• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Hub
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Q&A with Devan Kline, Co-Founder and CEO of Burn Boot Camp

Published on August 14, 2021 by Franchise Chatter Leave a Comment
in Fitness Franchises, Q & A Interview



Learn Which Franchises Can Make You Rich

In this exclusive Q&A, we explore the future of fitness and chat through the business benefits behind building an ecosystem with Burn Boot Camp’s co-founder and CEO, Devan Kline.

Franchise Chatter (FC): Thanks for speaking with us today, Devan. Can you give us some background on Burn Boot Camp?

Devan Kline (DK): Thanks for having me, and of course. My wife Morgan and I founded Burn Boot Camp back in 2012. We are a unique national fitness brand where like-minded women and men can come together, build confidence and inspire one another through fitness.


🔐The Very Best of Franchise Chatter



America’s Most Lucrative Franchises


Franchises Ranked by Average Sales & Profits


Franchise Winners, Survivors & Losers


✅ Subscribe Now or ✅ Log In


Burn Boot Camp started as a female-focused boutique gym with a mission and passion for empowering communities of women through fitness. Since then, it has evolved into a movement, lifestyle and community. We refer to ourselves as #BurnNation and have around 300 franchises open and operating with dozens more in development.

Recently, Burn Boot Camp has cultivated a following from both men and women alike, offering up an opportunity for friends, partners and entire families to work out together. Burn Boot Camp offers 45-minute circuit style workout camps through highly innovative daily programs crafted by certified personal trainers.

Morgan and I wanted Burn Boot Camp to be more than a gym, we wanted it to be a one-stop-shop to maintain a healthy, well-rounded lifestyle. We pride ourselves on our 360-degree approach to fitness and serve as an accountability partner for all members. Burn Boot Camp focuses on and cares deeply about the whole member – mental, emotional and physical health – and offers support for all those areas throughout their fitness journey.

FC: You’ve created an ecosystem at Burn Boot Camp. What does that mean to you?

DK: An ecosystem is when every aspect and integrated element of your business is working together to create and maintain something bigger than the business entity itself. Each person, department, franchise partner and member plays a vital role in this interconnected system.


🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



🚀How to Find, Vet & FUND a Good Franchise. Watch Our Webinar Live or the Recording Later (Register Now – It's Free)



💵How Much Franchise Can You AFFORD? Use Our Free Financial Calculator


From a business standpoint, we want to ensure that Burn Boot Camp provides everything our team and members need and want, so there’s no need to search elsewhere. Our ecosystem gives members access to conveniently schedule a camp through our app, stream a workout from home or drop their child off while they sneak in a session.

Business owners and their teams must be mindful when building a system like this, but ultimately – just like an ecosystem in nature – this system is self-sustained. We all rely on each other and couldn’t operate without everyone doing their specific job or every piece of technology in place. This creates a culture of teamwork, accountability, innovation, adaptability and allows us to be a forward-thinking company, catching every curve-ball life throws at us.

FC: What is the importance of building an ecosystem in the work place?

DK: When done right, ecosystems in the business place are well-balanced, and able to withstand constantly changing, ever-growing environments. Most recently, we witnessed first-hand the strength of our business ecosystem as we – like many other businesses – navigated the COVID-19 pandemic. It allows you and your company to embrace change, innovate, and move towards the shared vision of maintaining the balance and routine that our teams, franchise partners and members come to us for.

The fitness industry was forever changed by the pandemic, and moving forward, it will become essential to the business longevity for brands to build ecosystems, making their business model accessible from every channel. Fitness concepts will need brick & mortar locations for those craving in-person community, but they’ll also need a strong online platform to cater to those that would prefer to stay home. Every business decision is made based on the team, franchise partners and members – the system cannot be sustained without them.

And, with a growing network of franchise partners, our ecosystem continues to expand and evolve, making it that much more important for our team to streamline systems and processes for our partners to achieve this well-balanced environment in their business.

FC: In your opinion, what is the most important part of the ecosystem?

DK: The people hands-down. Not only our trainers, but our members as well. We obviously wouldn’t be able to operate without them – no business could. That’s why we put an emphasis on creating an environment where our trainers and members thrive.

In the world of fitness, much of your team is made up of trainers. Training is an art and personal trainers tend to be artistic. The last thing a gym should do is pigeon hole their trainers into only using machines or training through a screen all the time. Allowing your trainers to have some freedom will result in new, creative workouts and overall happiness for everyone involved.

I’ve personally helped train over 1,500 of our members, and understand first-hand the struggles that people experience in life. I’ve been that person, so I know how that makes someone feel. When people walk through our doors, Burn Boot Camp becomes a safe place for them to receive the encouragement they need. Now that I’m out of that place in my life, I know how important it is to make sure our members leave each camp feeling confident, strong and valued. It’s so important for gyms to see their members as more than a number or swipe.

At Burn Boot Camp, we offer nutritional guidance, membership flexibility, a tight-knit, supportive community and complimentary Childwatch – a rarity in the industry. We’re also selective in who we onboard as franchise partners. Many Burn Boot Camp franchise partners were previously members who have a passion to train their community and are incredibly hands-on. We’re not an absentee franchise model – our franchise partners are invested in the well-being of each of their members.

FC: What has been the biggest change you’ve seen in the fitness industry over the last few years?

DK: In the age of acceptance and body positivity, people are realizing that fitness is much more than a bikini body or 6-pack abs. There is a shift happening, where it’s more about “how you feel” vs. “how you look.” Fitness needs to be all-encompassing, going beyond physical fitness to help achieve mental and emotional wellness as well. This is a concept that Burn Boot Camp has latched on to and it has allowed our members to grow holistically.

Gyms need to start using fitness as a tool, not a destination. When you do that, you help members become people who do hard things. Fitness gives people character and confidence, which will no doubt trickle into every other aspect of their lives.

FC: Where is the fitness industry heading? What trends should gym owners be aware of?

DK: We live in a society that is constantly evolving, which means our way of operating needs to adjust with it. Creating a business ecosystem is fantastic for when things are running smoothly and routinely, but when you introduce new technology or expand quickly, it’s important to give your network some time to acclimate. Due to this, I’ve found that our team needs to remain three steps ahead, so that implementing new software, technology or franchise locations doesn’t disturb the balance we’ve worked so hard to achieve.

It’s critical to have a pulse on emerging technology like virtual reality and Microsoft Mesh – which is an up-and-coming mixed-reality technology that allows people to connect through holographic experiences, regardless of their physical location, and always be looking for ways to incorporate it. Voice commerce will be big. By 2025, the voice and speech recognition market is projected to hit $26.8 billion. If you aren’t already thinking about how this technology may play a role in your industry, then you risk slowly falling behind.

There’s also a lot of discussion around fitness moving away from physical locations, but I believe we’ll see a trend of brands offering both a digital platform and in-person option for your members. If the pandemic showed businesses anything, it’s the importance of having a digital platform and additional revenue streams, like e-commerce, etc. People still crave the connection and community aspect of in-person gyms. It’s about striking a balance between the two, so you can meet your members wherever they are and be accessible at any time.

Burn Boot Camp fared well during the pandemic because we have a strong, self-sustaining ecosystem in place that allowed us to weather the storm while transitioning to digital content when in-person workouts weren’t an option. In challenging times, people need community more than ever – and that’s exactly what we witnessed. Our members rely on our services for their well-being, so we pivoted and found a way to quickly get them what they needed.

FC: If people are interested in learning more about Burn Boot Camp, where can they find more information?

DK: They can head to burnbootcamp.com to learn more about our story and find their nearest location. We’re located in 39 states and just reached our 300th gym milestone. Our goal is to have 400 open gyms by the end of 2021, so everyone can experience the #BurnCommunity. We’re always looking for franchise partners who are driven to make a difference in their community through the power of fitness. If you’re interested in franchising, you can head to franchise.burnbootcamp.com.


🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



🚀How to Find, Vet & FUND a Good Franchise. Watch Our Webinar Live or the Recording Later (Register Now – It's Free)



💵How Much Franchise Can You AFFORD? Use Our Free Financial Calculator













🎯Find Good Franchises That Are Still AVAILABLE in Your Target Area (Free Tool)



🚀How to Find, Vet & FUND a Good Franchise. Watch Our Webinar Live or the Recording Later (Register Now – It's Free)



💵How Much Franchise Can You AFFORD? Use Our Free Financial Calculator


Tagged as: Burn Boot Camp

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: How Much Is an All Dry Franchise? (Detailed Franchise Costs)

Next post: FDD Talk 2021: Jamba Franchise Review (Financial Performance Analysis, Costs, Fees, and More)

Primary Sidebar

Subscribe Now

⚠️Buying a Franchise on Your Own Can Be Overwhelming

✅ Get the guidance and support you need throughout the franchise research process from an experienced franchise broker at no cost to you.

✅ Fill out this form and a specialist from the Franchise Brokers Association will reach out to you.

🚀How to Find, Vet and FUND a Good Franchise (Webinar)

✅ Is Franchising a Path for You? – Dec. 15 (Fri.), 11 a.m. EST

✅ Solid, Steady Recurring Revenue – Dec. 19 (Tues.), 4 p.m. EST

✅ Register Now to Get Free Access to Recordings of Both Webinars

Register Now

⭐️Franchise Chatter is reader-supported. We may receive a commission for leads generated from affiliate links and banners on our site.

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

👍”Your website and you have been instrumental in finding this franchise opportunity and I am overwhelmingly grateful.” (David F., subscriber)

🏆Top Franchises by Industry

Top Franchises by Industry (All Lists)

Top Gym/Fitness Franchises (2024)

Top Pizza Franchises (2024)

Top Sandwich Franchises (2024)

Top Childcare Franchises (2024)

Top Ice Cream Franchises (2024)

Top Coffee Franchises (2024)

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Tech Franchises

Best Travel Agency Franchises

Best Trampoline Park Franchises

Best Tools Distribution Franchises

Best Property Management Franchises

Best Real Estate Franchises

Best Flooring Franchises

Best Acai Bowl Franchises

Best Poké Bowl Franchises

Best Donut Franchises

Best Kitchen and Bath Remodeling Franchises

Best Window Covering Franchises

Best Plumbing Franchises

Best Home Inspection Franchises

Best Garage Franchises

Best Barbershop Franchises

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

🚀Daily FDD Talk Posts

Maaco Franchise

360 Painting Franchise

Superior Fence & Rail Franchise

Crushr Franchise

Pearle Vision Franchise

The Designery Franchise

PuroClean Franchise

Wingstop Franchise

Nothing Bundt Cakes Franchise

MaidPro Franchise

Farrell’s eXtreme Bodyshaping Franchise

Nékter Juice Bar Franchise

Jeremiah’s Italian Ice Franchise

CycleBar Franchise

My Salon Suite Franchise

Crumbl Cookies Franchise

Charleys Philly Steaks Franchise

The Learning Experience Franchise

Floor Coverings International Franchise

BFT Franchise

Mosquito Squad Franchise

M14 Hoops Franchise

Restore Hyper Wellness Franchise

Hello Garage Franchise

4Ever Young Anti Aging Solutions Franchise

Any Lab Test Now Franchise

Fresh Coat Painters Franchise

Home Instead Senior Care Franchise

Maid Brigade Franchise

Pure Barre Franchise

Rainbow Restoration Franchise

Goosehead Insurance Franchise

Cinnabon Franchise

Buffalo Wild Wings Franchise

Molly Maid Franchise

Outdoor Lighting Perspectives Franchise

The Grounds Guys Franchise

Stretch Zone Franchise

Card My Yard Franchise

Oxi Fresh Carpet Cleaning Franchise

101 Mobility Franchise

Massage Heights Franchise

The Junkluggers Franchise

The UPS Store Franchise

Jan-Pro Regional Developer Franchise

Code Wiz Franchise

Pizza Hut Franchise

TITLE Boxing Club Franchise

Hand & Stone Massage and Facial Spa Franchise

Kitchen Tune-Up Franchise

The Brothers That Just Do Gutters Franchise

Chem-Dry Franchise

Blo Blow Dry Bar Franchise

Bar-B-Clean Franchise

Retro Fitness Franchise

Fleet Clean Franchise

Häagen-Dazs Franchise

Fish Window Cleaning Franchise

Amazing Lash Studio Franchise

MilkShake Factory Franchise

Snap Fitness Franchise

Franchise Chatter © 2023