In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the Maid Brigade franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Maid Brigade franchise, based on Item 7 of the company’s 2021 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Maid Brigade franchise, based on Items 5 and 6 of the company’s 2021 FDD
- Section IV – Number of franchised and company-owned Maid Brigade outlets at the start of the year and the end of the year for 2018, 2019, and 2020, based on Item 20 of the company’s 2021 FDD
- Section V – Presentation and analysis of Maid Brigade’s financial performance representations, based on Item 19 of the company’s 2021 FDD, including information on the:
- 2020 average, median, high, and low sales for the top 1/3 performing Maid Brigade franchisees, middle 1/3 performing Maid Brigade franchisees, and lowest 1/3 performing Maid Brigade franchisees, separately stated, that were in operation for one calendar year or more as of December 31, 2020 (many of these franchisees have more than one territory, and the figures presented represent total revenues owned by each franchisee)
Section I – Background Information
17 Things You Need to Know About the Maid Brigade Franchise
Chooses Annihilare to Enhance PUREcleaning
1. In late July 2021, Maid Brigade announced that it had chosen the AoS-500 by Annihilare Medical Systems Incorporated (AMS) as its preferred onsite generator for disinfecting and cleaning products used in its PUREcleaning system. Maid Brigade began development of its PUREcleaning system in 2018.
2. PUREcleaning is the healthiest, most advanced and complete home cleaning and disinfection system on the market. Exclusive to Maid Brigade, PUREcleaning starts with a multi-point cleaning process to remove dirt and debris, and follows it with a powerful disinfectant to remove harmful contaminants.
3. “The AoS-500 by Annihilare has proven with our franchisees to be easy to install and use. The quality of the generator and the service provided by the Annihilare team are unmatched in the industry,” said Raychel Leong-Sullins, president of Maid Brigade.
4. AoS-500 is the most innovative solution on the market today for producing daily use cleaning and disinfecting chemicals. The system produces the disinfectant (hypochlorous) and the degreaser (sodium hydroxide) using salt, water, and electricity. Both products are also Green Seal certified – GS-53 and GS-37 respectively.
5. Marty Paris, CEO of AMS, said, “We greatly appreciate Maid Brigade’s commitment to customer and team member safety with the chemicals that they use.”
New Location in Florida
6. In late October 2020, Maid Brigade opened one of its newest locations in Lakewood Ranch, Florida. Emily Sarid is excited to bring a trusted and reliable cleaning service to Lakewood Ranch, Sarasota, Bradenton, and surrounding areas across Sarasota and Manatee Counties.
7. Franchise owner Emily Sarid said, “We are proud to be a part of a company that cares so deeply for its customers and employees. We were also impressed with Maid Brigade’s long history of providing safe and effective home cleaning for its customers. We are excited to offer the company’s new cleaning and disinfection system, PUREcleaning, to our customers.”
8. Maid Brigade of Sarasota-Manatee offers one time and recurring house cleaning, as well as move in/move out and seasonal deep cleans. All Maid Brigade of Sarasota-Manatee employees are trained, uniformed, background checked, and carry all appropriate licenses and insurance.
9. Maid Brigade celebrated its grand opening with a ribbon cutting ceremony on October 15. The Manatee Chamber of Commerce and the Lakewood Ranch Business Alliance were present to welcome Maid Brigade to the business community.
Welcomes Franchise Owners from Diverse Backgrounds
10. Maid Brigade’s ideal franchise owner is one who has good interpersonal skills and enjoys interacting with others – both employees and customers. Potential franchisees don’t have to be a polished salesperson – in fact, Maid Brigade prefers that they’re not. The successful Maid Brigade franchise candidate finds joy in helping customers solve problems and helping employees to do their best work.
11. Maid Brigade also encourages its start-ups to make a plan for division of labor from day one. If they are a people-person, they should be on the front lines with customers and prospective customers. Hire an office person to focus on the operations nuts and bolts. If they are gifted with the back-office operations, they should be sure to hire a manager skillful in interpersonal relations, to be the face of the brand.
12. Finally, but perhaps foremost, successful Maid Brigade franchise start-ups enjoy making an immediate difference in the lives of others: customers who want to spend their time and energy raising families and pursuing careers, hobbies, health, and wellness and their own efforts to make a difference in the lives of others.
13. Because every market is different, there is no perfect combination of criteria for a successful territory. Maid Brigade will work with franchise candidates to analyze the demographics in a given area and assemble a portfolio of contiguous zip codes to comprise between 25,000 to 40,000 total qualified households based on annual income of $100,000 or more.
14. Maid Brigade was founded in 1979 by Don Hay in Atlanta, Georgia. Affordable house cleaning services was a novel idea at the time, but Hay wanted to make the service accessible to the average person. The concept was a success from the start and Hay began expanding the business.
15. A few years after Maid Brigade was started, the company’s current CEO, Bart Puett, joined the company. Puett is responsible for helping Hay turn Maid Brigade into one of the largest cleaning service franchises in the United States and he has held various leadership positions in the company over the years.
16. Hay and Puett began franchising Maid Brigade in 1985 and the brand continued to grow over the next few decades. In 2005, Hay stepped down from the company and Puett was appointed CEO. Today, Maid Brigade has locations across the United States and international locations in Canada and the Middle East.
Entrepreneur’s Franchise 500
17. Maid Brigade ranked No. 311 on Entrepreneur’s 2021 Franchise 500 list.
Section II – Estimated Costs
- Detailed estimates of Maid Brigade franchise costs, based on Item 7 of the company’s 2021 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Detailed information on Maid Brigade’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2021 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
- Outlets at the Start of the Year: 365
- Outlets at the End of the Year: 367
- Net Change: +2
- Outlets at the Start of the Year: 367
- Outlets at the End of the Year: 349
- Net Change: -18
- Outlets at the Start of the Year: 349
- Outlets at the End of the Year: 339
- Net Change: -10
- Outlets at the Start of the Year: 6
- Outlets at the End of the Year: 0
- Net Change: -6
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 18
- Net Change: +18
- Outlets at the Start of the Year: 18
- Outlets at the End of the Year: 24
- Net Change: +6
Section V – Financial Performance Representations (Item 19, 2021 FDD) and Analysis
Summary Sales Report for Year Ending December 31, 2020
- The table below includes average and median sales information for all franchised businesses that were in operation for one calendar year or more as of December 31, 2020.
- Many of these franchisees have more than one territory, and the figures set out below represent total revenues owned by each franchisee.
- Sales, expenses, and income will vary from franchised business to franchised business and market to market, and Maid Brigade does not represent that Gross Revenues for the franchisees shown herein for the periods indicated will accurately predict the future results for those franchisees or for any potential franchisee.
- These charts include only franchisees that were part of Maid Brigade’s franchise system as of December 31, 2020. Franchisees who were terminated (mutually or unilaterally) or abandoned the system prior to December 31, 2020 are not included.
- If a franchise had multiple owners due to a transfer or sale and the franchise continued uninterrupted, the franchise is represented only once in the charts and its cumulative Gross Revenues are shown.
- Gross Revenue is shown on an annual basis.
- The chart contains no information regarding company-owned businesses.
- Maid Brigade obtained Gross Revenue information from its internal records based on franchisees reporting their Gross Revenues when they made royalty payments to it. Gross Revenue information used to compile this chart has not been audited.
- Other factors besides the number of operating territories of a franchisee may affect a franchisee’s annual Gross Revenues and thus explain why some franchisees have a higher annual Gross Revenue than others. Those factors include:
- (i) the skill and experience of the franchisee;
- (ii) the effort the franchisee devotes to his or her franchised business;
- (iii) the franchisee’s business acumen;
- (iv) whether the operating territory is in a rural versus an urban setting;
- (v) prices charged by the franchisee for products and services;
- (vi) the number of maid teams used by the franchisee;
- (vii) the amount of advertising and promotional expenditures undertaken by the franchisee;
- (viii) general economic conditions; and
- (ix) the growth or shrinkage of the population in the operating territory.
Top 1/3 Performing Franchisees (25 franchisees)
- Sales Range 2020: $938,510 to $5,089,149
- Median Sales 2020: $1,266,827
- Average Sales 2020: $1,572,207
- Number and Percentage of Franchisees Attaining or Surpassing Average: 10 / 40%
Middle 1/3 Performing Franchisees (24 franchisees)
- Sales Range 2020: $390,543 to $877,357
- Median Sales 2020: $525,771
- Average Sales 2020: $551,561
- Number and Percentage of Franchisees Attaining or Surpassing Average: 9 / 38%
Lowest 1/3 Performing Franchisees (24 franchisees)
- Sales Range 2020: $12,986 to $386,455
- Median Sales 2020: $268,530
- Average Sales 2020: $234,708
- Number and Percentage of Franchisees Attaining or Surpassing Average: 13 / 54%
All Franchisees (73 franchisees)
- Sales Range 2020: $12,986 to $5,089,149
- Median Sales 2020: $525,771
- Average Sales 2020: $796,926