based upon the minimum levels of insurance required by your License Agreement.

13.  Additional Funds:  $45,000 to $100,000

• These figures exclude the following: (a) payments of Royalty and Advertising Fees, since these amounts depend upon your actual Gross Revenues; (b) allowance for other payments made to a bank or financing company on any loan that you may obtain to finance the cost of purchasing the License or other development related costs; (c) your draw or salary (or to your owners, if you are not an individual). The figures for Additional Funds are estimates only.

14.  Total:  $416,647 to $650,089 for New Licensed Owner; $406,647 to $640,089 for Existing Licensed Owner