In this exclusive Q&A, we get to learn about the Mr Jeff franchise opportunity from the company’s founder and CEO, Eloi Gomez.
Franchise Chatter (FC): Welcome Eloi. For those who aren’t familiar, can you please share a bit of background on Mr Jeff?
Eloi Gomez (EG): Mr Jeff is the newest laundry franchise in the United States. We’re an innovative franchise model that offers home-delivery laundry and wet-cleaning services. To date, Mr Jeff has expanded to over 30 countries since myself and my co-founders created the brand in Valencia in 2015. Internationally, Mr Jeff has raised $43 million in funding and is growing across the globe with over 2,000 sold stores in Europe, Latin American, Africa, the Middle East and Southeast Asia with over 1 million users.
The idea behind Mr Jeff came about from two of my friends from university. We built Jeff – an omnichannel platform bringing the convenience of Amazon or Netflix to day-to-day services like laundry, fitness, massage and beauty because we wanted to make life a little easier for our communities, just like the brand’s namesake Geoffrey – the beloved, witty butler featured on the hit 90’s sitcom The Fresh Prince of Bel-Air. Currently, laundry is the only service offering that will be available in select cities in the United States, with fitness, massage and beauty to be introduced at a later time.
I traveled all around the world to see how the laundry industry worked and saw the same issues presented universally. People tend to live frantically and often do not have the time to enjoy the small things in life. We created Mr Jeff with the intention of helping people put the time and energy they’d spend doing laundry and dry cleaning elsewhere. Our slogan, “The Good Good Life,” embodies the help we give users to feel connected to the neighborhood in which they live. We provide our customers with convenience and free time with the use of our mobile app and physical stores.
FC: What sets Mr Jeff apart from other laundry services?
EG: At Mr Jeff, we think that people live frantically and often don’t have time to enjoy the small things in life. We intend to make life a bit easier, that’s why we decided to help people get back the time they spend doing laundry and ironing.
Mr Jeff focuses on simplifying traditional laundry services by offering a quick and easy solution ideally suited for today’s busy consumers and those looking for a contactless laundry solution during the pandemic. By integrating technology into our operations process, we have made Mr Jeff an affordable and accessible service for everyone with everything in one place for the customer’s convenience.
Thanks to our mobile app, users are able to request a wide range of laundry services at their fingertips. After the customer places the order through the app, the laundry bag is collected at the customer’s home, the order is processed at the Mr Jeff hub and the clean clothes are sent to the customer’s home within 48 hours – all touchless. While customers have an option to drop off and/or pick up their clothes at the physical Mr Jeff location, the majority choose the convenience of the pickup and delivery service.
Mr Jeff also offers franchisees a “Business in a Box” turnkey model, with everything they need to run their business starting from day one, with three proprietary technology products:
- The Jeff App, for customers to schedule services from the palm of their hand.
- The Jeff Suite, a unique management software designed to attend to the needs of the business and cater its growth with functions such as invoicing and P&L, in which entrepreneurs can make data driven decisions based on metrics like the number of orders, income, requested services, number of subscriptions and active users.
- The Jeff Driver app, which is connected to Jeff Suite and Jeff App, to manage all the pickup and delivery timings and routes.
This gives employees and business owners an easy way to run everything from their synchronized and powerful business mobile-friendly apps. The “Business in a Box” also includes an international brand and promotion materials, specialist training and support, industry know-how and innovative business plans that set every franchisee up for success on how to run this distinctive laundry business. Among these resources are a marketing playbook, with tools that allow them to customize materials, tactics and campaigns for local markets; and access to Jeff Academy, an online learning platform with the most detailed and comprehensive aid immediately available to franchisees.
FC: Tell us more about Jeff Suite.
EG: Jeff Suite is a comprehensive software we use as a technological administration tool to make internal business management easier for our franchisees. From automating tasks, tracking clients and controlling payments, this proprietary technology connects the offline and online world to help franchisees achieve their business goals, as well as provides a system to help them find everything they need to run their business efficiently all in one place. We are constantly receiving feedback from our partners to better understand what we as a company can do to better support them, thus building products like Jeff Suite hand-in-hand with them.
FC: Can you walk us through the Mr Jeff experience? Tell us what a customer can expect when they open the app or walk in the door.
EG: Mr Jeff customers have the choice between online or in-person services. Customers with the Mr Jeff app need to create an account, where they can access our services, check updates on their order, and set up a subscription plan anytime and anywhere. App customers can expect to see all of our services listed by sections (subscriptions, dry cleaning, home, ironing, laundry) and prices in one place and are able to order and pay for any service via the app. Pickup and delivery dates are selected to best suit their schedules, and notifications are received when the driver is on their way to pick up their laundry, when it is out for delivery, etc.
Customers also have the option to bring their laundry to a Mr Jeff hub in-person. Walk-in customers can expect to be met with an inviting storefront with a clean and bright reception area with a receptionist who can inform the customer about our services and answer any questions.
They can make their order in-store and choose an in-store pickup or delivery time. If they need to change the date or time, they can easily do that through the app.
In addition to our safe pickup and delivery, customers are also drawn to Mr Jeff’s subscription service. For a reasonable monthly fee, they can schedule weekly laundry and ironing services. Franchise owners in international markets have noted the benefits as well, as the subscription service provides a recurring revenue platform.
FC: How has the pandemic affected your organization?
EG: Due to our contactless pickup, delivery model, and a commitment to disinfection best practices, Mr Jeff flourished in 2020 amid the pandemic while other industries were hit hard. Mr Jeff entrepreneurs opened 185 locations internationally from March 2020 through the end of the year. Since day one, we have believed in and chosen digital transformation. This enables us to build a business of the future regardless of the recent pandemic. This is why we work every day as a technology company, to assert ourselves as the largest laundry franchise of its kind in the world, and offer our franchisees the opportunity to invest in a business with a future, and one that is accessible.
FC: Tell us about your recent deal with Clean Ventures.
EG: Clean Ventures is a venture capital fund that invests in growth-stage laundry companies. Through the mutually-beneficial deal, which includes an investment by Clean Ventures and a partnership with Clean Rite stores, Mr Jeff can leverage Clean Rite’s established customer base by operating inside select Clean Rite laundromats. Conversely, Clean Rite will benefit from Mr Jeff’s innovative business model and marketing expertise to expand its customer services and revenue streams. The partnership will leverage both Mr Jeff’s proprietary technology to manage our stores: Jeff Suite and Jeff Drivers, as well as Clean Rite’s existing technology platform Cents to manage the self-service side of the business.
The partnership came after an audit process of 4,500 hours, which included personal interviews with hundreds of Mr Jeff franchisees from more than 20 countries. It will kick off this summer with a pilot test of Mr Jeff operating within three Clean Rite stores in New York – two in Brooklyn and one in Queens – and one in Columbus, Ohio.
FC: Can you tell us about your growth plans in the U.S.?
EG: After raising $43 million in funding and growing across the globe with over 2,000 sold stores, we are introducing the Mr Jeff franchise opportunity to U.S. entrepreneurs in select cities within Arizona, Colorado, Florida, Kansas, Massachusetts, Missouri, Nevada, New Hampshire, New Jersey, Ohio, Oregon, Pennsylvania, Tennessee, Texas and Vermont, with additional target markets to be announced throughout 2021.
FC: How can people learn more about Mr Jeff if they are interested in franchising?
EG: We’re currently looking for qualified and passionate people to help us grow our brand in the U.S. We do expect our franchise owners to have strong backgrounds in business management, but it does not necessarily need to be in the laundry industry. Our training and support teams will teach them everything they need to know. For more information on franchise opportunities, candidates can go to https://franchise.jeff.com/us/.