Hite Digital – the first of its kind digital marketing franchise – is changing the way people think about and do digital marketing. By combining the best of both worlds, Hite Digital is able to provide a full-fledged marketing approach, while also focusing on localized service. This approach is advantageous in a multitude of ways, but most importantly, it ensures each client feels prioritized and valued.
Since this January, Hite Digital has already added franchises in Austin, Dallas, Miami, Nashville, Phoenix, San Francisco, St. Louis, Boise, Portland, Oklahoma City, and Houston, and plans to add 12 to 15 franchises in the next year.
Franchise Chatter (FC): Welcome, JC. What is Hite Digital? Can you share more about the concept?
JC Hite (JH): Hite Digital is the first of its kind digital marketing franchise, changing the way people think about and do digital marketing. Hite Digital has innovated the Digital Marketing space by being one of the first to franchise the sector. At Hite, we provide marketing services to businesses, including pay-per-click advertising, social media advertising, search engine optimization, and web design. By franchising, we can give local customized support across the world while still having a dependable standardized fulfillment team.
FC: What would you say are your brand’s biggest differentiators for prospective franchisees looking to invest?
JH: Hite Digital is the first digital marketing firm to implement a franchise model, which utilizes a proven model of success while providing the specialized treatment of a mom-and-pop shop. Because we offer localized service to our clients, we enable them to succeed without the gimmicks that might come with a larger agency. Personalized care is essential to our business model, allowing us to grow at the rapid rate that we have.
FC: What makes Hite Digital a strong business opportunity for franchise owners?
JH: In a short time, Hite Digital has been able to innovate in the digital marketing world, venture into franchising, and provide small agency owners support and resources. Digital marketing has become a requirement for businesses with the rise of smartphones, apps, and seemingly everything being attainable with the touch of a button. Consumers are spending more time on their phones and computers, and Hite Digital knows how to get their attention. Agencies looking to scale their business, but lack time, personnel, or know-how, are the perfect fit for the brand’s services.
FC: What qualities do you look for in potential franchisees?
JH: Hite Digital’s franchise model is unique because it combines the four pillars of an agency to make it easier for its franchisees to operate and grow. The pillars include: Fulfillment, System and Operations, Prospecting, and Business Intelligence. Hite Digital will serve as each franchisee’s support system throughout their training process.
The brand is only accepting 14 new franchisees per year, which is why it is so important to find the right fit that embodies each of the brand’s pillars and values. Each franchisee must be committed to helping each other in problem-solving, analyzing opportunities, and tips on increasing sales.
FC: What is the typical investment to open a Hite Digital franchise location?
JH: The initial 5-year franchise investment is $50,000, which includes marketing, technology and systems fees.
FC: Where is Hite Digital looking to expand in the near future?
JH: With franchises in Miami, Dallas, Austin, St. Louis, Phoenix, Nashville, and San Francisco, we are looking to expand to other major cities throughout the United States. Our brand thrives in dense markets, as we provide localized service to our clients, utilizing this factor to excel.
FC: What can we expect from Hite Digital in the future?
JH: By 2024, the brand’s goal is to increase that number to 1,000 team members in 60 locations.
FC: How can our readers learn more about franchising opportunities with Hite Digital?
JH: To learn more about franchising opportunities with Hite Digital, please visit https://franchise.hitedigital.com/home.
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